Well Built

What Well Built does

Well Built, legally operating as 'love, a wellbuilt lifestyle', is a woman-owned, Washington D.C.-based direct-to-consumer e-commerce retailer that curates and sells modern eclectic furniture and home furnishings. Its product catalog spans Living, Dining, Seating, Bedroom, Lighting, Wallcoverings, Outdoors, and Embellishments, combining in-house proprietary collections (Chloe and William seating, Auckland bedroom, Cloud Berth and Seville beds, Palmreader casegoods) with designer collaborations such as AKMD, Kat Liu Studio (fine jewelry), Studio Marta Menente, OI Studio, Michael Javidi Design, and the exclusive Weirdoh Birds wallcovering brand by Orit Harpaz. Pricing ranges from approximately $10 for wallcovering samples to $2,600 for premium beds, with free shipping on orders over $100 and a mix of made-to-order (4-6 week delivery) and in-stock (2-4 week delivery) fulfillment.

The business operates on a Shopify-powered storefront at wellbuiltlifestyle.com and uses organic search/SEO and social media as its primary marketing channels. There is no proprietary technology, no AI/ML capability disclosed, no app, no API, and no public funding. Revenue is generated entirely through one-time product sales to individual consumers across the United States, with a single documented commercial installation for Whole Foods under the 'Whole Foods Seating for Eating' project. The company employs 14 people and emphasizes eco-responsible, sustainable design practices and support for independent designers, positioning itself as a curated alternative to mass-market home furnishings retailers.

Name

Well Built

Legal name

love, a wellbuilt lifestyle

Website

https://wellbuiltllc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Well Built (legal: 'love, a wellbuilt lifestyle') is a woman-owned, DC-based DTC e-commerce retailer curating modern eclectic, eco-responsible furniture and home furnishings via Shopify, serving US homeowners and design enthusiasts.

Ownership category

akta.pro rank

Product category

Curated Home Furnishings Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

akta.pro secondary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Curated home furnishings
• Designer furniture retail
• Sustainable home decor
• Wallcoverings and lighting
• Eclectic lifestyle store

Headquarters

HQ city

Washington D.C.

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of furniture, lighting, wallcoverings, and home accessories. The company curates products from various designers and sells them directly to consumers through their Shopify e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Well Built operates a direct-to-consumer e-commerce storefront that curates and sells modern, eco-responsible home furnishings to U.S. consumers. The assortment spans furniture (living, dining, seating, bedroom, study, outdoor), lighting, wallcoverings, and embellishments, combining proprietary collections and designer collaborations from independent makers, with products shipped from domestic U.S. inventory.

Product overview

Well Built operates as a modern eclectic furniture and lifestyle e-commerce platform curating carefully sourced home furnishings with a focus on eco-responsible and sustainable design. The company offers a unified shopping experience through a Shopify-powered storefront featuring multiple product lines including proprietary furniture collections (Chloe and William seating, Auckland bedroom, Cloud Berth and Seville beds, Palmreader casegoods), designer collaborations (AKMD Collection, Kat Liu Studio, Studio Marta Menente, OI Studio, Michael Javidi Design), and specialty wallcoverings (Weirdoh Birds). Product categories span Living, Dining, Seating, Bedroom, Lighting, Wallcoverings, Outdoors, and Embellishments. The company is woman-owned and DC-based, emphasizing good green design with cause-related products.

Differentiator

Problem solved

Functional benefit

Brands

• WellBuilt-LifeStyle: The core brand for furniture and home goods collections including living, dining, seating, bedroom, lighting, and outdoor products.
• Kat Liu Studio
• AKMD Collection
• Weirdoh Birds
• Studio Marta Menente
• OI Studio
• Michael Javidi Design
• Weirdoh Birds

Products and services

• Chloe Collection A sleek seating line with animated modernism and European design aesthetics, featuring flaring back legs, fluid front-leg attachments, cantilevered seats, and tailored upholstery; aimed at design-conscious residential buyers.
• William Collection An elemental seating line combining solid oak legs, metal supports, and top-grade leather or fabric seats, with high-design detailing where upholstery meets the wood seat; targeted at design-conscious residential buyers.
• Elin Dining Chair A modern take on a midcentury dining chair with cleaner lines, woven natural-fiber rope seat, curved back, and solid elm frame; sold individually to residential buyers.
• Auckland Collection A solid Indian Rosewood bedroom furniture collection with mid-century-inspired leg tips, textured panels, and firm boxy proportions; aimed at residential bedroom buyers.
• Cloud Berth Bed A rounded, upholstered boucle bed with smooth lines, indented seams echoing the curved headboard, and round dark-wood feet for a floating appearance; priced up to $2,600 for residential buyers.
• Seville Bed A graceful velvet-upholstered bed (gold and blue colorways) with curved solid-wood framed construction and accent seams; targeted at residential bedroom buyers.
• Palmreader Collection Modern casegoods with bio-mimical carving on doors or drawers contrasting with thick solid wood wraps and iron frames; multi-use pieces suitable for bedroom, living room, or media console applications.
• Weirdoh Birds Wallcoverings Exclusive bird-themed wallcoverings designed by artist Orit Harpaz, printed in the USA with non-toxic water-based inks on matte vinyl or mylar substrates; samples from $10 and full rolls priced $18-$26 per square foot with bulk discounts on 500+ sq ft.
• Kat Liu Studio Jewelry A fine jewelry collection (Bean Collection, 8 items) by designer Kat Liu, with new introductions planned for 2024; sold to consumers as an extension of the WellBuilt lifestyle brand.
• AKMD Collection A 12-piece designer home furnishings collaboration between Ayush Kasliwal and Mike Dreeben; sold individually to residential buyers.
• OI Studio by Boa Collection A 3-piece designer collection by OI Studio (Boa) of curated home furnishings; sold individually to residential buyers.
• Studio Marta Menente Collection A 4-piece travel-inspired designer collection (including the Winter Travel / Brazil line) by Marta Menente; sold individually to residential buyers.
• Michael Javidi Design A single-piece designer home furnishings collaboration by Michael Javidi; sold individually to residential buyers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Kat Liu StudiocoreStrategic or Co-development PartnerFine jewelry collection by Kat Liu coming in 2024. Kat Liu is featured as a designer collaborator with a dedicated section on the website. Kat Liu Studio features jewelry products including the Bean Collection with 8 items.
• Weirdoh Birds (Orit Harpaz)coreStrategic or Co-development PartnerExclusive wallcovering brand designed by Orit Harpaz (founder) and Greg Herman. Orit Harpaz is a visual artist and photographer based in Los Angeles, California with 24 years of experience. Products made in USA with non-toxic water-based inks.
• AKMD Collection (Ayush Kasliwal and Mike Dreeben)coreStrategic or Co-development PartnerDesigner collection featuring 12 products. Collaboration between designers Ayush Kasliwal and Mike Dreeben.
• Michael Javidi DesignminorStrategic or Co-development PartnerDesigner collection with 1 product featured.
• OI Studio by BoacoreStrategic or Co-development PartnerDesigner collection with 3 products. Part of the curated designer portfolio.
• Studio Marta MenenteminorStrategic or Co-development PartnerDesigner collection with 4 products. Featured designer with international travel inspiration (Brazil).
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online storefront. Company website is hosted on Shopify with payment processing and order management capabilities.
• Whole FoodsminorChannel Partner/ Reseller/ DistributorProject reference: 'Whole Foods Seating for Eating' - commercial seating installation for Whole Foods retail locations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Article: Online-first modern furniture retailer selling direct to consumer via its own e-commerce storefront. Comparable DTC model, mid-century/contemporary aesthetic, and similar AOV furniture focus.
• Joybird: Online retailer of mid-century modern and contemporary furniture sold direct to consumer. Overlapping curated modern aesthetic and DTC e-commerce go-to-market.
• The Citizenry: DTC home furnishings brand that curates artisan-made products from independent designers globally. Direct overlap with Well Built's curated, designer-led, sustainability-focused model and modern aesthetic.
• Apt2B: Online modern furniture retailer focused on apartment-sized and contemporary pieces sold directly online. Comparable modern design assortment and DTC distribution.
• Floyd: DTC furniture brand known for durable, design-forward, modular pieces sold online. Similar direct-to-consumer e-commerce model and modern design positioning targeting younger homeowners.

Broad incumbents

• West Elm: Large national modern home furnishings retailer with a broad catalog of furniture, lighting, and decor. Competes for the same modern-eclectic customer but at much greater scale.
• CB2: Crate & Barrel's modern-leaning home brand selling contemporary furniture and accessories. Overlaps in modern/eclectic aesthetic and designer-collaboration strategy.
• Room & Board: Established modern home furnishings retailer emphasizing American craftsmanship and sustainable materials. Comparable design-led assortment and sustainability positioning.

Emerging players

• Parachute Home: DTC home brand originally focused on bedding, expanding into furniture and decor with a modern, sustainability-forward positioning. Comparable DTC model and brand-building approach.
• Hawkins New York: Independent home brand offering curated modern home goods including lighting, furniture, and accessories. Comparable aesthetic, DTC-first model, and small-scale designer curation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/well-built

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Well Built