WhosThat360
WhosThat360 is a New Delhi-headquartered digital media portal covering Indian social media influencers across fashion, beauty, food, travel, and lifestyle categories, monetised via display ads and sponsored content and supported by an annual awards franchise and creator gamification.
- Company typePrivate
- Founded-
- HeadquartersNew Delhi, India
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What WhosThat360 does
WhosThat360 is a digital media property covering Indian social media influencers, operated by Red Pixels Ventures Limited, a company incorporated under the Companies Act, 2013 and headquartered in New Delhi, India. The site publishes news, profiles, and trend coverage spanning categories including fashion, beauty, food, travel, lifestyle, motivation, and astrology, with content targeted at Indian audiences tracking the domestic creator economy. Infrastructure signals point to imagery sourced through mainstream media CDN domains (cdn.gadgets360.com, c.ndtvimg.com) and editorial email addresses under the ndtv.com domain, suggesting an operating or editorial affiliation with the NDTV / Gadgets360 media stack.
The business model is consumer-facing and ad-supported: the product is free to readers, with monetisation indicated to be display advertising and sponsored influencer content. The company complements its media site with an annual events franchise — the WhosNext Influencer Awards (held since 2023, with an East and North East edition in 2026), a Talent Hunt activation, and a gamified 13-tier Influencer Badges system intended to rank creators. The organisation operates with a disclosed headcount of five employees, owns no disclosed patents, has raised no external funding, and has no disclosed M&A history.
Forward activity through 2026, including the new WhosNext E & NE edition and the North East Yatra regional initiative, suggests an attempt to convert a niche editorial position into an events-driven, regional creator-discovery ecosystem. The monetisation path remains narrow — purely programmatic and sponsored influencer content — and unit economics, traffic scale, and advertiser concentration are undisclosed.
WhosThat360 firmographics
Firmographics- Name
- WhosThat360
- Legal name
- Red Pixels Ventures Limited
- Website
- https://whosthat360.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WhosThat360 is a New Delhi-headquartered digital media portal covering Indian social media influencers across fashion, beauty, food, travel, and lifestyle categories, monetised via display ads and sponsored content and supported by an annual awards franchise and creator gamification.
- Ownership category
- akta.pro rank
WhosThat360 industry classification
Industry- Product category
- Digital Media Publishing
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- News & Content Aggregation Portals (BPAMAAAI)
- akta.pro secondary industry
- Creator/Influencer Discovery & Rankings Platforms (MPACAKAI)
Keywords
Where WhosThat360 is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
WhosThat360 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising: The platform monetizes through display advertising and sponsored content placement across its news articles, influencer profiles, and multimedia content pages.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
WhosThat360 product offering
Product offeringCore offering
WhosThat360 is a digital media platform that publishes news, photos, videos, blog posts, and web stories about Indian social media influencers and content creators across categories such as beauty, fashion, food, travel, lifestyle, fitness, health, finance, and entertainment. The platform also organizes live events including the annual WhosNext Influencer Awards, Talent Hunt programs, and regional initiatives like North East Yatra to connect influencers, brands, and media.
Product overview
WhosThat360 is an influencer news and content platform positioned as the world's first influencer portal, offering comprehensive coverage of Indian social media influencers across diverse categories including beauty, fashion, food, travel, health, lifestyle, sports, finance, entertainment, motivation, humour, and astrology. The platform provides core content products including news articles, photo galleries, videos, blog posts, and web stories, alongside a gamification feature through influencer achievement badges. The ecosystem includes live events such as the WhosNext Influencer Awards and Talent Hunt programs for emerging creators.
Differentiator
Problem solved
Functional benefit
Products and services
- WhosThat360 Influencer News Portal Web-based media platform delivering news articles, photo galleries, videos, blog content, and web stories about Indian social media influencers, available free to general readers.
- WhosNext Influencer Awards Annual awards ceremony that recognizes and celebrates top Indian social media influencers, connecting influencers, brands, and media in a curated event format.
- Talent Hunt National talent discovery program for emerging influencers and content creators, with multi-edition rollout designed to surface new creators.
- North East Yatra Regional influencer event focused on the North East India region, designed to spotlight creators from that geography.
Companies that use WhosThat360
Customer profileSegments1 record
Ideal customer profiles1 record
WhosThat360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WhosThat360 partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
WhosThat360 competitors and assessment
Company assessmentRegional players
- E4M (Exchange4media): Indian advertising and media trade publication covering media, marketing, and influencer industry — adjacent peer addressing the professional/agency side of the same Indian influencer ecosystem.
Direct peers
- Pinkvilla: Indian entertainment and influencer-focused digital publisher producing celebrity news, lifestyle features, and video content — competing directly for the same Indian pop-culture/influencer news audience as WhosThat360.
- ScoopWhoop: Major Indian digital media publisher covering pop culture, internet trends, and creators with viral editorial and video content — competes for the same Indian youth/influencer-news audience with similar ad-supported economics.
- MissMalini: India's longest-running influencer and celebrity lifestyle digital media platform covering Bollywood, beauty, fashion, and content creators with editorial, video, and social content — directly comparable niche and audience to WhosThat360.
- Bollywood Bubble: Indian digital media outlet dedicated to Bollywood celebrities, TV personalities, and influencer news with photo galleries and videos — operates in the same Indian celebrity/influencer coverage niche.
Broad incumbents
- Zoom (Times Internet): Established Indian entertainment media brand covering TV, Bollywood, and influencers as part of a larger Times Internet portfolio — overlaps significantly but at much greater scale and with broader scope.
- Filmfare: Iconic Indian entertainment media brand (The Times Group) with celebrity coverage, awards events, and digital properties — adjacent incumbent running influencer/entertainment awards and editorial comparable to WhosThat360's WhosNext format.
- Gadgets360 (NDTV): NDTV-owned consumer tech and lifestyle digital media brand whose CDN infrastructure powers WhosThat360 — comparable digital-media model under the same broader corporate family, providing a useful incumbent benchmark.
Emerging players
- Influencer.in: Indian influencer marketing platform (now part of Social Beat) that connects brands with creators — competes in the influencer ecosystem with a marketplace/tool orientation rather than editorial coverage.
- Social Samosa: Indian digital media platform focused on social media, digital marketing, and influencer industry coverage — niche overlap with WhosThat360's influencer-marketing angle but skewed toward B2B marketer audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
WhosThat360 social profiles
Digital presenceWhosThat360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
WhosThat360 leadership team
Management profileNumber of profiles
WhosThat360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WhosThat360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WhosThat360
What does WhosThat360 do?
WhosThat360 is a digital media platform that publishes news, photos, videos, blog posts, and web stories about Indian social media influencers and content creators across categories such as beauty, fashion, food, travel, lifestyle, fitness, health, finance, and entertainment. The platform also organizes live events including the annual WhosNext Influencer Awards, Talent Hunt programs, and regional initiatives like North East Yatra to connect influencers, brands, and media.
Is WhosThat360 a public or private company?
WhosThat360 is a private company. It is classified as unknown and is currently operating.
When was WhosThat360 founded?
WhosThat360 was founded in -1. It employs 1 to 10 people.
Where is WhosThat360 based?
WhosThat360 is headquartered in New Delhi, India, in the Asia region.
How does WhosThat360 make money?
One revenue line is on record: advertising.
Who are WhosThat360's main competitors?
E4M (Exchange4media) is listed as a regional player. Direct peers are Pinkvilla, ScoopWhoop, MissMalini and Bollywood Bubble. Broad incumbents are Zoom (Times Internet), Filmfare and Gadgets360 (NDTV). Emerging players are Influencer.in and Social Samosa.
Does WhosThat360 have an API?
No public API is recorded for WhosThat360.
What industry is WhosThat360 in?
WhosThat360's product category is Digital Media Publishing. Its primary akta.pro industry code is BPAMAAAI, News & Content Aggregation Portals, with a secondary code of MPACAKAI, Creator/Influencer Discovery & Rankings Platforms. Its NAICS code is 51621 and its SIC code is 7310.