Wicked Fabrication

What Wicked Fabrication does

Wicked Fabrication is a single-location custom automotive fabrication shop founded in 2002 by Craig Wick in Auburn, Washington, specializing in high-end hot rod, street rod, and classic car builds. The company's core offering is full-cycle bespoke vehicle construction — encompassing raw metalwork, chassis fabrication, engine swaps, suspension upgrades, and final assembly — with the explicit operational separation of fabrication from final assembly to preserve fit and finish quality. A 20+ build public portfolio includes the award-winning GT-51, multiple restomods, and restorations, with features in Street Rodder, Super Chevy, and Classic Trucks and awards at ISCA and Goodguys events.

The business operates with a sales-led, project-based model. Pricing is quote-based per build with no publicly disclosed tiers; customer acquisition runs through portfolio showcasing, Instagram (@wickedfabrication), publication features, referrals, and a Quick Estimate web form. Revenue derives from three streams: custom fabrication services (one-off commissions, typically six figures), completed vehicle sales (e.g., GT-51), and a parts department sourcing from 40+ manufacturers including Art Morrison, Ridetech, Wilwood, and Vintage Air, with parts also sold through a Shopify e-commerce storefront. The team of approximately nine operates out of a single facility on West Main Street in Auburn, WA, Mon-Thu hours only, with core build partners (Byers Customs for paint, Stitches Custom Upholstery for interiors) handling adjacent production steps.

Customer segments center on wealthy automotive enthusiasts and classic car collectors commissioning bespoke builds, supplemented by a smaller parts-buyer segment of DIY builders and other shops. The company is privately held, founder/family-owned (with multi-generational Wick family involvement), with no institutional capital, no disclosed revenue, and no public-market presence. Geographic reach is concentrated in the Pacific Northwest, with distribution to national customers via parts e-commerce and publication-driven inbound interest.

Name

Wicked Fabrication

Legal name

Wicked Fabrication

Website

https://wickedfab.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Wicked Fabrication is a founder-owned, single-location custom hot rod and street rod fabrication shop in Auburn, WA, building award-winning bespoke classic and muscle car projects for wealthy enthusiasts and collectors, supplemented by an in-house parts department and Shopify e-commerce channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Fabrication Services: Custom hot rod and street rod fabrication services. Full builds from raw metalwork to final assembly, including engine swaps, suspension upgrades, custom chassis, and complete restorations. Quote-based pricing tailored to each project scope.
2. Parts Sales: Sale of street rod and aftermarket parts through their in-house parts department. Stocks growing selection of parts in-house and sources through established manufacturer network. Parts include suspension, chassis, finishing details from trusted brands.
3. Completed Vehicle Sales: Sale of completed custom builds including the GT-51 and various showcased projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wicked Fabrication is a custom automotive fabrication shop that designs and builds high-end hot rods, street rods, restomods, and classic car restorations from raw metalwork through final assembly. The shop performs engine swaps, custom chassis fabrication, suspension upgrades, and complete vehicle assembly in a full-scale Auburn, WA facility. It also sells street rod and aftermarket parts sourced from 40+ manufacturers through an in-house Parts Department and a Shopify e-commerce storefront.

Product overview

Wicked Fabrication is a single-location custom fabrication shop offering a unified suite of services for high-end custom vehicle builds. Their core offering combines custom automotive fabrication (metalwork, chassis, drivetrain, suspension) with classic car restoration and modification. They operate an in-house Parts Department sourcing from 40+ manufacturer partners, and provide a Quick Estimate online form for customer inquiries. Their portfolio showcases 20+ named vehicle builds including the award-winning GT-51 hot rod, demonstrating capabilities across street rods, muscle cars, classics, and restomods.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Automotive Fabrication Full-service custom vehicle fabrication including raw metalwork, chassis building, engine swaps, suspension upgrades, and final assembly for street rods and hot rods, offered to automotive enthusiasts and collectors nationwide.
• Classic Car Restoration Complete restoration services for classic cars including body work, mechanical rebuilding, and modification to integrate modern performance with vintage character, delivered to individual classic car owners.
• Parts Department In-house parts inventory and sourcing service from 40+ street rod and aftermarket manufacturers including suspension, chassis, braking, electrical, and finishing components, sold to DIY builders and other shops via the Shopify storefront and walk-in.
• GT-51 Custom Hot Rod Award-winning custom 1950s European racecar-inspired hot rod build commissioned by Bruce Leven, featuring 368CI Lincoln engine, Art Morrison suspension, and Porsche Grauschwarz paint; showcases the shop's capabilities to prospective customers.
• Quick Estimate Service Online estimate request intake that lets prospective customers submit vehicle information via web form and receive a quote by email, serving as the entry point for new custom build projects.

Quantifiable outcome

• 20+ award-winning builds showcased in portfolio

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Art Morrison EnterprisescoreTechnology or IntegrationArt Morrison is a key chassis supplier. Multiple builds utilize Art Morrison chassis including the GT-51, 1956 Chevy, and 65 Buick Riviera builds.
• Byers CustomscoreImplementation/ SI/ Consulting PartnerKey body and paint partner. Byers Customs has completed paint work on multiple major builds including GT-51, 68 C10, 56 Ford, 37 Ford Coupe, 67 Shelby GT500, 1965 C10, 1934 Buick, and 65 Olds 442.
• RidetechcoreTechnology or IntegrationSuspension specialist. Used on multiple builds including 1934 Buick Victoria (front suspension), 1969 Mustang (rear suspension), and 68 Cougar (front suspension).
• Stitches Custom UpholsterycoreImplementation/ SI/ Consulting PartnerInterior specialist partner. Stitches Upholstery has completed interiors on GT-51, 68 C10, 56 Ford, 40 Ford, 1965 C10, and 1934 Buick Victoria builds.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chip Foose Design: Boutique hot rod and muscle car design/build shop led by a celebrity designer. Comparable scale, build complexity, and reliance on television/publication exposure.
• SpeedKore Performance Group: High-end custom carbon-fiber and muscle car builds serving affluent enthusiasts. Comparable premium positioning, celebrity/HNW clientele, and SEMA-style marketing.
• Roadster Shop: Specialist chassis fabricator that supplies complete rolling chassis to builders and also performs full builds. Overlaps with Wicked Fabrication in chassis engineering and high-end hot rod market.
• Goolsby Customs: Award-winning custom hot rod and muscle car builder in Colorado. Comparable custom fabrication focus, ISCA/Goodguys award presence, and HNW customer base.
• Classic Car Studio: Restomod and custom muscle car builder based in St. Louis. Comparable project types, customer profile, and reliance on premium parts suppliers.
• Kindig-It Design: Custom car fabrication shop famous for bespoke builds and featured on the TV show Bitchin' Rides. Comparable niche, customer base, and award-driven marketing model.
• Ringbrothers: High-end custom hot rod and muscle car builder known for SEMA show builds and award-winning craftsmanship. Comparable to Wicked Fabrication in customer profile, project scope, and reliance on premium parts partners.

Broad incumbents

• Singer Vehicle Design: Ultra-premium reimagined Porsche 911 builds. Comparable in custom-commission model, affluent clientele, and parts-sourcing discipline, though focused on a single platform.
• Revology Cars: Manufactures licensed continuation/classic recreations of vintage Ford Mustangs and Shelbys. Comparable enthusiast-collector customer and modern-restomod positioning, but at a higher production volume.

Emerging players

• Factory Five Racing: Kit car manufacturer selling replica Cobra, GT40, and hot rod chassis/kits. Comparable in street rod community participation, but serves the DIY builder rather than full custom builds.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wickedfabrication
• LinkedInlinkedin.com/company/wicked-fabrication

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wicked Fabrication