WILDGOOSE RURAL TRAINING
- Company typePrivate
- Founded2000
- HeadquartersHallow, Worcester, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
WILDGOOSE RURAL TRAINING firmographics
Firmographics- Name
- WILDGOOSE RURAL TRAINING
- Legal name
- Wildgoose Rural Training
- Website
- https://wildgooseruraltraining.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WILDGOOSE RURAL TRAINING industry classification
Industry- Product category
- Care Farm and Therapeutic Day Services
- NAICS
- Support Activities for Animal Production (1152), Support Activities for Crop Production (11511)
- SIC
- Services-Educational Services (8200), Agricultural Production-Crops (100)
- akta.pro primary industry
- Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG)
- akta.pro secondary industry
- Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)
Keywords
Where WILDGOOSE RURAL TRAINING is headquartered
LocationHeadquarters
- HQ city
- Hallow, Worcester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WILDGOOSE RURAL TRAINING business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Personal Budgets and Social Care Contracts: Students access Wildgoose services through personal budgets allocated by local authorities for individuals with learning disabilities, autism, and mental health issues. Some students come through social services block contracts. Revenue is recurring based on student attendance and care package arrangements.
- Friends of Wildgoose Membership Scheme: Annual membership subscriptions at three tiers (Gold £100, Silver £75, Bronze £50) providing privilege cards with discounts at Bonnie's Tea Room and exclusive event access. Revenue is recurring annual subscription-based.
- Bonnie's Tea Room Revenue: Visitor centre and tearoom opened June 2022 serving fresh coffee, homemade cakes, and meals. Uses farm-grown produce where possible. Revenue from food and beverage sales to nature reserve visitors.
- Agricultural and Horticultural Product Sales: Sales of preserves including jams, chutneys, and cordials made from homegrown produce. Seasonal produce sales from horticulture activities.
- Donations and Fundraising: Charitable donations received through JustGiving platform. Development Officers conduct fundraising activities. Part-funded by European Agricultural Fund for Rural Development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Gold Membership - £100 per annum with 10% off food and drink at Bonnie's Tea Room plus VIP event invitations |
| Subscription | Annual | Silver Membership - £75 per annum with 5% off all food and drinks at Bonnie's Tea Room |
| Subscription | Annual | Bronze Membership - £50 per annum with 5% off drinks at Bonnie's Tea Room |
| Other | Pay-as-you-go | Core Services - Personal Budget Funded |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
WILDGOOSE RURAL TRAINING product offering
Product offeringCore offering
Wildgoose Rural Training is a registered charity and care farm operating on a 42-acre site in Worcestershire that combines a 6-acre smallholding with a 36-acre nature reserve. It delivers therapeutic and educational day services to adults with learning disabilities, autism, and mental health conditions and to young people struggling with mainstream education, through structured activity programmes in horticulture, conservation, farming, animal care, cooking, mechanics, and arts and crafts. Revenue is generated through personal-budget and local-authority commissioned placements, alongside Friends of Wildgoose memberships, Bonnie's Tea Room, farm-produce sales, and donations.
Product overview
Wildgoose Rural Training operates as a care farm providing land-based therapeutic activities for adults with learning difficulties and young people struggling with mainstream education. The 42-acre site comprises a 6-acre smallholding and 36-acre nature reserve. Core Care Farm Services deliver horticulture, conservation, farming, arts and crafts, cooking, mechanics, and animal care activities. Bonnie's Tea Room serves as the visitor centre and café, while the Nature Reserve offers wildlife watching and educational programmes. Additional offerings include the Friends of Wildgoose membership scheme (Gold/Silver/Bronze tiers), Forest School and nature-based learning programmes, venue hire for the roundhouse and education centre, and farm preserves for sale. Personal budgets and school placements provide pathways for students to access services.
Differentiator
Problem solved
Functional benefit
Brands
- Bonnie's Tea Room: Visitor centre and tearoom opened June 12, 2022, serving fresh coffee, homemade cakes, and dishes using locally sourced and farm-grown produce. Named in memory of Bonnie, a former team member.
Products and services
- Care Farm Day Service
- Alternative Education Provision
- Conservation and Land Management Activity Programme
- Friends of Wildgoose Membership
- Bonnie's Tea Room
- Farm Produce Sales
- Free Nature Reserve Access
- Charitable Donations and In-Memory Giving
- Sponsored Events
Quantifiable outcome
- Students develop confidence, independence, and life skills through person-centred support
- +1 more outcomes
Companies that use WILDGOOSE RURAL TRAINING
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
WILDGOOSE RURAL TRAINING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
WILDGOOSE RURAL TRAINING partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- West Midlands Bird ClubcoreLong-standing working relationship with West Midlands Bird Club who organise annual Bioblitz events, bird breeding surveys, nest box surveys, and 'Birds heard and seen' reports. They have supported WGRT infrastructure including wildlife ponds, gates, and steps onto the reserve.
- Local RSPB GroupcoreLocal RSPB group conducts breeding season bird surveys and regular volunteer conservation work parties on the nature reserve, supporting habitat management and biodiversity.
- Worcester Naturalists ClubminorCollaborative relationship for wildlife data collection and monitoring. WGRT shares ecological data with the club including bird and wildlife observations.
- Permaculture AssociationcoreWildgoose is a member of the Permaculture Association and designated as a Permaculture Land Demonstration and Learning Site since 2011. The site follows permaculture principles: caring for the land, caring for people, and fair shares for all.
- Community First MalvernminorMember of Community First Malvern, a community development organisation supporting local community initiatives.
- BTO (British Trust for Ornithology)coreWildgoose participates in BTO Cuckoo Tracking Project with satellite-tagged Cuckoos 'Calypso' and 'Grove II'. BTO-trained bird ringers conduct ringing operations at Wildgoose with over 40 years of history.
- NHSE (National Health Service England)minorTraining partner for Adult Safeguarding Training. Volunteers must undertake Adult Safeguarding Training via NHSE training partner before working on site.
- JustGivingminorOnline donation platform enabling supporters to make financial contributions to Wildgoose Rural Training through JustGiving's charitable giving infrastructure.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
WILDGOOSE RURAL TRAINING competitors and assessment
Company assessmentOthers
- Sensory Trust: UK charity promoting access to nature and outdoor spaces for disabled and disadvantaged people. Thematically aligned on the wellbeing-through-nature outcomes Wildgoose targets, though not a direct operational peer.
Direct peers
- FarmAbility: Oxfordshire-based care farm providing therapeutic land-based activities for adults with autism and learning disabilities. Most directly comparable UK care farm to Wildgoose in terms of target population, activity mix, and commissioning model (personal budgets).
- The Country Trust: Charity connecting schoolchildren with working farms for educational visits focused on food, farming, and the countryside. Overlaps with Wildgoose's alternative provision and forest school / nature-based learning services for young people.
- Common Ground (Essex): Essex-based therapeutic horticulture and care farm service supporting adults with learning disabilities and mental health needs through land-based activities. Comparable service mix and target cohort.
- Highground: Herefordshire-based care farm using land-based therapeutic activities for military veterans and other vulnerable groups. Highly comparable care-farm service model, although the beneficiary cohort differs.
- Farms for City Children: Charity founded by Michael Morpurgo that hosts schoolchildren on working farms for immersive educational experiences. Comparable on the agricultural-education and land-based learning axis that Wildgoose provides to school-age students via alternative provision.
- Oak Tree Farm (Suffolk): Suffolk-based care farm providing day opportunities and therapeutic activities for autistic adults and people with learning disabilities. Directly comparable model of care-farm day services for the same cohort.
Broad incumbents
- Forestry England (formerly Forest Enterprise): Government body managing the public forest estate in England with extensive education and forest school programmes. Overlaps with Wildgoose's forest school and woodland-education activities at much larger scale.
- RSPB (Royal Society for the Protection of Birds): Largest UK nature conservation charity, operating a national network of nature reserves with educational programmes. Comparable on the nature-reserve-plus-education axis; significantly larger scale and broader remit.
Regional players
- Worcestershire Wildlife Trust: Regional wildlife trust operating nature reserves and conservation programmes across Worcestershire. Comparable on the nature reserve management, ecological data collection, and volunteer engagement axes within the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
WILDGOOSE RURAL TRAINING social profiles
Digital presenceWILDGOOSE RURAL TRAINING compliance and trust
Trust signalCompliance4 records
WILDGOOSE RURAL TRAINING financial estimates
Financial estimateRevenue estimate
Valuation estimate
WILDGOOSE RURAL TRAINING leadership team
Management profileNumber of profiles
Profiles10 records
WILDGOOSE RURAL TRAINING subsidiaries and ownership
Company hierarchySubsidiaries1 record
WILDGOOSE RURAL TRAINING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WILDGOOSE RURAL TRAINING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WILDGOOSE RURAL TRAINING
What does WILDGOOSE RURAL TRAINING do?
Wildgoose Rural Training is a registered charity and care farm operating on a 42-acre site in Worcestershire that combines a 6-acre smallholding with a 36-acre nature reserve. It delivers therapeutic and educational day services to adults with learning disabilities, autism, and mental health conditions and to young people struggling with mainstream education, through structured activity programmes in horticulture, conservation, farming, animal care, cooking, mechanics, and arts and crafts. Revenue is generated through personal-budget and local-authority commissioned placements, alongside Friends of Wildgoose memberships, Bonnie's Tea Room, farm-produce sales, and donations.
Is WILDGOOSE RURAL TRAINING a public or private company?
WILDGOOSE RURAL TRAINING is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WILDGOOSE RURAL TRAINING founded?
WILDGOOSE RURAL TRAINING was founded in 2000. It employs 11 to 50 people.
Where is WILDGOOSE RURAL TRAINING based?
WILDGOOSE RURAL TRAINING is headquartered in Hallow, Worcester, United Kingdom, in the Europe region.
How does WILDGOOSE RURAL TRAINING make money?
Five revenue lines are on record. Personal Budgets and Social Care Contracts are the primary driver. The others are friends of Wildgoose Membership Scheme, bonnie's Tea Room Revenue, agricultural and Horticultural Product Sales and donations and Fundraising.
Who are WILDGOOSE RURAL TRAINING's main competitors?
Sensory Trust is listed as an others. Direct peers are FarmAbility, The Country Trust, Common Ground (Essex), Highground, Farms for City Children and Oak Tree Farm (Suffolk). Broad incumbents are Forestry England (formerly Forest Enterprise) and RSPB (Royal Society for the Protection of Birds). Worcestershire Wildlife Trust is listed as a regional player.
Does WILDGOOSE RURAL TRAINING have an API?
No public API is recorded for WILDGOOSE RURAL TRAINING.
What industry is WILDGOOSE RURAL TRAINING in?
WILDGOOSE RURAL TRAINING's product category is Care Farm and Therapeutic Day Services. Its primary akta.pro industry code is THAAAOAG, Adventure Therapy & Therapeutic Wilderness Programs, with a secondary code of THAAAOAA, Outdoor & Wilderness Education Schools (Field-Based Learning). Its NAICS code is 1152 and its SIC code is 8200.