White Label
White Label is a privately held Belarus-based full-service digital marketing agency of about 11 employees, delivering website development, SEO, contextual advertising, SMM, branding, and video production for SMB clients across Belarus, Russia, and Ukraine.
- Company typePrivate
- Founded-
- HeadquartersMinsk, Belarus
- Headcount11–50
- GTM typeB2B
- OfferingServices
What White Label does
White Label is a privately held, full-service digital marketing agency registered in Belarus as OOO Uayt Leybl and headquartered in Minsk, with satellite offices in Moscow and Kyiv. The company delivers an integrated portfolio spanning website development (landing pages, corporate sites, and e-commerce stores built on Bitrix, UMI, and OpenCart CMS platforms), SEO promotion across Yandex and Google, contextual advertising setup and management (Yandex Direct, Google AdWords, RSY, KMS), SMM across VKontakte, Instagram, Facebook, Odnoklassniki, Telegram and Viber, design and branding services (logos, corporate identity, brandbooks, packaging, naming), and video production including YouTube channel packaging and promotion. White Label also operates a separate education platform at edu.whitelabel.by.
The firm employs approximately 11 people and serves primarily small and medium-sized businesses across Belarus, Russia, and Ukraine, with secondary claims of global reach including the USA and CIS-wide SMM operations. Its primary go-to-market is direct sales driven by website forms (project discussion, cost calculation, callback requests) with a 10-minute response guarantee, supported by its own contextual advertising on Yandex and Google and an active social presence (Telegram, VK, Instagram, Facebook, Behance, YouTube, LinkedIn). Pricing is quote-based across tiered packages (e.g., Basic/Standard/Maximum, Mini Store/Internet Business/Online Hypermarket, SMM Tariff 30/150/300+) with recurring monthly retainers for SEO, SMM, and contextual management, and one-time project fees for web development, design, and video work. Customers are exclusively SMBs across diverse verticals; named case studies include Maketravel, City-depil, Apple Repair Store, Ufa Fashion Store, Holst Market, PRO Design Studio, and a plastic windows installation company, with no enterprise clients referenced and no funding, acquisitions, or institutional ownership disclosed.
White Label monetizes a hybrid revenue model: roughly half of its revenue streams (web development, design/branding, video) are one-time project fees, while the other half (SEO retainers, SMM subscriptions, contextual advertising management) are recurring monthly contracts. Tiered pricing is published only for certain services (Facebook community management at 10,000-15,000 rubles per month; SMM tariffs ranging across daily post volumes); other pricing is individualized. The company does not disclose revenue, has not raised institutional funding, and is owned and operated as an independent private entity under Belarusian law.
White Label firmographics
Firmographics- Name
- White Label
- Legal name
- OOO "Uayt Leybl" (Уайт Лейбл)
- Website
- https://whitelabel.by
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- White Label is a privately held Belarus-based full-service digital marketing agency of about 11 employees, delivering website development, SEO, contextual advertising, SMM, branding, and video production for SMB clients across Belarus, Russia, and Ukraine.
- Ownership category
- akta.pro rank
Where White Label is headquartered
LocationHeadquarters
- HQ city
- Minsk
- HQ country
- Belarus
- HQ region
- Europe
Offices3 records
Markets served
White Label business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Web Development Services: One-time project-based fees for website development (landing pages, corporate sites, e-commerce stores), sold in tiers (Mini Store from 21 days, Internet Business from 30 days, Online Hypermarket from 60 days). Revenue is generated per project delivered.
- SEO Promotion Services: Recurring monthly retainer for SEO services including position-based promotion, traffic-based promotion, Yandex/Google promotion, and technical audits. Sold in tiers (Fast Start, Optimal, Maximum) with different keyword counts.
- Contextual Advertising Setup and Management: One-time setup fees for advertising campaigns (Fast Start 3-5 days, Optimal 5-7 days, Maximum 10-14 days) with bundled free management weeks. Ongoing management is offered as a separate retainer.
- SMM Services: Monthly recurring services for social media marketing including advertising setup (from 2 rubles per subscriber), community management, content creation (Tariff 30: 1 post/day, Tariff 150: 5 posts+stories/day, Tariff 300+: 10+ posts/day), and full комплексное продвижение packages.
- SMM Advertising Performance: Revenue from managing client advertising budgets on social platforms (VK, Instagram, Facebook, Odnoklassniki), charging for subscriber acquisition (from 2 rubles/subscriber) and lead generation performance.
- Design and Branding Services: One-time project fees for logo creation (3 variants, 5 variants, or logobook), brandbook development (Basic, Maximum, Logobook), corporate identity (Basic, Standard, Maximum), and design services. Pricing calculated individually.
- Video Production Services: One-time fees for video production including mini roll (14 days), promo or corporate roll (31 days), and vlog production under key.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Mini Store: basic online store for small businesses |
| One time/ perpetual license | Multi-year contract | Internet Business: mid-range e-commerce store |
| One time/ perpetual license | Multi-year contract | Online Hypermarket: large-scale e-commerce platform |
| Subscription | Monthly | SMM Tariff 30: Basic social media management |
| Subscription | Monthly | SMM Tariff 150: Standard social media management with video |
| Subscription | Monthly | SMM Tariff 300+: Premium social media management |
| Subscription | Monthly | Facebook Community Management 150 posts/month |
| Subscription | Monthly | Facebook Community Management 300+ posts/month |
| Subscription | Monthly | Contextual Advertising — Fast Start |
| Subscription | Monthly | Contextual Advertising — Optimal |
| Subscription | Monthly | Contextual Advertising — Maximum |
| Other | Pay-as-you-go | Contextual Audit — Quick Audit |
| Other | Pay-as-you-go | Contextual Audit — Standard Audit |
| Other | Pay-as-you-go | Contextual Audit — Deep Audit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
White Label product offering
Product offeringCore offering
White Label is a full-service digital marketing agency that sells website development (landing pages, corporate sites, and e-commerce stores built on Bitrix, UMI, and OpenCart), SEO promotion, contextual advertising setup and management on Yandex Direct and Google AdWords, social media marketing across VKontakte, Instagram, Facebook, Odnoklassniki, Telegram and Viber, branding and design services (logos, corporate identity, brandbook, print and packaging design, naming), video production, and YouTube channel creation and promotion. Services are packaged in tiers (Basic/Standard/Maximum) and priced per project or as monthly retainers, with a 10-minute callback sales promise and direct sales from offices in Minsk, Kyiv, and Moscow.
Product overview
White Label is a full-service digital marketing agency offering a comprehensive portfolio of interconnected marketing services. The core offerings include: (1) Website Development — landing pages, corporate sites, and e-commerce stores built on Bitrix, UMI, and OpenCart CMS platforms; (2) SEO Promotion — keyword and traffic-based search engine optimization across Yandex and Google; (3) Contextual Advertising — campaign setup and management across Yandex Direct, Google AdWords, RSYa, and KMS with associated audit services; (4) SMM (Social Media Marketing) — a modular offering covering page design, content management, and targeted advertising across VKontakte, Instagram, Facebook, Odnoklassniki (MyTarget), Telegram, and Viber, available both as individual platform services and as a comprehensive multi-platform package; (5) Design and Branding — logo creation, corporate identity, brandbook, print design, packaging design, and naming services; (6) Video Production — corporate video, promotional clips, YouTube channel creation and promotion, and vlog production. All services are sold as separate standalone offerings, and clients can purchase them individually or as a coordinated full-marketing-package bundle.
Differentiator
Problem solved
Functional benefit
Brands
- edu.whitelabel.by: Separate education platform operated by the company for training services.
Products and services
- Website Development (Создание Web сайтов) Premium website development including selling landing pages, quiz landing pages, business card sites, corporate websites, and full-featured e-commerce stores. Sold in tiered packages with fixed pricing and turnaround times from 21 days depending on scope.
- Internet Store / E-commerce Development (Интернет-магазин) Full-cycle development of profitable online stores from 3 weeks, with sales-oriented UX/UI, SEO-prepared architecture, and premium adaptive design. Built on Bitrix, UMI, or OpenCart CMS. Tiered into Mini Store (21 days), Internet Business (30 days), and Online Hypermarket (60 days).
- SEO Promotion (SEO продвижение) Search engine optimization services covering keyword-based promotion, traffic-based promotion, Yandex and Google optimization, and technical audits. Sold in monthly retainer tiers (Fast Start, Optimal, Maximum) with different keyword counts and promised effect timeframes.
- Contextual Advertising (Контекстная реклама) Setup and management of contextual advertising campaigns across Yandex Direct, RSY, Google AdWords, KMS, and retargeting, offered in three tariff tiers: Fast Start (3–5 days setup), Optimal (5–7 days), and Maximum (10–14 days), each with bundled free management weeks.
- Contextual Advertising Audit (Аудит контекстной рекламы) Expert audit of Yandex Direct and Google AdWords accounts identifying errors in keyword match types, ad relevance, bidding strategies, and analytics configuration. Offered in Quick, Standard, and Deep tiers.
- Comprehensive SMM Promotion (Комплексное SMM продвижение) Full-scale social media marketing across VKontakte, Instagram, Facebook, Odnoklassniki, Telegram, and Viber combining advertising setup, content creation, page management, and growth strategy. Sold in tiered monthly packages (Tariff 30, Tariff 150, Tariff 300+).
- Social Media Management (Ведение социальных сетей) Content plan creation and daily posting management across social networks with sales-oriented copywriting and engagement-focused content organized into informational, entertaining, selling, and trust-building categories.
- Social Media Page Design (Оформление страниц в социальных сетях) Selling-oriented social media page design including avatars, cover images, story covers, offer posts, product and service icons, post templates, contest designs, and call-to-action buttons across VK, Instagram, Facebook, and Odnoklassniki.
- SMM Promotion in VKontakte (Реклама и продвижение Вконтакте) Targeted advertising setup, page design, management, and comprehensive promotion services for VKontakte business pages.
- SMM Promotion in Instagram (Реклама и продвижение в Instagram) Targeted advertising setup, page design, management, and comprehensive promotion services for Instagram business accounts.
- SMM Promotion in Facebook (Реклама и продвижение в Facebook) Targeted advertising setup, page design, management, and comprehensive promotion services for Facebook business pages.
- SMM Promotion in Odnoklassniki / MyTarget (Реклама и продвижение в Одноклассники) Targeted advertising setup, page management, and comprehensive promotion of business pages in the Odnoklassniki social network using MyTarget platform.
- Logo Creation (Создание логотипа) Logo design services offering minimalistic, typographic, and detailed logo options with multiple concept rounds until final approval.
- Corporate Identity / Brand Style (Фирменный стиль) Complete corporate identity development including logo, business cards, letterheads, envelopes, folders, notepads, calendars, badges, flyers, branded clothing, vehicle graphics, and souvenirs.
- Brandbook Development (Разработка брендбука) Brand philosophy development, comprehensive corporate identity elements, and usage guidelines documentation across three tiers: Basic, Logo Book, and Maximum.
- Print Design (Дизайн полиграфии) Graphic design services for business cards, plastic cards, catalogs, magazines, brochures, booklets, calendars, books, postcards, posters, stickers, and all advertising products.
- Packaging Design (Дизайн упаковки) Product packaging design aimed at selling from the shelf in 7 seconds, covering boxes, bags, bottles, and any packaging format.
- Naming (Нейминг) Unique brand naming development through marketing analysis, brainstorming, linguistic review, and legal verification to ensure trademark registrability.
- Video Production (Видео продакшн) Corporate and presentation video filming about the company and its services, image videos, PR clips for social networks, vlog filming, mini clips, and promotional videos with scriptwriting, filming, editing, and branding.
- YouTube Channel Promotion (Продвижение в YouTube) YouTube channel creation and branding, strategic promotion, vlog filming, and regular video content production covering channel packaging, targeted promotion, and full-cycle vlog production.
- Presentations (Презентации) Creation of marketing kits, business presentations, and commercial proposals.
Quantifiable outcome
- Web store path simplification increases order count by 70%
- +7 more outcomes
Companies that use White Label
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
White Label technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
White Label partnerships and signals
Strategic signalScale indicators14 records
Recent moves5 records
Expansion highlights5 records
White Label competitors and assessment
Company assessmentEmerging players
- Aitarget: Russian marketing platform specializing in advertising on VK, Odnoklassniki, and Telegram — the same social networks White Label services. Comparable focus on CIS social ad buying but with a more productized/tooling-led approach.
Direct peers
- Ingate: One of the largest Russian digital marketing agencies, offering SEO, contextual advertising, SMM, web development and branding. Same full-funnel proposition as White Label but at significantly greater scale within the Russian market.
- Avada Media: Ukrainian/Belarusian digital agency delivering web development, SEO, PPC, design, and e-commerce solutions. Highly comparable geography and service mix to White Label, with a similar SMB orientation.
- Elama: Russian performance marketing platform/agency combining contextual advertising management across Yandex and Google with agency services for SMBs. Overlaps with White Label's PPC management and SMB targeting, though Elama adds a stronger self-serve tooling layer.
- WebPromo: Ukrainian full-service digital marketing agency offering SEO, PPC, web development, SMM, and analytics. Operates in the same CIS SMB segment with overlapping service lines, making it a near-direct competitor for the same clients as White Label.
- Realweb: Russian digital agency group providing web development, SEO, PPC, SMM, and creative services to SMB and enterprise clients. Closely overlapping service portfolio and CIS/SMB target customer with White Label.
- Completo: Russian digital marketing agency offering web development, SEO, PPC, SMM, and branding services to SMB clients. Directly competes for the same type of CIS SMB customer as White Label with a similar full-service positioning.
- Netpeak: Leading CIS full-service digital marketing agency offering SEO, PPC, web analytics, SMM and web development. Directly comparable service mix and SMB/mid-market client base; only meaningfully larger in scale and headquartered in Ukraine/CIS just like White Label.
Broad incumbents
- Yandex Direct: Dominant contextual advertising platform in Russia/CIS — the core buy-side surface through which White Label's PPC service is delivered. Not a direct competitor but the most powerful platform incumbent shaping the agency's economics and feature roadmap.
Others
- ADINDEX / Askona Digital agency directory peers: Industry directory and rating platform for Russian/CIS advertising agencies and vendors. Not a direct competitor but the principal industry reference where White Label and its peers are ranked and discovered by buyers.
Market position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
White Label social profiles
Digital presenceWhite Label financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Label leadership team
Management profileNumber of profiles
White Label funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Label M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Label
What does White Label do?
White Label is a full-service digital marketing agency that sells website development (landing pages, corporate sites, and e-commerce stores built on Bitrix, UMI, and OpenCart), SEO promotion, contextual advertising setup and management on Yandex Direct and Google AdWords, social media marketing across VKontakte, Instagram, Facebook, Odnoklassniki, Telegram and Viber, branding and design services (logos, corporate identity, brandbook, print and packaging design, naming), video production, and YouTube channel creation and promotion. Services are packaged in tiers (Basic/Standard/Maximum) and priced per project or as monthly retainers, with a 10-minute callback sales promise and direct sales from offices in Minsk, Kyiv, and Moscow.
Is White Label a public or private company?
White Label is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was White Label founded?
White Label was founded in -1. It employs 11 to 50 people.
Where is White Label based?
White Label is headquartered in Minsk, Belarus, in the Europe region.
How does White Label make money?
Seven revenue lines are on record. Web Development Services are the primary driver. The others are SEO Promotion Services, contextual Advertising Setup and Management, SMM Services, SMM Advertising Performance, design and Branding Services and video Production Services.
Who are White Label's main competitors?
Aitarget is listed as an emerging player. Direct peers are Ingate, Avada Media, Elama, WebPromo, Realweb, Completo and Netpeak. Yandex Direct is listed as a broad incumbent. ADINDEX / Askona Digital agency directory peers is listed as an others.
Does White Label have an API?
No public API is recorded for White Label.