Westford Recreation Department

What Westford Recreation Department does

Westford Recreation Department is a municipal government department of the Town of Westford, Massachusetts, headquartered at 65 Main Street, 3rd Floor, Westford, MA 01886. The department delivers public recreation services to Westford residents across multiple program categories, including the long-running WPC After School Program (in operation since 2004 in partnership with Westford Public Schools across six elementary schools), Summer in the Park weekly programs for children ages 4-13, Edwards Beach access and campsite rentals administered jointly with the Westford Conservation Commission, adult programs such as pickleball and yoga, tennis instruction, and youth sports clinics.

The department operates with a small staff of approximately 11 employees and leverages two primary technology platforms: MyRec.com for online program registration and City Hall Systems for online payment processing. Program delivery is augmented through partnerships with third-party vendors including Soccer Shots, MLTEP, On the Mark Archery, and Skyhawks, which extend the department's program breadth without proportional headcount expansion. As a municipal entity, the department is funded through town budget allocations and per-program resident fees rather than market-based revenue, with no disclosed financials, no funding rounds, and no M&A activity. There is no evidence of AI/ML capability, proprietary technology development, or external investment activity; the entity's strategic posture is incremental program maintenance and digital service delivery rather than growth-stage expansion.

Name

Westford Recreation Department

Legal name

Town of Westford Recreation Department

Website

https://westfordrec.com

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Westford Recreation Department is a municipal department of the Town of Westford, MA, serving residents with after-school, summer, beach, and youth/adult recreation programs delivered through town facilities, school partnerships, and third-party vendors.

Ownership category

akta.pro rank

Product category

Recreation Services

NAICS

Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Campgrounds (721211), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industries

School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL), College & Career Exploration Camps (Pre-College Samplers, Pathways) (EDAMALAN), Backcountry & Primitive Camping Areas (THAGAOAB), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Municipal recreation programs
• After school enrichment
• Summer day camps
• Youth sports clinics
• Community beach access

Headquarters

HQ city

Westford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Westford Recreation Department is a municipal government department that provides community recreation programs and services, including after-school enrichment (K-5), summer day programs (ages 4-13), seasonal beach access, youth and adult sports clinics, and facility rentals. Programs are delivered directly to Westford residents and non-residents through both online registration (MyRec.com platform) and in-person registration, with tiered pricing based on residency.

Product overview

Westford Recreation Department operates as a municipal recreation services provider powered by MyRec.com recreation management software. The department's portfolio comprises a core platform of community recreation programs—including the WPC After School Enrichment Program, Summer Weekly Programs (Kids Club, Destination Exploration, Summer Beach Party), and Waterfront Programs—supplemented by a diverse range of seasonal and adult programming modules. These include sports instruction (pickleball clinics, tennis via MLTEP, archery, speed and agility training), youth sports clinics (flag football, multi-sport, soccer shots), wellness offerings (adult yoga), facility rentals (EBC campsites), and special vacation programs. The MyRec.com system handles online registration, household account management, and program enrollment across all offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• WPC After School Enrichment Program Before and after school enrichment program for grades K-5 across six Westford Public Schools (Abbot, Crisafulli, Day, Miller, Nabnasset, Robinson), offering academic support, homework help, science, math, technology, visual arts, sports, and games from school dismissal to 6:00 p.m. in five sessions throughout the school year.
• Summer Weekly Programs Full-day, full-week or partial-week summer childcare and enrichment for children ages 4-13, including Kids Club (ages 4-12) at Abbot School, Destination Exploration (ages 7-12) at East Boston Camps, and Summer Beach Party at D.E., with options for early arrival, extended day, swim lessons, and field trips.
• Waterfront Programs (Town Beaches) Seasonal beach access and swimming at two public beaches — Forge Pond Beach and Edwards Beach — for residents and non-residents during the summer season (June 29 – August 21).
• Pickleball Clinics Pickleball instruction clinics for adults at Greystone Field with certified instructor Donald Van Dyne, offering beginner, advanced beginner, and intermediate programs with a maximum of four students per session.
• Lunch Time Yoga for Adults Weekly 45-minute yoga classes for adults ages 16 and up, led by certified instructor Kelly Dias, focusing on gentle movement, breathwork, and mindfulness at Westford Recreation Department headquarters.
• Marcus Lewis Tennis Extension Program (MLTEP) Partnership with Marcus Lewis Tennis providing tennis instruction for all ages and skill levels — red ball (ages 5-7), orange ball (ages 8-10), green ball (ages 11+), and yellow ball (ages 12+), including middle school, high school, and adult classes taught locally in Westford.
• SNL Sports Academy Flag Football Skills Clinic Twelve-hour flag football skills clinic for ages 5-13 at Frost Field, focusing on passing, catching, route running, defensive positioning, agility, and teamwork in a fun, age-appropriate environment.
• SNL Sports Academy Multi-Sport Youth Clinic Four-day multi-sport clinic for ages 5-13 at Frost Field offering basketball, soccer, dodgeball, whiffle ball, capture the flag, and relay races to develop coordination, confidence, and sportsmanship.
• Impact Speed and Agility with D.J. Brock Summer speed and agility training for youth ages 10-20 (Junior and Prime programs) at Community Fields at Nutting Road, offering flexible weekly or full summer session registration options.
• On the Mark Archery Recurve archery instruction for kids grades 4-8 and adults ages 15+, taught by USA Archery certified instructors at off-site locations in Concord and Carlisle, MA.
• Summer Soccer Shots Mini and Classic Soccer Shots programs for ages 2-5 at Frost Fields, introducing fundamental soccer principles through fun games, songs, and positive reinforcement with Sunday morning sessions.
• EBC Campsite Rentals East Boston Camps (EBC) campsite rental program offering tent camping with bathroom, dining hall, and fire pit facilities for individuals and groups on spring and fall weekends.
• Special Programs Full-day and full-week special programs for grades K-8 during school vacations, parent conferences, and professional development days, including trips to museums, farms, and adventure parks.
• Non-Resident Season Beach Pass Season beach pass for non-residents providing access to Forge Pond Beach and Edwards Beach for the summer season, priced at $100 for a family of five.

Quantifiable outcome

• WPC After School Program has partnered with Westford Public Schools for over fifteen years
• +1 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Westford Public SchoolscoreStrategic or Co-development Partner · 1 January 2004Westford Recreation partners with Westford Public Schools for the WPC After School Enrichment Program. The program operates at Abbot, Crisafulli, Day, Miller, Nabnasset, and Robinson schools, running Monday through Friday from school dismissal to 6:00 p.m. This partnership has been active for over fifteen years, ensuring easy and safe transitions from classroom to program.
• Westford Partnership for Children (WPC)coreStrategic or Co-development PartnerWPC is the brand name for Westford Recreation's After School Enrichment Program serving grades K-5. The program focuses on safety, positive youth development, and academic enrichment and support.
• Soccer ShotsminorChannel Partner/ Reseller/ DistributorSoccer Shots provides youth soccer programs through Westford Recreation. Mini program for ages 2 introduces fundamental soccer principles; Classic program for ages 3-5 focuses on basic soccer skills and positive character traits.
• Marcus Lewis Tennis Extension Program (MLTEP)minorChannel Partner/ Reseller/ DistributorMLTEP provides quality tennis instruction for all ages and levels in Westford, including red ball (ages 5-7), orange ball (ages 8-10), green ball (ages 11+), yellow ball (ages 12+), and adult classes.
• On the Mark ArcheryminorChannel Partner/ Reseller/ DistributorOn the Mark provides archery instruction led by certified USA Archery instructors. Programs available for kids grades 4-8 and adults, using recurve bows in a safe, fun environment.
• Impact Speed and Agility with D.J. BrockminorChannel Partner/ Reseller/ DistributorD.J. Brock provides speed and agility training programs for youth athletes. PRIME program for ages 13-20 and JUNIOR program for ages 10-12 at Community Fields at Nutting Road.
• SNL Sports AcademyminorChannel Partner/ Reseller/ DistributorSNL Sports Academy runs Multi-Sport Youth Clinics and Flag Football Skills Clinics for ages 5-13, focusing on skill development, teamwork, and fun.
• Westford Conservation CommissioncoreStrategic or Co-development PartnerThe Westford Conservation Commission is entrusted with the care, custody, management, and use of the East Boston Camps (EBC) property. In collaboration with the Commission, Westford Recreation handles the entire rental process for EBC campsite facilities.
• City Hall SystemsminorImplementation/ SI/ Consulting PartnerWestford Recreation partners with City Hall Systems to provide convenient and secure online payment processing for WPC After School Program tuition.
• MyRec.comcoreTechnology or IntegrationMyRec.com provides the recreation management software platform powering Westford Recreation's website, including online registration, facility reservations, and program management capabilities.
• Westfordma.gov (Town of Westford)minorGTM or Marketing PartnerOfficial municipal website linking to Westford Recreation programming. Recreation also maintains presence at westfordrec.com and westfordma.gov.

Recent moves5 records

Expansion highlights3 records

Emerging players

• Little Kickers: Early-childhood soccer and multi-sport programs for ages 18 months–7 years. Comparable to the youngest tier of Westford Recreation's soccer and multi-sport youth clinic offerings.
• All About Kids: Provider of summer camps, after-school programs, and youth enrichment activities. Comparable in mission and program mix to Westford Recreation's WPC After School and summer weekly programs, though operating as a private organization.

Others

• CivicPlus: Provides recreation module software for municipal parks and recreation departments. Adjacent technology vendor in the same municipal recreation management software category.
• Tyler Technologies (ActiveNet): Provides ActiveNet, a recreation and parks management platform for municipalities. Adjacent technology vendor serving the same municipal recreation customer base as MyRec.com.
• MyRec.com: Recreation management software provider powering Westford Recreation's online registration, household accounts, and program management. Not a competitor but a foundational technology platform for municipal recreation departments of comparable size.

Direct peers

• Goldfish Swim School: Year-round swim lesson franchise for children. Comparable to Westford Recreation's Kids Club Swim Lessons in offering tiered, multi-day swim instruction packages for young children.
• Soccer Shots: Youth soccer instruction franchise for ages 2–8 delivered through municipal and community channels. Already partners with Westford Recreation; comparable curriculum, age segmentation, and venue-based delivery model.
• i9 Sports: Youth sports leagues and clinics operated as franchise programs through parks and recreation departments and schools. Directly comparable as a third-party provider that uses municipal facilities to deliver flag football, soccer, and multi-sport programming.
• British Swim School: Franchise swim instruction provider operating through community pools and recreation facilities. Comparable swim curriculum, age-based progression, and partnership-with-municipal-facility model.
• Skyhawks Sports Academy: National provider of youth sports instruction and multi-sport clinics for ages 2–14. Comparable to Westford Recreation's SNL Sports Academy Multi-Sport Youth Clinic and flag football clinics in terms of sport offerings, age range, and instructional format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/westfordparksandrecreation
• LinkedInlinkedin.com/company/westford-recreation-department

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westford Recreation Department