What What Ability does

What Ability Pty Ltd is an Australian NDIS-registered disability support provider headquartered in Sydney, founded in 2019 and operating across five major cities (Sydney, Perth, Melbourne, Brisbane, Gold Coast) with a 101-250 person workforce. The company delivers five core services funded through NDIS plans: Community Access (one-to-one community-based support), Respite in both Group (NDIS Camps) and Individual settings, Supported Independent Living (SIL) for in-home daily support, Positive Behaviour Support, and School Holiday Programs. Services are differentiated by a deliberately youthful support workforce that includes professional and semi-professional athletes and a 'happiness first' service philosophy; the company also operates branded community programming (What Ability Days, Game Days, a Basketball Team) and a portfolio of sports partnerships with NRL, NBL, AFL, Super Rugby, WNBL, and Disability Sports Australia that create experiential touchpoints not typically offered by competing providers.

The underlying technology stack is entirely third-party rather than proprietary: Onboardify handles enquiry and onboarding workflows, Supportmate provides the participant-facing service management portal and mobile app (available on iOS and Google Play), and HIVO manages participant photo and digital asset storage. What Ability generates revenue as a managed-services NDIS provider, billing unit-priced against the NDIS Pricing Schedule (effective 1 July 2026) across hour-based, per-sleepover, per-day, and per-kilometre rate lines under plan-managed, self-managed, or NDIA-managed funding arrangements. Pricing for Community Access ranges from $73.58/hr weekday standard rate to $176.84/hr public holiday high-intensity rate; Positive Behaviour Support commands $252.99-$379.49/hr depending on remoteness classification. Go-to-market is direct-to-consumer via online enquiry and phone (1300 358 714), supplemented by a professional referral network of Support Coordinators, Plan Managers, and Allied Health practitioners, and supported by content marketing, organic social, SEO, email newsletters, and sports partnership activations. The customer base exceeds 1,500 families across Australia.

Name

What Ability

Legal name

What Ability Pty Ltd

Website

https://whatability.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

What Ability is an Australian NDIS-registered disability support provider offering Community Access, Respite, Supported Independent Living, and Positive Behaviour Support across five cities (Sydney, Perth, Melbourne, Brisbane, Gold Coast), differentiated by an athlete-led, 'happiness first' workforce and an extensive sports partnership ecosystem serving 1,500+ participant families.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Residential Intellectual and Developmental Disability Facilities (623210)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGAEAG)

akta.pro secondary industries

Respite Care for Adults with Disabilities / Special Needs (HSABAGAI), Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult) (HLADABAJ)

Keywords

• Disability support services
• NDIS registered provider
• Community access support
• Supported independent living
• Respite and behaviour support

Headquarters

HQ city

Sydney, NSW

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. NDIS Funded Disability Supports: What Ability generates revenue as an NDIS registered provider delivering funded disability supports to NDIS participants. Revenue is received through NDIS plan-managed, self-managed, or NDIA-managed funding arrangements across multiple support categories including Community Access, Camps/Respite, Supported Independent Living, and Positive Behaviour Support. Pricing aligns with the NDIS Pricing Schedule for 2026-27.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

What Ability is an NDIS-registered disability support provider delivering community-based disability services to NDIS participants across five Australian cities. Its core offerings include Community Access (one-to-one community support), Respite in group settings (NDIS Camps) and individual settings, Supported Independent Living (SIL), Positive Behaviour Support, and School Holiday Programs. Services are delivered by a youthful, energetic support worker workforce that includes professional and semi-professional athletes, with revenue generated through NDIS-funded plan-managed, self-managed or NDIA-managed arrangements.

Product overview

What Ability is an NDIS registered disability support provider offering a portfolio of community-based support services centered on the principle of 'happiness comes first.' The core service portfolio consists of five integrated offerings: Community Access (individualized one-to-one support in the community), Respite services in both group (NDIS Camps) and individual settings, Supported Independent Living (SIL) for home-based daily support, Positive Behaviour Support for behaviour strategy development, and School Holiday Programs for children and teenagers. The company also operates What Ability Days and Game Days as event programs that complement the core support services. Participants access these services through the Supportmate portal, with enquiries managed via Onboardify and photos organized through HIVO. The company operates across five Australian cities (Sydney, Perth, Melbourne, Brisbane, Gold Coast) and emphasizes a youthful, energetic support worker team including professional athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Access Individualized one-to-one support delivered in the community, helping NDIS participants build independence, try new activities, and achieve goals through real-world participation. Available in Standard and High Intensity rate tiers across weekday, evening, Saturday, Sunday and public holiday periods.
• Respite Group Setting (NDIS Camps) Short overnight stays in group settings that build confidence, friendship and fun, providing participants with safe and supported breaks while families and carers get respite. Families contribute $20 per day for food and activities as everyday living expenses.
• Respite Individual Setting Personalized support providing a trusted break for families while participants receive individualized attention during overnight stays. Includes weekday night, night-time sleepover, participant accommodation and support worker accommodation rate components.
• Supported Independent Living (SIL) Day-to-day support at home helping participants live more independently, with support for personal care, cooking, cleaning, medication, overnight support and building everyday life skills.
• Positive Behaviour Support Personalized behaviour support helping participants, families and support teams understand behaviour and build practical strategies that improve safety, independence and quality of life. Delivered across National, Remote and Very remote pricing zones.
• School Holiday Programs Structured activities during school breaks designed to provide fun, social, and developmental experiences for children and teenagers with disabilities.

Quantifiable outcome

• Trusted by over 1,500 families across Australia
• +1 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered minor.

• Virgin AustraliaminorOthersListed under Community & Friends partnerships. Nature of partnership likely involves in-kind support, event access, or co-marketing related to disability-inclusive travel and community experiences. Specific terms not disclosed.
• Manly Warringah Sea Eagles (NRL)minorOthersSports partnership enabling participant experiences at NRL matches. Participants access 'hero moments' including guards of honour, match ball deliveries and half-time games at Sea Eagles home games.
• Sydney Kings (NBL)minorOthersSports partnership with NBL basketball team. Participants experience 'hero moments' at Sydney Kings home games through the What Ability Participant Experiences program.
• National Rugby League (NRL)minorOthersPartnership with the NRL governing body and affiliated teams (Manly Warringah Sea Eagles, New South Wales Rugby League). Supports What Ability Game Days and participant experiences at professional rugby league events.
• New South Wales Rugby League (NSWRL)minorOthersPartnership with NSWRL for disability-inclusive sports experiences and Game Day events. Participants access live rugby league matches and associated activation experiences.
• Sydney Flames (WNBL)minorOthersWomen's basketball partnership. Supports disability-inclusive sporting events and participant experiences at Sydney Flames home games.
• Disability Sports Australia (DSA)minorOthersPartnership with Disability Sports Australia to promote inclusive sport and physical activity among participants. Supports disability sport programming and community engagement.
• GWS Giants (AFL)minorOthersAFL sports partnership enabling participants to attend GWS Giants home games and participate in disability-inclusive AFL experiences.
• Waratahs (Super Rugby)minorOthersSuper Rugby partnership with NSW Waratahs. Participants attend professional rugby union matches and engage in associated community events.
• Rugby AustraliaminorOthersNational rugby union governing body partnership supporting disability-inclusive rugby experiences and community events.
• What Ability Basketball TeamminorOthersProprietary inclusive basketball program run by What Ability. Sessions held at the State Basketball Centre (Melbourne) and open to all participants regardless of basketball experience. Builds skills, confidence and friendships.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Five Good Friends: Australian home-care and disability support provider delivering in-home, community and respite services under NDIS and aged-care funding; comparable operating model, funding mix and participant base.
• Hireup: Australian NDIS-registered platform connecting participants with support workers across community access, daily living and respite; directly comparable as a digital-first NDIS provider competing for the same participants in overlapping metro markets.
• Aussie Care Services: Australian NDIS provider delivering community access, domestic assistance, respite and SIL across metro and regional areas; directly comparable in scope, pricing model and participant base.
• Mable: Australian NDIS support-worker marketplace offering community access, respite and independent living support; competes head-on with What Ability in matching participants to support workers across the same metro footprint.
• Kinetic Group Australia: NDIS-registered Australian provider of community access, personal care, respite and SIL services across multiple states; comparable operating model and participant profile to What Ability.

Broad incumbents

• Scope Australia: Large Victorian-based NDIS provider delivering accommodation, community access, behaviour support and respite; directly comparable service mix with a heavier geographic focus on Victoria where What Ability also operates.
• Endeavour Foundation: Queensland-headquartered NDIS and disability services provider delivering accommodation, respite, community access and behaviour support; competes with What Ability in Brisbane and the Gold Coast with a broader state-wide footprint.
• Aruma: Major Australian disability services provider (formerly House with No Steps) offering SIL, community access, respite and behaviour support across multiple states; overlapping service lines and participant segments to What Ability at much greater scale.
• Sunnyfield: Australian NDIS-accredited provider of accommodation, respite, community participation and behaviour support; overlapping service portfolio and target participants, with deeper institutional roots than What Ability.
• Life Without Barriers: One of Australia's largest NDIS and community-services providers delivering disability, aged care and out-of-home care nationally; broader service portfolio and deeper referral network than What Ability but overlapping NDIS support categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Whatability
• LinkedInlinkedin.com/company/what-ability

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about What Ability