Wet Noses
Wet Noses is a single-location pet care business in Sarasota, Florida, offering professional dog grooming services and a small retail selection of organic treats, dog clothes, dog toys, and dog food to local dog owners.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wet Noses does
Wet Noses is a local pet services and retail business headquartered in Sarasota, Florida, with 17 employees and no disclosed parent company, subsidiaries, or external investors. Its core offering is professional dog grooming, explicitly covering bathing, haircuts, and nail trimming, delivered from a single physical location. The company also retails a curated set of pet products — organic dog treats, dog clothes, dog toys, and dog food — alongside its grooming services, creating a combined service-and-merchandise model targeted at local dog owners.
The business operates without any documented technology platform: there is no mobile app, no API, no proprietary software, and no disclosed digital tools or automation. Revenue is generated through service fees for grooming appointments and retail product sales, with no published pricing, no subscription model, and no enterprise or B2B customer segment identified. Distribution is exclusively through the single Sarasota storefront, with no e-commerce, wholesale, or licensing channels described in the source data.
No corporate history, founding date, leadership team, funding history, or ownership structure is available in the input material. The company is assumed to be operating based on the active website, and its legal entity is inferred to be Florida-domiciled based on the business name and operating geography. There are no patents, trademarks, certifications, partnerships, or industry recognitions documented.
Wet Noses firmographics
Firmographics- Name
- Wet Noses
- Legal name
- Wet Noses
- Website
- https://wetnosessarasota.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wet Noses is a single-location pet care business in Sarasota, Florida, offering professional dog grooming services and a small retail selection of organic treats, dog clothes, dog toys, and dog food to local dog owners.
- Ownership category
- akta.pro rank
Wet Noses industry classification
Industry- Product category
- Pet Grooming Services
- NAICS
- Pet Care (except Veterinary) Services (812910)
- akta.pro primary industry
- Standard Full-Service Dog Grooming (HSANAAAA)
- akta.pro secondary industry
- Bath & Brush Packages (HSANAAAC)
Keywords
Wet Noses business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Wet Noses product offering
Product offeringCore offering
Wet Noses is a single-location pet care provider in Sarasota, Florida that offers professional dog grooming services, including bathing, haircuts, and nail trimming, alongside a retail assortment of dog products such as organic treats, dog clothing, dog toys, and dog food. The business combines service-based grooming with a small retail store serving local pet owners.
Product overview
Wet Noses is a local pet services business in Sarasota, Florida, offering dog grooming services as its core offering along with a retail component that includes organic treats, dog clothes, dog toys, and dog food. The business operates as a single-location pet care provider without a unified platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Grooming Services Professional grooming services for dogs including bathing, haircuts, and nail trimming, delivered at the Sarasota, Florida location.
- Organic Treats Organic dog treats sold at the Sarasota retail location for dog owners seeking natural snack options.
- Dog Clothes Apparel items designed for dogs, available for purchase at the Sarasota store.
- Dog Toys Toys for dogs sold at the Sarasota retail location.
- Dog Food Dog food products stocked and sold at the Sarasota retail location.
Companies that use Wet Noses
Customer profileIdeal customer profiles1 record
Wet Noses technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wet Noses partnerships and signals
Strategic signalRecent moves1 record
Wet Noses competitors and assessment
Company assessmentBroad incumbents
- PetSmart: Largest U.S. specialty pet retailer with in-store grooming salons, food, treats, toys, and apparel. Overlaps with Wet Noses across both service and retail, but operates nationally with private-label and digital booking infrastructure.
- Petco: National pet retail and services chain offering grooming, food, treats, toys, and apparel across hundreds of locations. Directly comparable to Wet Noses on the retail side and competes for the same grooming customer, but at vastly greater scale.
- Chewy: Largest U.S. online pet retailer selling food, treats, toys, apparel, and pharmacy products. Competes with Wet Noses on the retail side via price, selection, and Autoship subscription convenience.
- Pet Supplies Plus: Neighborhood-format pet retail chain with in-store grooming and a curated food/treat assortment. Comparable to Wet Noses on the community-pet-store positioning and overlap in retail SKUs.
Regional players
- PetPeople: Midwest-rooted neighborhood pet retail chain with in-store grooming, natural food, and curated treats. Highly comparable to Wet Noses' service-plus-retail neighborhood model, though operating in a different geography.
Direct peers
- Camp Bow Wow: Franchised dog daycare, boarding, and grooming operator with multiple U.S. locations. Closely comparable service mix to Wet Noses' grooming line and serves as a benchmark for franchisable pet services economics.
- Healthy Spot: Premium neighborhood pet store and spa offering grooming, organic/natural food, treats, toys, and apparel. Closely mirrors Wet Noses' positioning as a curated, premium one-stop pet lifestyle shop.
- Dogtopia: Multi-unit dog daycare, boarding, and spa/grooming franchise. Most directly comparable to Wet Noses on the service side, with a comparable per-location headcount and a focus on premium pet wellness.
- Aussie Pet Mobile: Mobile dog grooming franchise operating vans that come to the customer's home. Directly competes for the same Sarasota grooming wallet share with a convenience-led model that contrasts with Wet Noses' brick-and-mortar setup.
Emerging players
- Bark (BarkBox / BarkShop): Subscription-based dog treats, toys, and apparel brand sold direct-to-consumer online. Competes with Wet Noses' retail treats/toy/apparel line via subscription convenience and premium natural positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Wet Noses social profiles
Digital presenceWet Noses financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wet Noses leadership team
Management profileNumber of profiles
Wet Noses funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wet Noses M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wet Noses
What does Wet Noses do?
Wet Noses is a single-location pet care provider in Sarasota, Florida that offers professional dog grooming services, including bathing, haircuts, and nail trimming, alongside a retail assortment of dog products such as organic treats, dog clothing, dog toys, and dog food. The business combines service-based grooming with a small retail store serving local pet owners.
When was Wet Noses founded?
Wet Noses was founded in -1. It employs 11 to 50 people.
Who are Wet Noses's main competitors?
Broad incumbents on record are PetSmart, Petco, Chewy and Pet Supplies Plus. PetPeople is listed as a regional player. Direct peers are Camp Bow Wow, Healthy Spot, Dogtopia and Aussie Pet Mobile. Bark (BarkBox / BarkShop) is listed as an emerging player.
Does Wet Noses have an API?
No public API is recorded for Wet Noses.
What industry is Wet Noses in?
Wet Noses's product category is Pet Grooming Services. Its primary akta.pro industry code is HSANAAAA, Standard Full-Service Dog Grooming, with a secondary code of HSANAAAC, Bath & Brush Packages. Its NAICS code is 812910.