Wear Rame

What Wear Rame does

Wear Rame is a luxury activewear brand founded in 2021 and headquartered in Badung, Bali, Indonesia, that designs, manufactures, and sells women's activewear and adjacent lifestyle apparel directly to consumers. The company operates a women-led, ethically handmade production model in Bali using proprietary fabric blends — primarily a Viscose/Elastane "Silky Thread" formulation and a Nylon/Spandex blend — with OEKO-TEX STANDARD 100 Product Class I certification on cellulose-fiber products, the strictest tier for harmful-substance testing. Core products span onesies (Leda Dynamic, Kamari), sports bras (Nyx, Celeste, Crest Cup, Drift), bottoms (Celeste Draped Shorts, Basic Nyx Extra High Waist Pants, Tide Wrap Capri), tops (Stretch Luxe Bolero, Core Sculpted Zip-Up Jacket), and lifestyle/resort collections (Yacht, Daily Romance, Unconditional, Marais Linen, TimelΛss, Bloom Knit), positioned for Pilates, yoga, gym, and studio-to-street wear.

The business model is direct-to-consumer e-commerce on a Shopify-powered storefront with global shipping, supplemented by a Bali physical retail location. There is no subscription or recurring revenue component; all sales are one-time unit purchases priced between $23 and $173 USD, with a 10% first-order discount, free shipping at $229+ USD, and tax/duty-inclusive delivery for US, UAE, and Australia orders. The company has five employees and shows no external funding, no institutional investors, and no wholesale or marketplace distribution; customer testimonials reference individual SMB/consumer buyers rather than enterprise accounts. Marketing is concentrated on Instagram with user-generated content, an email newsletter for first-order capture, and verified product reviews displayed on product pages.

Name

Wear Rame

Website

https://wearrame.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wear Rame is a Bali-based, founder-led luxury activewear brand that designs and ethically handmakes women's studio-to-street apparel using OEKO-TEX certified proprietary fabrics, selling direct-to-consumer globally via a Shopify storefront and one Bali retail location.

Ownership category

akta.pro rank

Product category

Women's Luxury Activewear

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Yoga, Pilates & Studio Wear (CRAAAEAC)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Luxury Intimates, Loungewear & Sleepwear (CRAAAFAJ)

Keywords

• Luxury activewear
• Women's athleisure
• Ethical apparel
• Studio activewear
• Sculpting bodysuits

Headquarters

HQ city

Bali

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for luxury activewear products sold directly through e-commerce platform. Products include bodysuits, bras, shorts, pants, cover-ups and accessories across multiple collections. No subscription or recurring revenue component.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Wear Rame designs, ethically hand-manufactures in Bali, and sells directly to consumers a line of luxury women's activewear — including sculpting onesies, sports bras, high-waist pants, shorts, boleros, and zip-up jackets — across themed collections such as Yacht, Daily Romance, Unconditional, and Not So Basic. Products are made from proprietary Viscose/Elastane and plant-derived cellulose fiber blends certified to OEKO-TEX STANDARD 100, and are positioned for studio workouts (Pilates, yoga, gym) as well as everyday and resort wear.

Product overview

Wear Rame is a luxury activewear brand that ethically manufactures products in Bali, Indonesia. The company offers a diverse portfolio of activewear products including onesies (Leda Dynamic and Kamari lines), sports bras (Nyx, Celeste, Crest Cup, Drift), bottoms (Celeste Draped Shorts, Basic Nyx Extra High Waist Pants, Tide Wrap Capri Pants), tops (Stretch Luxe Bolero, Core Sculpted Zip-Up Jacket), and lifestyle/resort collections (Yacht Collection, Daily Romance). Products are primarily made from blends of Cellulose Fibre, Viscose, Elastane, Nylon, and Spandex, with emphasis on sustainable plant-derived materials certified to OEKO-TEX® STANDARD 100. The brand positions itself as luxury activewear suitable for studio workouts (Pilates, yoga, gym) as well as everyday and resort wear.

Differentiator

Problem solved

Functional benefit

Products and services

• Leda Dynamic Full Body Flare Onesie A sculpting, throw-on-and-go onesie with an open back design and flare silhouette, made from 90% Cellulose Fibre / 10% Elastane with OEKO-TEX STANDARD 100 certification. Designed for Pilates, yoga, and studio-to-street wear for women.
• Leda Dynamic Full Body Onesie A sculpting feminine onesie with a subtle open back, light-to-medium support, and removable bra pad, intended for mid-intensity workouts, Pilates, yoga, and everyday movement.
• Kamari Backless Onesie A backless onesie with second-skin fit, crafted from a Viscose x Elastane blend for freedom of movement. Designed for Pilates, yoga, mid-intensity workouts, and studio-to-street styling.
• Kamari Backless Onesie Capri A Capri-length backless onesie with second-skin fit in Viscose x Elastane, offering secure backless wear and Capri-length bottoms for versatile studio-to-street use.
• Nyx Two Ways Bra A versatile sports bra with a transformable two-way design, made from Silky Thread (Viscose/Elastane) with medium stretch. Intended for low-to-mid intensity activity including Pilates, yoga, and pole dance.
• Basic Nyx Bra A high-support everyday bra with Wear Rame Icon embroidery, removable bra pad, and 4-way stretch, designed for mid-to-high intensity workouts.
• Basic Nyx Extra High Waist Pants Extra high-waist pants with wave design detail and Wear Rame Icon embroidery, offering high support suitable for high-intensity workouts and everyday wear.
• Celeste Draped Luxe Bra A mid-to-high support sports bra with a coral-inspired draped front detail and plunge neckline, made from a custom Nylon x Spandex blend with double-lined construction for shape and support.
• Celeste Draped Short Pants High-waisted sculpting shorts with a draped waistband detail and medium compression, in a Nylon x Spandex blend with 4-way stretch for unrestricted movement.
• Core Sculpted Zip-Up Jacket An all-day companion jacket with a sleek sculpted fit in signature Silky Thread fabric (Viscose/Elastane), featuring a second-skin fit, buttery-soft texture, and double-lined construction.
• Stretch Luxe Bolero A lightweight coverage layer with second-skin fit and sculpting design, made from a custom Nylon x Spandex blend with 4-way stretch for studio-to-street styling.
• Crest Cup Bra A padded triangle-cup bra with halter neckline and adjustable straps, made from 90% Natural Fibres / 10% Spandex with OEKO-TEX certified fabrics, designed for effortless layering.
• Drift Adjustable Scoop Bra A relaxed scoop-neckline bra with adjustable straps and soft seamless support, made from 90% Natural Fibres / 10% Spandex with OEKO-TEX certified fabrics, suitable for workout and rest days.
• Tide Wrap Capri Pants Sculpting Capri pants with a wrap-waist detail and body-hugging fit, made from 90% Natural Fibres / 10% Spandex with signature Silky Thread fabric, versatile for high- or low-waisted styling.
• Daily Romance Collection A lace-inspired collection of bodysuits, bras, bottoms, and accessories (Cafe Lace, Emma Laced lines) priced from approximately $23–$135 USD, positioned for everyday elegance and romance.
• Unconditional Collection An activewear collection featuring Galene Suit, Two Tone Eos, and Solid Luna product lines with two-tone designs and versatile styling, priced approximately $53–$173 USD.
• Not So Basic Collection An elevated basic activewear line featuring the Nyx product family of bras, fitted tops, boleros, longsleeves, tank tops, and high-waist pants, with items priced from $39 to $69 USD.
• Yacht Collection A luxury resortwear collection including Tide Wrap Capri Pants, Cove Knot Top, Crest Cup Bra, and Drift Adjustable Scoop Bra, presented in Plum, Ivory, and Espresso colorways for resort and travel wear.

Quantifiable outcome

• 4.85/5 star average rating from 450+ verified reviews

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alo Yoga: Premium DTC activewear brand with a similar studio-to-street aesthetic and price point. Alo Yoga is the most direct comparable in terms of positioning, price band, and target consumer (women seeking luxury activewear for yoga, Pilates, and lifestyle).
• Carbon38: Luxury activewear retailer and brand operating at premium price points with a focus on style-driven performance wear. Overlaps with Wear Rame on product category, customer demographic, and premium price positioning.
• P.E Nation: Australian-founded luxury activewear and streetwear brand with similar studio-to-street styling, premium price points, and a lifestyle-driven marketing approach. Comparable in size, brand positioning, and target demographic.
• Splits59: Los Angeles-based premium women's activewear and lifestyle brand with a direct-to-consumer model. Comparable in product category (women's sculpting activewear, bras, leggings), price point, and editorial-driven brand positioning.
• The Upside: Premium activewear brand with a strong resort and lifestyle aesthetic, comparable to Wear Rame's Yacht Collection positioning. Similar price points and shared DNA in blending studio performance with fashion-forward styling.

Emerging players

• Outdoor Voices: Direct-to-consumer activewear brand focused on recreational movement and lifestyle positioning. Comparable in DTC model, target demographic (women seeking versatile activewear), and brand-led approach.
• Year of Ours: Women's activewear brand focused on inclusive, vintage-inspired designs at premium prices. Comparable in scale, DTC model, and emphasis on style-forward activewear for the yoga and lifestyle segment.

Broad incumbents

• Lululemon: Global leader in premium technical activewear. While much larger and broader in scope, Lululemon competes directly in the yoga, Pilates, and women's premium activewear categories where Wear Rame operates, with overlapping price points.
• Vuori: Premium performance and lifestyle activewear brand with significant scale. Overlaps with Wear Rame in technical and lifestyle categories, though Vuori is a much larger, broader incumbent with greater distribution.
• FP Movement: Activewear sub-brand of Free People, offering premium women's activewear with a strong lifestyle and aesthetic-driven positioning. Competes in the same premium yoga and lifestyle activewear category with broader distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wear-rame

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wear Rame