W&H Sports B.V.

What W&H Sports B.V. does

W&H Sports B.V. is a privately held Dutch supplier of sports equipment and facility furnishing materials, founded in 2002 and headquartered in Nieuw-Vennep, Noord-Holland. The company offers a catalog of more than 1,000 SKUs spanning ball sports goals (football, hockey, basketball, volleyball, padel, pickleball, beach sports), stadium and mobile seating, dug-outs, locker room furnishing, modular sports floors, outdoor fitness equipment, sports nets, climbing walls, sponsor board mounting systems, and accessories such as AED defibrillators. Underlying technology centers on proprietary aluminum welding and reinforcement techniques backed by an 8-year warranty (the 'Scoren met Kwaliteit' concept), the H21 Sponsorbolt mounting standard, the FLEXI anti-theft net fixation system, and the GreenMatter recycled artificial turf product line developed with Lankhorst Engineered Products since 2019. W&H Sports also markets digital tools including the W&H Court Designer (2D/3D floor configurator) and SmartGoals interactive SkillCourts under partnership.

W&H Sports serves four primary customer segments: professional sports clubs and stadiums (supplier to top Dutch Eredivisie clubs, Olympisch Stadion, Johan Cruijff ArenA, De Kuip, AZ Alkmaar, Helmond Sport, and official supplier for the WK Hockey 2026), municipalities and governments (Gemeente Amsterdam, Arnhem, Nieuwegein, Soest, Sportbedrijf Arnhem), sports clubs and associations, and schools and educational institutions (Universiteit Utrecht). Revenue is generated through direct equipment sales, complete stadium furnishing projects, installation services via a dedicated partner, and custom design and consultation. Pricing is quote-based with no public list prices, and distribution combines a direct sales team, a 'bestekservice' specification channel for engineering firms, and an exclusive installation partner that deploys products to W&H specifications. Marketing relies on a Dutch/English SEO-optimized website, Mailchimp newsletters, project showcases, and downloadable digital product folders. The company has 8 employees, no parent entity, no disclosed funding rounds, and operates regionally in the Netherlands.

Name

W&H Sports B.V.

Legal name

W & H Sports B.V.

Website

https://whsports.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

W&H Sports B.V. is a Dutch supplier of sports equipment and stadium furnishing founded in 2002, serving professional football and hockey clubs, municipalities, and schools across the Netherlands with goals, seating, courts, and digital facility tools.

Ownership category

akta.pro rank

Product category

Sports Facility Equipment

NAICS

Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Sports facility equipment
• Stadium furnishing
• Outdoor fitness equipment
• Sports goals manufacturing
• Modular sports flooring

Headquarters

HQ city

Nieuw Vennep

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sports equipment sales: Direct sales of sports equipment including goals, seats, courts, and accessories to sports clubs, municipalities, and organizations
2. Stadium furnishing projects: Complete stadium interior projects including seating, dug-outs, locker rooms for professional and amateur sports venues
3. Installation services: Professional installation through partnered sports installation company
4. Custom design and consultation: Custom solutions, advisory services, and project design for sport accommodations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

W&H Sports B.V. is a Dutch sports equipment manufacturer and supplier that designs, produces, and delivers physical sports infrastructure and facility outfitting, including goals, stadium seating, modular sports floors, outdoor fitness equipment, locker room furnishing, and integrated facility solutions. The company serves professional stadiums, municipalities, schools, and amateur sports clubs across the Netherlands, with a quote-based direct sales model and installation delivered through a dedicated partner.

Product overview

W&H Sports B.V. is a Dutch sports equipment and facility provider offering a comprehensive portfolio of physical sports products rather than a unified software platform. The product range centers on sport accommodation materials organized into major categories: ball sports (football goals, hockey goals, basketball towers, volleyball, tennis, padel, pickleball, badminton, netball, rugby, American football), athletics equipment, beach sports, and urban/sports courts. Key branded product lines include SmartGoals interactive sports platforms with app-based profile management, GreenMatter sustainable products made from recycled artificial turf (launched 2019), and SportBox modular outdoor fitness stations with app-based compartment reservations. Seating solutions encompass stadium seats, mobile and telescopic bleachers, and dug-outs. The company provides complete facility outfitting including locker room furnishing, sports nets, modular floors, outdoor fitness equipment (NATURE line in hardwood/stainless steel, MODERN line in stainless steel), advertising systems (Sponsorbolt, reclameprofielen), and safety equipment (AED defibrillators). Digital tools include the W&H Court Designer for 2D/3D floor planning, Online Sports Academy, and digital facility management systems. The company serves both professional stadiums (Eredivisie clubs, Olympic Stadium, Johan Cruijff Arena) and amateur sports facilities.

Differentiator

Problem solved

Functional benefit

Brands

• GreenMatter: Sustainable brand focused on recycling artificial turf waste into products such as fitness parks, outdoor furniture, parking solutions, and construction materials. Co-founded with Lankhorst Engineered Products in 2019.
• SmartGoals
• Online Sports Academy
• Take Back & Recycle
• Stadionstoelen.nl

Products and services

• Voetbaldoelen (Football Goals) Aluminium football goals available in various configurations including match goals, training goals, and portable goals, supplied to professional stadiums and amateur clubs. Targeted at professional football clubs, municipalities, schools, and amateur sports clubs.
• Hockeydoelen (Hockey Goals) Aluminium hockey goals including field hockey goals (366x214cm), indoor hockey goals (300x200cm), and youth goals, featuring noise-reducing rubber granulate panels. Targeted at hockey clubs, schools, municipalities, and the WK Hockey 2026 event.
• Baskettorens (Basketball Towers) Basketball towers available in adjustable, fixed, and mobile versions, suitable for traditional 5x5 basketball, streetball, and 3x3 basketball, FIBA compliant. Targeted at schools, municipalities, sports clubs, and public urban spaces.
• Stadionstoelen & Tribunestoelen (Stadium Seating) Stadium seats and bleachers including various models (A2, A3, CR-2 through CR-6, G3, Sitwooden), with options for padding, business/VIP seats, and safe standing solutions. Targeted at professional stadiums, amateur clubs, and event venues.
• Mobiele Tribunes (Mobile Bleachers) Demountable mobile bleachers for indoor and outdoor use, 300cm length with 3 rows seating approximately 18 persons, optionally equipped with transport wheels and stadium seats. Targeted at schools, sports clubs, and event operators.
• Telescopische Tribunes (Telescopic Bleachers) Retractable telescopic bleacher systems for flexible seating arrangements in indoor sports halls and multi-use venues. Targeted at schools, municipalities, and multi-purpose sports venues.
• Dug Outs Technical team benches and dug-outs for football stadiums and amateur clubs, including dug-out seats and reserve benches. Targeted at football clubs from professional to amateur level.
• Outdoor Fitness Equipment Outdoor fitness equipment lines including ArcFit, Calisthenics CustomBars, 'NATURE' line (Bongossi hardwood and stainless steel), 'MODERN' line (stainless steel), and GreenMatter QR-FIT bank. Targeted at municipalities, schools, sports clubs, and public recreational spaces.
• SportBox Modular outdoor fitness station available in multiple versions (Original, Light, XM, XS, XS-padel, Multibox) with app-based reservation system for compartments containing sports equipment. Targeted at municipalities, sports clubs, schools, and public recreational facilities.
• Modulaire Sportvloeren (Modular Sports Floors) Modular sports floor systems for indoor and outdoor use including Ultimate, Ultimate Plus, Ultimate Flow, and GreenMatter versions, suitable for various sports applications. Targeted at sports clubs, schools, and event operators.
• Kleedkamerinrichting (Locker Room Furnishing) Complete locker room furnishing including changing room units (Basic, Advanced, Professional), benches, lockers, wardrobes, bag racks, shoe racks, and custom solutions. Targeted at professional stadiums (e.g., Helmond Sport, De Kuip) and amateur clubs.
• Sportnetten (Sports Nets) Sports nets for various applications including ball catchers, basketball, badminton, beach volleyball, floorball, handball, hockey, tennis, football, volleyball, and water polo. Targeted at sports clubs, schools, and event operators.
• Sponsorbolt Ophangsysteem (Sponsorbolt Mounting System) Sponsor board mounting system for double-wire mesh fencing, including C-mount, FlyMount variants (Amsterdam, Shorty, 60, 90), and BetaMount options for various fence types. Targeted at stadiums, sports clubs, and event venues needing advertising display infrastructure.
• Kantplanken (Edge Boards) Edge boards for artificial turf fields including GreenMatter Kantplank 2.0 and nailer boards for artificial turf fixation, plus slagplank for hockey fields. Targeted at sports clubs, municipalities, and field installers.
• Beachsporten (Beach Sports Equipment) Beach sports equipment including beach courts, beach badminton, beach handball, beach korfball, beach soccer, beach tennis, and beach volleyball. Targeted at municipalities, beach clubs, sports clubs, and event operators.
• 3x3 Basketbalveld (3x3 Basketball Court) 3x3 basketball court solutions including modular floors and basketball hoops, addressing the Olympic sport's growing popularity. Targeted at municipalities, schools, urban public spaces, and sports clubs.
• Klimwanden (Climbing Walls) Weather-resistant climbing and boulder walls made from polymer concrete with modular design allowing 90 to 180 degree angle configurations. Targeted at municipalities, schools, recreation providers, and urban public spaces.
• CardiAid Sport AED (Automated External Defibrillator) CardiAid Sport AED (Automated External Defibrillator) for sports facilities, designed for easy use by non-medical personnel. Targeted at sports clubs, municipalities, schools, and stadium operators.
• Boarding en Soccercourts Boarding systems and soccer courts including Hockeyboarding, Comfort boarding, aluminium boarding, Speedhockeycourt, Mini Soccer ARENA, and Soccercourt Soccer EI. Targeted at municipalities, schools, and sports clubs.
• W&H Courts Custom sports court solutions including W&H Court Vereniging (for sports clubs), W&H Court Urban (for public spaces), and W&H Court School (for educational institutions). Targeted at sports clubs, municipalities, and educational institutions.
• Padel Court Padel court solutions offered as part of the ball sports equipment category. Targeted at sports clubs, municipalities, and recreational operators.
• Atletiekmaterialen (Athletics Equipment) Athletics equipment covering discus/hammer throw, high jump, pole vault, shot put, running numbers, long/triple jump, and other athletics materials. Targeted at athletics clubs, schools, and municipalities.
• Inbouwmaterialen (Built-in Materials)
• SportBallen (Sports Balls) Sports balls including footballs, indoor footballs, basketballs, volleyballs, handball, and korfballs. Targeted at sports clubs, schools, and event operators.
• GreenMatter Sustainable Products Sustainable product line launched in 2019 in partnership with Lankhorst Engineered Products, creating products from 100% recycled artificial turf including outdoor furniture, fitness equipment (GreenMatter fitness parks, QR-FIT bank), and construction materials (GreenMatter Kantplank 2.0). Targeted at municipalities, schools, sports clubs, and circular-economy focused buyers.
• SmartGoals Urban SkillCourts Interactive skill courts combining sports and gaming, where users can create profiles via an app and complete tests and exercises, suitable for public spaces and sports clubs. Targeted at municipalities, sports clubs, schools, and fitness providers seeking gamified training.
• Complete Stadium Furnishing Service End-to-end stadium and training complex furnishing project including seating, dug-outs, goals, locker rooms, board mounting systems, and supporting infrastructure delivered from a single supplier. Targeted at professional sports clubs and stadium operators.
• Recreatie en Straatsport (Recreation and Street Sports) Recreation and street sports equipment including climbing walls, table tennis tables, Teqball, table football, and playground goals. Targeted at municipalities, schools, recreation providers, and urban public spaces.

Quantifiable outcome

• Supplied to top 4 Eredivisie clubs
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Lankhorst Engineered ProductscoreStrategic or Co-development PartnerJoint venture partner for GreenMatter initiative started in 2019. GreenMatter develops and realizes solutions using recycled artificial turf for applications on and around sports fields. GreenMatter products are manufactured using a social workplace as part of CSR.
• SmartGoalscoreStrategic or Co-development PartnerPartnership for SmartGoals Urban SkillCourts - interactive courts combining sports and gaming. SmartGoals interactive poles can be integrated into various sports and movement concepts including running tracks, hockey, fitness and football.
• PARC (Design and Advisory)minorStrategic or Co-development PartnerDesign and advisory bureau collaborating with W&H Sports for advising, designing and developing custom solutions for unique challenging sport locations.
• Sports Installation PartnercoreImplementation/ SI/ Consulting PartnerDedicated sports installation company that exclusively installs and places materials according to W&H Sports specifications. Also performs annual inspections and maintenance if desired.
• Online Sports AcademyminorGTM or Marketing PartnerSister brand under W&H Sports umbrella for online sports education and training platform.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Tarkett Sports: Division of Tarkett producing sports flooring, artificial turf and athletic surfaces globally. Comparable to W&H on modular sports floors and stadium infrastructure projects, with significantly larger scale and product breadth.
• GreenFields (by TenCate Grass): European manufacturer and installer of artificial turf systems for football, hockey and multi-sport fields. Comparable to W&H on artificial turf field infrastructure and adjacent edge-board/fixation products, with broader geographic reach.
• MONDO (Mondo Sport & Flooring): Global manufacturer of sports surfaces, athletics tracks and a broader portfolio of sporting goods including goals and equipment. Overlaps with W&H on stadium flooring, seating-adjacent categories and sports infrastructure at a global scale.
• Sport Group: Global provider of sports surfaces, lighting and facility infrastructure for professional and community sports. Overlaps with W&H in stadium and municipal facility projects but operates at a much larger scale across multiple continents.

Others

• Decathlon Pro: Decathlon's B2B arm supplying sporting equipment, goals and modular facilities to municipalities, schools and clubs across Europe. Adjacent rather than directly competing in custom stadium projects, but competes on price for the municipal/club tier where W&H also sells.

Direct peers

• Harrod Sport: UK-based manufacturer of team sport goals, nets, posts and equipment for football, hockey, rugby and athletics. Closely overlaps W&H's core aluminum goals, nets and field equipment portfolio, serving clubs, schools and municipalities in a comparable European market.
• Polanik: Polish manufacturer of athletics and team sport equipment (goals, throwing implements, track equipment). Comparable European specialist selling into schools, clubs and municipalities with similar product categories and B2B go-to-market.
• Helland Sport: Norwegian supplier of sports equipment, goals, nets and facility installations for schools, clubs and municipalities across the Nordics. Comparable European specialist with similar product mix and public-sector customer base.
• Janssen-Fritsen: Dutch manufacturer of gymnastics, athletics and ball-sport equipment (goals, nets, posts). Direct domestic competitor to W&H Sports with overlapping product range and customer base in the Netherlands and Belgium.

Regional players

• Unisport (UNI-Sports): Nordic-based full-service sports facility provider offering equipment, installation and surfacing for stadiums, arenas and schools. Comparable one-stop-shop model to W&H but operates primarily in Scandinavia rather than the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/w&h-sports-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W&H Sports B.V.