Smove

What Smove does

Smove is a Dutch workplace wellness company founded in 2021 and headquartered in Amsterdam that delivers on-site movement and mental fitness programs to corporate clients. The company combines physical exercises inspired by elite athletes with scientific insights, offering three core service tiers—Energizer (high-energy group sessions of 10-30 minutes for 20-500 persons, starting at €850), Clinics (45-minute active work sessions for 20-100 persons, starting at €850), and Trainingen (periodic 30-minute mental fitness training programs for up to 50 persons, starting at €1,625)—alongside the Smove mobile app, which provides an exercise library, inspiration content from athletes and mental health experts, and private company communities for ongoing engagement. The proprietary "Smove Method" underpins the offering, combining mental and physical exercises with claimed measurable impact tracking on team health and productivity.

The business operates a B2B enterprise field sales motion targeting HR departments and corporate enterprises, primarily through direct outreach and a multi-step quote request form on the company website. Services are delivered on-site at client locations by trained Smove instructors, with the app serving as a complementary post-sale self-serve layer. Pricing is quote-based and event-driven, with the recent addition of session passes ("Strippenkaarten") and multi-year training contracts signaling a gradual shift toward recurring revenue. Smove currently serves approximately 50 companies across the Netherlands — including enterprise logos such as Translink, ONVZ, Gasunie, and Zorg van de Zaak — with reported 1 million+ movement minutes achieved and a 9/10 customer satisfaction rating, though the company is privately held, bootstrapped, and does not disclose revenue.

Name

Smove

Legal name

Smove

Website

https://wesmove.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Smove is a Dutch workplace wellness company founded in 2021 that delivers on-site movement and mental fitness programs to corporate clients through three service tiers and a companion mobile app, serving approximately 50 companies in the Netherlands.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Workplace wellness programs
• Corporate mental fitness
• Team building sessions
• Employee wellbeing services
• Movement exercises

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Energizer Sessions: High-energy group sessions (10-30 minutes) for 20-500 persons, priced starting at €850. Includes inspiration and tips on mental fitness, focus on fun, energy and activation, group and/or duo exercises.
2. Clinic Sessions: Active group or work sessions (45 minutes) for 20-100 persons, priced starting at €850. Includes Smove method onboarding, 4-5 Smove exercises, and practical tips for daily life.
3. Training Programs: Periodic training sessions (30 minutes per session) for up to 50 persons, priced starting at €1625. Includes app access and exercises, with broad focus on mental fitness.
4. Strippenkaarten (Session Passes): Block training packages valid for 12 months from purchase date. Unused sessions cannot be refunded but can be made up within validity period if properly cancelled 72 hours in advance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Smove delivers on-site corporate wellness programs combining mental and physical exercises inspired by top athletes with scientific insights. The company sells three session tiers (Energizer, Clinics, Trainingen) to businesses for company days, team events, and periodic mental fitness programs, supplemented by the Smove mobile app providing an exercise library and private company communities.

Product overview

Smove offers a workplace wellness platform centered on mental health and movement, combining exercise programs inspired by elite athletes with scientific insights. The core product portfolio consists of three service offerings—Energizer (high-energy group sessions), Clinics (active work sessions with Smove exercises), and Trainingen (periodic mental fitness training)—complemented by the Smove App, which provides digital access to exercise libraries, expert inspiration, and private company communities. Together, these products enable organizations to foster healthier employees through tools for mental well-being at work.

Differentiator

Problem solved

Functional benefit

Products and services

• Energizer High-energy group sessions lasting 10-30 minutes for groups of 20-500 persons, focused on connection, fun, energy, and activation through Smove exercises. Includes inspiration and tips on mental fitness, suitable for company days and events.
• Clinics Active 45-minute group or work sessions for 20-100 persons that connect participants and provide fresh energy and focus. Includes Smove method onboarding, 4-5 Smove exercises, and practical tips for daily life application.
• Trainingen (Trainings) Periodic 30-minute training sessions for up to 50 persons, focused on mental fitness to strengthen energy, focus, and connection within groups. Includes app access and exercises with a broad focus on mental fitness, structured as multi-year contracts.
• Smove App Mobile application providing anytime, anywhere access to a complete library of Smove exercises, inspiration content from top athletes and mental health experts, and private company communities for working on challenges together and accessing exclusive content.
• Strippenkaarten (Session Passes) Block training packages valid for 12 months from purchase date, available for recurring session bookings. Unused sessions cannot be refunded but can be made up within the validity period if properly cancelled 72 hours in advance.

Quantifiable outcome

• 1 million+ movement minutes realized through Smove programs
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wellhub (formerly Gympass): Wellhub is a global corporate fitness and wellness subscription platform connecting employees to gyms, fitness apps, and wellness services. It targets the same HR buyer as Smove but with a much broader, digital-first offering.
• Limeade: Limeade is an employee wellbeing and engagement platform used by enterprises to drive well-being programs. It is comparable to Smove as a B2B wellbeing provider, with broader scope and a software-led delivery model.
• Virgin Pulse: Virgin Pulse is a large employee engagement and wellbeing platform serving global enterprises. It targets the same HR-driven corporate wellness budget Smove pursues, with a comprehensive platform spanning physical, mental, and financial wellbeing.

Direct peers

• Wellable: Wellable provides corporate wellness platforms including fitness, mindfulness, and wellbeing programming for employers. It is comparable to Smove as a B2B workplace wellness provider targeting HR buyers, though Wellable is more software-led and Smove is service-led.
• Calm Business: Calm Business provides workplace mental wellness subscriptions including meditation, sleep, and stress-reduction content for employers. Comparable to Smove's mental fitness focus, though delivered through an app rather than on-site sessions.
• Headspace for Work: Headspace for Work delivers mental wellness content, coaching, and mindfulness tools to corporate employees. It overlaps with Smove's mental fitness and stress-reduction value proposition while operating at much greater scale via digital delivery.
• Wellbeats: Wellbeats provides on-demand corporate fitness, mindfulness, and wellness content for employers, often delivered on-site or via apps. Comparable to Smove in addressing employee physical and mental wellbeing, with a more software-led operating model.
• Vitality Group: Vitality Group partners with insurers and employers to drive workplace wellness and behavior-change programs. It overlaps with Smove's enterprise wellness focus, with greater scale and insurance-channel distribution.

Emerging players

• Happify Health: Happify Health provides digital mental health and wellbeing solutions for employers and health plans. Comparable to Smove in addressing workplace mental wellness, but delivered through evidence-based digital programs rather than physical sessions.
• FitOn: FitOn offers free and premium corporate fitness and wellness apps, including workouts and mental wellness content. Comparable to Smove in combining movement with mental wellbeing for employer audiences, but with a consumer-app go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smove

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smove