Profile
Profile is a London-based, full-service thought leadership and PR agency serving C-suite executives, founders, and B2B businesses across tech, finance, healthcare, sustainability, and professional services through retainer-based integrated campaigns combining PR, social media, and multimedia production.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Profile does
Profile is a London-headquartered, full-service thought leadership and PR agency founded in 2014 and serving C-suite executives, founders, and B2B businesses across sectors including technology, finance, healthcare, property, sustainability, and professional services. The firm operates as a privately held, founder-led, bootstrapped company (no disclosed external funding) under CEO Jordan Greenaway, with offices in London, Los Angeles, Singapore, and Sydney supporting clients globally.
The agency's core offering combines public relations, social media management, and multimedia production into integrated retainer-based campaigns covering executive positioning, personal branding, B2B thought leadership, media training, and profile building. Delivery relies on human expertise in strategic communications supported by a senior team including a Director of Growth, Client Director, Head of Media, and Director of Creative. The firm operates its own content channels (LinkedIn, X, blog, and the C-Suite Signals podcast) and maintains an extensive media placement network spanning Spectator, TechCrunch, Bloomberg, BBC, Atlantic, BuzzFeed, GQ, ITV, NYT, National Geographic, and Macleans. No proprietary technology platform is disclosed for the core service.
Revenue is generated primarily through monthly retainer engagements, with publicly disclosed entry pricing of £5,500 (UK) / $6,750 (US) per month for executive positioning on a minimum 6-month commitment. The firm is broadening its revenue model with two emerging products: Findwell, a fully-managed hub positioning in-house experts for AI and search discoverability, and Vantage, a SaaS platform for professional services firms that is currently building its first dedicated sales function. Customer base spans FTSE-listed financial institutions, tech unicorns and startups, PE-backed manufacturers, and a Top-10 US energy company.
Profile firmographics
Firmographics- Name
- Profile
- Legal name
- Profile
- Website
- https://welcometoprofile.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Profile is a London-based, full-service thought leadership and PR agency serving C-suite executives, founders, and B2B businesses across tech, finance, healthcare, sustainability, and professional services through retainer-based integrated campaigns combining PR, social media, and multimedia production.
- Ownership category
- akta.pro rank
Profile industry classification
Industry- Product category
- Public Relations and Communications Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Thought Leadership & Executive Visibility (BPAFADAG)
- akta.pro secondary industries
- Reputation Management & Executive Thought Leadership (MPAAADAK), Executive & Leadership Reputation Management (MPAAAOAE), Corporate Reputation & Thought Leadership (MPAAAOAF), PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where Profile is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Profile business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services - Retainer-based: Monthly retainer engagements for thought leadership, PR, and communications campaigns. Services include media strategy, branding, positioning strategy, profile building, and multimedia content production delivered as integrated campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Executive positioning campaigns starting at £5,500 or $6,750 per month |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Profile product offering
Product offeringCore offering
Profile is a full-service thought leadership and PR agency that delivers retainer-based campaigns combining Public Relations, Thought Leadership, Personal Branding, Executive Positioning, Social Media Management, Multimedia Production, and Media Training for C-suite executives and B2B businesses. The agency is supported by a dedicated podcast (C-Suite Signals) and two emerging products: Findwell (a managed hub for in-house expert visibility) and Vantage (a SaaS platform for professional services firms).
Product overview
Profile is a full-service thought leadership agency offering a comprehensive suite of communications services. Core offerings include Public Relations, Thought Leadership campaigns, Personal Branding, and Executive Positioning services. The agency provides integrated services combining PR, social media management, and multimedia production (video, photography, podcasts). Profile also offers LinkedIn management, media training, and SEO services. Two emerging products are mentioned: Findwell (a fully-managed hub making in-house experts findable by search and AI) and Vantage (a SaaS platform for professional services firms currently in development). The agency's services span multiple industries including tech, finance, sustainability, healthcare, property, and professional services.
Differentiator
Problem solved
Functional benefit
Brands
- Findwell: A fully-managed hub that makes in-house experts findable, by search and AI.
- Vantage
- C-Suite Signals
Products and services
- Public Relations Full-service PR campaigns including media relations, press release drafting and distribution, interview pitching, broadcast pitching, and journalist network building for executives and businesses.
- Thought Leadership Campaigns Award-winning thought leadership campaigns combining PR, social media, and multimedia to build visibility and credibility for individuals and companies across sectors.
- Personal Branding Services to help executives and entrepreneurs build distinctive personal brands that differentiate them from competitors and resonate with target audiences.
- Executive Positioning High-impact positioning campaigns blending positioning strategy, media coverage, multimedia production, and social media management for C-Suite executives, with publicly disclosed pricing starting at £5,500/$6,750 per month.
- Social Media Management LinkedIn management, Twitter management, and social media writing services for executives and corporate clients to build their professional presence.
- Multimedia Production Video production, photography, podcast creation and pitching for executives to enhance their thought leadership and executive positioning campaigns.
- Media Training Preparation and coaching for executives to communicate with confidence, authenticity, and likeability across social media, interviews, and industry events.
- Findwell A fully-managed hub that makes in-house experts findable by search and AI.
- Vantage A new SaaS platform for professional services firms, currently in development with sales team being built.
- C-Suite Signals Podcast Profile's podcast that breaks down the profiles of the world's top CEOs, exploring executive profiles and leadership insights.
Quantifiable outcome
- 82% of B2B buyers say executive-authored content increases their trust
- +3 more outcomes
Companies that use Profile
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Profile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Profile partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Profile competitors and assessment
Company assessmentBroad incumbents
- Ruder Finn: Independent global communications firm with strong corporate, executive, and thought leadership practices serving technology, healthcare, and financial clients. Comparable on B2B executive positioning services, though at materially larger scale.
- Weber Shandwick: Global communications and engagement agency with strong executive visibility and thought leadership practices. Comparable to Profile on corporate and B2B executive profiling, with substantially broader geographic and service reach.
- Edelman: Largest independent global PR firm offering broad corporate, executive, and thought leadership services across all sectors. Overlaps with Profile on executive positioning and B2B thought leadership, but as part of a much wider services portfolio.
- Omnicom PR Group (FleishmanHillard, Ketchum): Global holding-company network of major PR brands offering corporate, executive, and thought leadership communications. Broad incumbent competitor to Profile across multiple verticals and geographies.
Others
- Cision (PR Newswire / Cision Insights): Global earned media communications platform providing media monitoring, journalist databases, and PR distribution. Adjacent infrastructure provider to agencies like Profile rather than a direct competitor for bespoke executive campaigns.
Direct peers
- Finsbury (part of WPP/FGS Global): Global strategic communications and public affairs firm with deep specialism in CEO/executive profiling, financial communications, and reputation management. Closely mirrors Profile's C-suite and FTSE client focus.
- Brunswick Group: Global advisory firm specialising in critical issues and C-suite communications, including executive profiling, thought leadership, and corporate PR. Highly comparable to Profile's executive positioning and corporate reputation services, though operating at much greater scale.
- Hudson Sandler: UK-headquartered strategic communications firm focused on corporate, financial, and consumer PR. Comparable to Profile on C-suite communications and B2B thought leadership, with particular overlap in financial services clients.
Emerging players
- Muck Rack: PR software platform for journalist discovery, media monitoring, and thought leadership content management. Increasingly competes for the digital/earned-media workflow portion of agencies like Profile, and overlaps with Profile's Vantage product direction.
- ThoughtSpot (UK thought leadership consultancy): UK-based specialist thought leadership consultancy serving professional services firms with content, research, and executive visibility programmes. A smaller but direct competitor in Profile's narrow thought-leadership-only niche.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Profile social profiles
Digital presenceProfile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Profile leadership team
Management profileNumber of profiles
Profiles7 records
Profile subsidiaries and ownership
Company hierarchySubsidiaries2 records
Profile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Profile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Profile
What does Profile do?
Profile is a full-service thought leadership and PR agency that delivers retainer-based campaigns combining Public Relations, Thought Leadership, Personal Branding, Executive Positioning, Social Media Management, Multimedia Production, and Media Training for C-suite executives and B2B businesses. The agency is supported by a dedicated podcast (C-Suite Signals) and two emerging products: Findwell (a managed hub for in-house expert visibility) and Vantage (a SaaS platform for professional services firms).
Is Profile a public or private company?
Profile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Profile founded?
Profile was founded in -1. It employs 11 to 50 people.
Where is Profile based?
Profile is headquartered in London, United Kingdom, in the Europe region.
How does Profile make money?
One revenue line is on record: professional Services - Retainer-based.
Who are Profile's main competitors?
Broad incumbents on record are Ruder Finn, Weber Shandwick, Edelman and Omnicom PR Group (FleishmanHillard, Ketchum). Cision (PR Newswire / Cision Insights) is listed as an others. Direct peers are Finsbury (part of WPP/FGS Global), Brunswick Group and Hudson Sandler. Emerging players are Muck Rack and ThoughtSpot (UK thought leadership consultancy).
Does Profile have an API?
No public API is recorded for Profile.
What industry is Profile in?
Profile's product category is Public Relations and Communications Services. Its primary akta.pro industry code is BPAFADAG, Thought Leadership & Executive Visibility, with a secondary code of MPAAADAK, Reputation Management & Executive Thought Leadership. Its NAICS code is 541810 and its SIC code is 7310.