Aware™ Traceability Technology

What Aware™ Traceability Technology does

Aware™ Traceability Technology, operating as The Movement B.V. (Netherlands, KvK 81220901), is a blockchain-anchored supply chain traceability platform founded in 2020 by Feico van der Veen and headquartered in Amsterdam. The platform generates a unique digital data token for each production batch (1 KG = 1 Token), permanently linking verified production data to physical materials via public blockchain infrastructure. Tokens travel with materials through spinning, knitting, and manufacturing stages, accumulating verified history at each step and remaining tamper-proof. The product suite includes the AWARE™ Platform with modules for Material Suppliers (fibers, yarns, fabrics, trims) and Product Suppliers (finished goods manufacturers), plus Crypto TC® (the world's first blockchain-issued Transaction Certificate) and Material Digital Product Passports that comply with EU DPP requirements under ESPR and US UFLPA reporting.

The company operates a subscription-based, quote-priced enterprise SaaS model with annual billing, generating revenue from producer subscriptions that include batch-level reporting, Digital Product Passport generation, and regulatory compliance documentation. Distribution combines direct enterprise sales through regional General Managers in China, India, and Bangladesh with channel partnerships where key producer customers resell the platform into adjacent markets. First-mile integrations with NAFFIC's STCP platform in China, Guan Xu/Trecotton for cotton traceability, and producer-led reseller networks extend the data substrate upstream into raw material sourcing. As of 2026, more than 200 facilities across China, India, Bangladesh, and Pakistan record production data on AWARE™ to serve European brands requiring verified proof for regulatory compliance.

Name

Aware™ Traceability Technology

Legal name

The Movement B.V.

Website

https://wearaware.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aware™ Traceability Technology is a Netherlands-headquartered blockchain-based supply chain traceability platform serving textile producers across Asia (China, India, Bangladesh, Pakistan) with tokenized data records, Crypto TC® certificates, and EU-compliant Digital Product Passports for European brand buyers.

Ownership category

akta.pro rank

Product category

Supply Chain Traceability Software

akta.pro primary industry

End-to-End Traceability System Verification (Farm-to-Fork) (AFALAGAA)

akta.pro secondary industries

Third-Party Traceability Platform Assurance (SOC/ISO-aligned controls for traceability data) (AFALAGAK), Serialization, Lot/Batch & Label Traceability Verification (AFALAGAG), Country/Region of Origin & Traceability Label Verification (COOL/Geographical indications) (AFALAHAG), Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Supply chain traceability
• Blockchain product passports
• Textile compliance software
• Producer data tokens
• Mass balance tracking

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: AWARE™ operates on a subscription model where producers pay for access to the traceability platform. The platform generates batch-level reports and Digital Product Passports automatically from captured data. Pricing appears to be quote-based, customized to producer scale and usage.
2. Transaction Certificate Fees: While Crypto TC® (blockchain-issued Transaction Certificates) are generated at no additional cost per transaction, the platform generates revenue through the underlying subscription model that enables this feature.
3. Compliance Reporting Services: Automated generation of EU DPP reports, UFLPA compliance reports, and country-specific customs reports. Revenue derived from subscription tiers that include varying levels of report generation and regulatory coverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

AWARE™ Traceability Technology operates a blockchain-anchored tokenization-based supply chain traceability platform for the textile industry. The platform enables material and product suppliers to capture, verify, and monetize granular first-mile production data through digital product passports and blockchain-issued transaction certificates. It serves textile producers in Asia and brands/retailers in Europe seeking EU Digital Product Passport compliance and verifiable sustainability claims.

Product overview

AWARE™ is a unified traceability platform built around blockchain-powered tokenization technology. The core AWARE™ Platform serves as the foundation, with specialized modules for Material Suppliers and Product Suppliers targeting different segments of the textile supply chain. Key product components include Crypto TC® (blockchain-issued Transaction Certificates), Material Digital Product Passports, and Data Tokens that travel with physical materials through the supply chain. The platform is headquartered in Amsterdam with regional teams across China, India, and Bangladesh supporting producers in regulated markets.

Differentiator

Problem solved

Functional benefit

Brands

• Crypto TC®: The world's first blockchain-issued Transaction Certificate, generated automatically at no additional cost per transaction.

Products and services

• AWARE™ Traceability Platform
• Crypto TC®
• Material Digital Product Passport

Quantifiable outcome

• Reduced audit report compilation from days to minutes
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• NAFFIC (National Advanced Functional Fiber Innovation Center)coreTechnology or Integration · 26 March 2026Flagship partnership with China's national centre for advanced functional fiber research. NAFFIC's Sustainable Textiles Credible Platform (STCP) provides first-mile traceability of recycled and sustainable textile raw materials from feedstock collection through manufacturing. AWARE™ integrates with STCP to generate blockchain-verified data tokens and Digital Product Passports for Chinese production data. This partnership established the first verified bridge between Chinese upstream production data and European downstream regulatory requirements.
• CQC (China Quality Certification Centre)supportingStrategic or Co-development PartnerPartnered at the 'Trace to Renew, Weave a Zero-Carbon Future' Summit. CQC partnered with Wujiang Market Supervision and Administration Bureau to present China's first Zero/Negative Carbon Certificate to Shenghong.
• InterteksupportingStrategic or Co-development PartnerPartnered at the Suzhou Summit for the first China-Europe DPP launch. International testing, inspection, and certification company supporting verification standards.
• China UnicomsupportingTechnology or IntegrationPartnered at the Suzhou Summit. Launched the Yangtze River Delta Product Carbon Footprint Certification Service Platform, providing regional digital infrastructure for product carbon footprint verification at scale.
• Wujiang Market Supervision and Administration BureausupportingStrategic or Co-development PartnerHost of the 'Trace to Renew, Weave a Zero-Carbon Future' Summit in Suzhou. Partnered with CQC and Intertek to present China's first Zero/Negative Carbon Certificate.
• Guan Xu / Sybil (Guan Xu traceability system)coreTechnology or IntegrationIntegration partnership with Chinese first-mile traceability system. Guan Xu closes the first mile of cotton traceability, AWARE™ carries that verified data forward to finished products with a DPP generated automatically. Demonstrated at Forum on Green Transformation of Textile Supply Chains in Shanghai.
• Trecotton™ / JoycoreTechnology or IntegrationPartnership with certified cotton standard traced to individual farmer level. AWARE™ demonstrated integration with Trecotton at Shanghai forum, bringing verified cotton origin data into the AWARE™ chain of custody.
• Chaodai TexcoreChannel Partner/ Reseller/ DistributorOne of closest producer partners and reseller of AWARE™. Committed to transparency and data integrity, representing exactly the kind of supply chain actor that makes the system work. Part of early network members.
• Aus Bangla Jutex / RezwancoreChannel Partner/ Reseller/ DistributorProducer and reseller who has championed AWARE™ and carried it into new markets. CEO Rezwan Ahmed flew from Bangladesh to be on stage at the first EU-China DPP launch announcement. Early believer in AWARE™.
• XD Connects / KindcoreChannel Partner/ Reseller/ DistributorOne of earliest believers in AWARE™ and a constant presence as the company has grown. ESG Director Joy Puor provided testimonial on traceability enabling supply chain transparency. Supported AWARE™ from the very beginning.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avery Dennison (atma.io): Avery Dennison's atma.io connected-product cloud tracks billions of items across apparel and other industries. Broad incumbent in item-level traceability with established brand-side integrations, comparable in product category though much larger and apparel-agnostic.

Direct peers

• Retraced: Supply chain traceability platform focused on the fashion industry, providing product journey mapping, DPP generation, and compliance documentation. Direct peer in the EU DPP-enabled textile traceability category.
• EON: Digital Product Passport infrastructure platform enabling brands to assign unique identities to products and share lifecycle data. Comparable to AWARE™ on DPP generation, though brand-side anchored rather than producer-first.
• Kezzler: Supply chain traceability and serialization platform serving apparel, consumer goods, and pharmaceuticals. Comparable in applying tokenization and serialization for supply-chain verification and DPP-style use cases.
• Circular.fashion: Circularity and Digital Product Passport platform for the fashion industry, offering the cirpassar tool for DPP creation. Comparable peer serving EU DPP-driven textile compliance.
• TrusTrace: Supply chain traceability platform for apparel and footwear with fibre-to-product traceability, DPP support, and sustainability data. Comparable in addressing EU DPP and supply-chain transparency requirements for textile producers and brands.
• Textile Genesis: Blockchain-based traceability platform purpose-built for the textile and fashion industry, offering fibre-to-retail traceability and ESG claim verification. Direct competitor to AWARE™'s producer-anchored tokenization model, operating in the same Asian producer and European brand ecosystem.
• FiberTrace: Blockchain-based fibre tracing solution that tags fibres at the source and tracks them through the supply chain. Closely comparable to AWARE™'s tokenization model with a similar 'trace from fibre' philosophical anchor.

Others

• Cirpass: European consortium developing reference architecture and standards for Digital Product Passports. Adjacent rather than competitive — shapes the standards AWARE™ must interoperate with, but is not a commercial vendor.

Emerging players

• Provenance: Blockchain-based sustainability claims and supply-chain transparency platform serving consumer-goods brands. Comparable narrative around verified supply-chain claims, though anchored at the brand side rather than producer side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aware_trace
• YouTubeyoutube.com/@aware-tm
• Facebookfacebook.com/awaretm
• LinkedInlinkedin.com/company/wearaware
• Instagraminstagram.com/aware_trace

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aware™ Traceability Technology