Whispr Communications

What Whispr Communications does

Whispr Communications is a boutique public relations and communications agency founded by Selena O'Hare, operating from Surry Hills, Sydney, Australia, with a team of approximately six employees. The agency specializes in the premium design, interiors, architecture, hospitality, and lifestyle sectors, serving enterprise clients such as Bang & Olufsen, Gaggenau, Laminex, Brickworks, dedece, Hilton, Crown Hotels, and King Living, alongside editorial relationships with major Australian design and lifestyle media outlets including Belle Magazine, Australian Financial Review, Est Living, The Local Project, and Artichoke.

The firm offers five integrated service modules: Strategy Services (communications planning and brand consultation), Media Management Services (press relations and crisis management), Events Services (concept-to-delivery event production), Digital Services (content, social, and influencer campaigns), and Partnerships & Collaborations Services (sponsorships and brand integration). The model is relationship-driven and bespoke, with the founder directly involved in client engagement and editorial pitching. There is no proprietary technology platform; the underlying capability rests on two decades of accumulated media relationships, brand storytelling craft, and event execution expertise.

Whispr generates revenue through professional-services retainers and project-based fees, with pricing not publicly disclosed and negotiated per engagement. The go-to-market motion is event- and relationship-driven, leveraging direct one-on-one media access, editorial campaigns, and strategic partnerships rather than traditional distribution or paid acquisition channels. The agency is privately held and founder-owned, with no disclosed external investment, parent company, or subsidiaries, and operates exclusively in the Australian market.

Name

Whispr Communications

Legal name

Whispr Communications

Website

https://whispr.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Whispr Communications is a Sydney-based boutique PR and communications agency, founded by Selena O'Hare, serving premium design, interiors, hospitality, and lifestyle brands through media relations, events, and brand storytelling across the Australian market.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

Keywords

• Public relations services
• Media relations agency
• Communications strategy
• Event management
• Brand partnerships

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. PR & Communications Services: Whispr Communications generates revenue through providing public relations, media management, events, and communications strategy services to clients in the premium design, interiors, and lifestyle sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Whispr Communications is a boutique PR and communications agency that provides strategy, media management, events, digital campaigns, and partnership development services to brands in the premium design, interiors, and lifestyle space. The agency delivers bespoke PR campaigns, editorial stories, media relations, event coordination, and brand positioning services directly to enterprise clients across Australia.

Product overview

Whispr Communications is a boutique PR and communications agency offering a unified service portfolio focused on the premium design, interiors, and lifestyle space. The core offering consists of six integrated service modules: Strategy Services (communications planning and brand consultation), Media Management Services (PR asset creation and media relations), Events Services (concept, management, and delivery of events), Digital Services (content creation and social media campaigns), and Partnerships & Collaborations Services (sponsorships and industry partnerships). These modules work together to deliver comprehensive public relations campaigns for distinguished clients including architects, designers, furniture brands, hospitality venues, and building products companies.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Communications Services Boutique public relations and communications agency offering strategy, media management, events, digital campaigns, and partnership development services for brands in the premium design, interiors, and lifestyle space.

Quantifiable outcome

• dedece campaign generated $2M in PR value with 91.7M audience reach
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Design Institute of AustraliaflagshipStrategic or Co-development PartnerSelena O'Hare, founder and director of Whispr Communications, has been appointed to the Board of Directors of the Design Institute of Australia. This appointment showcases Selena's 25 years of experience in the design and communications industry and represents a significant strategic relationship for the agency.
• Russell & GeorgecoreStrategic or Co-development PartnerDesign duo Russell & George designed Whispr's Sydney office and has collaborated with Whispr on multiple client projects including Laminex campaigns. They represent both a design partner and client of Whispr.
• Kennedy NolancoreStrategic or Co-development PartnerInterior design firm that has collaborated with Whispr on Laminex campaigns as part of Whispr's strategy to position Laminex as a premium design brand.
• YSG (Yasmine Ghoniem)coreStrategic or Co-development PartnerDesigner YSG has collaborated with Whispr on Laminex campaigns, contributing to the brand's repositioning as a premium choice preferred by designers.
• Adam GoodrumcoreStrategic or Co-development PartnerDesigner who has collaborated with Whispr on Brickworks initiatives as part of the brand's collaboration strategy to establish Brickworks as a leading design authority.
• Dinosaur DesignscoreStrategic or Co-development PartnerDesign brand that has collaborated with Whispr on Brickworks initiatives as part of ongoing marketing efforts to shift public perception of building products.
• Wendy MooreminorStrategic or Co-development PartnerDesigner who has collaborated with Whispr on Brickworks brand initiatives over the past decade.
• Steve CordonyminorStrategic or Co-development PartnerStyle director and influencer who has collaborated with Whispr on Brickworks brand initiatives.
• Chris ConnellcoreStrategic or Co-development PartnerDesigner who has collaborated with Whispr on Laminex campaigns as part of the brand's repositioning strategy.
• TFE HotelscoreStrategic or Co-development PartnerTFE Hotels manages the Eve Hotel in Surry Hills, which Whispr has worked to promote. The hotel was designed by SJB Architects and TOGA Group.
• The Local ProjectcoreStrategic or Co-development PartnerWhispr has a longstanding relationship with The Local Project, featuring the agency's work in their publications and collaborating on events including The Local Project '10' Launch.
• GaggenaucoreStrategic or Co-development PartnerWhispr organized the Gaggenau Sydney Opening event and annual Kitchen of the Year awards, managing all PR and event coordination for the flagship opening.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Thrive PR: Australian boutique PR agency with similar lifestyle and premium brand client base. Comparable in size, founder-led structure, and event-driven GTM within the Australian market.
• Keep Left: Australian independent PR and content agency serving purpose-led and consumer brands. Comparable boutique scale and PR-led earned-media model.
• SenateSHJ: Mid-sized Australian independent PR agency serving consumer, lifestyle, and corporate clients. Closest direct peer by business model and client category, though broader in vertical coverage than Whispr.
• Sling & Stone: Australian boutique PR agency focused on consumer, tech, and lifestyle brands. Comparable boutique positioning and earned-media-led service model, though with different sector mix.
• Black & White Communications: Australian boutique PR agency serving consumer, lifestyle, and design clients. Closely comparable boutique scale and founder-led structure focused on premium lifestyle storytelling.
• Herd MSL: Australian PR and communications agency with consumer and corporate practice. Similar full-service PR offering and media-relations core, though broader vertical coverage and part of the Publicis network.

Emerging players

• We Are Flint: Boutique design and interiors PR firm in the UK and Australia serving premium home, lifestyle, and design brands. Comparable niche vertical specialization and founder-led model, though smaller geographic footprint.

Broad incumbents

• Edelman Australia: Global PR giant with established Australian operations covering consumer, lifestyle, and corporate communications. Comparable service offering but vastly larger scale and broader vertical footprint than Whispr.
• Ogilvy PR Australia: Global advertising and PR network with Australian presence serving premium consumer brands. Overlaps with Whispr on integrated communications but operates at much larger scale across multiple disciplines.
• Iconic (by Finn Partners): Lifestyle, fashion, and design-focused PR agency now part of Finn Partners. Overlaps directly with Whispr on luxury lifestyle and design clientele but backed by a global network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/whisprcommunications
• LinkedInlinkedin.com/company/whispr-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whispr Communications