Collins Marine

What Collins Marine does

Collins Inc., operating as Collins Marine or Collins Boating, is a third-generation, family-owned multi-brand boat dealership founded in 1956 and headquartered at 4620 US 70 Business East in Smithfield, North Carolina, with a second location opened in Morehead City on the Crystal Coast. The company sells new boats from more than 20 manufacturers — including Sportsman, Pathfinder, Ranger, Tracker, Nitro, Triton, Suntracker Pontoons, Maycraft, Blackjack, Caymas, Albemarle, Grady-White, Chris-Craft, Yamaha Outboards and others — alongside used boats sourced through trade-ins and a 10% consignment program, maintaining an inventory of approximately 170 vessels with prices spanning roughly $1,800 for entry-level jon boats to $489,000 for premium center consoles.

The service operation is built around factory-trained technicians certified for Yamaha, Suzuki, Mercury, Evinrude, and Johnson outboards, supported by a state-of-the-art facility that includes an onsite back-in test tank used for outboard diagnostics and performance tuning, plus electronics rigging and full marine repair. Ancillary revenue streams include parts and accessories for nine outboard brands, third-party-financed boat loans via the AppOne gateway, indoor and outdoor boat storage, extended engine warranties, and protection plans distributed through partnerships with United States Warranty Company and Ultimar Inc.

Go-to-market is sales-led through the two physical retail locations, with customer acquisition via walk-in traffic, referrals, and listings on Boattrader.com, Boats.com, and Facebook Marketplace, alongside organic social channels (Facebook, YouTube, Instagram) and MRAA-certified-dealer credibility messaging that emphasizes 70+ years of family ownership. Primary customer segments are fishing enthusiasts (inshore, offshore, freshwater, and tournament anglers) and family recreational boaters, with secondary exposure to professional anglers and fishing guides.

Name

Collins Marine

Legal name

Collins Inc.

Website

https://collinsboating.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

Collins Inc. is a third-generation, family-owned multi-brand boat dealership in North Carolina that sells new and used boats, provides outboard service and parts, and offers financing, storage, and protection plans across two locations in Smithfield and Morehead City.

Ownership category

akta.pro rank

Product category

Boat Dealership and Marine Services

NAICS

Boat Dealers (441222)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

Keywords

• Boat dealership
• Marine service
• Outboard motors
• Boat sales
• Fishing boats

Headquarters

HQ city

Smithfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Boat Sales: Sales of new boats from multiple manufacturers including Sportsman, Pathfinder, Ranger, Tracker, Nitro, Triton, Suntracker Pontoons, Maycraft, Blackjack, Caymas, Albemarle, and others. Inventory of 134 new boats available.
2. Used Boat Sales: Resale of pre-owned boats through dealership. Consignment program with 10% fee on selling price.
3. Service and Repair: Factory-trained technicians for Yamaha, Suzuki, Mercury, Evinrude, and Johnson outboard motors. Services include routine maintenance, engine tune-ups, steering, electrical, winterization, and electronics rigging.
4. Parts and Accessories: Genuine parts and accessories for Yamaha, Evinrude, Johnson, Mercury, Tohatsu, Honda, Suzuki, Volvo, and Mercruiser engines. Also carries marine electronics, navigation equipment, and maintenance supplies.
5. Consignment Fees: Standard consignment fee of 10% of selling price. Handles marketing, negotiations, inspections, repairs, and paperwork. Payment typically within 5 days of deal closing.
6. Financing Services: Boat loan financing through third-party partners with competitive rates and flexible terms. Online credit application available through secure portal.
7. Extended Warranties and Protection Plans: Extended engine warranty options for Yamaha, Suzuki, and Mercury outboards. Partnerships with United States Warranty Company and Ultimar Inc. for comprehensive marine protection plans.
8. Boat Storage: Indoor and outdoor boat storage solutions with secure, monitored facility. Coordination with service work and flexible short-term and long-term terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Collins Inc. (Collins Marine) is a third-generation, family-owned multi-brand boat dealership selling new and pre-owned boats from 20+ manufacturers, factory-trained outboard motor service for Yamaha, Suzuki, Mercury, Evinrude, and Johnson, genuine parts and accessories, boat financing, indoor/outdoor boat storage, and consignment and trade-in services. Operations span two North Carolina locations (Smithfield headquarters and Morehead City Crystal Coast).

Product overview

Collins Inc. (Collins Marine) is a third-generation, family-owned boat dealership operating as North Carolina's premier fishing boat destination. The company operates as a multi-brand boat dealership offering new and pre-owned boat sales, outboard motor sales with factory-trained service, parts and accessories, boat financing, storage solutions, and boat consignment/trade-in services. The core product portfolio centers on selling boats from multiple manufacturers including Sportsman, Pathfinder, Ranger, Tracker, Nitro, Triton, Suntracker Pontoons, Maycraft, Blackjack Boats, Caymas, Albemarle, Axopar, Chris-Craft, Crownline, Frontier, Grady-White, Mako, Parker, Phoenix, Premier, Sea Hunt, Sea Pro, SeaArk, Regency, Tahoe, and Yamaha Outboards. Complementary services include outboard motor sales and service for Yamaha, Suzuki, Mercury, Evinrude, and Johnson brands; financing through third-party lenders; extended warranty and protection plans through United States Warranty Company and Ultimar Inc.; indoor/outdoor boat storage; and boat consignment programs. The company holds MRAA (Marine Retailers Association of the Americas) certification as a testament to operational excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales Sales of new boats from multiple manufacturers including Sportsman, Pathfinder, Ranger, Tracker, Nitro, Triton, Suntracker Pontoons, Maycraft, Blackjack Boats, Caymas, Albemarle, Axopar, Chris-Craft, Crownline, Frontier, Grady-White, Mako, Parker, Phoenix, Premier, Sea Hunt, Sea Pro, SeaArk, Regency, Tahoe, and Yamaha Outboards. Inventory of 134 new boats available at the Smithfield and Morehead City, NC locations.
• Used Boat Sales Sales of pre-owned boats from various manufacturers, sourced through trade-ins and a consignment program (10% fee on selling price). Inventory of approximately 36 used boats available.
• Outboard Motor Sales and Service Sales and factory-trained service for Yamaha, Suzuki, Mercury, Evinrude, and Johnson outboard motors, supported by a state-of-the-art facility with a back-in test tank for on-site diagnostics and performance tuning.
• Boat Service and Maintenance Full-service department offering routine maintenance, complex repairs, electronics rigging, and electronics installation for all boat brands and outboard motors. Service requests handled through an online form at the dealership's two NC locations.
• Parts and Accessories Genuine OEM parts and accessories for Yamaha, Evinrude, Johnson, Mercury, Suzuki, Tohatsu, Honda, Volvo, and Mercruiser outboards, plus marine electronics, navigation equipment, and maintenance supplies. Online parts request form available.
• Boat Financing Boat loan financing through partner lenders offering competitive rates and flexible terms, with an online credit application processed via the AppOne Gateway secure portal. Payment calculator available on the dealership website.
• Boat Storage Indoor and outdoor secure, monitored boat storage solutions with flexible short-term and long-term terms, with the option to coordinate storage with service work at the dealership.
• Boat Consignment Consignment program where Collins Inc. handles marketing, negotiations, and paperwork for private boat sellers, with a standard consignment fee of 10% of selling price and payment typically within 5 days of deal closing.
• Trade Evaluations Trade-in evaluation services for customers purchasing new boats, including required lake tests; evaluations can take up to three hours and are available Monday through Friday.
• Extended Engine Warranty and Protection Plans Extended warranty options for Yamaha, Suzuki, and Mercury outboard engines providing coverage beyond manufacturer standard warranty, plus comprehensive marine protection plans in partnership with United States Warranty Company and Ultimar Inc.

Quantifiable outcome

• 70+ years of continuous operation as family-owned business
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• United States Warranty CompanycoreStrategic or Co-development PartnerCollins Inc. partners with United States Warranty Company to offer reliable protection plans for boats and marine equipment. United States Warranty Company provides comprehensive coverage options protecting investments against unexpected repairs and mechanical failures with flexible terms and reliable service.
• Ultimar Inc.coreStrategic or Co-development PartnerPartnership with Ultimar Inc. provides comprehensive protection plans for marine equipment. Ultimar offers specialized coverage designed specifically for the marine industry, protecting investments from unexpected repairs and mechanical failures with years of marine protection experience.
• Boattrader.comminorGTM or Marketing PartnerThird-party boat marketplace where Collins Inc. lists consignment boats to reach the widest audience of potential buyers.
• Boats.comminorGTM or Marketing PartnerMajor boating website where Collins Inc. lists consignment boats to reach broader audience beyond their own website.
• Facebook MarketplaceminorGTM or Marketing PartnerSocial commerce platform used for listing consignment boats to reach local and regional buyers.
• Appone (Financing Portal)coreChannel Partner/ Reseller/ DistributorOnline financing application portal (gateway.appone.net) through which Collins Inc. customers apply for boat loans. Provides secure credit application processing and connects buyers with financing options.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pier 33 Marine: Multi-brand boat dealer in Michigan with a comparable premium brand portfolio (Tiara, Pursuit, Boston Whaler). Mirrors Collins' multi-brand and full-service approach for the Great Lakes fishing and recreational market.
• Legendary Marine: Multi-brand boat dealer in the Southeast U.S. carrying fishing and recreational brands comparable to Collins. Closely mirrors Collins' multi-brand strategy, factory-trained service, and storage/financing offerings across multiple locations.
• Strong's Marine: Long-running family-owned multi-brand boat dealer in the Northeast U.S. Shares a similar generational-ownership structure and full-service model (sales, service, storage, financing) with Collins, though serving a colder-weather market.
• Galati Yacht Sales: Multi-location premium boat dealership on the Gulf Coast selling brands like Viking, Princess, and Pursuit. Highly comparable to Collins on multi-brand premium strategy, factory-trained service, and full-service sales/consignment model, though focused on larger yachts.
• Marine Connection: Southeast U.S. multi-brand boat dealer carrying similar fishing and recreational brands. Competes with Collins on multi-brand premium strategy and full-service capabilities, though primarily serving the Florida and Georgia markets.
• Gregg Orr Marine: Multi-location boat dealership in the South Central U.S. (Arkansas, Texas, Louisiana) offering a comparable mix of bass boats, pontoons, and offshore vessels with similar service and parts operations as Collins.
• Sunset Marine Group: Multi-location boat dealership group in the Midwest with similar multi-brand fishing and recreational inventory. Directly comparable in scale, service capabilities, and customer segments to Collins' full-service model.

Broad incumbents

• OneWater Marine: Publicly traded (NASDAQ: ONEW) multi-brand boat retailer with 100+ locations across the eastern U.S. Competes directly with Collins on premium boat brands (Sportsman, Pursuit, etc.) and service capability, but with national procurement and marketing scale.
• MarineMax: The largest U.S. recreational boat retailer (NYSE: HZO) operating 130+ locations across multiple states. Offers a multi-brand portfolio, in-house financing, and service infrastructure that overlaps with Collins' full-service model, but at vastly greater scale and geographic breadth.
• Bass Pro Shops: Mass-market outdoor retailer with in-store boat centers at multiple locations offering Tracker, Nitro, and Sun Tracker pontoons. Overlaps with Collins on the bass boat segment but as a much broader retail portfolio rather than a specialist marine dealer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Collinsboating
• Facebookfacebook.com/CollinsBoating
• Instagraminstagram.com/collinsboatingnc
• LinkedInlinkedin.com/company/collins-marine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collins Marine