Weeare

What Weeare does

Weeare operates a web-based B2B loyalty and retention platform serving businesses in Peru. Operated by the legal entity Trading Tech Lab SAC (RUC 20603228112) and headquartered at Av. Paseo de la República 3952 in Miraflores, Lima, Weeare was founded in 2018 and operates as a subsidiary of Grupo Arellano, a Peruvian marketing and business conglomerate. The platform addresses both customer-facing loyalty ('Clientes') and employee-facing engagement ('Colaboradores'), sold through a sales-led, quote-based enterprise motion paired with self-serve consumer redemption portals.

The platform's core technology is a multi-portal web stack: regalos.weeare.pe handles gift selection and redemption for end users; app.weeare.pe serves as a commerce validator for physical-store loyalty identification; admin-pedidos.weeare.pe provides order and transaction tracking; and admin-regalos.weeare.pe delivers enterprise program management. Product features include customizable branded landing pages tied to occasion-specific imagery, a real-time analytics dashboard with segmentation and notification tools, a points-based accumulation system, an integrated gift catalog with own and third-party offerings, discount and sweepstake engines, geolocation for brick-and-mortar identification, and a forthcoming gamification module covering levels, medals, objectives, and knowledge testing. No APIs, SDKs, or developer documentation were disclosed, and the platform is delivered as a managed web service without disclosed AI/ML capabilities.

The revenue model combines a SaaS subscription component (custom monthly enterprise pricing) with a transactional element tied to gift catalog redemption. Customer segments are split between businesses seeking customer retention and businesses seeking employee engagement, both problem sets framed around low retention, high acquisition costs, lack of customer data, and employee turnover. The go-to-market motion is hybrid, combining consultative 'Cotizar' (quote) CTAs and dedicated enterprise portals with self-serve consumer flows. Weeare maintains a single-country geographic footprint (Peru) and has a technology partnership with Comarch; the broader strategic posture leverages Grupo Arellano's distribution and marketing credibility in the Peruvian market.

Name

Weeare

Legal name

Trading Tech Lab SAC

Website

https://weeare.pe

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Weeare, a Trading Tech Lab SAC–operated subsidiary of Peru's Grupo Arellano, provides a web-based B2B loyalty and rewards platform for Peruvian businesses. It serves customer-retention and employee-engagement programs through points accumulation, gift catalog redemption, real-time analytics, and customizable branded portals.

Ownership category

akta.pro rank

Headquarters

HQ city

Miraflores

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Loyalty Platform Subscription: SaaS-based loyalty platform with subscription model for businesses to implement customer and employee loyalty programs with customizable features
2. Gift Catalog and Redemption: Points-based reward system where accumulated points are redeemed against catalog of products and services

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Weeare is a web-based loyalty platform that enables businesses in Peru to design, launch, and manage customer and employee loyalty programs. The platform supports points accumulation, gift catalogs, discounts, sweepstakes, notifications, and personalized landing pages, complemented by dedicated portals for end-user gift redemption, physical-store validation, and enterprise administration.

Product overview

Weeare is a loyalty platform designed for businesses in Peru seeking to convert customers and employees into brand advocates. The platform consists of a core Weeare Platform complemented by specialized sub-products: Weeare Regalos for gift management, Weeare Validador for commerce validation, Dashboard Pedidos for order tracking, and Dashboard Empresas for enterprise management. The offering includes two loyalty modules — Loyalty para Clientes (customer loyalty with points, discounts, promotions, and gifts) and Loyalty para Colaboradores (employee benefits including birthday gifts, bonuses, corporate discounts, and gamification). All modules are supported by a Dashboard de Gestión providing real-time analytics, segmentation, and customer insights.

Differentiator

Problem solved

Functional benefit

Brands

• Weeare Regalos: Gift platform for managing loyalty rewards and gift selections
• Weeare Validador
• Weeare Dashboard Pedidos
• Weeare Admin Regalos

Products and services

• Weeare Platform A SaaS loyalty platform that helps Peruvian businesses convert customers and employees into brand advocates through points accumulation, discounts, gifts, sweepstakes, and personalized reward programs, with real-time analytics.
• Weeare Regalos Gift management and redemption portal that allows end-users to select and redeem gifts for occasions such as birthdays and holidays, with customizable landing pages tied to employer or brand campaigns.
• Weeare Validador Commerce validator application that enables participating merchants to verify and validate customer loyalty benefits and transactions at brick-and-mortar store locations.

Quantifiable outcome

• Fidelized customer spends 57% more
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Grupo Arellano (Arellano Group)coreStrategic or Co-development PartnerWeeare is a company of Grupo Arellano, the parent company. The Arellano Group is a well-established Peruvian marketing and business group that provides strategic backing and brand reputation to Weeare.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Yotpo: Broader customer retention platform spanning reviews, SMS marketing, and loyalty; a wider-portfolio incumbent with overlapping loyalty capabilities rather than a pure-play specialist.
• Comarch: Large IT vendor with a dedicated loyalty solutions line; already a listed partner of Weeare, it is also a competing loyalty SaaS/provider at enterprise scale, particularly relevant given Weeare's regional scope.
• CrowdTwist (Oracle): Enterprise loyalty and engagement platform within Oracle CX; a broad incumbent with deeper resources that competes for the same mid-market and enterprise loyalty deals as Weeare.

Direct peers

• Smile.io: Loyalty and referral SaaS offering points, VIP tiers, and rewards programs; while e-commerce-leaning, it is a directly comparable SaaS loyalty platform with similar feature taxonomy.
• Annex Cloud: Enterprise customer loyalty and engagement platform with employee advocacy modules; comparable scope to Weeare's combined customer-plus-employee offering.
• Sailplay: Loyalty and marketing automation platform with explicit Latin American presence and SMB-to-enterprise client base, directly comparable to Weeare's customer-and-employee loyalty SaaS positioning in the same region.
• Antavo: Enterprise loyalty cloud platform with APIs and modules for points, tiers, gamification, and rewards — a comparable SaaS loyalty architecture for B2C/B2B deployments.
• Kangaroo Rewards: SMB-focused loyalty and customer engagement SaaS for retailers; directly comparable in target segment (small/mid physical retailers) and core loyalty functionality (points, rewards, customer database).
• Preferred Patron: Loyalty and gift card software for retail and hospitality SMBs with member tracking and rewards — overlapping use cases for physical-store loyalty operators in Weeare's target market.

Regional players

• Belavo: LatAm-focused retail loyalty SaaS with comparable merchant tooling for in-store customer engagement; a regional comp that targets the same physical-retail customer base in neighboring markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/weeare-pe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weeare