We Are Etendart
We Are Etendart is a French non-profit association (loi 1901) founded in 2018 that operates free sports, arts, and academic academies for youth aged 8–17 in disadvantaged neighborhoods across France, New York, São Paulo, and South Africa, funded by donations and corporate sponsorships.
- Company typePrivate
- Founded2018
- HeadquartersClichy, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What We Are Etendart does
We Are Etendart (legal name: Etendart; movement acronym: WAE) is a French non-profit association (association loi 1901) recognized as being of general interest, founded in 2018 and headquartered in Clichy, France. Its core offering is a network of multi-activity academies for youth aged 8–17 in disadvantaged urban neighborhoods (QPV), combining sports (basketball, tennis, handball, judo, football, running), creative arts, and academic/civic education delivered in renovated, artist-decorated sports facilities. Programs are operated year-round as annual academies and during school-holiday stages, and are anchored by an unusually deep roster of elite athlete and artist ambassadors — including Novak Djokovic, Venus Williams, Rudy Gobert, Clarisse Agbegnenou, Daniel Narcisse, Gustavo Kuerten, and Raí — alongside co-founding partner Novak Djokovic Foundation and program affiliate Rudy's Kids.
The organization reports 18 employees, 10+ academies in France and internationally (Angers, Aubervilliers, Clichy-la-Garenne, Marseille, Paris, Saint-Quentin, New York, São Paulo, Langa), 55 renovated and decorated sports courts, 150 inspiration actions in 2025, and more than 6,000 young people accompanied since launch in 2020. Sub-brands include named academies under each ambassador (Académie Novak Djokovic, Académie Rudy Gobert, Académie Clarisse Agbegnenou, Académie Rai), the Croc' le Mur artistic court-decoration program, the Etendart Running Club (launched November 2025), and the Chaud! media series (launched February 2026).
The business model is donation- and sponsorship-funded. Revenue streams are donations and charitable contributions (via platforms including HelloAsso) and corporate sponsorships from a diversified roster — Lacoste, Nike, EA Sports, Lidl, UNICEF, Caisse d'Epargne — supplemented by grant funding from Fondation de France, ANS (Agence Nationale du Sport), and partnerships with FFT, FFHB, and host municipalities. Programs are free to beneficiaries regardless of family economic resources. The go-to-market is community-led: athletes and artists volunteer to mentor youth directly in renovated facilities within target neighborhoods.
We Are Etendart firmographics
Firmographics- Name
- We Are Etendart
- Legal name
- Etendart
- Website
- https://weareetendart.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- We Are Etendart is a French non-profit association (loi 1901) founded in 2018 that operates free sports, arts, and academic academies for youth aged 8–17 in disadvantaged neighborhoods across France, New York, São Paulo, and South Africa, funded by donations and corporate sponsorships.
- Ownership category
- akta.pro rank
We Are Etendart industry classification
Industry- Product category
- Youth Development & Community Programs
- NAICS
- Educational Services (611), Sports and Recreation Instruction (611620), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH)
- akta.pro secondary industries
- Communication, Collaboration & Conflict Resolution Skills (EDAMAIAF), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)
Keywords
Where We Are Etendart is headquartered
LocationHeadquarters
- HQ city
- Clichy
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
We Are Etendart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations and Charitable Contributions: The association operates as a non-profit (association loi 1901) recognized as being of general interest. Revenue comes primarily from donations made by individuals and partners through platforms like HelloAsso.
- Corporate Sponsorships and Support: Partnerships with corporate sponsors including Lacoste, Nike, Lidl, EA Sports, UNICEF, and others who provide financial and material support to fund academy operations and facility renovations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
We Are Etendart product offering
Product offeringCore offering
We Are Etendart is a French non-profit association (association loi 1901) recognized as being of general interest, founded in 2018. It operates a network of youth academies combining sports, creative arts, academic activities, and citizenship education for young people aged 8-17 in disadvantaged urban neighborhoods (QPV). The offering is delivered through elite athlete and artist ambassador-led programs, supported by the renovation and artistic decoration of sports courts and facilities (55 courts renovated to date). Programs include academies, school holiday stages, annual programs, inspirational events and masterclasses, the Etendart Running Club, and the Chaud! media series.
Product overview
We Are Etendart is a non-profit youth development movement (association loi 1901, recognized d'intérêt général) founded in 2018, offering a portfolio of sports and creative arts programs for young people aged 8-17. The core offering centers on We Are Etendart Academies — multi-activity programs combining sports (basketball, tennis, handball, judo, running), arts, academic, and civic activities — held at renovated, artist-decorated facilities in underserved areas. These academies are supported by athlete and artist ambassadors (including Novak Djokovic, Rudy Gobert, Venus Williams, Clarisse Agbegnenou, and others). The portfolio also includes Holiday Camps (summer, winter, spring workshops), Annual Programs, Court Renovation projects (55 courts renovated), Inspirational Events/Masterclasses, the Etendart Running Club (2025), the Chaud! media series (2026), and the Croc' le Mur artistic court decoration program. The organization is a member of the Fédération Sportive et Culturelle de France.
Differentiator
Problem solved
Functional benefit
Brands
- Académie Rudy Gobert: Sports academy featuring basketball programs and court renovations
- Académie Novak Djokovic
- Académie Clarisse Agbegnenou
- Académie Rai
- Académie Eole
- Académie de Marseille
- Etendart Running Club
Products and services
- We Are Etendart Academies Multi-sport and creative arts academies for young people aged 8-17 combining sports (basketball, tennis, handball, judo), arts, academic, and civic activities in renovated, artist-decorated facilities. Operates 10+ academies across France and internationally under athlete/artist patron partnerships (Djokovic, Gobert, Williams, Agbegnenou).
- Holiday Camps (Stages) Week-long sports and arts workshops offered during school holidays (summer, winter, spring) at academy locations. Activities include culinary arts, judo, artistic creation, English language, manga creation, rap, football, and capoeira. Free to participants.
- Annual Programs Year-round educational programs combining sports, arts, and civic activities for sustained youth development, operated in partnership with local communities and academic institutions at academy locations.
- Court & Infrastructure Renovation Renovation and artistic decoration of sports courts and facilities (basketball, tennis, handball) in underserved areas (QPV - Quartiers Prioritaires de la Ville), transforming them into inspiring learning environments.
- Inspirational Events & Masterclasses One-time and periodic events featuring athlete and artist ambassadors, including gala matches, masterclasses, and themed days (e.g., 100% feminine day with Lya Bavoil, football and capoeira sessions) at renovated facilities.
- Etendart Running Club Running club program launched November 2025, expanding We Are Etendart's sports offerings beyond team sports to individual athletic pursuits under the WAE umbrella.
- Chaud! Series Media/content series launched February 2026, producing video content under the We Are Etendart brand to extend the organization's reach digitally.
- Croc' le Mur Program Art-based court decoration operations conducted at tennis clubs (PUC Tennis Club, AAC Tennis Club), creating artistic murals on tennis courts as part of the WAE network's artistic infrastructure program.
Quantifiable outcome
- 6000+ young people impacted since 2020
- +2 more outcomes
Companies that use We Are Etendart
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
We Are Etendart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
We Are Etendart partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered supporting partner, program partner, major partner, federation partner, values partner and municipal partner.
- Caisse d'Epargnesupporting partnerCorporate sponsor providing financial support for academy operations and youth development programs.
- Lacostesupporting partnerApparel partner supporting programs with branded court renovations including the Lacoste tennis court.
- Eloquentiaprogram partnerEducational partner contributing to speech and communication development programs within academies.
- Acadomiaprogram partnerAcademic tutoring partner supporting educational components within the holistic WAE program approach.
- UNICEFmajor partnerGlobal partner supporting child welfare and youth development initiatives through the WAE network.
- EA Sportssupporting partnerGaming partner providing support for youth engagement programs and digital initiatives.
- NIKEsupporting partnerSports equipment and apparel sponsor supporting athlete ambassadors and program participants.
- FFT (Fédération Française de Tennis)federation partnerFrench Tennis Federation partner supporting tennis-related programs and academy network development.
- FFHB (Fédération Française de Handball)federation partnerFrench Handball Federation partner supporting handball programs and athlete ambassadors.
- Rudy's Kidsprogram partnerBasketball development program affiliated with NBA star Rudy Gobert, operating academies under the WAE network.
- The Sea Cleanersvalues partnerEnvironmental organization sharing sustainability values, partnered on eco-conscious programs.
- Terre d'Impactvalues partnerImpact-focused organization aligned with WAE's social mission and youth development goals.
- Levalloismunicipal partnerMunicipality partner hosting academy and sports facilities in Levallois area.
- Clichy-la-Garennemunicipal partnerMunicipality partner hosting academy and sports facilities in Clichy-la-Garenne.
- Game Earthvalues partnerGaming and environmental platform partner aligned with WAE's digital engagement and sustainability initiatives.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
We Are Etendart competitors and assessment
Company assessmentDirect peers
- Right To Play: Global non-profit using sport and play to educate and empower children facing adversity. Directly comparable sport-for-development model with international footprint, though more established and operating at much larger scale.
- Sport dans la Ville: Leading French non-profit running free sports academies for youth in disadvantaged neighborhoods. Directly comparable in mission, target audience (youth in QPV), and community-based pedagogy, though WAE differentiates with its arts component and celebrity ambassadors.
- Peace and Sport: International organization using sport to foster peace and social cohesion in disadvantaged communities. Comparable mission around youth in underserved areas, though more focused on geopolitical peace-building than WAE's local pedagogy.
- Fédération Sportive et Culturelle de France: French federation WAE is a member of, providing multi-sport and cultural activities nationwide. Comparable in combining sports and cultural education, with deeper federated structure and broader geographic reach.
- Pour la Solidarité (PLS): Belgian/French social-impact non-profit supporting youth development and social inclusion through programs in underserved areas. Comparable mission and target population, with overlapping focus on education and equity.
Broad incumbents
- UNICEF France: French arm of global child-welfare organization and existing WAE partner. Comparable in serving vulnerable youth populations; functions as both a peer and a strategic partner that WAE already works with.
- Laureus Sport for Good Foundation: Global foundation using sport to combat social issues and support youth development. Comparable sport-for-development mission and elite-athlete ambassador model, with global scope and broader grant-making operations.
- Les Apprentis d'Auteuil: Major French non-profit providing holistic education, social support, and training to vulnerable youth including sports and arts activities. Operates at much larger scale and broader scope, but shares the same target demographic and pedagogy philosophy.
- NBA Foundation / NBA Africa & Europe Social Impact: NBA's social impact arm partners with basketball-focused youth programs globally (including Rudy Gobert initiatives). Comparable sports-for-youth model with elite-athlete involvement, though tied to a commercial league.
Emerging players
- Doc'Up / Éducation & Territoires: Emerging French social-impact organization delivering sports, cultural, and educational activities in QPV neighborhoods. Comparable in serving the same target population in France with similar pedagogical approach, though smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
We Are Etendart social profiles
Digital presenceWe Are Etendart financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Are Etendart leadership team
Management profileNumber of profiles
Profiles4 records
We Are Etendart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Are Etendart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Are Etendart
What does We Are Etendart do?
We Are Etendart is a French non-profit association (association loi 1901) recognized as being of general interest, founded in 2018. It operates a network of youth academies combining sports, creative arts, academic activities, and citizenship education for young people aged 8-17 in disadvantaged urban neighborhoods (QPV). The offering is delivered through elite athlete and artist ambassador-led programs, supported by the renovation and artistic decoration of sports courts and facilities (55 courts renovated to date). Programs include academies, school holiday stages, annual programs, inspirational events and masterclasses, the Etendart Running Club, and the Chaud! media series.
Is We Are Etendart a public or private company?
We Are Etendart is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was We Are Etendart founded?
We Are Etendart was founded in 2018. It employs 11 to 50 people.
Where is We Are Etendart based?
We Are Etendart is headquartered in Clichy, France, in the Europe region.
How does We Are Etendart make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are corporate Sponsorships and Support.
Who are We Are Etendart's main competitors?
Direct peers on record are Right To Play, Sport dans la Ville, Peace and Sport, Fédération Sportive et Culturelle de France and Pour la Solidarité (PLS). Broad incumbents are UNICEF France, Laureus Sport for Good Foundation, Les Apprentis d'Auteuil and NBA Foundation / NBA Africa & Europe Social Impact. Doc'Up / Éducation & Territoires is listed as an emerging player.
Does We Are Etendart have an API?
No public API is recorded for We Are Etendart.
What industry is We Are Etendart in?
We Are Etendart's product category is Youth Development & Community Programs. Its primary akta.pro industry code is BPAGALAH, Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms), with a secondary code of EDAMAIAF, Communication, Collaboration & Conflict Resolution Skills. Its NAICS code is 611 and its SIC code is 8200.