What WeCount! does

WeCount! is a member-led, non-profit human rights organization founded in 2006 and headquartered in Homestead/Florida City, Florida, with a staff of approximately 9 employees. It organizes immigrant workers and families in South Florida around labor, immigrant, and climate justice, operating through direct community organizing, worker assemblies, coalition-building, and a proprietary non-commercial FM radio station, Radio Poder 97.7 FM (La Chispa del Pueblo), which it obtained an FCC license for in 2017 to broadcast multilingual programming across South Miami-Dade.

The organization's product portfolio consists of advocacy campaigns and service programs rather than commercial products. Key campaigns include Qué Calor! (2021), which secured the country's first municipal heat standard for outdoor workers and influenced the U.S. Department of Labor's first draft federal heat rule; Planting Justice / Sembrando Justicia (2026), a worker-driven social responsibility campaign targeting the houseplant industry; and the Build a Better Miami Coalition (2025), which secured labor protections and community benefits on a $3 billion redevelopment project. Service programs include the first Day Labor Center in Miami-Dade (2017), the Community IDs Program (2021), and the Labor Standards Co-Enforcement Program (2021) operated through the CORE Alliance.

Revenue is generated through one-time and recurring individual donations ($10–$500 suggested) and a tiered Solidarity Membership program ($10–$100+/month). The organization is sustained by grant funding and local government co-enforcement contracts, with no venture capital, private equity, or institutional investor ownership. Key strategic partners include the U.S. Department of Labor, U.S. Department of Homeland Security, the CORE Alliance coalition, and the Worker-Driven Social Responsibility Network.

Name

WeCount!

Legal name

WeCount!, Inc.

Website

https://we-count.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

WeCount! is a member-led, non-profit human rights organization founded in 2006 in Homestead, Florida, organizing immigrant workers and families in South Florida around labor, immigrant, and climate justice through campaigns, direct organizing, and a community radio station.

Ownership category

akta.pro rank

Product category

Non-profit human rights advocacy and community organizing

NAICS

Social Advocacy Organizations (8133), Labor Unions and Similar Labor Organizations (81393)

SIC

Services-Social Services (8300)

akta.pro primary industry

Labor, Worker Rights & Employment Policy Advocacy (BPAGAFAH)

akta.pro secondary industry

Immigrant & Refugee Rights Advocacy (BPAGAFAG)

Keywords

• Community organizing services
• Immigrant worker advocacy
• Labor rights organizing
• Community radio broadcasting
• Grassroots coalition building

Headquarters

HQ city

Florida City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. General Donations: One-time and recurring donations from individuals and supporters. Options include one-time, weekly, monthly, quarterly, and annual donation frequencies. Suggested amounts range from $10 to $500 with custom amount option.
2. Solidarity Membership Program: Monthly subscription-based membership program with four tiers (Seedling $10/month, Stem $25/month, Leaf $50/month, Flower $100+/month) providing member perks including updates, merchandise, and event access in exchange for recurring support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

WeCount! is a member-led, immigrant worker-driven human rights organization that organizes immigrant workers and families in South Florida for labor, immigrant, and climate justice. It operates advocacy campaigns (¡Qué Calor!, Planting Justice, Build a Better Miami), direct-service programs (Day Labor Center, Community IDs, Labor Standards Co-Enforcement), and an FCC-licensed community radio station (Radio Poder 97.7 FM). The organization wins and enforces local policy, builds worker leadership, and coordinates coalitions to address wage theft, unsafe working conditions, lack of heat protections, and housing insecurity.

Product overview

WeCount! is a member-led non-profit human rights organization (not a technology company) that operates a portfolio of advocacy campaigns and service programs focused on labor, immigrant, and climate justice in South Florida. The core programs include: ¡Qué Calor! (heat protection campaign for outdoor workers), Planting Justice (worker-driven social responsibility program for the houseplant industry), Build a Better Miami Coalition (community benefits campaign), and Radio Poder 97.7 FM (community radio station). Additional programs include a Solidarity Membership tiered support program, Day Labor Center for workforce development, Community IDs Program for immigrant identification access, and Labor Standards Co-Enforcement Program for wage theft recovery. The organization also publishes research reports including the Human Cost of Houseplants report. These programs work together to build grassroots, worker-led movements for dignity and human rights.

Differentiator

Problem solved

Functional benefit

Brands

• ¡Qué Calor!: Worker-led campaign launched in 2021 to win life-saving heat protections for outdoor workers in Florida.
• Build a Better Miami
• Planting Justice (Sembrando Justicia)
• Radio Poder 97.7 FM

Products and services

• ¡Qué Calor! Campaign Worker-led campaign to win life-saving heat protections for outdoor workers in Florida, including farmworkers, plant nursery workers, and construction workers. Introduced the country's first municipal heat standard for outdoor workers in Miami-Dade and informed the U.S. Department of Labor's first-ever draft federal heat rule.
• Planting Justice (Sembrando Justicia) Campaign bringing together plant nursery workers, consumers, and allies to transform labor and human rights standards in the houseplant industry. Modeled after the worker-driven social responsibility (WSR) model and calls on major retailers and growers to adopt a Code of Conduct with independent monitoring, enforcement, and certification.
• Build a Better Miami Coalition Coalition of community organizations and labor unions in South Florida demanding a Community Benefits Agreement for workers, tenants, and community residents on Swerdlow Group's proposed $3 billion redevelopment project in the City of Miami.
• Radio Poder 97.7 FM (La Chispa del Pueblo) Non-commercial community radio station in South Florida providing multilingual information and education programming for the community, including worker interviews, campaign coverage, and documentary programming such as 'Sin Sombra, Sin Descanso' and 'Hora de Calor'.
• Solidarity Membership Program Tiered monthly membership program supporting WeCount!'s worker outreach, organizing, Radio Poder programming, and campaigns. Four tiers: Seedling ($10/month), Stem ($25/month), Leaf ($50/month), and Flower ($100+/month), each with progressively richer perks (updates, merchandise, event access, leadership recognition).
• Day Labor Center Workforce training and development center providing access to high-quality jobs for day laborers in South Miami-Dade. Opened in 2017 as the first Day Labor Center in Miami-Dade.
• Community IDs Program Miami-Dade ordinance establishing and funding a program to expand access to local identification cards for all Miami-Dade County residents, including immigrants, to limit identification-related barriers to essential services.
• Labor Standards Co-Enforcement Program First-of-its-kind program in Florida and the South, with local government funding to CORE Alliance (a coalition of labor unions, workers' centers, and community groups) for wage theft outreach and education.

Quantifiable outcome

• Passed Miami-Dade Wage Theft Ordinance (2010) - first local ordinance of its kind in the country
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• U.S. Department of Labor / U.S. Department of Homeland SecuritycoreStrategic or Co-development Partner · 1 January 2021Established Deferred Action for Labor Enforcement (DALE) Program providing access to work permits and deportation protections to immigrant workers who report labor violations.
• CORE AlliancecoreStrategic or Co-development PartnerCoalition of labor unions, workers' centers, and community groups in Miami-Dade. WeCount! established a Labor Standards Co-Enforcement Program in Miami-Dade with local government funding through CORE Alliance - the first of its kind in Florida and the South.
• Miami HeraldminorGTM or Marketing PartnerNews coverage of Build a Better Miami campaign and worker stories.
• More Perfect UnionminorGTM or Marketing PartnerNews coverage of worker heat protection campaigns.
• WLRNminorGTM or Marketing PartnerPublic radio coverage of worker protection efforts in Little River redevelopment.
• NBC NewsminorGTM or Marketing PartnerCoverage of heat-related worker stories and dangers of outdoor work.
• USA TodayminorGTM or Marketing PartnerCoverage of climate change, heat waves, and impact on workers.
• Washington PostminorGTM or Marketing PartnerCoverage of heat safeguards for workers and industry opposition.
• Worker-Driven Social Responsibility (WSR) NetworkcoreStrategic or Co-development PartnerWeCount! models its Planting Justice campaign after the WSR model for worker-driven social responsibility programs in supply chains.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Strategic Concepts in Organizing and Policy Education (SCOPE): Grassroots community-organizing group in South Los Angeles focused on low-wage workers, immigrant rights, and base-building. Comparable to WeCount! in member-led structure and labor/community benefit negotiation, though operating in a different region.
• Florida Immigrant Coalition (FLIC): Statewide immigrant rights coalition based in Florida that organizes immigrant families on similar issues (detention, driver's licenses, wage theft, local ID). Directly comparable to WeCount! in geography and constituency, with a broader statewide mandate rather than a single-county focus.

Direct peers

• United Workers (CASA / Maryland): Member-led organization of low-wage workers in Maryland running housing, labor standards, and immigrant rights campaigns through base-building. Comparable to WeCount! in member-led model, Community Benefits Agreement work, and immigrant/labor intersection.
• Centro de los Derechos del Migrante (CDM): Migrant worker rights organization focused on labor law enforcement and recruitment abuse, with a transnational U.S.–Mexico footprint. Comparable to WeCount! on the labor-enforcement, wage-theft-recovery, and migrant worker side of its work.
• Make the Road (New York / Florida): Member-led immigrant and worker organization with active Florida presence running worker centers, wage-theft clinics, and Know Your Rights campaigns. Closely comparable to WeCount! in operating model, constituency, and service mix (worker centers, ID programs, language access).
• Coalition of Immokalee Workers (CIW): Worker-led farmworker organization in Florida that pioneered the Fair Food Program, a worker-driven social responsibility (WSR) model with retailer-backed Code of Conduct and independent monitoring — directly comparable to WeCount!'s Planting Justice WSR strategy and member-led organizing approach.
• The Resurrection Project: Member-led community organization in Illinois focused on immigrant rights, housing, and civic participation, with a donor-membership program similar to WeCount!'s Solidarity Membership. Comparable in constituency, funding model, and campaign mix.
• Farm Labor Organizing Committee (FLOC): AFL-CIO-affiliated farmworker union organizing agricultural workers in the Southeast and Midwest, including Florida. Comparable to WeCount! in farmworker constituency and labor-rights campaigning, with a union-negotiation model rather than a community-organizing model.

Broad incumbents

• Interfaith Worker Justice: National network of faith-based worker centers and labor coalitions running wage-theft, heat, and workplace-safety campaigns. Comparable to WeCount!'s advocacy model and religious/radio-based outreach, with broader national scope.
• National Domestic Workers Alliance (NDWA): National alliance organizing domestic and care workers, including immigrant women, with state-level chapters and standards campaigns. Comparable to WeCount! in member-led base-building and immigrant worker rights strategy, at a national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wecountfl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeCount!