Wedogreens

What Wedogreens does

Wedogreens ApS is a privately held Danish healthy takeaway chain headquartered in Copenhagen's Kødbyen district, operating as what the company describes as Denmark's largest and oldest salad chain. Founded in 2006 by Andreas (now co-driven with Thomas), the company runs 13 retail storefronts across the Copenhagen metropolitan area (covering Trianglen, Indre By, Amager, Frederiksberg, Hellerup, Svanemøllen, Valby, Vanløse, Nørrebro, Lyngby, Illum, and Kødbyen), supported by a centralized production kitchen at Halmtorvet 21.

The company's core product offering centers on a build-your-own salad concept, ten signature salads (Caesar, Omega, Wild Child, Wegan, Farmer, Falafel, Hot Chica, Beef Me Up, Crispy Chicken Poblano, Favoritten), warm rice and noodle bowls (Beef Teriyaki, Kimchi Karma, Smokey Fiesta), and gourmet sandwiches. Operational technology consists of a proprietary iOS/Android mobile application with order tracking, voucher management, and queue-skipping, alongside online ordering and a centralized POS infrastructure. The Wedofood sub-brand supplies classic bistro dishes (Coq Au Vin, Daal, Blomkålscurry) via catering, and the BoHo venue hosts private events.

Revenue is generated through three streams: per-transaction retail takeaway sales across physical stores and digital channels (transaction-fee model), corporate catering for events and meetings (transaction-fee with delivery within 5km of stores), and recurring corporate lunch programs (virksomhedsaftaler) from a five-person minimum with flexible arrangements (subscription-like recurring revenue). Catering packages are priced at 99-159 DKK per person; retail items at 60-119 DKK. The company serves both health-conscious individual consumers in Copenhagen and corporate clients, with marketing executed through owned digital channels (app, Instagram, Facebook, YouTube, LinkedIn) and word-of-mouth. There is no external investor, no parent company, and no disclosed funding in the available data.

Name

Wedogreens

Legal name

Wedogreens ApS

Website

https://wedogreens.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Wedogreens is a privately held Copenhagen-based healthy takeaway chain operating 13 retail storefronts, a central production kitchen, a proprietary mobile app, and catering and corporate lunch services, serving health-conscious urban consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Healthy Food Takeaway

NAICS

Limited-Service Restaurants (722513), Caterers (72232), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

akta.pro secondary industries

Healthy/Salad/Grain Bowl QSR (THAFAAAJ), Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD), Drop-Off Catering & Boxed Meals (HSACAGAB)

Keywords

• Healthy takeaway
• Salad chain
• Corporate catering
• Build-your-own salad
• Quick-service restaurant

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Takeaway Sales: Point-of-sale revenue from 13 physical storefronts and online/mobile orders for salads, bowls, and sandwiches
2. Catering Services: Catering orders for events, meetings, and corporate functions with minimum order quantities and delivery options
3. Corporate Lunch Programs: Business accounts (virksomhedsaftaler) providing ongoing lunch catering solutions for companies with 5+ employees

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wedogreens operates a healthy takeaway food chain with 13 physical storefronts across Copenhagen, selling signature salads, warm bowls, gourmet sandwiches, and customizable build-your-own salads. The company also provides catering services for events and corporate lunch programs (virksomhedsaftaler) delivered directly to offices, supplemented by an iOS/Android mobile app for order-ahead and voucher access.

Product overview

Wedogreens is Denmark's largest and oldest salad chain, founded in 2006 in Copenhagen's Kødbyen district. The company operates as a healthy takeaway platform offering three core product lines: (1) Pre-composed Signature Salads in 10 classic varieties and customizable 'Build Your Own' salads, (2) Warm Bowls featuring Asian-inspired hot dishes like Beef Teriyaki and Kimchi Karma Bowl, and (3) Gourmet Sandwiches with pesto-based and protein fillings. The portfolio also includes Wedofood, the original 2006 bistro brand offering classic dishes like Coq Au Vin and Daal through catering services, and the BoHo event venue for private gatherings. The company provides catering services for corporate events and has a mobile app for ordering. The 13 Copenhagen locations offer both takeaway and delivery, targeting health-conscious consumers seeking nutritious meals without compromising on taste.

Differentiator

Problem solved

Functional benefit

Brands

• Wedofood: Original trademark from 2006 offering classic bistro dishes such as Coq au vin, Blomkålscurry, Daal, and Chilli con carne for catering events.
• BoHo

Products and services

• Signature Salads Pre-composed salads available in 10 classic varieties including Caesar, Omega, Wild Child, Wegan, Farmer, Falafel, Hot Chica, Beef Me Up, Crispy Chicken Poblano, and Favoritten, each composed as a complete meal with proteins, fibers, and vitamins. Targeted at health-conscious consumers seeking convenient lunch options.
• Warm Bowls Hot rice and noodle bowls including Beef Teriyaki, Kimchi Karma Bowl, and Smokey Fiesta Bowl featuring proteins like beef, chicken, or pulled pork with Asian-inspired sauces and toppings, for consumers wanting hot takeaway meals.
• Sandwiches Gourmet sandwiches on fresh bread with pesto, chicken, tuna, beef, or mozzarella fillings, including Mozzarella, Beef, Tuna, Green Tuna, and Chicken varieties for on-the-go lunch customers.
• Bland Din Egen (Build Your Own Salad) Customizable salad option where customers choose their base, 4 ingredients, 1 topping, and dressing, with optional add-ons for meat, bread, and extra ingredients. Targeted at consumers seeking personalized healthy meals.
• Catering Services Catering packages (Salatpakken at 99 DKK, Salat + Focaccia at 109 DKK, Salat + Focaccia side at 69 DKK, and Full Package at 159 DKK per person) for meetings, receptions, and company events in Copenhagen, delivered within 5km radius of stores for an additional fee.
• Wedofood Bistro Original brand from 2006 offering classic bistro dishes including Coq Au Vin with grov kartoffelmos, Blomkålscurry, Daal, and Chilli con carne available through catering for events. Targeted at catering customers seeking warm traditional bistro fare.
• BoHo Bistro Venue Event venue with capacity for approximately 30 guests for birthdays, receptions, and product launches, operated as part of the Wedofood catering concept.
• Wedogreens Mobile App

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Lammehave (Falster)minorOthersOrganic eggs supplier from Lammehave on Falster, where farmer Jacob activates persons with special needs - reflects company's social responsibility and local sourcing commitment

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Simple Feast: Danish plant-based ready-meal brand offering chef-prepared dishes via subscription and direct delivery. Comparable in Danish origin, healthy/plant-based positioning, and direct-to-consumer recurring revenue model, though delivery-only rather than retail-storefront based.
• Ole & Steen: Danish bakery-café chain with locations across Copenhagen offering sandwiches, salads and lunch items. Comparable in Danish heritage, urban café footprint, and overlapping lunch-daypart customer, though anchored in bakery rather than salad.

Broad incumbents

• Pret a Manger: UK-origin international grab-and-go chain serving salads, sandwiches, bowls and hot meals in urban locations with strong corporate lunch programs. Comparable in urban takeaway model, broad healthy menu, and B2B corporate catering contracts.
• Sweetgreen: US-based publicly listed salad/bowl chain operating at significant scale with a build-your-own and signature menu, proprietary digital ordering, and strong brand positioning around healthy eating. Comparable in core menu architecture, digital-first ordering, and brand-led healthy lifestyle positioning; serves as a scaled US proxy for Wedogreens' model.
• CAVA: US Mediterranean-inspired fast-casual bowl chain (publicly listed) operating build-your-own and signature bowls at scale. Comparable in bowl-centric menu, customizable format, and digital/app-driven ordering, though geographically and culinarily distinct.

Regional players

• Lagkagehuset: Denmark's largest bakery-café chain with broad Copenhagen footprint, offering sandwiches and light meals in addition to baked goods. Comparable in scale of Danish physical retail footprint and urban lunchtime customer, though primarily a bakery anchor.
• Sticks'n'Sushi: Danish premium casual dining chain offering sushi and grilled sticks with strong Copenhagen presence and a health-aware positioning. Comparable in Danish origin, urban Copenhagen customer base, and premium healthy-leaning positioning, though operating in a sit-down rather than takeaway format.

Direct peers

• Meyers Deli: Danish premium deli and takeaway concept under the Claus Meyer brand, offering sandwiches, salads and bowls with an emphasis on local sourcing and quality ingredients. Comparable in Danish heritage, healthy positioning, and emphasis on local/organic supply chain storytelling.
• Joe & The Juice: Danish-founded healthy takeaway and juice chain operating across Scandinavia and globally with a comparable direct-to-consumer grab-and-go model targeting the same urban lunch occasion. Most directly comparable peer given shared Danish origin, similar demographic targeting, and overlapping salad/bowl/juice menu.

Others

• Too Good To Go: Danish-origin marketplace app connecting consumers with surplus food from restaurants and retailers. Comparable as a Danish-founded foodtech adjacent to Wedogreens' mobile ordering stack, but operates as an enablement marketplace rather than a direct meal operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Wedogreens
• LinkedInlinkedin.com/company/wedofood
• Instagraminstagram.com/wedogreens

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wedogreens