adindex.ru
AdIndex.ru is a Russian B2B trade media platform for the advertising and marketing industry, providing news, proprietary expert-survey ratings, market maps, case studies, and industry events to agencies, brands, and AdTech/MarTech companies in Russia.
- Company typePrivate
- Founded2005
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What adindex.ru does
AdIndex.ru is a Russian-language B2B trade media and service platform for the advertising and marketing industry, founded in 2005 and operated by the Moscow-based limited liability company OOO "A.A.I." The company publishes daily industry news, interviews, case studies, expert columns, and podcasts, and it organizes a portfolio of recurring industry events including the AdIndex Awards, Digital Brand Day, Brand Day, the Volna/AdIndex conference series, and AdIndex City.
The platform's differentiated products center on a proprietary annual ratings system built from surveys of roughly 550-600 industry experts across 260-300 companies, and on published market maps that visualize the Russian advertising ecosystem across 15+ digital segments (creative, SMM/PR/SERM, influence marketing, media buying, contextual, SEO, retail media, Telegram Ads, full-cycle services, and others) and 83-85 AdTech platforms across 12 segments. Supporting properties include AdIndex TV (video content), AdIndex Market (research and analytics), AdIndex Print Edition, and a catalogue of advertising, marketing, media, and AdTech service providers.
Monetization combines display advertising, sponsored content and special research projects (e.g., with Avito and E-Promo Group), paid subscriptions for premium maps and the print edition (freemium model for core content), and event revenue from ticket sales and sponsorships. Distribution spans the AdIndex.ru website, email and RSS, Telegram, VK, Odnoklassniki, and Rutube. The company holds official Roskomnadzor mass-media registration (EL No. FS 77 - 68950) and is led by Editor-in-Chief Эшназарова Татьяна Азаматовна.
adindex.ru firmographics
Firmographics- Name
- adindex.ru
- Legal name
- OOO "A.A.I." (ООО "А.А.И.")
- Website
- https://adindex.ru
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AdIndex.ru is a Russian B2B trade media platform for the advertising and marketing industry, providing news, proprietary expert-survey ratings, market maps, case studies, and industry events to agencies, brands, and AdTech/MarTech companies in Russia.
- Ownership category
- akta.pro rank
adindex.ru industry classification
Industry- Product category
- Advertising Industry Media
- NAICS
- Directory and Mailing List Publishers (51314)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industries
- Technology & B2B PR (MPAAADAC), B2B / Industrial Market Research (MPAAALAA)
Keywords
Where adindex.ru is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
adindex.ru business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Display Advertising: Banner and display advertising on the AdIndex.ru portal targeting advertising and marketing professionals.
- Sponsored Content and Special Projects: Branded content sections, special research projects conducted in partnership with advertisers (e.g., Avito Research, E-Promo Group collaborations).
- Print and Digital Subscriptions: Paid subscriptions for AdIndex Print Edition and premium digital content including detailed market maps and rankings.
- Event Revenue: Industry awards ceremonies (AdIndex Awards, Digital Brand Day, Brand Day) and conferences generating ticket sales and sponsorship revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free access to basic content including news, selected publications, and public ratings. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
adindex.ru product offering
Product offeringCore offering
AdIndex.ru operates a B2B media and information platform for the Russian advertising and marketing industry. It publishes daily industry news, expert interviews, and case studies; produces proprietary annual ratings of digital agencies, advertisers, media services, and AdTech companies; publishes interactive market maps of the Russian advertising ecosystem; runs a video platform (AdIndex TV); and organizes industry awards and conferences.
Product overview
AdIndex.ru is a Russian advertising and marketing industry news portal and media platform. The company provides industry news, expert publications, market ratings across digital and advertising sectors, interactive market maps (advertising market, digital market, advertising technology maps), case studies showcase, and industry events including AdIndex Awards. The platform serves as a comprehensive resource for the Russian advertising and marketing industry, offering directories of service providers and technology companies. The architecture consists of a content/news platform with associated research products, rankings, and event-based offerings rather than a unified software product.
Differentiator
Problem solved
Functional benefit
Brands
- AdIndex Awards: Industry awards for advertising and marketing excellence
- AdIndex TV
- AdIndex Maps
- AdIndex Market
- AdIndex Print Edition
Products and services
- AdIndex.ru Industry News Portal Daily B2B news, expert interviews, publications, and special projects covering the Russian and global advertising and marketing industry; aimed at advertising/marketing agencies, brand advertisers, and AdTech providers.
- AdIndex Ratings Proprietary annual ratings of Russian digital agencies, advertisers, media services, AdTech companies, and outdoor/BTL providers built on surveys of 500+ industry experts from 261-309 companies.
- AdIndex Market Maps Interactive annual market maps categorizing Russian advertising market participants across digital services (Creative, SMM/PR/SERM, Influencer marketing, Media buying, SEO, etc.) and AdTech segments (DSP, DMP, call tracking, video networks, CPA/CPI networks, verification, retail media).
- AdIndex TV Video content platform showcasing industry conference sessions, expert interviews, and case study presentations targeted at advertising and marketing professionals in Russia.
- AdIndex Awards Annual flagship industry awards program recognizing excellence in Russian advertising and marketing across multiple categories, open to agencies, advertisers, and AdTech providers.
- AdIndex Print Edition Printed publication of AdIndex industry rankings and analysis provided to subscribers and top advertisers in Russia.
- AdIndex Market Marketing research and analytics product offering advertising market data and insights to industry professionals.
- AdIndex Catalogue Directory platform listing Russian providers of advertising services (ATL), marketing services (BTL), digital services, media, and AdTech/MarTech for agency selection and market discovery.
- Digital Brand Day Conference Annual industry conference focused on digital marketing for brand marketers and advertising professionals in Russia; ticketed and sponsor-supported.
- Brand Day Conference Annual brand-marketing industry event featuring presentations, case studies, and networking for marketing professionals in Russia.
- Volna/AdIndex Industry Event Industry conference and networking event series serving Russian advertising and marketing professionals.
- AdIndex City Annual industry conference series branded as "Рекламный город" (Advertising City) featuring expert discussions and networking for advertising industry professionals in Russia.
Quantifiable outcome
- Coverage of 15+ digital market segments in annual market maps
- +2 more outcomes
Companies that use adindex.ru
Customer profileSegments4 records
Ideal customer profiles3 records
adindex.ru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
adindex.ru partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered key, flagship, partner and major.
- AvitokeyJoint special research projects on advertising investments. AdIndex and Avito Advertising collaborate on market research publications analyzing media investment patterns.
- E-Promo GroupkeyPartnership for Online Retail 2025 special project featuring joint research on e-commerce and digital marketing trends.
- Digital Brand DayflagshipCo-organized annual industry conference bringing together brand marketers and advertising professionals.
- Brand DayflagshipAnnual brand-focused industry event featuring presentations, case studies, and networking for marketing professionals.
- Adindex AwardsflagshipFlagship annual award program recognizing excellence in Russian advertising and marketing across multiple categories.
- AdlookpartnerTechnology partner for the AdTech Market Map 2025, featuring DSP and optimization technology.
- AdspendpartnerTechnology partner featured in advertising technology market mapping.
- Between ExchangepartnerDSP and exchange technology partner.
- СберСеллер (SberSeller)keyProminent partner across multiple AdIndex products including digital market maps and advertising technology mappings.
- Волна/AdIndexmajorIndustry conference and networking event series.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
adindex.ru competitors and assessment
Company assessmentBroad incumbents
- Marketing Week: UK-based B2B media outlet covering the marketing industry with news, analysis, events and awards. Comparable trade-media monetization mix and brand-advertiser audience overlap.
- AdAge (Advertising Age): Established US/global advertising industry media brand producing news, rankings (Agency Report), events and research. Wider geographic scope than AdIndex but the same B2B advertising-media business model.
Direct peers
- The Drum: Global B2B media brand for the marketing and advertising industry with news, rankings, events and awards. Comparable business model combining advertising, subscriptions, and event revenue to monetize a marketing professional audience.
- Sostav.ru: Russian-language B2B media outlet covering the advertising, marketing and communications industry with news, ratings and case studies. Directly comparable to AdIndex in scope, audience (Russian agencies and brands) and monetization model.
- Campaign (Campaign Magazine): Global advertising industry trade publication covering agencies, brands and media with news, rankings and awards. Comparable editorial positioning and audience to AdIndex, though at global rather than national scale.
- MediaPost: US B2B media covering advertising, marketing and media industries with daily news, commentary and conferences. Similar niche trade-media positioning and reliance on agency/marketer readership.
- Cossa.ru: Russian digital marketing and advertising industry portal offering news, expert columns, ratings and educational content for marketers and agencies. Closely overlaps AdIndex in audience and editorial coverage.
- Adweek: US-focused B2B trade media brand for advertising, marketing and media industries with news, awards, events and research. Same model of monetizing an agency/brand audience through a mix of advertising, subscriptions and events.
Emerging players
- eMarketer / Insider Intelligence: Subscription-based B2B research and intelligence provider for digital advertising and marketing. Comparable paid-research and ratings product to AdIndex Market and the AdIndex ratings franchise.
Regional players
- RB.ru: Russian business and technology news outlet that regularly covers advertising, marketing and e-commerce trends alongside broader business topics. Adjacent Russian B2B media competitor with overlapping advertising industry coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
adindex.ru social profiles
Digital presenceadindex.ru financial estimates
Financial estimateRevenue estimate
Valuation estimate
adindex.ru leadership team
Management profileNumber of profiles
Profiles1 record
adindex.ru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
adindex.ru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about adindex.ru
What does adindex.ru do?
AdIndex.ru operates a B2B media and information platform for the Russian advertising and marketing industry. It publishes daily industry news, expert interviews, and case studies; produces proprietary annual ratings of digital agencies, advertisers, media services, and AdTech companies; publishes interactive market maps of the Russian advertising ecosystem; runs a video platform (AdIndex TV); and organizes industry awards and conferences.
Is adindex.ru a public or private company?
adindex.ru is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was adindex.ru founded?
adindex.ru was founded in 2005. It employs 11 to 50 people.
Where is adindex.ru based?
adindex.ru is headquartered in Moscow, Russia, in the Europe region.
How does adindex.ru make money?
Four revenue lines are on record. Display Advertising is the primary driver. The others are sponsored Content and Special Projects, print and Digital Subscriptions and event Revenue.
Who are adindex.ru's main competitors?
Broad incumbents on record are Marketing Week and AdAge (Advertising Age). Direct peers are The Drum, Sostav.ru, Campaign (Campaign Magazine), MediaPost, Cossa.ru and Adweek. eMarketer / Insider Intelligence is listed as an emerging player. RB.ru is listed as a regional player.
Does adindex.ru have an API?
No public API is recorded for adindex.ru.
What industry is adindex.ru in?
adindex.ru's product category is Advertising Industry Media. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of MPAAADAC, Technology & B2B PR. Its NAICS code is 51314.