We Like Bikes

What We Like Bikes does

We Like Bikes is a German multi-location specialty retailer of bicycles and e-bikes, operating since 2017 across eight retail locations (seven in Germany and one in Zagreb, Croatia). The company sells a multi-brand assortment of more than 20 bicycle and e-bike brands — including Canyon, VanMoof, Tenways, and Tezeus — alongside accessories, and provides in-house workshop services, short-term rentals, and corporate leasing through the "WLB Corporate" program. Operations span directly-managed stores and franchise locations, with Alejandra Maldonado listed as a company representative.

Its core offering combines new bike sales, certified after-sales service (the company holds Shimano service-partner status and OEM-specific authorizations for premium e-bike brands), paid repair and maintenance through workshop facilities, rental services, and leasing facilitation. E-commerce is delivered through a Shopify storefront with digital-marketing tracking integrations (Meta Pixel, Google Ads, TikTok Pixel), indicating an omnichannel model in which online discovery feeds physical retail and workshop traffic. Franchise operations extend the brand footprint without proportional central overhead.

Revenue is generated from direct bike and accessory sales, paid workshop and repair services, rental fees, franchise-related income, and leasing facilitation through the WLB Corporate program. The certified service-partner relationships function as a two-sided value driver: brands route warranty work to the company, and the company captures post-purchase service revenue that pure e-commerce bike sellers cannot access. The combination of multi-brand showroom, certified service, and corporate leasing positions the firm as a hybrid specialty retailer and authorized service network for the German premium e-bike market.

Name

We Like Bikes

Legal name

We like bikes GmbH

Website

https://welikebikes.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

We Like Bikes is a German multi-location specialty bicycle and e-bike retailer operating eight stores (seven in Germany, one in Croatia), offering multi-brand sales, certified service, rentals, accessories, franchise operations, and corporate leasing programs.

Ownership category

akta.pro rank

Product category

Bicycle and E-Bike Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Cargo & Utility Bike Retail (CRAMAHAF), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Bicycle retail
• E-bike sales
• Bike workshop services
• Bicycle leasing
• Cargo bike dealer

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle and E-Bike Sales: Retail sale of premium bicycles and e-bikes including cargo bikes, city bikes, mountain bikes, gravel bikes, and racing bikes from multiple branded manufacturers. Products range from entry-level to premium price points.
2. Workshop and Repair Services: Certified repair and maintenance services for bicycles and e-bikes including brand-specific diagnostics, software updates, and parts replacement. Services offered at physical locations and through pickup/delivery in select cities.
3. Bicycle Rental: Short-term and long-term rental of bicycles and e-bikes, currently available at Munich location. Includes corporate rental options.
4. Accessories and Spare Parts: Sale of bicycle accessories including helmets, locks, spare parts, and components. Replacement batteries, chargers, and components for major brands like VanMoof.
5. Leasing Facilitation: Facilitation of employer-based bicycle leasing programs (Dienstrad) with partner JobRad, enabling employees to lease bikes through salary sacrifice arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

We Like Bikes is a German multi-brand bicycle and e-bike retailer operating eight physical showrooms and workshops across Germany and Croatia alongside a Shopify-powered e-commerce store. The company curates and sells approximately 143 products spanning e-bikes, cargo bikes, city bikes, E-MTBs, gravel bikes, road bikes, children's bikes, accessories, and spare parts from more than 20 brands including VanMoof, Tenways, KTM, Cowboy, HNF Nicolai, Velo de Ville, and Hepha.

Product overview

We Like Bikes is a German multi-location bicycle and e-bike retailer operating both an e-commerce platform (welikebikes.de) powered by Shopify and physical stores across Germany and Croatia. The company offers a curated portfolio of approximately 143 products organized around four core pillars: (1) a curated selection of new and refurbished e-bikes, cargo bikes, city bikes, E-MTBs, gravel bikes, and road bikes from over 20 international and German brands including VanMoof, Tenways, KTM, Cowboy, Lemmo, HNF Nicolai, Velo de Ville, Drag, Officine Mattio, and Tarran; (2) professional workshop services including certified Shimano and Canyon service center operations, brand-specific repair services for VanMoof, Tenways, KTM, Drag, Sushi, Tarran, Tezeus, and Nordic, plus general diagnostics, maintenance, and a cargo bike pickup service in Munich; (3) short-term bicycle and e-bike rental available at the Munich location; and (4) company bike leasing programs (Fahrradleasing) through JobRad and brand-specific leasing partnerships enabling employees to lease bikes via salary sacrifice with up to 40% savings. The company also sells accessories (helmets, locks) and spare parts including original and refurbished VanMoof components. The business operates a franchise model with locations in Munich (Werksviertel), Munster, Hamburg (Winterhude and Ottensen), Rosenheim, Nuremberg, Frankfurt, and Zagreb, Croatia.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-brand bicycle and e-bike retail Retail sale of new bicycles, e-bikes, cargo bikes, city bikes, E-MTBs, gravel bikes, road bikes, children's bikes, and pedelecs from more than 20 brands via the welikebikes.de Shopify storefront and eight physical showrooms across Germany and Croatia.
• Workshop and repair services Professional bicycle and e-bike diagnostics, maintenance, software updates, inspections, tire service, and insurance damage repairs performed by manufacturer-trained technicians at all store locations, with package offerings such as Spring Check, Complete Inspection, Battery Diagnosis, and Insurance Damage.
• Shimano Service Center Certified Shimano Service Center offering official diagnostics, firmware updates, and repairs for Shimano Di2 electronic shifting systems, drive components, and hydraulic brakes, plus general bicycle maintenance and e-bike inspections.
• Canyon Service Partner Authorized Canyon service partner providing professional service, repairs, initial assembly, and fine-tuning for Canyon bicycles at select store locations including Hamburg, Munich, Münster, Rosenheim, Frankfurt, and Nuremberg.
• Bicycle and e-bike rental Short-term and long-term rental of bicycles, e-bikes, and cargo bikes at the Munich location, requiring valid ID and minimum age of 18, with corporate rental options also offered.
• Company bike leasing (Fahrradleasing / Dienstrad) Employer-based bicycle leasing program allowing employees to lease bikes via salary sacrifice with up to 40% savings versus direct purchase, facilitated through JobRad and direct brand-specific leasing partnerships including VanMoof, Tenways, KTM, Tarran, Nordic, Lemmo, Cowboy, and Raleigh, with insurance, inspection, and repairs included.
• WLB Corporate fleet program Dedicated corporate program for German employers seeking to provide company bikes to employees for commuting and sustainability goals, including consultation, simulation, employer onboarding, and in-store handover of leased bicycles.
• Bicycle accessories and spare parts Sale of bicycle accessories such as helmets and locks, plus replacement parts including original and refurbished VanMoof batteries, chargers, e-shifters, and other brand-specific components.
• Cargo bike pickup service in Munich Pickup and return transport service for cargo bikes in Munich, charging €60 for collection and €60 for return, designed to remove the inconvenience of transporting large bikes to the workshop.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• JobRadcoreChannel Partner/ Reseller/ DistributorJobRad is a leading bicycle leasing provider in Germany. We Like Bikes serves as a sales partner for JobRad employer leasing programs, enabling employees to lease bicycles through salary sacrifice arrangements with up to 40% savings.
• ShimanocoreTechnology or IntegrationWe Like Bikes operates as a certified Shimano Service Center, providing professional diagnostics, firmware updates, repairs, and component service for all Shimano products including Di2 electronic shifting systems.
• CanyoncoreChannel Partner/ Reseller/ DistributorAuthorized Canyon Service Partner providing professional repair, maintenance, and original parts service for Canyon bicycles at select locations including Hamburg, Munich, Münster, Rosenheim, Frankfurt, and Nuremberg.
• VanMoofcoreChannel Partner/ Reseller/ DistributorOfficial VanMoof sales and service partner in Germany. We Like Bikes sells VanMoof e-bikes and provides certified repair services with original/refurbished parts for S3/X3, S5/A5, and S6/S6 open models.
• TenwayscoreChannel Partner/ Reseller/ DistributorOfficial Tenways sales and service partner. We Like Bikes offers the full Tenways e-bike range for purchase and leasing, with certified repair services and professional maintenance.
• ShopifycoreTechnology or IntegrationWe Like Bikes operates its e-commerce platform on Shopify, utilizing Shopify Payments, Shop Pay, and Shopify Email for payment processing, checkout, and email marketing.
• GO! Express & LogisticsminorOthersExpress courier service used for bicycle and package delivery within Germany. E-bikes and bicycles shipped via freight forwarder; small parts and accessories via parcel service.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rose Bikes: Bochum-based multi-category bike and e-bike retailer with online and physical showroom operations (Rose Bikes Welt). Comparable as a German multi-brand premium bike retailer combining e-commerce, branded retail, and workshop services for cyclists.
• Bike24: Germany's largest online bike and e-bike retailer with a multi-brand portfolio and broad accessories catalog. Comparable as a multi-brand bike/e-bike retailer serving German consumers, though Bike24 operates at materially larger scale and is more e-commerce weighted without We Like Bikes' certified workshop depth.
• Lucky Bike: One of Germany's largest multi-store bike retail chains selling premium and mid-range bicycles, e-bikes, and accessories with in-store workshop services. Closely comparable as a multi-location German bike retailer with both hardware sales and service revenue.
• Radhaus: Regional German bike retail chain offering multi-brand bicycles, e-bikes, and workshop services across multiple physical locations. Comparable as a German specialty multi-store bike retailer with aftersales service orientation.
• Fahrrad.de (Internetstores GmbH): Germany-focused online bike and e-bike retailer owned by Internetstores, offering multi-brand bikes, accessories, and aftersales service. Comparable as a multi-brand online-led German bike retailer with overlapping supplier brands and customer base.

Emerging players

• VanMoof: Dutch premium smart e-bike brand that We Like Bikes both sells and services as an official service partner. Comparable because VanMoof sits simultaneously as a supplier, a service partner, and a DTC competitor to We Like Bikes' retail channel.
• Cowboy: Belgian connected e-bike brand (Cowboy Classic, Cruiser) sold via We Like Bikes alongside its own DTC channel. Comparable as a premium e-bike brand whose direct-to-consumer strategy shapes retail partnership economics for We Like Bikes.

Broad incumbents

• Canyon: German premium direct-to-consumer bike manufacturer (road, mountain, e-bikes) that operates its own retail/service partner network — We Like Bikes is a Canyon Service Partner. Comparable as a premium German cycling brand that influences We Like Bikes' service and inventory economics.
• Decathlon: Global sporting goods mass-market retailer with a substantial bike and e-bike category in Germany, including its own brand (B'Twin/Elops) and certified workshop services. Comparable at category level but operates at much larger scale across all sporting goods rather than specializing in premium cycling.

Others

• JobRad: Germany's leading employer-sponsored bicycle leasing platform, with We Like Bikes as an authorized sales and service partner. Comparable as the dominant infrastructure provider enabling We Like Bikes' WLB Corporate B2B leasing revenue stream.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/welikebikes1
• YouTubeyoutube.com/channel/UCov_VT8lBNo2w48hSu2fxKA/featured
• Facebookfacebook.com/welikebikesD
• Instagraminstagram.com/welikebikes.de
• LinkedInlinkedin.com/company/we-like-bikes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Like Bikes