What Wildfire Commercial Kitchens does

Wildfire Commercial Kitchens is a privately held New Zealand-headquartered specialist contractor that designs, supplies, fits out, and project-manages commercial kitchens and bars for enterprise clients. The company operates across hospitality, stadium and arena, aviation, education, aged care, and flight kitchen verticals, delivering end-to-end services from concept design through commissioning. Its project portfolio includes marquee infrastructure such as One NZ Stadium, Eden Park, SkyCity Auckland, and Air New Zealand lounges, with geographic reach spanning New Zealand, Fiji, and Australia.

The company's technical capability rests on a 12-person specialist team covering design (using AutoCAD, Revit, BIM 360, and SketchUp), equipment specification, procurement, installation, and project management. It is an authorized distributor and installer for a portfolio of premium global equipment brands including Rational, Moffat, MKN, Rotisol, Halton, Woodstone, and Skope. Managing Director Craig Cunningham anchors the firm with 40+ years of industry experience, and the team is structured around multi-disciplinary delivery rather than product sales. The firm's scope typically includes design consultancy, equipment supply, fit-out, and commissioning on multi-million-dollar contracts.

The business model is project-based B2B with revenue derived from design and consultancy fees, equipment margin, installation labor, and project management charges on capital works. Customer mix is concentrated on large institutional and enterprise clients rather than SMBs, and contracts are won through competitive tender or negotiated award on the basis of design quality, brand authorization depth, and delivery track record. There is no public indication of recurring subscription revenue, and growth is tied directly to the New Zealand and Pacific construction and hospitality capital expenditure cycle.

Name

Wildfire Commercial Kitchens

Legal name

Wildfire Commercial Kitchens & Bars

Website

https://wildfire.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Kitchen Design and Fit-Out Services

NAICS

Interior Design Services (541410)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Kitchen Permitting, Design & Project Management (HSAPAAAK)

Keywords

• Commercial kitchen design
• Kitchen fit-out services
• Commercial bar design
• Project management services
• Kitchen equipment supply

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Design Consultancy Services: Design-only services from concept development through to construction documents, including design & tender documentation. Professional CAD technicians produce drawings in any format required by the client.
2. Equipment Supply: Supply, install and commissioning of commercial kitchen equipment to conform to New Zealand regulations. Wildfire sources from premium brands including Rational, Moffat, Mibrasa, Rotisol, and many others.
3. Project Management and Fit-out: Full design, supply & fit-out project management services. Includes critical review of food service operations, equipment specification, installation, and commissioning. Backup, warranty and maintenance services ensure customer satisfaction.
4. Specialty Products Distribution: Wildfire distributes specialty products including Adande undercounter refrigeration, Authentic Oven, Mibrasa charcoal ovens, MKN cooking equipment, Rotisol rotisseries, Swedlinghaus slicers, and Woodstone ovens.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wildfire Commercial Kitchens & Bars is a specialist design-and-build firm providing commercial kitchen and bar design, equipment supply, fit-out, and project management services to enterprise clients across New Zealand and the Pacific Islands. The company distributes a curated portfolio of premium specialty and core commercial kitchen equipment brands and operates as an authorised installer for manufacturers including Rational, Moffat/Waldorf, MKN, Rotisol, and Halton. Their offering combines professional design consultancy using AutoCAD, Revit, BIM 360, SketchUp, and VR/AR visualization with full project execution from concept through commissioning.

Product overview

Wildfire Commercial Kitchens & Bars is a commercial kitchen design, supply, fit-out and project management company. Their offering is organized into Specialty Products (premium specialized equipment brands) and Core Products (essential commercial kitchen equipment). Specialty Products include Adande undercounter refrigeration, Authentic wood/gas fired ovens, Mibrasa charcoal ovens, MKN cooking equipment, Rotisol rotisseries, Swedlinghaus slicers, and Woodstone stone hearth ovens. Core Products encompass Airex displays/refrigeration, Cambro shelving, CookTek induction, CyberChill precision refrigeration, Fusion Chef sous vide, Halton extraction hoods, Hobart warewashing, Moffat cooking equipment including Waldorf series, Multivac vacuum packaging, Rational combi ovens including Combimaster Plus XS and VarioCookingCenter, Skope refrigeration, and Washtech/Starline dishwashing. Services include design (AutoCad, Revit, 3D, VR, AR), supply, fit-out, and project management.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Kitchen Design Consultancy Design-only and design consultancy services for commercial kitchens and bars, from concept development through to construction documents and design & tender documentation. Drawings are produced in any format required by the client using AutoCAD, Revit, BIM 360, SketchUp, and 3D/VR/AR visualisation tools, and delivered by professional CAD technicians for enterprise hospitality, stadium, aviation, education, and food service clients.
• Commercial Kitchen Equipment Supply and Distribution Supply, installation, and commissioning of commercial kitchen and bar equipment from a curated portfolio of premium global brands, delivered in conformance with New Zealand regulations. As an authorised installer for manufacturers including Rational, Moffat/Waldorf, MKN, Rotisol, and Halton, the offering covers cooking, refrigeration, ventilation, warewashing, induction, sous vide, and specialty equipment for enterprise commercial kitchen projects.
• Commercial Kitchen Project Management and Fit-out End-to-end project management of commercial kitchen and bar fit-outs, covering critical review of food service operations, equipment specification, installation, commissioning, and ongoing backup, warranty and maintenance services. Project managers coordinate with architects, main contractors, and specialist trades throughout the project lifecycle to deliver turnkey commercial kitchen builds.
• Specialty Products Distribution Distribution and supply of specialty commercial kitchen brands across New Zealand, including Adande undercounter refrigeration (energy-efficient refrigerated drawers with up to 40% energy savings), Authentic Oven wood and gas fired stone hearth ovens, Mibrasa Spanish charcoal ovens, MKN German cooking equipment, Rotisol French rotisseries, Swedlinghaus handmade flywheel slicers, and Woodstone stone hearth ovens and wood-fired rotisseries. Targeted at premium hospitality, stadium, and specialty cooking installations.
• Rational Combi Ovens (including Combimaster Plus XS and VarioCookingCenter) Distribution and installation of Rational combi steamer ovens, including the compact Combimaster Plus XS suited for front cooking and station units, and the VarioCookingCenter that combines tilting pans, boilers, ranges and deep-fat fryers into a single unit (reducing kitchen space by up to 30%). Wildfire is an authorised Rational installer in New Zealand.
• Moffat Cooking Equipment (Waldorf / Blue Seal Evolution) Distribution and installation of Moffat comprehensive commercial food service and bakery equipment, including gas and electric cooktops, oven ranges, griddles, chargrills, salamanders, fryers, and bratt pans. Waldorf 800 Series and Blue Seal Evolution Series have been installed across many Wildfire projects.
• Halton Extraction Hoods and Ventilation Distribution and installation of Halton commercial kitchen ventilation and exhaust systems, including Capture Jet canopies, ventilated ceilings, AOM extraction hoods, and demand-based kitchen ventilation systems. Halton is a world leader in commercial kitchen ventilation, manufactured under license by Stoddart in Australasia.
• Skope Refrigeration Distribution and supply of Skope commercial refrigeration including Pegasus chillers and freezers, Centaur range, backbar units, specialty cake displays, and speedlane merchandisers. Skope is a New Zealand-based refrigeration specialist.
• Hobart Warewashing Equipment Distribution and supply of Hobart high-volume warewashing equipment including glass washers, potwashers, conveyor dishwashers, and food preparation machines like mixers and slicers.
• Washtech / Starline Dishwashing Equipment Distribution and supply of Washtech and Starline commercial glass and dishwashing systems, Australasia's largest range of undercounter/passthrough dishwashers, glasswashers, warewashers, and rack conveyors.
• CyberChill Precision Refrigeration Distribution and supply of CyberChill commercial refrigeration products including back bars, blast chillers, upright Gastronorm cabinets, and prep counters featuring a unique interchangeable doors-to-drawers exchange system.
• CookTek Induction Equipment Distribution and supply of CookTek commercial induction cooktops, countertop burners, and food warmers, delivering faster cooking than gas, higher efficiency than electric, and cooler kitchen environments.
• Fusion Chef Sous Vide Distribution and supply of Fusion Chef premium Sous Vide equipment, using precise temperature-controlled water baths for consistent, nutritious cooking with sealed flavours and minimal shrinkage.
• Multivac Vacuum Packaging Distribution and supply of Multivac vacuum chamber packaging machines ideal for sous vide cooking, extending food shelf life, reducing product loss, and ensuring accurate portion control.
• Airex Food Displays & Refrigeration Distribution and supply of Airex Australian-designed refrigeration and display products for retail, commercial kitchens, and cafes, with high food safety standards and quality components.
• Cambro Shelving & Equipment Distribution and supply of Cambro high-quality composite material shelving and equipment for dry store and coolroom storage, designed for strength, durability, and easy cleaning in commercial kitchens.
• Adande Undercounter Refrigeration Distribution and supply of Adande energy-efficient undercounter refrigerated drawers featuring a patented design where cold air drops from above the tub into the drawer and is retained when opened, offering up to 40% energy savings in commercial kitchens.
• Authentic Oven (Wood and Gas Fired Stone Hearth Ovens) Distribution and supply of Authentic Oven commercial wood and gas fired stone hearth ovens with custom electronic flame modulation control, offering 70-90 second pizza cook time and even heat retention.
• Mibrasa Charcoal Ovens Distribution and supply of Mibrasa handmade Spanish closed-barbeque charcoal ovens, providing authentic flavour with controllable air flow to adjust ember intensity and reduce charcoal usage.
• MKN Cooking Equipment Distribution and supply of MKN German-engineered thermal cooking equipment focused on energy efficiency, durability, and optimal performance for commercial kitchens, including the high-performance modular cantilevered range installed at LSG Flight Kitchen (the first such installation in New Zealand).
• Rotisol Rotisseries Distribution and supply of Rotisol gas or electric rotisseries in various sizes and finishes, with stunning appearance and superior design for efficient, safe, and simple cooking in hospitality and premium commercial kitchens.
• Swedlinghaus Slicers Distribution and supply of Swedlinghaus world-leading handmade flywheel manual slicers from aluminium and steel with stove-enamelled finish, featuring a built-in sharpener and mechanical thickness adjustment.
• Woodstone Ovens Distribution and supply of Woodstone stone hearth ovens and wood-fired rotisseries, including wood-fired, gas-fired, and combination fuel options, plus specialty theatre equipment such as Tandoor Ovens and Duck Ovens for commercial kitchens.

Quantifiable outcome

• Completed $683M One New Zealand Stadium project with 30,000-36,000 capacity
• +3 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core and supporting.

• Besix WatpaccoreImplementation/ SI/ Consulting PartnerMain contractor for One New Zealand Stadium project ($683M Christchurch arena). Wildfire contracted by Besix Watpac to work alongside Populous providing design services and fitout for food & beverage offerings.
• PopulouscoreStrategic or Co-development PartnerInternational architecture firm specialising in sports facilities and venues. Wildfire worked with Populous on One New Zealand Stadium design, providing F&B design expertise for world-class venue.
• Savory ConstructionsupportingImplementation/ SI/ Consulting PartnerConstruction partner for Rocket Kitchen project - purpose-built 1500sqm production facility in Penrose.
• Naylor LovesupportingImplementation/ SI/ Consulting PartnerMain contractors for Joe's Garage Five Mile Queenstown project, working with Wildfire to meet September deadline.
• White RefrigerationsupportingTechnology or IntegrationSpecialist refrigeration partner for Rocket Kitchen bakery and production facility project.
• Stainless KitchenssupportingTechnology or IntegrationSpecialist kitchen installation partner for Rocket Kitchen production facility project.
• Patterson ArchitectssupportingStrategic or Co-development PartnerAward-winning architectural firm collaborated with Wildfire on Kinloch Lodge project - ultra-luxury golf resort.
• Virginia Fisher Interior DesignersupportingStrategic or Co-development PartnerInterior designer collaborated with Wildfire on Kinloch Lodge project for luxury golf resort.
• Rational (Germany)coreTechnology or IntegrationPremium equipment partner supplying Combi ovens, VarioCookingCenter, and Combimaster Plus XS. Wildfire is authorised Rational installer in New Zealand.
• Moffat / Waldorf (Australia/NZ)coreTechnology or IntegrationPrimary cooking equipment supplier for cooklines, ovens, fryers, and bratt pans. Waldorf 800 Series and Blue Seal Evolution Series installed across many projects.
• MKN (Germany)coreTechnology or IntegrationPremium German cooking equipment supplier. High performance modular cantilevered MKN equipment installed in LSG Flight Kitchen - first cantilevered installation of this type in NZ.
• Rotisol (France)coreTechnology or IntegrationPremium rotisserie oven supplier featuring in many Wildfire projects including Eight at Cordis Hotel, QT Wharf Bar, Four Points by Sheraton, and more.
• Starline / WashtechsupportingTechnology or IntegrationAustralasia's largest manufacturer of commercial glass and dishwashing systems. Starline products include dishwashers, glasswashers, warewashers, and rack conveyors.
• Skope Refrigeration (NZ)supportingTechnology or IntegrationNew Zealand-based refrigeration specialist providing Pegasus chillers/freezers, Centaur range, backbar units, and specialty display cabinets for commercial kitchens.
• Halton (manufactured under license by Stoddart)coreTechnology or IntegrationWorld leader in commercial kitchen ventilation. Halton Capture Jet canopies, ventilated ceilings, and AOM extraction hoods installed across projects including Ozone Coffee Roasters.
• Cook Brothers ConstructionsupportingImplementation/ SI/ Consulting PartnerBuilding team for Tekapo Earth & Sky Dark Sky Project, assisting with equipment logistics and installation coordination.
• FPG (Food Projection Group)supportingTechnology or IntegrationSupplier of customer-facing inline refrigerated display cabinets for Tekapo Dark Sky Diner.
• ARE ServicessupportingImplementation/ SI/ Consulting PartnerLocal Queenstown trades contractor for Joe's Garage Five Mile project.
• Stainless Kitchens ChristchurchsupportingImplementation/ SI/ Consulting PartnerLocal Christchurch kitchen installation contractor for Joe's Garage Five Mile project.
• Future Products GroupsupportingTechnology or IntegrationCollaborated with Wildfire to design, build and install front of house servery and island-style student self-help areas for Waiparuru Hall.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass Group: Global foodservice and support services conglomerate with kitchen design and operational capabilities across multiple verticals. Comparable in serving large institutional and hospitality clients but at vastly greater scale and breadth than Wildfire.
• Sodexo: Global foodservice and facilities management company with kitchen design and managed services capability across hospitality, education, and corporate segments. Overlaps with Wildfire's multi-vertical client base but operates primarily as an operator rather than design-and-build firm.
• Hoshizaki: Global Japanese manufacturer of commercial refrigeration, ice machines, and kitchen equipment with established Australasian distribution. Overlaps with Wildfire's refrigeration and equipment categories but operates as an equipment manufacturer rather than design-build integrator.
• Electrolux Professional: Global Swedish manufacturer of professional foodservice equipment including cooking, refrigeration, and dishwashing systems. Comparable through overlapping product categories with Wildfire's distributed equipment range, but operates as an OEM rather than a project-based design-build integrator.
• Rational AG: German manufacturer of combi ovens (the global category leader) for which Wildfire is an authorised NZ installer. Comparable through shared end-customers in commercial kitchens, though Rational is a premium equipment OEM rather than a design-build service provider.
• Halton Group: Finnish global leader in commercial kitchen ventilation and exhaust systems whose products Wildfire installs across projects. Comparable through kitchen ventilation scope but operates as a manufacturer rather than a turnkey design-build firm.

Direct peers

• Mocean Commercial Kitchens: New Zealand-based commercial kitchen design, supply, and installation firm serving hospitality and foodservice operators. Directly comparable to Wildfire in geography, customer segments (restaurants, hotels, bars), and design-build delivery model.
• Cucina Solutions: UK-based international commercial kitchen design, supply, and installation firm serving hospitality, stadiums, and healthcare clients. Comparable to Wildfire in full-service kitchen design-and-build with international premium brand partnerships.
• Catering Equipment Australia: Australian commercial kitchen equipment supplier and kitchen design specialist serving hospitality, restaurants, and institutional clients. Closely comparable to Wildfire in commercial kitchen supply and fit-out services across the broader Australasian region.
• Martec Commercial Kitchens: Australian commercial kitchen equipment supplier and design firm offering supply, installation, and service across restaurants, hotels, and venues. Comparable to Wildfire in product distribution and project-based commercial kitchen delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wildfire-commercial-kitchens

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildfire Commercial Kitchens