Wellcome

What Wellcome does

Wellcome is a Bogotá-headquartered property management services platform for short-term and vacation rentals operating across Latin America. Founded in January 2021 by Xavier Cárdenas, Natalia Arenas, and Natalia Contreras — who previously operated the hotel revenue management firm My Revenue — the company manages 450+ properties across 45+ cities in five countries (Colombia, Peru, Chile, Panama, and Mexico). Its core offering bundles full-service property management with revenue management, digital channel administration, 24/7 guest support, cleaning, amenities provisioning, payment management, and real estate advisory for developers building vacation rental projects.

The underlying technology stack combines a proprietary data and analytics platform with the Guesty property management system for bookings (wellcome.guestybookings.com) and owner portal (wellcome.guestyowners.com). The platform provides real-time property metrics, dynamic pricing based on local market conditions and seasonality, and an integrated digital guest experience layer. Properties are distributed across Airbnb, Booking.com, Expedia, VRBO, Hopper, and Marriott Homes & Villas — the last providing access to 153+ million Marriott Bonvoy members.

The business model is primarily managed services, with Wellcome earning a percentage of rental revenue (or a management fee) for the operational, guest-facing, and revenue optimization work it performs on behalf of property owners. A secondary revenue stream is professional services advisory for real estate developers and builders, from project conceptualization through operational launch. Customer acquisition is sales-led, driven by direct outreach via WhatsApp, phone, and website forms, supported by content marketing, industry events, and earned media. Pricing is not publicly disclosed and contracts are multi-year.

Name

Wellcome

Legal name

Wellcome

Website

https://wellcome.com.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellcome is a Bogotá-based property management platform for short-term and vacation rentals in Latin America, managing 450+ properties across 5 countries with technology-enabled revenue management, guest experience, and advisory services for property owners and developers.

Ownership category

akta.pro rank

Product category

Vacation Rental Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Full-Service Vacation Rental Property Management (THAMAKAA), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Owner Services, Reporting & Portfolio Administration (THAMAKAI)

Keywords

• Vacation rental management
• Short-term rental services
• Revenue management
• Property management services
• Hospitality operations

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Property Management and Hosting Services: Wellcome manages short-term and vacation rental properties on behalf of property owners, generating revenue through service fees. Property owners receive rental income while Wellcome handles all operational aspects including guest management, cleaning, amenities, and revenue optimization. The company earns income by taking a percentage of rental revenue or charging management fees.
2. Real Estate Advisory Services: Wellcome advises builders and developers on short-term rental projects from the conceptualization stage, providing market studies, property selection guidance, and furniture recommendations. This service is offered to real estate developers building projects specifically for vacation rental purposes.
3. Revenue Management Consulting: Advisory services on pricing strategy, distribution channels, and market optimization for property owners seeking to maximize rental income.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Wellcome provides full-service property management for short-term and vacation rental properties across Latin America, handling revenue management, dynamic pricing, digital channel distribution, 24/7 guest service, cleaning coordination, amenities provision, payment management, and migration reporting on behalf of property owners. The company also advises real estate developers on short-term rental projects from conceptualization through operational launch.

Product overview

Wellcome is a property management services platform for short-term and vacation rentals operating in Latin America. The core offering is professional property management for Airbnb and other rental platforms, supported by a suite of service modules including Revenue Management, Market Studies, Digital Channels Administration, Property Cleaning, 24/7 Guest Service, Payment Management, Amenities Provision, and Real Estate Selection/Furniture Advisory. The company also operates and commercializes exclusive tourism projects including Be Live, Lagoon By Loop, Karibana Heritage, Cabo Mar, and Novo La Candelaria.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services for Short-Term and Vacation Rentals End-to-end professional management of short-term and vacation rental properties on behalf of property owners, covering revenue management, dynamic pricing, digital channel distribution, 24/7 guest service, cleaning coordination, amenities provision, payment management, and migration reporting. Targeted at individual property owners and small landlords in Latin America seeking rental income without operational burden.
• Real Estate Development Advisory for Short-Term Rental Projects End-to-end advisory service for real estate developers and builders, covering market studies, property selection guidance, and furniture recommendations for projects designed specifically for short-term rental operations, from conceptualization through operational launch. Targeted at construction companies and real estate investors developing vacation rental projects in Latin America.

Quantifiable outcome

• $1.2M+ USD in sales generated through Wellcome-managed properties
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• AsohostminorOthersColombian short-term rental industry association. Wellcome supports and collaborates with Asohost in industry professionalization efforts, sharing knowledge and best practices for property managers.
• CotelcominorOthersColombian Hotel and Tourism Employers Association. Partnership focused on industry collaboration and professional standards.
• Colombia ProptechminorOthersColombian proptech industry association connecting real estate technology companies.
• ProColombiaminorOthersGovernment tourism promotion agency. Partnership for tourism development and investment promotion.
• FeviturminorOthersSpanish Federation of Vacation Rental Associations. International industry association partnership.
• Expo Renta VacacionalminorOthersVacation rental expo and industry event partnership.
• StartCocoreGTM or Marketing PartnerWellcome participated in Colombia's largest startup event in 2023, showcasing the company at a prominent stand and participating in investment rounds. The event gathered 20,000+ attendees from 25 countries, 750+ startups, and 500+ investors.
• LahauscoreStrategic or Co-development PartnerReal estate proptech platform. Wellcome operates and markets Cabo Mar project developed by Lahaus, a collaboration for vacation rental property development and management.
• Dom-REcoreStrategic or Co-development PartnerReal estate developer. Wellcome commercializes the Novo La Candelaria project developed by Dom-RE for short-term rental purposes.
• ViveloopcoreStrategic or Co-development PartnerLifestyle real estate developer. Wellcome operates and markets the Lagoon By Loop vacation rental project.
• PrinzacoreStrategic or Co-development PartnerTourism real estate developer. Wellcome operates and markets the Be Live project for vacation rentals.
• Karibana CartagenacoreStrategic or Co-development PartnerLuxury tourism complex. Wellcome operates and markets vacation rental properties in the Karibana Heritage development in Cartagena.
• Marriott International (Homes & Villas)coreStrategic or Co-development PartnerWellcome has approved properties listed on Marriott Homes & Villas, providing access to Marriott Bonvoy loyalty program with 153+ million members who can purchase and redeem points at Wellcome-managed properties.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• GuestReady: Short-term rental management company operating across multiple countries with end-to-end property management, dynamic pricing, and cleaning coordination. Closely comparable to Wellcome's managed-services model and multi-market expansion playbook.
• Hostmaker: Full-service Airbnb management company serving urban short-term rental owners in multiple international cities. Comparable in offering owner onboarding, professional cleaning, dynamic pricing, and a sales-led developer/property-owner acquisition motion.
• Vacasa: Largest North American full-service vacation rental manager with integrated revenue management and 24/7 guest support. Directly comparable to Wellcome's full-service operating model across multiple geographies with a similar commission-based revenue structure.

Broad incumbents

• Sonder: Hospitality operator combining short-stay apartments and hotel-like service across many markets. Compares to Wellcome at the level of tech-enabled short-term rental operations and 24/7 guest service, although operating a wider hospitality portfolio.
• Booking.com: Largest OTA in vacation rental distribution. Functions as both a major distribution channel for Wellcome-managed inventory and a benchmark for platform commission economics affecting property-management unit economics.
• Airbnb: Global short-term rental marketplace and now adjacent experiences/services. Functions partly as a distribution channel and partly as an indirect competitor expanding into hosting services, framing Wellcome's positioning and OTA dependence.

Others

• Guesty: Property management software platform used by Wellcome to power both its booking engine and owner portal. Adjacent ecosystem participant whose roadmap, pricing, and partner terms directly shape Wellcome's operational capabilities.

Emerging players

• Plum Guide: Curation-heavy luxury vacation rental brand with strong design and quality standards. Comparable to the luxury end of Wellcome's portfolio (e.g., Karibana Heritage, Cabo Mar) where brand and quality control matter as much as the underlying property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wellcome-com-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellcome