Performance Boating Services Pty Ltd

What Performance Boating Services Pty Ltd does

Performance Boating Services Pty Ltd (trading as Performance Boating, Performance Boating Sales, and PBS) is a Sydney-based new and used yacht brokerage founded in 1997 and operating from Gibson Marina at 1710 Pittwater Road, Bayview, NSW. The company has been the exclusive Jeanneau sailing yacht agent for NSW since 2002 and the NSW importer since 2008, and it became the NSW/QLD importer for Aventura Catamarans in 2019. The business is wholly owned by Director Lee Condell, who acquired sole ownership from co-founder Ron Jacobs in 2015, supported by Sales Manager Andrew Collingridge and a contractor network. PBS holds exclusive territorial rights to multiple Jeanneau product lines (Sun Odyssey, Sun Fast, Jeanneau Yachts) and has expanded into Excess Catamarans and Jeanneau Sea Loft power yachts.

PBS generates revenue through new-boat sales (one-time sale of premium Jeanneau sailing yachts, Excess Catamarans, Aventura Catamarans, and Sea Loft power boats), used-boat brokerage on a transaction-fee basis, and the ShareYacht fractional-ownership program (quarter and half shares of new yachts managed through the Boat Equity platform, with $175,000 AUD quarter-share pricing on the 2026 Sun Odyssey 415). Ancillary revenue streams include Jeanneau spare parts (specialist for over 20 years), service referrals through a contractor network (antifouling, mechanical, electrical, rigging), Seanapps remote-monitoring technology support, sail training and onboard coaching, and European/Asia delivery services. Go-to-market is sales-led and relationship-driven: direct sales at Gibson Marina, presence at Sanctuary Cove, Pittwater Sail Expo, Sail Port Stephens and other regattas, plus content marketing through the company website and a deep customer-testimonial archive.

Pricing spans approximately $139,000 AUD for older used boats to over $851,303 AUD for a new Sun Odyssey 455, with ShareYacht quarter shares from $175,000 AUD. The customer base is individual recreational sailors in Australia (NSW, with QLD growth), supported by international delivery for European and Mediterranean cruising buyers. PBS has received Jeanneau's International Dealers of the Year (2010), Asia/Pacific Dealers of the Year (2012), and Jeanneau Sail Dealer of the Year (2025), and has reported 20% annual brokerage-sales growth in recent years.

Name

Performance Boating Services Pty Ltd

Legal name

Performance Boating Services Pty Ltd

Website

https://performanceboating.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Performance Boating Services is a Sydney-based yacht brokerage serving Australian recreational sailors as the exclusive NSW/QLD Jeanneau sailing yacht importer and Aventura Catamarans agent, offering new and used boat sales, ShareYacht fractional ownership, spare parts, and marine services.

Ownership category

akta.pro rank

Product category

Yacht Brokerage and Marine Sales

NAICS

Boat Dealers (441222)

SIC

Wholesale-Durable Goods (5000), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)

Keywords

• Yacht brokerage services
• Jeanneau sailboat sales
• Used boat brokerage
• Fractional yacht ownership
• Marine spare parts

Headquarters

HQ city

Bay View

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. New Boat Sales: Sales of new Jeanneau sailboats including Sun Odyssey, Sun Fast, and Jeanneau Yacht models, as well as Aventura Catamarans
2. Used Boat Brokerage: Brokerage services for used yachts and power boats with marketing and sales representation
3. Share Yacht Ownership: Quarter and half-share ownership programs in new yachts, managed through Boat Equity system with comprehensive ownership services
4. Spare Parts Sales: Jeanneau sailing yacht spare parts specialist serving NSW customers for over twenty years
5. Service Referrals: Facilitates maintenance services including antifouling, detailing, mechanical, electrical, rigging, and shipwright services through trusted contractor relationships

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Performance Boating Services Pty Ltd is a Sydney-based yacht brokerage and Jeanneau dealer that sells new Jeanneau sailboats (Sun Odyssey, Sun Fast, Jeanneau Yachts), Excess Catamarans, and Jeanneau Sea Loft powerboats, and brokers pre-owned sail and power yachts. It also runs the ShareYacht quarter/half-share ownership program managed via the Boat Equity platform, supplies Jeanneau spare parts, and coordinates sail training, maintenance, and European/Asian delivery services.

Product overview

Performance Boating Sales is a new and used yacht brokerage based in Sydney, established in 1997, representing the full range of Jeanneau sailing yachts including the Sun Odyssey, Sun Fast, and Jeanneau Yacht models. The company offers a comprehensive marine portfolio spanning new boat sales (Jeanneau sailboats, Excess Catamarans, Jeanneau Sea Loft powerboats), used boat brokerage, the ShareYacht quarter/half-share ownership program, yacht maintenance services, sail training, and international yacht delivery services (Europe and Asia). The company also specializes in Jeanneau spare parts and offers Seanapps remote monitoring technology support. Jeanneau designs and builds boats for various sea activities, with products ranging from performance-focused Sun Fast racing yachts to luxurious Jeanneau Yachts bluewater cruisers.

Differentiator

Problem solved

Functional benefit

Brands

• ShareYacht: A boat share program offering quarter or half shares in yachts, providing shared ownership, running costs, and maintenance management.

Products and services

• Jeanneau Sailboats (New) New Jeanneau sailing yachts from the Sun Odyssey (cruising), Sun Fast (performance/racing), and Jeanneau Yachts (luxury bluewater) ranges, sold to individual sailors and families in Australia.
• Excess Catamarans (New) New Excess catamarans offered alongside the Jeanneau sailing yacht portfolio to recreational sailors and families seeking multihull cruising.
• Jeanneau Sea Loft (New) New Jeanneau Sea Loft powerboats sold to individual buyers seeking motor yachts in the Jeanneau family.
• Used Sail Boat Brokerage Brokerage services for pre-owned sailing yachts, providing marketing, valuation, and sales representation to individual sellers and buyers.
• Used Power Boat Brokerage Brokerage services for pre-owned power boats, providing marketing, valuation, and sales representation to individual sellers and buyers.
• ShareYacht Fractional Ownership Program Quarter or half-share ownership program allowing multiple buyers to share a Jeanneau yacht with PBS managing maintenance, marina fees, insurance, and scheduling via the Boat Equity platform.
• Sell Your Boat Service Consignment-style selling service including marketing, valuation, listing on the PBS website and AMN network, and sales process management for individual boat owners.
• Yacht Service and Maintenance Coordination Coordination of yacht maintenance services (antifouling, detailing, mechanical, electrical, rigging, shipwright, survey) through a network of trusted contractors for Jeanneau and other yacht owners.
• Private Sail Training Private onboard sailing coaching for yacht owners covering dock handling, coastal cruising, offshore passages, and racing, delivered via recommended coaches.
• European Yacht Delivery Delivery service allowing buyers to take possession of a new Jeanneau yacht in Europe before it is shipped to Australia, including Med cruising support.
• Asia Yacht Delivery Delivery service for new Jeanneau yachts purchased in the Asian market, coordinating handover and onward delivery for buyers in the region.
• Seanapps Remote Boat Monitoring Connected-boat solution that lets yacht owners monitor vessel status remotely, receive real-time alerts, and access maintenance recommendations via mobile application and onboard hardware.
• Jeanneau Spare Parts Supply of genuine Jeanneau sailing yacht spare parts to NSW owners and service providers.
• Jeanneau Sun Odyssey 455 14.28m cruising yacht, the largest in the Sun Odyssey line, featuring twin helm pods, walkaround side decks, contemporary interior by Jean-Marc Piaton, and four layout configurations on Jeanneau's 9th generation hull platform. Priced from $851,303 AUD.
• Jeanneau Sun Odyssey 415 12.35m (40-foot) cruising yacht designed by Marc Lombard, an evolution of the Sun Odyssey 410 with patented sloping side decks, twin rudders, spacious cockpit and interior, offered via new sales and ShareYacht fractional ownership.

Quantifiable outcome

• 20% annual sales growth in recent years
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Aventura CatamaranscoreChannel Partner/ Reseller/ Distributor · 1 January 2019NSW and QLD importer for Aventura Catamarans, power and sail catamarans since 2019.
• JeanneaucoreChannel Partner/ Reseller/ Distributor · 1 January 2002Exclusive NSW agent for Jeanneau sailing yachts since 2002, becoming NSW importer in 2008. Represents full range of Jeanneau sailboats including Sun Odyssey, Sun Fast, and Jeanneau Yacht models.
• Australian Marine Network (AMN)minorStrategic or Co-development PartnerFounding member of Australian Marine Network providing nationwide yacht listings and extended distribution reach for brokerage sales.
• Boat EquitycoreTechnology or IntegrationTechnology platform used for Share Yacht program management, handling ownership scheduling, maintenance coordination, and member communications.
• Marine Maintenance ContractorsminorImplementation/ SI/ Consulting PartnerNetwork of trusted contractors for antifouling, detailing, mechanical, electrical, rigging, and shipwright services supporting customers throughout ownership.
• Royal Prince Alfred Yacht Club (RPAYC)minorStrategic or Co-development PartnerSailing club partnership providing berthing assistance, event participation, and community engagement for Jeanneau owners.
• Joshua Chant - Onboard Yacht CoachminorStrategic or Co-development PartnerRecommended sailing coach providing private onboard coaching for yacht owners, from dock handling through to offshore passages and racing.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Denison Yachting: Large US-based yacht dealership and brokerage offering new, used, and charter across sailing and motor yachts. Comparable brokerage-plus-dealer model serving premium recreational buyers.
• Ancasta International: One of Europe's largest yacht brokerage and dealer networks; Lee Condell previously ran an office for Ancasta. Highly comparable multi-brand brokerage model operating at much greater scale than PBS.
• Northrop & Johnson: International luxury yacht brokerage and dealer with a strong presence in sailing yachts. Comparable premium-yacht brokerage model, particularly relevant for PBS's Jeanneau Yachts 55/60/65 segment.
• Boatshed: International yacht brokerage marketplace operating across multiple geographies. Competes for used yacht listings and brokerage transactions that form a meaningful slice of PBS's revenue.

Direct peers

• Multihull Solutions: Specialist Australian catamaran dealer and brokerage. Directly comparable to PBS's Aventura/Excess catamaran franchise across the same customer base of buyers seeking cruising multihulls.
• Windcraft Australia: Australian sailing yacht dealer representing Jeanneau, Beneteau, and Lagoon catamarans. Direct competitor to PBS for the same OEM brands in overlapping Australian geographies, with similar brokerage and new-boat sales motions.
• Flagstaff Marine: Sydney-based new and used sailing yacht dealer representing Bavaria and other premium brands. Competes with PBS for the same cruising sailor segment in the Pittwater/Sydney Harbour market.
• Ensign Boats: Australian Hanse and Dehler sailing yacht dealer with brokerage services. Comparable model — exclusive agency plus used brokerage — competing for performance and cruising sailor customers.
• Horizon Yacht Australia: Australian dealer for Hanse and other European sailing yacht brands with brokerage. Similar dealer-plus-brokerage business model targeting recreational cruising sailors in Australia.

Regional players

• Ray White Marine: Australian marine division of Ray White Group offering yacht sales and brokerage across multiple states. Competes for the same Australian brokerage customers but with broader geographic footprint than PBS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/performance-boating-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Boating Services Pty Ltd