Wenatchee Valley Senior Activity Center

Name

Wenatchee Valley Senior Activity Center

Legal name

Wenatchee Valley Senior Activity Center

Website

https://wenatcheeseniorcenter.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Senior Community Services

NAICS

Civic and Social Organizations (813410), Fitness and Recreational Sports Centers (713940), Community Food Services (624210)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

akta.pro secondary industry

Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Senior community center
• Adult activity programs
• Senior fitness classes
• Community nonprofit services
• Group travel tours

Headquarters

HQ city

Wenatchee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues: $50 per individual, $75 per couple (same address). Lifetime memberships: $500 per individual (must be 65 or older). Membership provides access to most activities free of charge, 50% discount on lunch program, discounts on events, and priority access to travel programs. This is a recurring annual revenue stream.
2. Lunch Program Revenue: Café lunch program with members paying approximately $5 per meal (50% discount from regular rate). Revenue offsets food costs for the nutrition program.
3. Second Chance Thrift Shop: Retail thrift store accepting donated goods, processing and reselling clothing, household items, furniture, and other donations. Open Monday–Friday 9a–4p and Saturday 10a–3p. Thrift shop revenue supports center operations.
4. Travel Program: Center-organized group travel programs to domestic and international destinations (e.g., Italy, Iceland, Morocco, Alaska, Albuquerque Balloon Fiesta). Partnered with travel agencies (Premier World Discovery, Collette Tours). Revenue derived from participant fees, with agency commissions or markups. Travel program is open to all ages, not just members.
5. Room Rentals: Rental of activity rooms (Suites A and B) for meetings, presentations, and group classes. Business sponsors receive 2 hours free per year plus 20% discount on additional rentals.
6. Fundraising Events and Donations: Annual fundraising events including Gift & Craft Fair (largest annual fundraiser with 100+ vendor booths), Crab Feed, Holiday Gift Fair, and New Era in Bloom Gala (raised nearly $16,000 for building fund). Capital improvement fundraising campaign underway. Accepts donations and angel fund contributions.
7. Business Sponsorships: Sponsorship tiers for local businesses based on size. Benefits include Livewire newspaper advertising discount (20% off), partner listing, website listing, lunch table at no cost, lunch sponsorship ($500 exclusive opportunity), and 2 hours free room rental plus 20% discount on additional rentals. Target businesses wanting to reach the 50+ demographic.
8. Class Fees: Most activities included with membership. Exercise classes such as Vibrant Motion LIVE are $3 per session for members. Non-members must purchase membership to participate in most classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

The organization operates a multigenerational adult and senior community center offering fitness classes, a subsidized lunch/nutrition program, group travel, an on-site thrift shop, room rentals, and member events. It is funded primarily through individual/couple memberships, donations, business sponsorships, thrift store sales, and fundraising events. Media productions include two TV shows, a podcast, a monthly newspaper, and a weekly e-newsletter serving the Greater Wenatchee Valley.

Product overview

Foothills Community Center (also known as Wenatchee Valley Senior Activity Center) is a multigenerational adult and senior community center offering a diverse portfolio of services. The core offerings include: a Second Chance Thrift Shop for retail operations; a Lunch Program with café services; an Events Directory and Calendar for activity coordination; a Travel Program offering domestic and international group tours; Room Rentals for facility use; and Membership Program with annual and lifetime options. Media offerings include Vibrant Living (variety show), Vibrant Motion (exercise program), The Buzz Podcast, The Livewire newspaper, and The Spark e-newsletter. The center also offers Business Sponsorships for corporate partners. These services operate as interconnected community programs rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Second Chance Thrift Shop: On-site thrift store operated at the facility, open Monday-Friday with the center and Saturdays 10am-3pm. Accepts donations and sells clothing, household items, and craft materials.
• The Livewire
• The Spark
• The Buzz
• Vibrant Living
• Vibrant Motion

Products and services

• Membership Program
• Lunch Program
• Second Chance Thrift Shop
• Travel Program
• Room Rentals
• Business Sponsorships
• Vibrant Motion (TV Show and Live Class)
• Vibrant Living (TV Show)
• The Buzz Podcast

Quantifiable outcome

• 2,000+ members served
• +6 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Wenatchee Valley ShuttleminorImplementation/ SI/ Consulting Partner · 6 August 2023Local transportation provider providing chartered shuttle service for FCC group trips. Provided round-trip chartered shuttle from Wenatchee to Seattle for the Seafair Blue Angels cruise with 32 participants. Shuttles described as comfortable, air-conditioned with free Wi-Fi.
• Waterways Cruises and EventsminorImplementation/ SI/ Consulting Partner · 6 August 2023Cruise provider for the Seafair Blue Angels trip. Hosted 32 FCC members on a Lake Washington cruise. Provided gourmet barbecue buffet lunch, guided tour of the lake with commentary on landmarks and celebrity homes, and prime viewing position for the Blue Angels airshow.
• Wenatchee Wild (WHL Hockey)minorStrategic or Co-development Partner · 1 August 2023Junior hockey team (Western Hockey League). FCC members volunteer as ushers at home games. The center promotes volunteer opportunities with the team, and the team provides game access to senior center volunteers. Partnership fosters community connection between seniors and local sports.
• Wenatchee Valley Chamber of CommerceminorGTM or Marketing PartnerListed as a member of the Wenatchee Valley Chamber of Commerce. Chamber membership provides business networking, referrals, and visibility within the local business community. The center's listing in the chamber directory connects it with other local businesses.
• Foothills Middle SchoolminorStrategic or Co-development PartnerThe annual Gift & Craft Fair utilizes common areas at the adjacent Foothills Middle School in addition to the senior center's social hall. Partnership enables the center to host over 100 vendor booths, significantly expanding the scale of the largest annual fundraising event.
• NCWLIFE ChannelcoreGTM or Marketing PartnerBroadcast partner for Vibrant Motion and Vibrant Living television programs. NCWLIFE Channel (available on LocalTel and Charter cable) airs both shows, reaching the general senior community in North Central Washington. Reruns are aired between seasons, extending content value.
• Collette TourscoreChannel Partner/ Reseller/ DistributorTravel agency partner for the Alaska Discovery Land & Cruise trip (August–September 2026). 12-day, 26-meal package. FCC serves as a channel partner/reseller, marketing the trip to its members and facilitating reservations. Collette handles all logistics, accommodations, and ground operations.
• Premier World DiscoverycoreChannel Partner/ Reseller/ DistributorTravel agency partner for multiple trips including England, Scotland & Wales (October 2027). FCC markets the trips to its member base and facilitates reservations. Premier World Discovery provides all-inclusive tour logistics, accommodations, and destination management. Italy trip was operated by this partner.
• The Bloom FloweryminorGTM or Marketing PartnerDowntown Wenatchee florist owned by Eastmont alumna Cindy Gonzales. Donated surplus flowers (from weekly deliveries and cooler cleanouts) for the Petals & Pals intergenerational flower arrangement event organized by Eastmont FBLA students at FCC.
• Class with a GlassminorGTM or Marketing PartnerDowntown Wenatchee venue that hosted the center's volunteer appreciation party in December 2023, complete with Santa appearance. Owner Nancy Berry provided photography of the event.
• Erin Cass (Board Member)minorStrategic or Co-development PartnerFCC board member and Eastmont High School graduate with event planning experience. Connected Eastmont FBLA students with FCC for the Petals & Pals project. Served as mentor for the student competition project.
• Confluence Health Sleep Studies CenterminorOthersSleep studies center where FCC Communications Director Russ Alman was diagnosed with sleep apnea in 2014. Referenced in community health tech tip articles published by FCC, demonstrating community health resource connections.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AARP: National nonprofit membership organization serving people 50+ with programming, advocacy, and discounts. Comparable to FCC in its 50+ membership orientation and nonprofit dues model, though AARP operates as a national advocacy/publishing entity rather than a physical community center.
• YMCA of the USA: National federation of YMCAs offering membership-based fitness, group exercise (including silver-sneakers/senior programming), aquatics, social activities, and youth programs. Operates on a nonprofit dues model very similar to Foothills, with significantly broader geographic footprint and scale.
• Mather (Mather Lifeways): Nonprofit organization offering community-based programs, senior living, and wellness services for older adults. Operates neighborhood-based Centers that combine fitness, dining, arts, and lifelong learning — a near-direct analog to FCC's programming mix at a greater geographic footprint.
• LeadingAge: Association of nonprofit aging-services organizations including community-based programs, senior housing, and care providers. Comparable as the umbrella organization connecting mission-driven providers (like FCC) delivering wellness and social programs to older adults.
• National Council on Aging: National nonprofit dedicated to improving the lives of older adults through programs, partnerships, and community-based services. Shares FCC's mission of addressing social isolation, healthy aging, and economic security for older adults, with similar nonprofit/community-program operating model.
• JCC Association of North America: Network of Jewish Community Centers providing fitness, cultural, educational, and social programming for all ages. Closely comparable operating model to FCC — membership-based community centers with multigenerational programming, group fitness, lunch services, and event spaces.

Direct peers

• OASIS Institute: National nonprofit that partners with community centers, libraries, and schools to deliver education, fitness, and volunteer programs for adults 50+. Matches FCC's model of high-quality low-impact fitness, lifelong learning, volunteer engagement, and intergenerational programming, though at greater scale.

Others

• Easterseals: National nonprofit providing disability, aging, and community-based services including adult day programs, senior wellness, and in-home support. Shares FCC's mixed adult-services orientation and nonprofit community-based delivery model across diverse populations and geographies.
• Meals on Wheels America: National nonprofit network supporting community-based meal programs for seniors. Comparable around FCC's daily lunch program and nutrition-related services to seniors; addresses similar pain points of food access and social connection, but on a national network rather than single-facility scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wenatcheeseniorcenter
• LinkedInlinkedin.com/company/wenatcheeseniorcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wenatchee Valley Senior Activity Center