What Wide Open Road does

Wide Open Road Coffee Roasters is a Melbourne-headquartered specialty coffee roastery founded in 2009, operating a vertically integrated model that spans on-site roasting, two retail cafes (Brunswick flagship/roastery and Byron Bay), direct-to-consumer e-commerce via Shopify, and a B2B wholesale program supplying cafes, venues, offices, and distributors. The company employs 17 people and generates revenue from coffee bean sales (signature blends such as Bathysphere, Shady Lane, Moon Pix, Yoshimi, and Fallen Angels; single-origin offerings from Colombia, Brazil, and Honduras; limited-release Legacy series), ready-to-drink cold brew concentrate, brewing equipment (including a 2025 launch of the xBloom Studio automated pour-over brewer at AUD $1,050), merchandise, gift cards, and ancillary Bird coworking space rental income above the Brunswick cafe. Subscriptions (Roaster's Choice for espresso and filter) with a 10% discount and free shipping over AUD $60 provide recurring revenue, while wholesale operates on a sample-first, no-minimum, no-lock-in basis with weekly delivery cadence. Distribution is Australia-wide through DTC and concentrated in Victoria and New South Wales through physical retail. The company is privately held with no disclosed funding, ownership, or revenue figures, and the tech stack is built on Shopify and Squarespace with no public-facing API, AI capabilities, or patents documented.

Name

Wide Open Road

Legal name

Wide Open Road Coffee Roasters

Website

https://wideopenroad.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Wide Open Road is a Melbourne specialty coffee roastery founded in 2009 that roasts on-site, operates two retail cafes (Brunswick, Byron Bay), sells DTC via Shopify, and supplies wholesale to hospitality accounts across Australia.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee roasting
• Coffee subscription service
• Wholesale coffee supply
• Specialty cafe retail
• Home brewing equipment

Headquarters

HQ city

Brunswick

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Coffee Sales: E-commerce sales of roasted coffee beans and brewing equipment to individual consumers. Includes online subscription service with 10% discount and free shipping for recurring deliveries.
2. Wholesale Coffee Supply: B2B supply of freshly roasted coffee to cafes, venues, offices, and distributors. No minimums or lock-in contracts. Same coffee served in company cafes is supplied to wholesale accounts.
3. Cafe Retail Operations: Physical cafe operations at two locations (Brunswick and Byron Bay) serving specialty coffee and brunch. Walk-ins only at Brunswick; seven-day operation at Byron Bay.
4. Coworking Space Revenue: Bird coworking space operating above Brunswick cafe generates rental income from desks and private offices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wide Open Road roasts and sells specialty coffee through signature blends, single-origin and limited-release beans, ready-to-drink cold brew, and home brewing equipment via direct-to-consumer e-commerce and subscriptions. The company also operates two physical cafes in Brunswick and Byron Bay serving coffee and brunch, supplies wholesale roasted coffee to hospitality venues, and runs the ancillary Bird coworking space above the Brunswick cafe.

Product overview

Wide Open Road is a specialty coffee roastery based in Melbourne, Australia, established in 2009, operating two retail cafes (Brunswick and Byron Bay) and a wholesale program. The product portfolio consists of signature coffee blends (Bathysphere, Shady Lane, Moon Pix, Yoshimi, Fallen Angels), single-origin coffees (Colombia, Brazil, Honduras offerings), limited releases (Legacy series), ready-to-drink cold brew, coffee subscriptions (Roaster's Choice espresso and filter), brewing equipment (xBloom Studio, V60, Aeropress, Delter Press), accessories, merchandise (t-shirts, caps), and gift cards. The company also operates Bird coworking space above their Brunswick location.

Differentiator

Problem solved

Functional benefit

Brands

• Bird: Coworking space located upstairs at Wide Open Road Brunswick cafe, offering private offices and open coworking desks for creatives and freelancers.

Products and services

• Bathysphere Espresso Blend Signature espresso blend (50% Nicaragua Regional Washed, 35% Ethiopia Keffa Washed, 15% El Salvador Jasper CM Natural) with milk chocolate, caramel, and stone fruit tasting notes. Suitable for both black espresso and milk-based drinks.
• Shady Lane Espresso Blend Espresso blend (50% Brazil Samba Natural, 35% Nicaragua Regional Washed, 15% Ethiopia Hambela Natural) designed for milk drinkers, with dark chocolate, cherry, and vanilla tasting notes.
• Moon Pix Filter Blend Seasonal filter blend (50% Colombia Bleck Condor Washed, 50% Nicaragua Regional Washed) with raspberry, golden syrup, and almond tasting notes. Versatile for V60, batch brewer, Aeropress, or French press.
• Yoshimi Filter Blend Vibrant East African filter blend featuring Ethiopian beans from Yirgacheffe and Limu regions. Tasting notes: Mandarin, Hibiscus, Lime Meringue.
• Fallen Angels Espresso Blend Seasonal espresso blend combining washed Ethiopian coffee from Keffa with El Salvador CM Natural. Tasting notes: Orange, Cacao nibs, Candy apple.
• Three Blends Signature Pack (Mixtape) Collection of three signature espresso blends (Bathysphere, Shady Lane, and Fallen Angels) at 250g each (750g total), allowing customers to explore the range.
• Colombia Regional Decaf Espresso
• Colombia Guava Banana Natural Anaerobic
• Brazil Fazenda do Cruzeiro Natural Espresso Single-origin espresso from Fazenda do Cruzeiro in Campo das Vertentes, Brazil. Yellow Catuai varietal at 905-1160 masl. Tasting notes: Hazelnut, Red Apple, Dutch Cocoa.
• Honduras La Cruz Natural Filter Single-origin filter coffee from La Cruz farm in Payaguare, Honduras. Catuai varietal with Natural process at 1650 masl. Tasting notes: Mulberry, Apricot, Dark Chocolate.
• Colombia Resinas Washed Filter Single-origin filter coffee from Resinas farm in Huila, Colombia. Papayo varietal at 1800 masl. Tasting notes: Mandarin, Dried Cranberries, Lavender.
• Legacy 002 Colombia Granja Paraiso Limited release specialty coffee from El Paraiso 92 farm in Cauca, Colombia. Caturra varietal with Washed Thermal Shock process at 2100 masl, 100g package. Tasting notes: Passionfruit, Guava, Apricot. Roasted to order.
• Cold Brew Concentrate 2L Hand-brewed cold brew concentrate made with Yoshimi Filter blend. Dilute at 1:2 ratio and serve hot or cold. Tasting notes: Passionfruit, Apricot Delight, Hibiscus.
• Roaster's Choice Subscription (Espresso) Coffee subscription delivering the best espresso roasts from single origin partners, with customisable weight, frequency, and grind preferences. 10% discount and free shipping.
• Roaster's Choice Subscription (Filter) Subscription for filter coffee delivering favorite single origins being roasted, including pre-released coffees and off-menu roasts.
• xBloom Studio Premium single-cup pourover brewer with built-in grinder, precision scale, and instant heater. Three brewing modes (Autopilot, Copilot, Free Solo). 48mm stainless steel conical burrs, 80 grind settings, 946ml reservoir. Bluetooth connectivity with xBloom app.
• Hario V60 Dripper NEO Pour-over dripper with unique rib design featuring 72 delicate ribs converging into 9 at the base. Available in 1-Cup ($35.95) and 2-Cup ($39.95).
• Hario V60 Dripper (Plastic) Classic plastic pour-over dripper as used in Wide Open Road cafes. Available in 1-Cup ($10) and 2-Cup ($12).
• V60 Pour Over Filters Authentic Hario bleached white filters for V60 pour-over cone. Available in 1-Cup and 2-Cup sizes, in packs of 40 ($5.95) or 100 ($12.95).
• Aeropress Portable coffee maker combining immersion and pressure brewing, with 1-3 minute brewing time. Includes 350 paper filters. Price: $76.
• Aeropress Filters Authentic Aeropress paper filters, 350 count. Available for one-time purchase or subscription.
• Bruer Standard Filter Dispersion Disc Metal disc filter for Bruer, Delter Press, or Aeropress. Reusable and easy to clean alternative to paper filters. Price: $18.
• Hario V60 Range Glass Server
• Delter Press Coffee maker using 'Injection Brewing' process with Jet-Seal technology. Separates brew water and coffee grounds for cleaner extractions.
• Espresso Gear Barista Tamper Premium barista tamper with removable ring for height adjustment, embossed rosewood handle, polished stainless steel base. Flat 58mm base, 360g weight. Price: $99.
• Fast Coffee Tee Cotton t-shirt tribute to coffee culture on 100% cotton Comfort Colours tee. Available in Black, Ivory, and Khaki in sizes XS-XXL. Price: $40.
• Fallen Angels Tee T-shirt companion to Fallen Angels blend inspired by Wong Kar-wai's film. AS Colour Heavy Faded Tee, 100% carded cotton, 240 GSM, garment dyed. Relaxed fit, unisex, black only. Price: $50.
• Inspired States Cap Embroidered cap with 'Inspired States' stitched in black. Faded Grey color. Price: $35.
• Gift Card Online gift card for Wide Open Road products available in $25, $50, and $100 denominations. Redeemable for coffees, brewing gear, and merchandise.
• Brunswick Cafe & Roastery Original Wide Open Road location on Sydney Road in Brunswick, Melbourne. Roasts specialty coffee onsite and serves fresh, seasonal brunch. Houses Bird coworking space upstairs.
• Byron Bay Cafe
• Wholesale Coffee Program Wholesale coffee supply for cafes, venues, offices, and distributors. Roasts in small batches, same coffee served in their own cafes. No lock-in contracts, sample first, training and support included. Equipment sourcing available.
• Bird Coworking Space Coworking space above the Brunswick cafe offering private lockable offices (2-8 people) and open coworking desks. Coworking desks $100/week; offices from $346/week. Fiber internet, shared kitchenette, meeting room access.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SancoffeecoreStrategic or Co-development PartnerCertified B corporation and specialty coffee cooperative from Brazil's Campo das Vertentes region. Established in 2000 as driving force for quality in the region. Provides Fazenda do Cruzeiro coffee sourced from Ivan Junqueira Ribeiro. Wide Open Road features Sancoffee-sourced beans in their Brazil espresso offerings.
• Juan Diaz / Knowhere CoffeeminorStrategic or Co-development PartnerIntroduced Wide Open Road to producer Wilton Benitez and Granja Paraiso 92. Facilitated connection to exceptional Colombian coffee producers through industry relationships.
• CoTrade ImportscoreChannel Partner/ Reseller/ DistributorImport partner that facilitated the connection to Wilton Benitez and Colombian specialty coffee producers. Part of the supply chain bringing exceptional single-origin coffees to Wide Open Road.
• Bird CoworkingminorStrategic or Co-development PartnerCoworking space operating above the Brunswick cafe location. Shares customer base with coffee business. Provides additional revenue stream from same physical location.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Proud Mary Coffee: Australian specialty roaster with cafes, subscription program, and strong producer relationships. Comparable on subscription-driven DTC and third-wave cafe retail model.
• Code Black Coffee: Melbourne specialty roaster and cafe operator focused on single-origin and competitive barista culture. Direct overlap on cafe + wholesale + premium single-origin positioning.
• Industry Beans: Melbourne specialty roaster and cafe operator with strong design-led branding and signature blend/SO range. Comparable on premium cafe + DTC + subscription mix in the same city.
• Market Lane Coffee: Melbourne specialty coffee roaster with multiple cafes, strong DTC, and producer-relationship-driven single-origin program. Highly comparable on cafe-retail + specialty roasting positioning.
• Padre Coffee: Melbourne specialty roaster with cafes, wholesale, and subscription products. Direct competitor in Brunswick-adjacent specialty segment with comparable DTC/wholesale mix.
• St Ali Coffee Roasters: Iconic Melbourne third-wave roastery with cafe, wholesale, and DTC. Similar premium positioning, signature blends, and limited releases aimed at enthusiast consumers.
• Ona Coffee: Canberra/Melbourne specialty roaster with multiple cafes, wholesale, and DTC. Comparable multi-channel third-wave model with similar subscription and signature blend approach.
• Seven Seeds Coffee Roasters: Melbourne-based specialty coffee roaster operating cafes, wholesale, and DTC subscription. Closely mirrors Wide Open Road's vertically integrated third-wave model and Brunswick/Melbourne footprint.

Broad incumbents

• Veneziano Coffee Roasters: Australian specialty roaster with broad wholesale and training program serving cafes, offices, and hospitality nationwide. Comparable B2B wholesale coffee motion with broader scale than Wide Open Road.

Regional players

• Single O: Sydney-based specialty roaster with cafes, wholesale, and subscription. Same specialty coffee category with comparable subscription/wholesale model, but Sydney-focused rather than Melbourne.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wideopenroadcoffee
• Instagraminstagram.com/wideopenroad.coffee
• LinkedInlinkedin.com/company/wide-open-road

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wide Open Road