Wellbeing Counselling

What Wellbeing Counselling does

Wellbeing Counselling is a sole-practitioner online counselling and coaching practice operated by BACP-accredited counsellor and certified Imago Relationship Therapist Vicky Ashraf, founded in 2007 and registered in Lytham St Annes, United Kingdom. The practice delivers six coordinated services entirely online via video conferencing: Individual Counselling at £70 per 50-minute session, Imago Couples Therapy at £110 per 60-minute session, ADHD Therapeutic Coaching at £95 per 60-minute session (minimum six-session package), an ADHD Couples Course at £700 combining individual and joint sessions, ADHD Group Coaching at £270 per participant for six weekly sessions, and clinical supervision for therapists at £90 per 90-minute session. Target segments are adult individuals, couples (including ADHD/non-ADHD dynamics), women diagnosed or undiagnosed with ADHD, and qualified therapists seeking supervision. The business operates on a direct-to-consumer model with no external investors, parent company, or employees beyond the founder, and customer acquisition is driven by organic content across LinkedIn, Facebook, Instagram, a monthly email newsletter, and the practice website. Technology stack is limited to commodity video conferencing and standard website/email tooling, with no proprietary platform, AI capabilities, or mobile application. The legal entity is a sole proprietorship under Vicky Ashraf, with services delivered to clients across the UK and internationally.

Name

Wellbeing Counselling

Legal name

Vicky Ashraf

Website

https://wellbeing-counsellingservice.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellbeing Counselling is a UK-based sole-practitioner online counselling and ADHD coaching practice operated by BACP-accredited counsellor Vicky Ashraf, delivering individual therapy, Imago couples therapy, ADHD therapeutic coaching, and therapist supervision to clients across the UK and internationally.

Ownership category

akta.pro rank

Product category

Online Counselling and Therapeutic Coaching

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

akta.pro secondary industries

General Health Coaching (HSADAGAA), Stress Management & Burnout Prevention Coaching (HSADAGAD), Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Online counselling
• Couples therapy
• ADHD coaching
• Therapeutic coaching
• Clinical supervision

Headquarters

HQ city

Lytham St Annes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Counselling: 50-minute online counselling sessions at £70 per session. Provides confidential, compassionate space for exploring anxiety, depression, low self-esteem, grief, relationship issues, or life transitions.
2. Couples Therapy (Imago Relationship Therapy): 60-minute Imago Relationship Therapy sessions at £110 per session. Structured approach to help couples rebuild trust, improve communication, and deepen emotional connection.
3. Supervision for Therapists: 90-minute clinical supervision sessions for qualified counsellors at £90 per session. Provides collaborative, reflective space for exploring client work, development, and wellbeing.
4. ADHD Couples Course: Structured therapeutic course at £700, combining individual and joint sessions (60-minute and two-hour sessions). Blends therapy, coaching, and psychoeducation for couples navigating ADHD & non-ADHD relationship dynamics.
5. ADHD Therapeutic Coaching: 60-minute coaching sessions at £95 per session with email accountability support. Minimum 6-session package recommended. Blends practical ADHD support with therapeutic insight.
6. ADHD Group Coaching: 1.5 hours per week for 6 weeks at £270 per participant. Small group (up to 6 participants) coaching programme helping women with ADHD build confidence, self-awareness, and everyday strategies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wellbeing Counselling is a sole-practitioner online therapy and coaching practice delivering individual counselling, Imago-based couples therapy, ADHD therapeutic coaching, an ADHD couples course, ADHD group coaching for women, and clinical supervision for qualified therapists. All services are conducted online via video conferencing and are available to clients across the UK and internationally.

Product overview

Wellbeing Counselling (operated by Vicky Ashraf) is a solo-practitioner online counselling and coaching practice offering a coordinated suite of services: Individual Counselling, Couples Therapy, ADHD Therapeutic Coaching, Supervision for Therapists, an ADHD Couples Course, and ADHD Group Coaching. The core offering combines counselling and coaching modalities, with services designed to work together—coaching provides forward-focused practical tools while therapeutic approaches address deeper emotional healing. All services are delivered online across the UK and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counselling 50-minute online counselling sessions for adults across the UK and internationally, addressing anxiety, depression, low self-esteem, grief, relationship struggles, and past trauma. Delivered by BACP-accredited counsellor Vicky Ashraf.
• Couples Therapy (Imago Relationship Therapy) 60-minute online Imago Relationship Therapy sessions for couples seeking to rebuild trust, improve communication, deepen emotional connection, and navigate ADHD–non-ADHD relationship dynamics.
• ADHD Therapeutic Coaching 60-minute online coaching sessions with email accountability support, blending practical ADHD coaching with neurodivergent-affirming therapy for women diagnosed or undiagnosed with ADHD. Minimum 6-session package recommended.
• Supervision for Therapists 90-minute online clinical supervision sessions for qualified counsellors and therapists, providing a collaborative, reflective space for case consultation, professional development, and practitioner wellbeing. Particularly suited to therapists working with neurodivergent clients or blending coaching and therapy.
• ADHD Couples Course Structured online therapeutic course priced at £700, combining psychoeducation, coaching, and Imago Relationship Therapy for couples navigating ADHD & non-ADHD relationship dynamics. Includes an initial individual session, one 2-hour joint session, and two follow-up joint sessions.
• ADHD Group Coaching 6-week online group coaching programme (1.5 hours per week, up to 6 participants) for women with ADHD, covering time management, emotional regulation, perfectionism, and other key ADHD themes. Priced at £270 per participant.

Quantifiable outcome

• Clients report improved mental health, reduced anxiety, and ability to manage big emotions after working with Vicky
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• W Web DesignminorOthersWebsite management and hosting provider. Listed in privacy policy as a third-party service provider with access to customer data but bound by privacy and GDPR policies.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: Large-scale online therapy platform offering subscription counselling globally. Overlaps with Wellbeing Counselling's online individual counselling delivery model and targets similar anxiety/depression/relationship use cases, but at a mass-market price point and via a platform-mediated network of therapists.
• Priory Wellbeing Centre: Major UK private mental health provider offering counselling, therapy, and psychiatric services. Comparable as a UK-anchored mental health service competitor with online and in-person delivery, though at much larger scale and broader clinical scope.
• Headspace Health (Headspace + Ginger): Digital mental health platform combining meditation/wellness content with on-demand therapy. Comparable in offering online mental health support to individuals, though broader in scope and B2B/B2C focused rather than practitioner-led therapy.

Emerging players

• ADHD Foundation: UK neurodiversity charity offering ADHD-specific resources, training, and support. Comparable as an ADHD-focused support provider targeting similar late-diagnosed and women-with-ADHD populations, though primarily resource/directory rather than 1:1 therapy.
• ADHD UK: UK charity focused on ADHD awareness, support, and resources. Comparable in addressing the ADHD support gap that Wellbeing Counselling's ADHD therapeutic coaching serves, though as a non-profit advocacy/directory rather than paid therapy provider.

Others

• Counselling Directory: UK online directory connecting individuals to counsellors and therapists. Functions as an ecosystem/distribution layer that Wellbeing Counselling-style practices use to acquire clients; comparable as enabling infrastructure rather than direct therapy delivery.
• BACP Directory: British Association for Counselling and Psychotherapy's public therapist directory. Comparable as the primary UK referral channel where Wellbeing Counselling's BACP accreditation is listed; functions as an ecosystem infrastructure provider rather than a direct competitor.

Direct peers

• Relate: UK's largest provider of relationship support and couples counselling. Directly comparable as the dominant UK couples therapy service, including for relationship strain and communication breakdown — the same core use case Wellbeing Counselling addresses with Imago Relationship Therapy.
• Tavistock Relationships: London-based specialist relationship counselling charity with deep clinical heritage. Comparable as a relationship-focused therapy provider offering couples therapy and psychosexual support to UK clients, overlapping directly with Wellbeing Counselling's couples therapy offering.
• My Online Counselling: UK-based online counselling practice delivering therapy via video to individuals across the UK. Directly comparable as a small-practice online counselling provider serving similar anxiety, depression, and life-transition use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vickyashraf
• Facebookfacebook.com/vicky.ashraf.12
• LinkedInlinkedin.com/company/wellbeing-counselling
• Instagraminstagram.com/vickyashraf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbeing Counselling