We Are Water Foundation
We Are Water Foundation is a Barcelona-based nonprofit (est. 2010) and Roca Group initiative that funds water and sanitation infrastructure — bore wells, solar pumps, school WASH facilities, aquifer restoration — in 31+ countries via a network of NGO partners, reaching 3+ million beneficiaries and running flagship awareness programs like Hagamos un trato with Hilton Grand Vacations and the We Art Water Film Festival.
- Company typePrivate
- Founded2010
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What We Are Water Foundation does
We Are Water Foundation (Fundación We Are Water) is a nonprofit charitable foundation established in 2010 as an initiative of Roca Group, the global bathroom products leader present in more than 170 countries. Headquartered in Barcelona, Spain, the foundation addresses the global water and sanitation crisis through direct infrastructure projects (bore wells, solar-powered pumping systems to depths of 180m, gravity-fed distribution networks, check dams, aquifer restoration, reverse osmosis filters, drip irrigation) and complementary hygiene education programs. Its core programs span bore-well and sanitation construction in rural communities, school WASH facilities (toilets, handwashing stations, menstrual hygiene management labs), and aquifer recharge through check dams in drought-affected farming regions — all aligned with UN Sustainable Development Goal 6.
The foundation operates a leveraged model through a tier-1 NGO partner network — World Vision, UNICEF, Habitat for Humanity, Vicente Ferrer Foundation, Oxfam, Action Against Hunger, Save the Children, Educo, and government agencies such as Tanzania's RUWASA — that execute projects on the ground in 31+ countries (98 projects, 3,134,315+ beneficiaries per the website counter; 107 projects in 40 countries and 4 million+ beneficiaries per a December 2024 insight article). A small team of approximately 5 employees, led by Director Carlos Garriga, orchestrates this network from Barcelona. The foundation runs a portfolio of awareness and education sub-brands including the We Art Water Film Festival, the Smart Water dialogue platform (with tracks on Smart Cities, Smart Buildings, and Smart Destinations), the Aquanautas school water-education program (8,500 children, 335 workshops), and the Hagamos un trato flagship partnership with Hilton Grand Vacations.
The business model is donation-based: funds are raised from individuals, corporations, and Roca Group itself, then channeled through NGO implementation partners to specific projects with publicly disclosed budgets (e.g., €92,503 for Mamillakunta, €35,000 for Kwedizinga, €33,951 for Gundala). The Hagamos un trato partnership with Hilton Grand Vacations, active since 2019, is the flagship corporate engagement — Sustainability Ambassadors at all European Hilton Grand Vacations properties raise funds and educate guests, with 13 joint projects reaching 1.6 million beneficiaries across 11 countries to date. The foundation has no commercial pricing model and no disclosed revenue figures; it operates as a private nonprofit under Spanish jurisdiction with Roca Group as parent entity.
We Are Water Foundation firmographics
Firmographics- Name
- We Are Water Foundation
- Legal name
- Fundación We Are Water
- Website
- https://wearewater.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- We Are Water Foundation is a Barcelona-based nonprofit (est. 2010) and Roca Group initiative that funds water and sanitation infrastructure — bore wells, solar pumps, school WASH facilities, aquifer restoration — in 31+ countries via a network of NGO partners, reaching 3+ million beneficiaries and running flagship awareness programs like Hagamos un trato with Hilton Grand Vacations and the We Art Water Film Festival.
- Ownership category
- akta.pro rank
We Are Water Foundation industry classification
Industry- Product category
- International Water and Sanitation Development
- NAICS
- Water, Sewage and Other Systems (2213), Grantmaking and Giving Services (81321)
- SIC
- Water Supply (4941), Sanitary Services (4950)
- akta.pro primary industry
- Water, Sanitation & Hygiene (WASH) (BPAGABAC)
- akta.pro secondary industries
- Water Resources, WASH & Integrated Water Management (BPADALAH), Water, Sanitation & Hygiene (WASH) Solutions (BPAGALAI), WASH (Water, Sanitation & Hygiene) Organizations (HLAJAKAI), Environmental & Climate Grantmaking Foundations (BPAGAKAM)
Keywords
Where We Are Water Foundation is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
We Are Water Foundation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: The foundation raises funds through donations from individuals, corporations, and institutional donors. Donors can contribute directly through the website to specific projects. Corporate partnerships such as the Hilton Grand Vacations collaboration include fundraising components where hotel guests and employees can donate to water and sanitation projects.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
We Are Water Foundation product offering
Product offeringCore offering
We Are Water Foundation develops and implements water and sanitation infrastructure projects in underserved communities worldwide, working through NGO partners and UN agencies. Its core offerings include bore wells, solar-powered pumping systems, community water distribution networks, check dams, aquifer restoration, school WASH facilities, and hygiene education programs. The foundation also operates awareness initiatives including the We Art Water Film Festival, the Smart Water dialogue platform, and the Hagamos un trato partnership with Hilton Grand Vacations.
Product overview
We Are Water Foundation is a charitable initiative of Roca Group focused on providing concrete solutions to global water and sanitation challenges. The foundation operates several interconnected programs: direct water and sanitation infrastructure projects implemented through NGO partners worldwide; the Smart Water Initiative platform fostering dialogue on water, architecture, urbanism, and sustainable tourism; the We Art Water Film Festival for visual storytelling on water issues; the Hagamos un Trato initiative partnering with Hilton Grand Vacations for hotel-based water conservation; and Walkathons for Water community fundraising events. Together, these programs address water access from infrastructure, education, awareness, and advocacy angles.
Differentiator
Problem solved
Functional benefit
Brands
- We Art Water Film Festival: International short film festival recognizing talent of people with sensitivity towards water problems. The festival aims to discover stories that explain, denounce, and illuminate paths of solidarity and resilience.
- Hagamos un trato (Let's Make a Deal)
- Smart Water
Products and services
- Water and Sanitation Projects Direct implementation of water access, sanitation infrastructure, and hygiene education projects in underserved communities worldwide, working with local NGO partners such as World Vision, UNICEF, Habitat for Humanity, Vicente Ferrer Foundation, and Oxfam. Projects include bore wells, solar-powered pumping systems, water storage tanks, distribution networks, check dams, aquifer restoration, and school WASH facilities.
- Smart Water Initiative A dialogue platform analyzing the relationship between water, architecture, urbanism, and sustainable tourism, featuring three tracks: Smart Water Smart Cities, Smart Water Smart Building, and Smart Water Smart Destinations. Includes congress participation such as AIA LATAM 2026 and Water.Regen Summit 2026.
- We Art Water Film Festival International short film festival recognizing talent and creativity in addressing global water issues through visual storytelling. The main objective is to recognize and reward talent of people with sensitivity toward the water problem.
- Hagamos un Trato (Let's Make a Deal) Pioneering initiative in partnership with Hilton Grand Vacations involving hotel staff, guests, and professionals in sustainable water practices and funding water projects in developing countries through hotel guest education, towel/linen reuse programs, and direct donations.
- Walkathons for Water Solidarity walking events organized across multiple countries to raise awareness and funds for water access projects, engaging hotel guests, employees, and the public in fundraising activities.
Quantifiable outcome
- 3,134,315 people helped across 98 projects in 31 countries
- +7 more outcomes
Companies that use We Are Water Foundation
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
We Are Water Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
We Are Water Foundation partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- Hilton Grand VacationsflagshipFlagship partnership with Hilton Grand Vacations for the 'Hagamos un trato' (Let's Make a Deal) initiative, a pioneering program involving hotel staff, guests, and professionals in water conservation awareness and fundraising. Since 2019, this collaboration has funded 13 projects benefiting 1.6 million people across 11 countries (India, Tanzania, Indonesia, Guatemala, Morocco, Madagascar, Ukraine, Colombia, Mexico, Rwanda, Nepal). The partnership includes hotel guest education on towel/linen reuse, Walkathons for Water solidarity walks across six countries, and direct donations to specific projects. Hilton Grand Vacations has Sustainability Ambassadors at all European properties.
- World VisioncorePrimary implementation partner for water and sanitation projects in multiple countries. World Vision provides engineering design, procurement, contractor management, and construction supervision. Projects include water systems in Tanzania (Kwedizinga), schools in India, Colombia, Indonesia, Liberia, Uganda, Zimbabwe, and many more.
- Vicente Ferrer Foundation (Rural Development Trust)coreLong-standing implementation partner in Andhra Pradesh, India. Rural Development Trust handles all project implementation without local contractors, reducing costs. Projects focus on aquifer restoration, check dam construction, and water conservation for drought-affected farmers.
- UNICEFcoreUN agency partner for water, sanitation, and hygiene projects in schools and communities. Projects include school hygiene education in Morocco, Côte d'Ivoire, Bolivia, Guinea-Bissau, Democratic Republic of Congo; Ukraine emergency response; and Liberia sanitation programs.
- Habitat for Humanity IndiacoreImplementation partner for sanitation infrastructure in schools and households across India, including Bhiwadi, Sriperumbudur, and other locations in Rajasthan, Tamil Nadu, and Uttarakhand.
- RUWASA (Rural Water Supply and Sanitation Agency)minorGovernment agency in Tanzania responsible for technical design documents, technical supervision, inspection, and certification of completion for the Kwedizinga water project. Also trains the Water Users Committee.
- OxfamminorPartner for water and sanitation projects including Chad refugee camp water supply, Ecuador irrigation infrastructure, Brazil Baixo Tocantins project, Ethiopia WASH, and Nepal earthquake response.
- Action Against Hunger (Acción contra el Hambre)minorPartner for WASH programs in health centers in Matam region, Senegal and in Bekaa Valley, Lebanon.
- Empower TrustminorPartner for sanitation programs in schools in Erode district, Tamil Nadu, India.
- ARUWEminorPartner for safe sanitation and hygiene programs for girls in schools in Ranipet district, India.
- Save the ChildrenminorPartner for improving access to potable water and hygiene practices for very poor families with children under 5 in Brakna region, Mauritania.
- Gramya FoundationminorPartner for sanitation facilities in government schools in Alwar, Rajasthan and Rewari, Haryana, India.
- Mujeres por ÁfricaminorPartner for construction of public toilets and educational campaign against open defecation in Old Ningo, Ghana.
- Fundación Pies DescalzosminorPartner for potable water access project in Quibdó, Chocó department, Colombia.
- EducominorPartner for school WASH projects including Bangladesh Mymensingh, Ecuador agroecological irrigation, Bolivia Chaco-Chuquisaqueño schools, and Lake Titicaca water preservation.
- Roca GroupflagshipParent company and founding sponsor of the We Are Water Foundation. Roca Group is a global leader in bathroom spaces present in more than 170 countries with over 50 years of experience developing water and energy-saving devices. The foundation represents Roca's commitment to solidarity with people most affected by water and sanitation deficits.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
We Are Water Foundation competitors and assessment
Company assessmentDirect peers
- charity: water: US-based nonprofit funding clean water projects worldwide with strong digital fundraising and transparency focus. Comparable mission, project-by-project donation model, and partner-execution approach.
- WaterAid: Global INGO focused exclusively on water, sanitation and hygiene in low-income countries. Directly comparable in mission, partner-execution model, country footprint, and donor-funded infrastructure approach.
- Helvetas Swiss Intercooperation: Swiss INGO running WASH, agriculture, and rural development programs across Africa, Asia, and Latin America. Comparable geographic reach, partner-led execution, and integrated water-resource management approach.
- Water For People: US-based INGO delivering WASH programs in developing countries with strong emphasis on district-level sustainability. Comparable mission, partner-execution model, and commitment to long-term functionality rather than one-off infrastructure.
- Water.org: Founded by Matt Damon and Gary White, focused on water access and sanitation through financing and partnerships. Directly comparable WASH mission and emerging-market partner execution, with a distinct financial-inclusion angle.
- Engineers Without Borders (various national chapters): Network of engineering-focused organizations designing and implementing water and sanitation infrastructure in developing countries. Comparable technology focus (gravity-fed systems, boreholes, appropriate-tech solutions) and partner-driven implementation.
Broad incumbents
- P&G Children's Safe Drinking Water Program: Corporate-funded program providing clean drinking water through PUR packets in developing countries. Similar corporate-foundation model with comparable WASH mission and global delivery footprint, backed by a much larger multinational parent.
- International Rescue Committee (IRC) WASH Programs: Major humanitarian organization delivering emergency WASH programs in conflict and crisis zones. Comparable WASH focus and partner-led model, with a distinct emergency-response orientation and significantly larger budget.
- Coca-Cola Foundation / Replenish Africa Initiative: Coca-Cola's water stewardship and access programs (RAIN, Fruit Tree Planting Foundation, EKOCENTER). Comparable corporate-foundation WASH mandate with vastly larger corporate budget and global brand reach.
Emerging players
- iDE (International Development Enterprises): Social enterprise developing market-based WASH and sanitation solutions in developing countries. Comparable emerging-markets focus and partner-execution model, with a distinct market-systems and social-enterprise lens.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
We Are Water Foundation social profiles
Digital presenceWe Are Water Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Are Water Foundation leadership team
Management profileNumber of profiles
Profiles1 record
We Are Water Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Are Water Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Are Water Foundation
What does We Are Water Foundation do?
We Are Water Foundation develops and implements water and sanitation infrastructure projects in underserved communities worldwide, working through NGO partners and UN agencies. Its core offerings include bore wells, solar-powered pumping systems, community water distribution networks, check dams, aquifer restoration, school WASH facilities, and hygiene education programs. The foundation also operates awareness initiatives including the We Art Water Film Festival, the Smart Water dialogue platform, and the Hagamos un trato partnership with Hilton Grand Vacations.
Is We Are Water Foundation a public or private company?
We Are Water Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was We Are Water Foundation founded?
We Are Water Foundation was founded in 2010. It employs 1 to 10 people.
Where is We Are Water Foundation based?
We Are Water Foundation is headquartered in Barcelona, Spain, in the Europe region.
How does We Are Water Foundation make money?
One revenue line is on record: donations and Charitable Contributions.
Who are We Are Water Foundation's main competitors?
Direct peers on record are charity: water, WaterAid, Helvetas Swiss Intercooperation, Water For People, Water.org and Engineers Without Borders (various national chapters). Broad incumbents are P&G Children's Safe Drinking Water Program, International Rescue Committee (IRC) WASH Programs and Coca-Cola Foundation / Replenish Africa Initiative. iDE (International Development Enterprises) is listed as an emerging player.
Does We Are Water Foundation have an API?
No public API is recorded for We Are Water Foundation.
What industry is We Are Water Foundation in?
We Are Water Foundation's product category is International Water and Sanitation Development. Its primary akta.pro industry code is BPAGABAC, Water, Sanitation & Hygiene (WASH), with a secondary code of BPADALAH, Water Resources, WASH & Integrated Water Management. Its NAICS code is 2213 and its SIC code is 4941.