b2 Werbeagentur GmbH & Co. KG

What b2 Werbeagentur GmbH & Co. KG does

b2 Werbeagentur GmbH & Co. KG is a privately held, full-service advertising and communications agency headquartered in Braunschweig, Lower Saxony, founded in 2001 and operating under a GmbH & Co. KG structure with Managing Director Bodo Bremer. The firm delivers cross-media communication services to German small and mid-sized enterprises and public-sector clients, with offices in Braunschweig (HQ), Wolfsburg, Magdeburg, and Hannover. Its service portfolio spans web design and development on TYPO3 Enterprise CMS and WordPress platforms (plus Magento for e-commerce), SEO and Google Ads management, social media, web accessibility (Barrierefreiheit) and data-protection compliance (Datenschutz), alongside traditional print design, corporate identity, magazine production, trade show booth design, photography, and industrial product design.

The agency's technology stack centers on TYPO3 for enterprise and public-sector engagements and WordPress for cost-sensitive SME work, supported by HTML5, CSS3, JavaScript, jQuery, and Bootstrap on the frontend. It has begun layering generative AI tools — notably Runway for AI video production used on its own homepage — and has formalized an "KI-Anwendungen" (AI Applications) service line. The firm operates a sales-led go-to-market with free initial consultations and relationship-based account management, leveraging regional industry networks such as BVMW, Industrieklub, and Marketing Club Braunschweig for demand generation. Revenue derives entirely from professional-services fees across web, print, SEO, photography, and event projects for a diversified base of roughly two dozen named industrial, healthcare, retail, legal, municipal, and nonprofit clients including Stadt Gifhorn, AWO Bezirksverband Braunschweig, Metronix, DENIOS, and Allianz für die Region.

Name

b2 Werbeagentur GmbH & Co. KG

Legal name

b2 Werbeagentur GmbH & Co. KG

Website

https://werbeagentur-b2.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

b2 Werbeagentur is a privately held, full-service German advertising agency founded in 2001, delivering web design (TYPO3, WordPress), SEO, print, trade show, and cross-media communications to SME and public-sector clients across Lower Saxony and Saxony-Anhalt from four regional offices.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Graphic Design Services (54143), Indoor and Outdoor Display Advertising (54185), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Web design services
• Advertising agency services
• Search engine optimization
• Corporate brand design
• Trade show booth design

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Web Design and Development Services: Professional web design, programming, and CMS implementation services for websites and online shops.
2. SEO and Online Marketing: Search engine optimization (SEO), Google Ads campaigns, and online marketing services.
3. Print Design and Corporate Communication: Print marketing materials including brochures, catalogs, posters, corporate design, magazines, and trade show materials.
4. Social Media Services: Social media marketing and management services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

b2 Werbeagentur is a full-service advertising agency that designs and develops websites built on TYPO3 and WordPress, runs SEO and Google Ads campaigns, manages social media, and produces corporate design, print materials, magazines, brochures, trade show booths, photography, and product design. It delivers these services as integrated cross-media communication projects assembled by individually composed strategy, creation, and programming teams for business clients across Germany.

Product overview

b2 Werbeagentur GmbH & Co. KG is a full-service advertising and web design agency founded in 2001, headquartered in Braunschweig, Germany. The agency operates across four locations (Braunschweig, Wolfsburg, Magdeburg, Hannover) and offers a broad portfolio of cross-media communication services organized into two main pillars: digital/web services and print/creative services. The digital portfolio is built on CMS platforms TYPO3 and WordPress, supplemented by e-commerce capabilities (Magento), SEO/Google Ads services, Social Media management, accessibility (Barrierefreiheit), data protection (Datenschutz), and AI Applications (KI-Anwendungen). The print and creative portfolio includes Corporate Design, Print Design, Magazine and Brochure production (Prospekte), trade show/exhibition design (Messe and Online-Messe), Photography, and Product Design. The agency also provides a publicly accessible Glossary knowledge resource covering terminology across web/internet, print, photography, and film/audio topics. Services are offered to a wide range of clients across industry, government, finance, crafts, IT, and public administration sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign (Web Design) Custom website design and development covering visual design to front-end programming with responsive implementation for all devices, for businesses and organizations.
• TYPO3 Enterprise CMS Implementation Professional enterprise content management system implementation using TYPO3 for businesses, public institutions, and organizations requiring scalable web solutions.
• WordPress Development Flexible WordPress website development offering optimal cost-benefit ratio and ease of use for business websites, blogs, and small-to-medium enterprise online presences.
• Crossmedial Communication Integrated cross-media communication strategies coordinating messaging and design across digital and print channels for consistent brand experiences.
• Social Media Services Social media strategy, content creation, and management across platforms to build brand presence and engage target audiences.
• Google SEO / Google Ads Search engine optimization and Google Ads campaign management to improve website positioning in Google rankings and increase visitor traffic.
• Web Accessibility (Barrierefreiheit) Web accessibility implementation ensuring websites meet accessibility standards and are usable by people with disabilities, including screen reader compatibility.
• Data Protection (Datenschutz) Data protection and privacy compliance services including GDPR implementation, privacy policy development, and cookie consent management.
• ISEK Urban Development Web Projects Integrated urban development concept (Integriertes Stadtentwicklungskonzept) web projects including web design and programming for municipal development planning initiatives.
• Print Design Print design services covering the full workflow from draft and layout to prepress and print shop coordination, producing posters, catalogs, cards, and packaging materials.
• Magazine Design and Production Design and production of customer or member magazines bundling information and leveraging the full range of design possibilities for targeted communication.
• Prospekte (Brochures and Flyers) Brochure, flyer, and promotional material design and production for various industries and purposes.
• Corporate Design Corporate identity and brand design development creating a uniform and distinctive visual presence with high recognition value for businesses.
• Trade Show Design (Messe) Trade show and exhibition booth design, concept development, and execution for client presence at industry events.
• Online Trade Show (Online-Messe) Virtual and online trade show solutions for digital event presence when physical attendance is not possible.
• Photography Services Professional photography including product photography, portrait photography on location, architecture photography, and lifestyle photography for marketing materials.
• Product Design Industrial and product design services covering concept development, prototyping, and design for manufacturing, including hazardous materials storage units and light therapy devices.
• AI Applications (KI-Anwendungen) AI applications service covering AI-assisted content creation and generative AI tools integrated into client communication projects.
• Industry Communication Partner Industrial communication services making complex technical content understandable through systematic brand communication.
• Agency b2 Full-Service Communication Core advertising agency services encompassing the b2 Kommunikationsformel: emotional, inspiring, understandable communication that engages and sells.

Named customers25 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor.

• Freiwilligenagentur WolfenbüttelminorOthersCSR partnership supporting volunteer work and social engagement in the region through sponsorship and promotional support.
• Eine Region für Kinder e.V.minorOthersRegional initiative supporting children's welfare and development projects.
• Gifhorner KinderfondsminorOthersChildren's fund supporting families in the Gifhorn region.
• Braunschweiger Tanz-Sport-Club e.V.minorOthersLocal sports club sponsorship for dance and sports activities.
• BE YOUR OWN HERO e.V.minorOthersYouth empowerment initiative supported by the agency.
• IndustrieklubminorOthersRegional industry network and business community association.
• INW digitalminorOthersDigital industry network for regional digital business community.
• Marketing Club BraunschweigminorOthersProfessional marketing association for marketing professionals in Braunschweig region.
• AAI (Arbeitskreis für Außenwirtschaft)minorOthersForeign trade working group supporting international business activities.
• BVMW (Bundesverband mittelständische Wirtschaft)minorOthersNational association representing medium-sized businesses in Germany.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Scholz & Friends: Established German creative agency with full-service offerings across advertising, digital, and content. Comparable to b2's full-service model but with national reach and larger client rosters.
• Jung von Matt: Major Hamburg-based creative agency network offering full-service advertising, digital, and brand strategy. Comparable in the creative/full-service agency category but at significantly greater scale and with stronger brand recognition.
• Serviceplan Group: Germany's largest independent, partner-managed agency group offering integrated advertising, digital, and CRM services across multiple specialties. Comparable as a full-service German creative/digital agency, but operating at national/international scale versus b2's regional focus.

Direct peers

• Kolle Rebbe: Hamburg-based independent creative agency offering brand communication, digital, and content services. Comparable as a mid-sized full-service German creative agency with cross-media capabilities similar to b2's portfolio.
• LIGANOVA: German agency with strong focus on brand spaces, trade shows, and retail experiences. Comparable to b2 in trade show (Messe) and cross-media brand communication services.
• nexum: German digital agency offering web platforms, e-commerce, content, and digital marketing services. Directly comparable to b2's web/SEO/digital offerings, particularly around CMS implementation and enterprise clients.
• SinnerSchrader: Hamburg-based digital agency specializing in web platforms, e-commerce, and brand experiences. Comparable in the digital/web/CMS implementation space to b2's TYPO3 and WordPress offering.
• WE DO communication: Independent German full-service agency offering advertising, digital, and content marketing. Comparable in service breadth and target market (mid-market German B2B/enterprise) to b2.
• HEIMRICH & HANNOT: Independent German agency focused on brand communication, corporate publishing, and digital. Comparable in scale and full-service creative positioning to b2 Werbeagentur, with similar client-segment focus on enterprise and B2B.

Others

• HPP Architekten (HPP): Not a direct agency peer; included only as a placeholder category. Omitted from final peer list to avoid weak matches.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/b2-werbeagentur-gmbh-&-co.-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about b2 Werbeagentur GmbH & Co. KG