What WE INC. Marketing does

WE INC. Marketing (legal entity Whittington Enterprises, Inc.) is a privately held, women-owned boutique marketing agency headquartered at 1990 N California Blvd, 8th Floor, Walnut Creek, California. Founded in 2015 by Kara Whittington — a 20+ year B2C marketing veteran whose prior interim leadership roles at the de Young Museum and SFMOMA anchor the firm's arts-sector credibility — the company rebranded to its current identity in late 2021/2024 and now operates as a collective of approximately 10 W-2 employees plus a network of 17+ named senior women marketing consultants spanning email, social media, content, SEO, paid digital, traditional media buying, creative direction, and fractional CMO services. Its core business is full-service marketing for nonprofit, arts, and cultural organizations, with marquee clients including San Francisco Ballet, SFMOMA, the San Francisco Symphony, Cantor Arts Center at Stanford, Berkeley Symphony, CuriOdyssey, AXIS Dance, and the New Century Chamber Orchestra.

The service portfolio is organized around five disciplines: advertising (media planning and buying across digital, print, broadcast, and out-of-home), digital marketing (social, email, retargeting, influencer), content marketing, marketing strategy and planning (plans, audits, fractional CMO), and professional development (mentorship, strategy sessions). The company uses standard, non-proprietary marketing tools and platforms — there is no in-house technology platform, no API, and no disclosed AI/ML capabilities. Service delivery is extended through a four-partner preferred network: ASYMM Digital (paid digital), Cause Farm (web development), Impact123 (traditional media), and Prismatic Communications (PR).

Revenue is generated entirely through professional services: project-based campaigns, monthly retainers (minimum $3,500), tiered subscription mentorship (annual, three tiers tied to client operating budgets under $3M / $3-9M / over $10M), tiered fractional CMO packages, and unit-priced offerings such as $225/hour strategy sessions and $650-$880 social media audits. The go-to-market is sales-led and consultative — direct outreach, referrals, website intake forms, Calendly consultation bookings, and RFP participation — with no paid demand generation or institutional funding. The company is wholly founder-owned and bootstrapped, with no external investors, parent entity, or acquisition activity disclosed.

Name

WE INC. Marketing

Legal name

Whittington Enterprises, Inc.

Website

https://weincmarketing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

WE INC. Marketing is a privately held, women-owned boutique marketing collective in Walnut Creek, CA delivering advertising, digital, content, fractional CMO, and mentorship services to nonprofit, arts, and cultural organizations across the U.S. West Coast.

Ownership category

akta.pro rank

Product category

Nonprofit Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product & Growth Marketing Strategy (MPAAAFAE)

akta.pro secondary industry

Marketplace & Retail Media Advertising (Amazon/Walmart/Instacart, etc.) (MPAAACAJ)

Keywords

• Nonprofit marketing services
• Arts and culture marketing
• Media planning and buying
• Fractional CMO services
• Marketing strategy consulting

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Consulting and Strategy Services: Revenue generated through consulting fees, strategy sessions, marketing plan development, and ongoing retainer engagements with nonprofit organizations. Services include owned media channel marketing, media buying/planning, and comprehensive marketing strategy tailored for arts and cultural organizations.
2. Project-Based and Retainer Engagements: Monthly retainer arrangements with nonprofit clients, along with project-based work for specific campaigns, audits, and strategic initiatives. Pricing tiered based on organization operating budget size.
3. Training and Mentorship Services: Marketing mentorship and training programs for nonprofit staff, with tiered pricing based on organization budget (Tier 1: under $3M, Tier 2: $3-9M, Tier 3: over $10M annual operating budget).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

WE INC. Marketing is a boutique marketing agency that provides advertising, digital marketing, content marketing, marketing strategy and planning, and fractional CMO services to nonprofit organizations, arts institutions, and cultural organizations. Services span media planning and buying, social and email marketing, copywriting, marketing audits, marketing plan development, mentorship, and one-on-one strategy sessions, delivered through project-based engagements, monthly retainers, and fractional executive arrangements.

Product overview

WE INC. Marketing is a women-owned marketing agency specializing in serving non-profit organizations, arts, and cultural institutions. The company offers a comprehensive suite of marketing services organized around core disciplines: Advertising (media planning/buying across digital, print, broadcast, and out-of-home), Digital Marketing (social media, email, retargeting, influencer outreach), Content Marketing (copywriting, storytelling, content strategy), Marketing Strategy & Planning (plans, audits, fractional CMO), and Professional Development (mentorship, strategy sessions). The service model centers on a collective of experienced women marketing professionals who provide both strategic guidance and hands-on implementation, with support from preferred partners including ASYMM Digital for paid digital advertising and Cause Farm for website development. Pricing tiers are structured based on client organization size (annual operating budget tiers: under $3M, $3-9M, and over $10M), with minimum project and retainer fees starting at $3,500.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Services Media planning and buying, contract negotiations, comprehensive advertising campaign development and project management, and ad trafficking across digital, print, and broadcast platforms for nonprofit and arts clients.
• Digital Marketing Tailored organic social media marketing, online ad placements, targeted email marketing, automated marketing campaigns, retargeting/remarketing, influencer outreach, and promotional activities designed for non-profit and social good organizations.
• Content Marketing Professional copywriting, strategic content development, meticulous editing and proofreading, content strategy planning, and engaging storytelling to amplify client missions for nonprofit and arts organizations.
• Marketing Plan Development Comprehensive marketing strategy and multichannel plan tailored to client goals, including audits of marketing channels, analysis of audience data, budget recommendations, success metrics, and ROI optimization. Pricing starts at $5,000 for very small organizations.
• Promotions and Partnerships Development of integrated marketing campaigns, promotional strategies, and strategic partnership implementation to enhance non-profit reach and impact.
• Marketing Channel Audits In-depth audits of owned, earned, and paid channel performance with recommendations for optimization across SEO/website, social media, email marketing, paid media, and overall marketing plans.
• Fractional CMO / Marketing Director Services Part-time Chief Marketing Officer or Marketing Director services providing strategic executive marketing guidance and campaign planning for non-profits at a fraction of the cost of full-time leadership. Available in three tiered packages (Visionary Navigator, The Entire Package, Blueprint to Brilliance) with a minimum 4-month engagement recommended.
• Marketing Mentorship Personalized guidance from expert marketers to help unlock and level-up an organization's marketing potential, tailored to junior staff and organization leaders. Tiered annual subscriptions based on client operating budget (under $3M, $3-9M, over $10M).
• Marketing Strategy Session One-on-one personalized marketing consultation acting as a strategic sounding board with expert insight and actionable next steps for tackling organizational marketing challenges. Available in 45, 60, or 90-minute durations at $225 per hour.
• SEO Audit Services Comprehensive analysis of website performance in search engines, evaluating keyword usage, site structure, backlink quality, and on-page optimization with actionable recommendations.
• Social Media Audit Thorough evaluation of brand presence across social platforms including Facebook, Instagram, and LinkedIn, analyzing content strategy, engagement metrics, audience demographics, and competitor performance. Tiered unit pricing: $650 for nonprofits under $2M operating budget, $880 for those over $2M.

Quantifiable outcome

• Berkeley Symphony: 101.6% of subscription sales goal, 6% increase in units sold, 78.5% renewal rate, 38.9% single ticket revenue increase
• +6 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered preferred and core.

• Prismatic CommunicationspreferredStrategic or Co-development Partner · 1 January 2025Public relations partner for AXIS Dance Company Kinematic/Kinesthetic campaign. Kevin Kopjak of Prismatic Communications secured earned media including New York Times feature for the campaign. Joint collaboration on cross-promotional marketing efforts.
• ASYMM DigitalcoreGTM or Marketing PartnerPreferred partner for paid digital advertising services including social media ads, Google Ads, display advertising, programmatic, retargeting, and paid search. ASYMM Digital collaborates with WE INC. on digital marketing campaigns for shared nonprofit clients. Joint case studies include Berkeley Symphony lead generation campaign with Facebook ads ($2.34 CPA) and CuriOdyssey campaign with Meta and display ads (19% CTR).
• Cause FarmcoreTechnology or IntegrationPreferred website development partner for WE INC. Marketing clients. Collaborated on Berkeley Symphony website redesign launched September 2023. Cause Farm provides website design and development services with WE INC. providing project management and marketing strategy.
• Impact123preferredGTM or Marketing PartnerTraditional media buyer preferred partner for WE INC. Marketing. Provides traditional media planning and buying services for nonprofit client campaigns requiring radio, TV, or print advertising.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Inamo Marketing: Marketing agency offering web design, media buying, email, and digital services to arts and nonprofit organizations. Overlapping client base and service mix with a similar boutique specialty approach.
• Capacity Interactive: Digital marketing agency specialized in arts and culture sector (performing arts, museums, cultural institutions), serving clients with paid digital, social, SEO, and content services. Closely overlapping service portfolio and nonprofit/arts client base.
• TRG Arts: International consulting firm serving arts and cultural organizations with strategy, marketing, fundraising, and audience development services. Highly comparable in vertical focus and strategic consulting offerings.
• Impart Creative: Digital marketing agency serving nonprofits and mission-driven organizations with branding, web design, and marketing strategy. Comparable vertical focus and similar boutique engagement model.
• Artsmarketing Inc. Full-service marketing agency dedicated to performing arts and cultural organizations, providing campaign planning, media buying, branding, and digital services. Direct competitor for the same nonprofit performing arts clients.
• Standing Room Only: Performing arts marketing agency providing advertising, public relations, digital marketing, and social media services for theaters, dance companies, and other arts organizations. Directly comparable in services and customer profile.
• Baker Creative: Branding and marketing agency specializing in performing arts and entertainment organizations such as Broadway shows and dance companies. Closely matches WE INC.'s performing arts focus and media buying capabilities.

Broad incumbents

• Tessitura Network: Industry-leading CRM and ticketing platform for arts and cultural organizations, integrating marketing, fundraising, and audience engagement. Adjacent incumbent serving many of the same institutional clients.
• Patron Technology: Established technology provider offering CRM, ticketing, email, and marketing automation to arts and cultural organizations. Broader portfolio than WE INC. but competes for the same marketing technology and services budgets.

Emerging players

• Spotlights.co: Niche marketing services for theater and performing arts organizations, including TikTok and digital campaigns. Smaller, emerging competitor with narrower channel focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/weincmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WE INC. Marketing