What ZooCom does

ZooCom is a Milan-based marketing services agency that designs and executes brand activation, sponsorship, and experiential marketing campaigns for consumer brands. Founded in 2014 and operating as a subsidiary of The Next Generation Platform (TNGP) — a holding company that also controls OneDay Group, Mambo, Together, glint, Artena, DUDE, and FOAM — ZooCom positions itself as the entity within the group that "connects and activates people and communities" through integrated digital and physical experiences. Its service offering spans strategic ideation, sponsorship scouting, event production, social media marketing, guerrilla marketing, contests, and integrated communication. The firm maintains an in-house research/insight capability branded as "Osservatorio ZooCom," which publishes thought leadership on consumer behavior and multisensorial branding.

ZooCom's client base consists of enterprise consumer brands seeking event-driven engagement, with named accounts including Mikado (confectionery, four consecutive years of Frecciarossa Final Eight basketball tournament activations), Grenade (sports nutrition, AC Milan and Spartan Race activations), and Sodalis Group/Leocrema (personal care, centenary tour across Milan, Rome, and Naples). The company is privately held with a headcount in the 11-50 range (11 employees visible on LinkedIn), headquartered at Viale Cassala 32, Milan, and operates primarily within the Italian market, specifically Lombardy.

The business model is that of a professional-services agency: revenue is generated through project-based contracts and ongoing engagement work, with pricing not publicly disclosed and structured quote-by-quote. Distribution is direct-to-enterprise, with the company engaging brand marketing teams and agencies to scope, plan, and execute campaigns. ZooCom also holds a Uni/PdR 125:2022 Gender Parity Certification, reflecting a workplace-equality credential increasingly used in Italian enterprise procurement. No external investment, funding rounds, or AI/ML product capabilities are disclosed in the available data.

Name

ZooCom

Website

https://zoocom.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ZooCom is a Milan-based, TNGP-owned marketing services agency that designs and executes brand activation, sponsorship, and experiential marketing campaigns for enterprise consumer brands in Italy, anchored by recurring engagements with Mikado, Grenade, and Sodalis Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing Services and Brand Activation: Full-service marketing agency providing strategic ideation, brand activation, sponsorship scouting, and integrated communication services to brands. Revenue is generated through project-based contracts and ongoing service engagements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

ZooCom is a marketing services agency that plans and executes brand activation campaigns, sponsorship scouting, event production, social media marketing, guerrilla marketing, and integrated communications for consumer brands. The agency combines strategic ideation with on-the-ground execution, identifying cultural contexts, spaces, and partnerships aligned with brand values to create authentic in-person and digital connection moments. Services span from campaign strategy and sponsorship scouting through sampling, influencer coordination, contests, and on-site event activations.

Product overview

ZooCom operates as a marketing services company under The Next Generation Platform (TNGP) holding company. The company offers brand activation, sponsorship management, event production, social media marketing, guerrilla marketing, and integrated communication services. ZooCom transforms insights into concrete contact points by integrating digital and physical worlds into coherent and relevant experiences, from strategic ideation to brand activation and sponsorship opportunity scouting. The company identifies the most suitable cultural contexts, spaces, and partnerships to amplify brand presence and create authentic connection moments.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Activation Services
• Sponsorship Scouting
• Social Media Marketing and Corporate Social Network Management
• Guerrilla Marketing and Special Projects
• Integrated Communication Campaigns

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Sodalis Group (Leocrema)coreGTM or Marketing PartnerZooCom managed the brand activation for Leocrema's 100th anniversary, including a PR event at Dazi Milano and a touring activation across Milan, Rome, and Naples, distributing approximately 8,000 product samples over 100+ km journey.
• GrenadecoreGTM or Marketing PartnerOngoing activation partner for Grenade (AC Milan partner) at sports events including Spartan Race obstacle course (Orte, April 25-26) and AC Milan match at San Siro (February 22), distributing thousands of product samples and branded merchandise.
• MikadocoreGTM or Marketing PartnerFourth consecutive year of activation at Frecciarossa Final Eight 2026 basketball tournament at Inalpi Arena Turin. Activities included product sampling, challenge activations, photobooth, Mikado Kiss Cam during TV broadcasts, and social media content with 30+ influencers.
• The Next Generation PlatformcoreStrategic or Co-development PartnerZooCom is a company of The Next Generation Platform (TNGP), a holding/ecosystem of marketing and communication companies. ZooCom serves as the entity that connects and activates people and communities where it matters most.
• FOAMminorStrategic or Co-development PartnerNew addition to the The Next Generation Platform ecosystem. Described as 'not exactly an agency, not quite a tech company' - a new reality within the TNGP portfolio.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mambo: Italian creative and content agency within the TNGP ecosystem. Comparable as a fellow Milan-based marketing services company offering complementary creative, content, and integrated communication capabilities.
• Sparks: Global experiential marketing agency specializing in brand experiences, events, and sponsorship activations. Directly comparable in focus on connecting brands with audiences through live experiences and activations.
• MKG (MKG Marketing): US-based experiential marketing and brand experience agency. Directly comparable as a specialist in brand activations, sponsorship activations, and event-driven marketing campaigns.
• Independent Ideas: Independent Italian creative agency known for integrated brand activations, sponsorship management, and event-driven campaigns. Directly competes with ZooCom in the Italian brand activation space.
• DUDE (TNGP): Milan-based creative and content agency within the TNGP ecosystem. Comparable as a fellow marketing services company offering overlapping integrated communication and brand activation capabilities.
• Together (TNGP): Fellow TNGP ecosystem company providing marketing and communication services in Italy. Directly comparable as a sister brand-activation and integrated communications agency under the same holding structure.
• OneDay Group: Fellow TNGP ecosystem company providing integrated marketing and communication services in Italy. Directly comparable as a sister brand-activation and integrated communications agency operating out of the same Milan holding structure.

Broad incumbents

• Armando Testa: Largest independent Italian advertising agency group with full-service creative, media, and integrated communication offerings. Broad incumbent serving similar Italian brand clients with overlapping experiential capabilities.
• George P. Johnson Experience Marketing: Large global experience marketing agency delivering brand activations, events, and sponsorship programs. Broad incumbent comparable in service offering though operating at much larger scale.
• LePub (Publicis Italy): Italian arm of Publicis network with strong creative and brand activation capabilities. Broad incumbent serving the same Italian enterprise brand market with deeper network resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/zoocom
• Instagraminstagram.com/zoocom_agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZooCom