Sell Up
Sell Up is an Austin-based outsourced sales firm and training company that helps accounting, tax, and professional service firms convert inbound leads into high-value advisory clients through proprietary sales methodology, full-service outsourced sales execution, and pre-vetted talent placement.
- Company typePrivate
- Founded-
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sell Up does
Sell Up (legally Purpus Consulting LLC) is an Austin, Texas-based outsourced sales firm and sales training company founded in 2021 by Brian Mayoral. The company targets accounting, tax, and professional service firms—primarily CPA firms, tax preparation firms, tax strategy practices, and adjacent advisory service providers—who struggle to convert inbound marketing leads into high-value advisory clients and to scale revenue beyond partner-led selling. Sell Up operates three core product lines: the Sales Firm (a full-service outsourced sales department that recruits, trains, and manages sales professionals to convert inbound leads into closed advisory clients), Firm Huddle (a sales training and coaching program with live group coaching, personalized call reviews, and licensed on-demand modules covering discovery, pricing, and objection handling), and College Grad Placements (a talent placement service supplying pre-vetted, sales-trained graduates from top universities, with placement capacity ranging from 5 to 300 annual hires per client).
The company's underlying methodology is described as evidence-based and proprietary, developed and continuously refined through analysis of 100+ sales calls per month across its client base, producing frameworks tailored to accounting, tax, and compliance-based selling. Supporting capabilities include a structured pre-call engagement sequence (speed-to-lead SMS, personalized pre-call video, confirmation phone calls), custom talk track development, CRM automation setup, and a 4-6 week onboarding process. Free public resources include customizable Sales Battle Cards and a Plug-and-Play Sales Onboarding Template. The go-to-market motion is direct, sales-led, and enterprise-field-sales oriented, with primary conversion through a 'Book a Call' CTA on wesellup.com.
Sell Up generates revenue through a one-time onboarding fee for setup and process buildout combined with performance-based compensation tied to client outcomes, operating on multi-year contracts. The Firm Huddle program can additionally be licensed for internal use or white-labeled for firm networks, associations, and alliances. Marketing is primarily content-driven (blog, Sales Glossary, free resources, case studies) supplemented by organic social media (LinkedIn, Instagram, YouTube) and paid advertising on Meta, Google, and LinkedIn. The company is bootstrapped and founder-owned with no disclosed institutional funding, 6 employees, and a cumulative footprint of 950+ companies impacted across its training and service engagements.
Sell Up firmographics
Firmographics- Name
- Sell Up
- Legal name
- Purpus Consulting LLC
- Website
- https://wesellup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sell Up is an Austin-based outsourced sales firm and training company that helps accounting, tax, and professional service firms convert inbound leads into high-value advisory clients through proprietary sales methodology, full-service outsourced sales execution, and pre-vetted talent placement.
- Ownership category
- akta.pro rank
Sell Up industry classification
Industry- Product category
- Sales Consulting & Training Services
- NAICS
- Employment Placement Agencies (561311), Educational Services (611)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Lead Qualification & Inside Sales Support Services (BPAFAKAK)
- akta.pro secondary industries
- Sales & Customer Service Training (EDAGANAC), Sales, Marketing & Customer Success Direct Hire (BPACAFAD), Sales Onboarding & Ramp Programs (EDABABAA)
Keywords
Where Sell Up is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sell Up business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Sales Firm Services: Full-service outsourced sales department for accounting, tax, and professional service firms. Sell Up handles recruiting, training, and managing sales professionals who convert inbound leads into high-value advisory clients. Revenue generated through one-time onboarding fee plus performance-based compensation structure.
- Performance-Based Compensation: Pricing model built for alignment where Sell Up charges a one-time onboarding fee for setup and process buildout, then operates on performance-based compensation—they win when clients win.
- Firm Huddle Training Program: Sales training and growth program for accounting and tax firms including live group coaching, personalized call reviews, and licensed on-demand modules. Can be licensed for internal use or white-labeled for firm networks, associations, or alliances.
- College Graduate Placements: Provides pre-vetted, sales-trained graduates from top universities to organizations. Flexible placement options from 5 to 300 annual hires, adapting recruitment strategies to match evolving business needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | One-time onboarding fee plus performance-based compensation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Sell Up product offering
Product offeringCore offering
Sell Up provides outsourced sales execution, sales training, and sales talent placement services tailored exclusively to accounting, tax, and professional service firms. Its Sales Firm acts as a dedicated outsourced sales team that converts inbound leads into high-value advisory clients, while Firm Huddle delivers live group coaching, call reviews, and licensed on-demand training modules. College Grad Placements supplies pre-vetted, sales-trained graduates to client firms.
Product overview
Sell Up is a sales training and outsourced sales firm focused exclusively on accounting, tax, and professional service firms. The core offering consists of three interconnected services: the Sales Firm (outsourced sales team), Firm Huddle (sales training and coaching program), and College Grad Placements (talent placement). The Sales Firm handles full-cycle sales execution—converting inbound leads into closed clients—while Firm Huddle trains internal teams through live coaching, call reviews, and licensed on-demand modules. College Grad Placements supplies pre-vetted sales talent. Free resources include Sales Battle Cards and a Sales Onboarding Template. The company has served over 950 organizations and claims to have generated $14M+ in new revenue for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Firm (Outsourced Sales Department) Full-service outsourced sales department for accounting, tax, and professional service firms. Handles recruiting, training, and managing sales professionals who convert inbound leads into high-value advisory clients, allowing firm owners to focus on delivery and strategy.
- Firm Huddle Training Program Sales training and growth program for accounting, tax, and professional service firms. Includes live group coaching, personalized call reviews, and licensed on-demand modules teaching discovery, pricing, and objection handling. Available for internal use or white-labeled for firm networks, associations, or alliances.
- College Grad Placements Placement service providing pre-vetted, sales-trained graduates from top universities for organizations. Eliminates ramp-up periods and reduces turnover risks, with flexible placement volumes from 5 to 300 annual hires per client.
Quantifiable outcome
- Clients typically see 20% higher close rates
- +6 more outcomes
Companies that use Sell Up
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Sell Up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sell Up partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Arbitration Association (AAA)minorAAA administers binding arbitration for disputes, controversies, or claims arising out of Terms of Service agreements, conducted per Commercial Arbitration Rules.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Sell Up competitors and assessment
Company assessmentDirect peers
- Predictable Revenue: Sales consulting and outsourced sales services firm specializing in SDR and outbound sales execution for B2B companies. Directly comparable to Sell Up's Sales Firm offering of outsourced sales execution for niche verticals.
- Sales Gravy: Sales training, coaching, and recruiting company led by Jeb Blount, offering sales training programs and sales talent placement. Comparable to both Sell Up's Firm Huddle (training/coaching) and College Grad Placements (sales recruiting).
- Belkins: Outsourced sales and appointment-setting agency serving B2B clients with lead generation, SDR, and outbound sales services. Closely comparable business model to Sell Up's outsourced sales firm offering.
- Sandler Training: Global sales training franchise selling B2B sales training, coaching, and certification programs to SMBs and professional firms. Directly comparable to Sell Up's Firm Huddle training program, though Sandler serves all verticals rather than specializing in accounting/tax.
- CIENCE: Outsourced SDR and lead generation services provider for B2B companies, offering managed outbound sales teams. Comparable to Sell Up's Sales Firm as an outsourced sales execution offering.
- MemoryBlue: Outsourced SDR-as-a-service firm providing managed outbound sales development teams to B2B technology companies. Comparable outsourced sales delivery model to Sell Up's Sales Firm.
- JBarrows: B2B sales training and consulting firm offering outbound sales training, sales coaching, and sales team enablement. Comparable to Sell Up's Firm Huddle in offering structured sales methodology training.
- Sales Talent Agency: Sales recruiting and talent placement firm specializing in placing sales professionals across B2B companies. Directly comparable to Sell Up's College Grad Placements service.
Broad incumbents
- Grant Cardone / Cardone Training Technologies: Large sales training and coaching empire offering enterprise sales training, online courses, and coaching certifications across multiple verticals. A broad incumbent competitor in the B2B sales training space rather than a niche accounting/tax specialist.
Emerging players
- Pavilion: Membership-based community and learning platform for sales and marketing leaders offering training, courses, and peer networking. Comparable to Sell Up's training/enablement offerings but delivered through community rather than direct coaching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sell Up social profiles
Digital presenceSell Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sell Up leadership team
Management profileNumber of profiles
Profiles1 record
Sell Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sell Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sell Up
What does Sell Up do?
Sell Up provides outsourced sales execution, sales training, and sales talent placement services tailored exclusively to accounting, tax, and professional service firms. Its Sales Firm acts as a dedicated outsourced sales team that converts inbound leads into high-value advisory clients, while Firm Huddle delivers live group coaching, call reviews, and licensed on-demand training modules. College Grad Placements supplies pre-vetted, sales-trained graduates to client firms.
Is Sell Up a public or private company?
Sell Up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sell Up founded?
Sell Up was founded in -1. It employs 1 to 10 people.
Where is Sell Up based?
Sell Up is headquartered in Austin, United States, in the North America region.
How does Sell Up make money?
Four revenue lines are on record. Sales Firm Services are the primary driver. The others are performance-Based Compensation, firm Huddle Training Program and college Graduate Placements.
Who are Sell Up's main competitors?
Direct peers on record are Predictable Revenue, Sales Gravy, Belkins, Sandler Training, CIENCE, MemoryBlue, JBarrows and Sales Talent Agency. Grant Cardone / Cardone Training Technologies is listed as a broad incumbent. Pavilion is listed as an emerging player.
Does Sell Up have an API?
No public API is recorded for Sell Up.
What industry is Sell Up in?
Sell Up's product category is Sales Consulting & Training Services. Its primary akta.pro industry code is BPAFAKAK, Lead Qualification & Inside Sales Support Services, with a secondary code of EDAGANAC, Sales & Customer Service Training. Its NAICS code is 561311 and its SIC code is 7363.