White Bay 6 Marine Park

What White Bay 6 Marine Park does

White Bay 6 Marine Park is a family-owned, multi-award winning integrated marine precinct located in Balmain on Sydney Harbour, next to the White Bay Cruise Ship Terminal. The company operates a dry stack boat storage business (Sydney Harbour Boat Storage) with 125 berths running at 97% occupancy, alongside a comprehensive suite of on-site marine services including antifouling, mechanical, electrical, shipwright, hydraulics (via tenant Pioban Pty Ltd), detailing, rigging, marine trimming, fuel, lifting/haul-out (Travelift up to 63T and a Wiggins Marina Bull forklift for boats up to 40ft), surveying, brokerage, and dealer commissioning.

The underlying technology is largely physical infrastructure rather than software: custom-built multi-level dry stack racks (planned up to three levels high), a Wiggins Marina Bull forklift, and a Travelift/straddle-carrier operated by trained plant operators. The business operates under an Environmental Protection License and holds International Clean Marina Accreditation, evidencing environmental compliance. The precinct also hosts specialist marine tenants (Pioban, Cosine Shipwrights) and a resident broker (Australian Boat Sales).

Revenue is generated across five streams: recurring subscription dry stack storage (the anchor, priced at roughly 50% of comparable marina berths), transactional fuel and pump-out fees, professional-services maintenance and repair, haul-out/lifting fees, and transactional brokerage/commissioning. The primary customer segment is private recreational boat owners (typically vessels 25-35ft), with a secondary segment of marine dealerships and brokers (R Marine Sydney, Sundance Marine, Performance Boating Sales, Boab Boats, Collins Marine, Matthew Willett Marine) that use the facility for commissioning, storage, and servicing of inventory and customer vessels.

Name

White Bay 6 Marine Park

Legal name

Whitebay 6 Marine Park

Website

https://whitebay6.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

White Bay 6 Marine Park is a family-owned, multi-award winning integrated marine precinct in Balmain on Sydney Harbour, offering dry stack boat storage (125 berths at 97% occupancy) alongside full-service antifouling, mechanical, shipwright, haul-out, fuel, brokerage, and dealer commissioning services for private boat owners and marine dealerships.

Ownership category

akta.pro rank

Product category

Marine Services and Boat Storage

NAICS

Ship Building and Repairing (336611), Support Activities for Water Transportation (4883), Other Support Activities for Water Transportation (48839)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Underwater Hull Inspection, Cleaning & Propeller Services (TLAKAKAJ)

akta.pro secondary industries

Engine & Mechanical Overhaul (Main/Aux Engines, Pumps, Valves, Compressors) (TLAHAMAD), Piping, HVAC & Auxiliary Systems Repair (TLAKAKAH), Marine Outfitting & Interior Refurbishment (TLAKAKAL)

Keywords

• Boat storage services
• Marine maintenance
• Antifouling services
• Dry stack storage
• Boat repair

Headquarters

HQ city

Balmain

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Boat Storage Services: Dry stack boat storage with options for outdoor racking and undercover storage. Running at 97% occupancy rate with 125 boats currently in storage. Price reported as approximately 50% cheaper than marina.
2. Marine Maintenance and Repair Services: Full range of boat maintenance services including antifouling, mechanical, electrical, shipwright, detailing, rigging, hydraulics, and surveying services.
3. Fuel Services: Onsite refueling and pump out facilities for boat owners.
4. Haul-out and Lifting Services: Boat lifting and haul-out services using Marina Bull forklift and Travelift equipment.
5. Boat Sales and Brokerage: Boat sales and brokerage services including commissioning for newly arrived vessels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

White Bay 6 Marine Park operates a fully integrated marine precinct on Sydney Harbour at Balmain, providing dry stack boat storage with launch and retrieval, alongside a comprehensive suite of boat maintenance and repair services. Services span antifouling, mechanical, electrical, shipwright, detailing, hydraulics, rigging, marine trimming, signage, surveying, fuel, lifting/haul-out and boat brokerage. Onsite tenant specialists (e.g., Pioban Pty Ltd for hydraulics, Cosine Shipwrights for shipwright services) extend the integrated offering.

Product overview

White Bay 6 Marine Park is a multi-award winning, fully integrated marine precinct located on Sydney Harbour at Balmain. The facility offers Sydney Harbour Boat Storage (dry stack boat storage with undercover and outdoor options), combined with a comprehensive range of on-site marine maintenance and service facilities. The integrated offering includes: dry stack storage with pre-arranged launch/retrieval; antifouling; mechanical, electrical, and hydraulic services; shipwright and detailing; rigging and marine trimming; fuel facilities; haul-out via travelift and marina bull forklift; and brokerage/commissioning services for boat dealers. The precinct houses specialist marine tenants including hydraulics (Pioban Pty Ltd) and shipwrights (Cosine Shipwrights), creating a one-stop destination for boat owners, brokers, and marine industry professionals requiring surveys, repairs, maintenance, storage, and commissioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Sydney Harbour Boat Storage / Dry Stack Storage Dry stack boat storage facility offering undercover and outdoor rack storage for boats up to 35ft, with pre-arranged launching and retrieval. Approximately 50% cheaper than a marina, with 125 boats currently in storage at 97% occupancy.
• Antifouling Services Multi-award winning antifoul application and hull treatment services including 12-month warranty on Ecofleet 290 and ABC 3 coatings applied by approved applicators.
• Marine Mechanical Services Complete mechanical services for vessel engines and propulsion systems.
• Marine Electrical Services Electrical systems installation, repair and maintenance for marine vessels.
• Shipwright Services Professional shipwright services including hull repairs, fiberglass work, and structural modifications.
• Detailing Services Boat detailing and cosmetic maintenance services for vessels.
• Hydraulics Services Specialist hydraulic hose support and systems maintenance provided by onsite tenant Pioban Pty Ltd, including replacement hoses, product identification and hydraulic component support.
• Fuel Services On-site refueling facilities for boats with pump out services.
• Lifting / Haul Out Services Travelift and forklift operations for launching and retrieving vessels, including Wiggins Marina Bull forklift for boats up to 40ft and Travelift up to 63T capacity.
• Rigging Services Professional rigging services for sailing vessels.
• Marine Trimming Services Interior and exterior marine trimming services.
• Survey Services Marine survey coordination and support for vessel inspections.
• Boat Brokerage Services Boat sales and brokerage services for vessels at the facility.
• Boat Transport Services Transportation services for boats to and from the facility.
• Launch and Retrieval Pre-arranged boat launching and retrieval from storage using specialized equipment including Marina Bull forklift.
• Commissioning Services for Dealers New boat commissioning services for marine dealerships including antifoul, setup and preparation of newly arrived vessels.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Performance Boating SalescoreStrategic or Co-development Partner · 21 April 2018Jeanneau dealer hosting annual NSW Jeanneau Rendezvous at White Bay 6 with over 40 yachts participating. Organizes Jeanneau Division events including Sail Port Stephens and Jeanneau Cup.
• NSW Roads and MaritimeminorStrategic or Co-development Partner · 25 November 2017Government body participating in White Bay 6 Open Day with safety gear display and information about requirements and best practice.
• Fishing WorldminorGTM or Marketing Partner · 25 November 2017Australia's leading fishing magazine media brand participating in White Bay 6 Open Day. Offering discounted subscriptions to White Bay 6 customers.
• Nautilus Marine InsuranceminorGTM or Marketing Partner · 25 November 2017Popular boat insurance provider participating in White Bay 6 Open Day offering quotes to boaters.
• Arvor BoatsminorChannel Partner/ Reseller/ Distributor · 25 November 2017Fastest growing boat brand in Australia displaying models at White Bay 6 Open Day.
• Cosine ShipwrightscoreStrategic or Co-development PartnerShipwright services provider operating onsite at White Bay 6 Marine Park. Worked around the clock to assist Blue Water Tracks vessel with emergency repairs during Melbourne Osaka double handed race.
• Flying Fish Sail AcademyminorStrategic or Co-development PartnerSail training organization with vessels kept at White Bay 6 for maintenance and antifoul services. Offers courses including learn to sail, yachtmaster, and power boat license training.
• Boab BoatsminorChannel Partner/ Reseller/ DistributorMarine business storing boats on site at White Bay 6. Being out of water helps keep boats in better condition and makes it easier for customers to inspect vessels.
• Collins MarineminorChannel Partner/ Reseller/ DistributorNSW dealers for Arvor Boats storing boats on site at White Bay 6. Provides showroom-style boat display with sea trial options.
• Australian Boat SalesminorChannel Partner/ Reseller/ DistributorResident boat broker operating on site at White Bay 6 Marine Park, providing brokerage services for tenants wanting to on-sell their boats.
• R Marine SydneycoreChannel Partner/ Reseller/ DistributorRiviera dealership with Sydney Service Centre based at White Bay 6 Marine Park. Named Riviera Dealer of the Year 2017 for Australia and New Zealand.
• PPG Protective & Marine Coatings / Pacific Paint & FibreglassminorStrategic or Co-development PartnerSupplier partnership offering 12-month warranty on antifoul services. Vessels coated with Ecofleet 290 or ABC 3 by approved applicator guaranteed to remain 90% fouling free for 12 months.
• WindcraftminorStrategic or Co-development PartnerYacht representation company assisting with vessel maintenance at White Bay 6. Allan from Windcraft provided emergency assistance during Blue Water Tracks repairs.
• Matthew Willett MarineminorChannel Partner/ Reseller/ DistributorAgent for Jeanneau range of power boats based at The Spit on Sydney Harbour. Regular customer using White Bay 6 for commissioning new boats.
• Marina Industries AssociationminorOthersPeak industry body for marina industries in Australia, Asia and South Pacific regions. Hosts annual Marine Conference and awards program.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• The Boat Works (Coomera): Large Gold Coast marine precinct combining dry stack storage, hardstand, fuelling and a full suite of marine trades (mechanical, electrical, shipwright, antifouling) on a single site. Closest Australian analogue to White Bay 6's integrated precinct model, scaled to a much larger footprint.
• Rivergate Marina & Shipyard: Brisbane-based superyacht-capable marina and shipyard with Travelift haul-out, refit and maintenance services. Comparable integrated marine services precinct, though focused on larger vessels than White Bay 6's recreational dry stack core.
• d'Albora Marinas: One of Australia's largest marina operators with multiple Sydney Harbour locations offering wet berths, dry storage and marine services. Directly comparable as a Sydney-based boat storage and marine service precinct competing for the same private boat owner and dealer customer base.
• Gold Coast City Marina: Major Australian shipyard and superyacht servicing facility offering haul-out, refit, antifouling and full marine trades. Comparable as a multi-service marine precinct serving both recreational and commercial vessels with Travelift-based lifting operations.
• Sanctuary Cove Marina: Large integrated marina and marine precinct on the Gold Coast combining berths, dry storage, shipyard services and marine trades. Comparable as a multi-service Australian precinct with a similar mix of storage, maintenance and dealer relationships.

Regional players

• Empire Marina Bobbin Head: Independent marina in the Ku-ring-gai Chase National Park north of Sydney Harbour offering berths, hardstand and marine services. Comparable as a Sydney-region full-service marina competing for boat owners willing to travel slightly farther for storage and maintenance.
• Birkenhead Point Marina: Sydney Harbour marina at Drummoyne offering berths, dry storage and marine services in close proximity to White Bay 6. Most direct geographic competitor for boat owners and dealer accounts on the lower harbour.

Others

• Marina Industries Association: Australian peak industry body for marina operators and boatyards that administers the awards and Clean Marina accreditation program under which White Bay 6 has been recognised. Comparable as the governing body that defines the standards and competitive benchmarking framework for the precinct's segment.
• PPG Protective & Marine Coatings (Pacific Paint & Fibreglass): Supplier of antifouling coatings (Ecofleet 290, ABC 3) underpinning White Bay 6's 12-month antifouling warranty. Comparable as an enabling supplier whose product specifications and warranty framework are tied to the precinct's service offering.
• Boab Boats: Channel partner / customer storing boats at White Bay 6 and one of the resident dealer ecosystems at the precinct. Comparable as an Australian boat dealership that relies on third-party precincts for storage and commissioning services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SydneyHarbourBoatStorage
• LinkedInlinkedin.com/company/white-bay-6-marine-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Bay 6 Marine Park