WhitePress Magyarország

What WhitePress Magyarország does

WhitePress Magyarország (legal entity: WhitePress Kft) is the Hungarian arm of a global link-building SaaS marketplace that connects advertisers seeking backlinks and sponsored content with publishers offering placement space across a network of 142,000+ vetted portals and blogs. Founded in 2013 as part of a broader group with a Polish-domiciled global headquarters in Bielsko-Biała and a UK subsidiary in London, the company operates in 36 languages and processes transactions in 36 currencies. Core platform functionality includes a portal search engine with 50+ filters, a 36-month publication warranty with daily link monitoring, a proprietary manual quality scoring system across technical and content parameters, and built-in analytics integrations with Looker Studio, Google Analytics, and Google Search Console.

The product portfolio centers on article publication, link insertion, on-demand copywriting in 36 languages, a free Backlink Manager tool, premium Digital PR campaigns targeting top English-language media, and a free SEO audit. Add-on offerings include specialized verticals such as "SEO for Game Dev" and "SEO in the Age of AI." The business operates a hybrid go-to-market combining self-serve pay-as-you-go access with dedicated account management for enterprise clients, alongside an affiliate channel and proprietary event ecosystem (SEO Vibes Summit, on Tour series, podcast, webinars). Customer segments include SEO agencies and specialists, brands seeking multi-market visibility, publishers monetizing web inventory, and content creators — supported by 30,000+ cumulative platform users. The Hungarian entity itself is a small 9-person operation in Csomád, executing localized sales, support, and partnership activities while leveraging group-level platform infrastructure.

Name

WhitePress Magyarország

Legal name

WhitePress Kft

Website

https://whitepress.hu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

WhitePress Magyarország is the Hungarian arm of WhitePress, a global two-sided marketplace connecting advertisers with 142,000+ vetted publishers for sponsored article placements and link building across 36 languages, serving SEO agencies, brands, and publishers worldwide.

Ownership category

akta.pro rank

Product category

Link Building Platform

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Online Article & Blog Publishing Platforms (MPAJAMAF)

akta.pro secondary industries

Blogging & Website Publishing Platforms (MPACAIAB), Long-Form Writing & Article Platforms (MPACAIAC)

Keywords

• Link building platform
• Sponsored article publishing
• Digital PR services
• Content marketing marketplace
• SEO backlink acquisition

Headquarters

HQ city

Csomád

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Link Placement Marketplace: Commission-based marketplace where advertisers pay for link placement opportunities on publisher websites. Publishers receive compensation for providing placement space. The platform takes a transaction fee or margin on these placements.
2. Sponsored Article Publication: Fees charged for publishing sponsored/paid articles and guest posts on publisher portals. Pricing varies based on portal quality metrics (DR, DA), traffic, and niche.
3. Copywriting and Content Creation: Order high-quality unique content in 36 languages through the platform. Content creation services are priced separately from link placements.
4. Digital PR Services: Premium link building campaigns targeting top English-language websites for high-authority backlinks. These premium placements command higher fees.
5. Link Insertion Services: Fees for placing links within already existing articles on WhitePress publisher websites, a specialized service distinct from new article publication.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

WhitePress operates a global two-sided link-building marketplace connecting advertisers seeking backlinks with publishers offering content placement across 142,000+ portals and blogs in 36 languages. The platform enables sponsored article publication, contextual link insertion in existing articles, AI-assisted copywriting, premium digital PR outreach to top English-language media, and centralized backlink monitoring, with a 36-month publication warranty and integrated analytics.

Product overview

WhitePress is a global link-building SaaS platform that operates on a multi-module architecture. The core platform centers on three interconnected services: (1) Cikkek közzététele (Article Publication) and Link Insertion for placing sponsored content and contextual backlinks across a network of over 142,000+ portals and blogs in 36 languages, (2) Backlink Manager as a centralized dashboard for link monitoring and validation, and (3) Tartalomrendelés (Copywriting) for on-demand content production. The Kiadók számára (For Publishers) module turns the model into a two-sided marketplace, allowing publishers to monetize their websites. The Digital PR module extends the offering into outreach-based link acquisition from premium English-language media. Add-on services include a Free SEO Audit for site analysis and specialized solutions such as SEO for Game Dev and SEO in the Age of AI. The platform differentiates through a 36-month publication guarantee, manual quality scoring of publisher sites (DR/DA metrics, traffic validation, link profile diversity), daily link checking, and built-in analytics integrations with Looker Studio, Google Analytics, and Google Search Console.

Differentiator

Problem solved

Functional benefit

Brands

• SEO Vibes Podcast: Podcast series featuring SEO, AI, and business experts.
• SEO Vibes Summit
• SEO Vibes on Tour
• SEO Vibes VOD

Quantifiable outcome

• Link building costs reduced by approximately 50%
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• RTB HousecoreStrategic or Co-development PartnerWhitePress leverages the experience and technology of RTB House, a leading RTB (Real-Time Bidding) technology company. RTB House provides expertise in advertising technology and performance marketing infrastructure that supports WhitePress's platform capabilities.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ahrefs: Ahrefs is a leading SEO platform with backlink analysis, keyword research, and content tools. While broader than WhitePress, Ahrefs competes indirectly because customers can use it to identify publishers for outreach without a placement marketplace — making it both a competitor and a complementary tool.
• Moz: Moz provides a well-known SEO platform including Domain Authority metrics, link research, and outreach tools. It competes with WhitePress for the same SEO customer wallet and offers a more established brand in Western markets.
• SEMrush: SEMrush is a comprehensive SEO and digital marketing suite including backlink analytics and link building tools. It addresses the same SEO customer base as WhitePress but with a much broader feature portfolio that competes for the same marketing budget.

Direct peers

• Stan Ventures: Stan Ventures provides white-label link building, guest posting, and Digital PR services to SEO agencies globally. It is a direct competitor in the marketplace-style placement model that WhitePress operates, serving similar agency customers with similar offerings.
• Loganix: Loganix delivers link building, content placement, and SEO services through a managed-service and marketplace hybrid model. Both companies target SEO agencies with backlink acquisition services and emphasize publisher vetting and quality scoring.
• The HOTH: The HOTH offers managed SEO and link building services including guest posts, niche edits, and content placement across a vetted publisher network. Both companies serve the same SEO agency and brand customer base with comparable product bundles.
• Pitchbox: Pitchbox is an outreach and link building platform used by SEO agencies to manage publisher relationships and campaigns. It competes for the same agency segment and offers workflow tools that overlap with WhitePress's publisher marketplace model.
• BuzzStream: BuzzStream provides link building outreach, CRM, and email management tools for SEO professionals. While more workflow-focused than WhitePress's marketplace approach, both serve the same SEO link-building buyer with overlapping value propositions.
• FATJOE: FATJOE operates a similar marketplace model connecting advertisers with publishers for blogger outreach, guest posting, and link insertions. Both platforms serve SEO professionals and agencies seeking scalable content placement, with comparable pricing and self-serve ordering.
• Page One Traffic: Page One Traffic provides link building services including guest posts, niche edits, and outreach campaigns. It operates with a similar marketplace-plus-services model targeting SEO agencies and in-house marketers, directly competing with WhitePress's core offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/whitepress
• YouTubehub.whitepress.com/seo-vibes-podcast
• LinkedInlinkedin.com/company/whitepresshu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhitePress Magyarország