Bayswater Marina

What Bayswater Marina does

Bayswater Marina, operated by Bayswater Marina Limited, is a private marina and waterfront lifestyle operator located at 21 Sir Peter Blake Parade on Auckland's North Shore, New Zealand. The asset comprises 418 full-length finger berths accommodating vessels up to 40 meters, with power and water utilities at every berth, gated access, 24/7 CCTV security, and continuous 365-day operations supported by a small team of 1-10 employees. Its underlying infrastructure includes sewage pump-out facilities, an on-site weather monitoring dashboard, a marina lounge with WiFi and BBQ, and a self-serve fuel pier operated by partner GoFuel.

The business operates across four primary customer segments: recreational boat owners (rentals and licenses), liveaboard residents, motorhome and caravan travelers, and sailing organizations including Yachting New Zealand. Revenue is generated through recurring monthly berth licensing fees ($557-$5,671/month operating expenses by berth size), short-term berth rentals ($33-$259/night or $990-$7,770 per 30 days), per-person liveaboard fees ($12.90/day), motorhome site fees ($35.50-$47/adult/day), and an affiliate referral arrangement for haul-out services routed through sister marinas Hobsonville and Pine Harbour. Distribution is direct-to-consumer via website inquiry forms, phone, and on-site office bookings, with a public-transport channel partnership with Auckland Transport providing a 12-minute ferry connection to Auckland CBD. The company is part of a three-marina North Shore network (Bayswater, Hobsonville, Pine Harbour) that cross-refer haul-out services, though these appear to be operationally linked but separately owned entities rather than corporate subsidiaries.

Name

Bayswater Marina

Legal name

Bayswater Marina Limited

Website

https://bayswater.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bayswater Marina operates a 418-berth waterfront facility on Auckland's North Shore providing berth rentals, long-term licensing, liveaboard accommodation, and motorhome sites, serving recreational boat owners, liveaboard residents, travelers, and sailing organizations.

Ownership category

akta.pro rank

Product category

Marina Services

NAICS

Marinas (713930)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industry

Marina RV & Waterfront Campgrounds (THAMAJAH)

Keywords

• Marina berthing services
• Boat mooring facilities
• Liveaboard accommodation
• Marina haul-out services
• Recreational boating services

Headquarters

HQ city

Bayswater

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Berth Rental: Short-term berth rental charged on daily or monthly basis. Daily rates from $33-$259 depending on vessel length and berth type. Monthly 30-day rates from $990-$7,770. Power charges apply for ongoing rentals at 51.70 cents per kW.
2. Berth Licensing: Long-term berth license with monthly operating expenses covering security, insurance, water, and maintenance. Monthly license fees range from $557-$5,671 depending on berth size.
3. Live Aboard Fees: Live aboard levy charged monthly in addition to berth fees. Additional $12.90 per person per day for living aboard. No extra charge for school-aged children.
4. Motorhome and Camping Sites: Self-contained motorhome and caravan camping sites with daily per-person pricing. $35.50 per adult if booked 72+ hours in advance, $47 for short notice. $16-21.50 per child. Maximum 4-day booking.
5. Haul-out Services Referral: Referral arrangement with sister marinas (Hobsonville and Pine Harbour) for haul-out services. Customers receive discounted rates at partner facilities.
6. Fuel Sales: 24/7 self-serve diesel and petroleum available at marina fuel pier.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Bayswater Marina operates a 418-berth full-service marina on Auckland's North Shore, providing boat berthing (short-term rental and long-term licensing), live-aboard accommodation, motorhome/camping sites, fuel sales, haul-out referrals, and ancillary marina amenities (security, WiFi lounge, sewage pump-out). It caters to recreational boat owners, live-aboard residents, motorhome travelers, and sailing organizations.

Product overview

Bayswater Marina is a unified marina operations platform offering a comprehensive suite of waterfront lifestyle services centered around its 418 full-length finger berths accommodating vessels up to 40m. The core product portfolio consists of three interconnected berth services: Berth Rental provides flexible short-term daily or monthly accommodation, Berth Licensing offers long-term dedicated berth ownership with monthly operating expenses, and Living Aboard enables full-time harbour living with shoreside amenities and community access. Supporting these core berthing services, the marina provides Motorhomes & Camping for self-contained vehicles, a Ferry Service connecting to Auckland CBD in 12 minutes, 24/7 Fuel Service for diesel and petroleum, Marina Lounge with WiFi and BBQ facilities, and professional Marina Security with gated access and CCTV. Haul Out Services are coordinated through sister properties Hobsonville and Pine Harbour Marinas at discounted rates. The Berth Rental Management service offers license holders a hands-off approach to generating rental income from their berth.

Differentiator

Problem solved

Functional benefit

Products and services

• Berth Rental Short-term berth rental service offering daily or monthly rates for vessels up to 40m, providing flexible accommodation for boats with power and water access included in rates.
• Berth Licensing Long-term berth license program providing secure, dedicated berth ownership with monthly operating expenses covering security, power, water, and maintenance.
• Living Aboard Full-time live-aboard lifestyle program offering shoreside laundry and bathroom facilities, sewage pump-out, fuel pier access, marina lounge with WiFi and BBQ, with a community coordinated via Facebook group.
• Motorhomes and Camping Self-contained motorhome and caravan sites on Auckland's North Shore with views across Waitemata Harbour to Auckland City, offering showers, toilets, laundry, and water fill facilities with maximum 4-day stay.
• Haul-out Service Vessel haul-out coordination service provided through sister marinas Hobsonville and Pine Harbour, offering professional 50-ton marine travel lifts with maximum beam of 6.8m, wash-down and water access at discounted rates for Bayswater customers.
• Fuel Service 24/7 self-serve diesel and petroleum fuel service available at the marina fuel pier.

Quantifiable outcome

• 12-minute ferry commute from marina to Auckland CBD
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hobsonville MarinacoreStrategic or Co-development PartnerSister marina relationship with Hobsonville Marina providing haul-out services for Bayswater customers. Bayswater marina does not have its own haul-out facility, so refers customers to Hobsonville which offers 50-ton marine travel lifts with maximum beam of 6.8m. Bayswater customers receive discounted rates at Hobsonville.
• Pine Harbour MarinacoreStrategic or Co-development PartnerSister marina relationship with Pine Harbour Marina providing haul-out services for Bayswater customers. Bayswater customers enjoy discounted rates at Pine Harbour which has 50-ton marine travel lifts with maximum beam of 6.8m. Professional and experienced operators handle every lift.
• GoFuelminorOthersFuel service provider operating the marina fuel pier. Provides 24/7 self-serve diesel and petroleum at the marina. Website link provided on Bayswater Marina website for fuel information.
• Auckland TransportcoreChannel Partner/ Reseller/ DistributorPublic transport authority operating ferry service from Bayswater Marina to Auckland CBD. 12-minute journey time with regular sailings throughout the day, more frequent during peak times. Ferry terminal located at marina with timetable and AT Hop card support.
• New Zealand Marina Operators Association (NZMOA)minorOthersIndustry association membership providing representation, standards, and networking within the New Zealand marina industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Half Moon Bay Marina: Auckland recreational marina on the eastern side of the harbour; comparable as a regional Auckland berth operator serving recreational boat owners and live-aboards with similar product structure.
• Gulf Harbour Marina: Auckland-region marina at Whangaparaoa serving recreational vessels in the Hauraki Gulf; comparable as a North Auckland berth operator competing for the same regional boating demand.
• Viaduct Harbour: Auckland CBD-adjacent waterfront marina and superyacht facility; comparable as a premium Auckland berth operator competing for high-end and visitor vessel demand.
• Hobsonville Marina: Sister North Shore Auckland marina and haul-out partner for Bayswater; directly comparable as an Auckland recreational berth operator with overlapping services and shared website footer.
• Westhaven Marina: Auckland's largest marina (~1,800 berths) operated on Auckland Council land on the city-side harbour; directly comparable as a large-scale Auckland recreational berthing operator competing for the same boating population.
• Orakei Marina: Auckland waterfront marina serving recreational vessels on the Orakei basin; comparable Auckland berth operator with overlapping customer base and similar product mix.
• Pine Harbour Marina: Sister North Shore Auckland marina providing haul-out services to Bayswater customers; operates 50-ton travel lifts and serves the same Howth/Beachlands catchment with comparable berth products.

Regional players

• Marsden Cove Marina: Northland NZ marina serving coastal and recreational vessels; comparable as a New Zealand regional berth operator but serving a different geographic catchment from Bayswater.
• Tauranga Bridge Marina: Major Bay of Plenty recreational marina offering berth rental, licensing, and live-aboard services; comparable as a New Zealand regional marina with similar product mix but operating outside the Auckland market.

Broad incumbents

• Suntex Marinas: Large US-based owner-operator of a portfolio of recreational marinas; comparable as a multi-site marina operator with recurring licensing models, though at much larger scale and operating in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BayswaterMarinaLtd
• LinkedInlinkedin.com/company/bayswater-marina

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayswater Marina