What Wild Rooster does

Wild Rooster is a UK-based communications consultancy (legally Marcus Agar Communications) founded in 2004 and operating from Sussex with two core team members. The firm delivers project-based and retained PR, media relations, talent representation, copywriting, script services, internal communications, and social media management for clients across film, entertainment, publishing, music, tourism, technology, and small business sectors. Its defining niche is the Serbian and Balkan markets, where it provides international representation for Serbian actors and directors, supports tourism and cultural brands, and maintains editorial presence through a Balkan-culture blog.

The service portfolio is delivered as professional services rather than technology products; there is no disclosed proprietary platform, software, or AI capability. Services are quoted on a project or retainer basis with no publicly disclosed pricing, and there is no app, SDK, or API offering. Distribution is direct-to-client through Marcus Agar as lead consultant, supplemented by a curated network of international partners across Europe and the United States. Marketing is relationship-driven via personal networks, the Wild Rooster blog covering Balkan culture, a maintained Twitter presence, and earned media through PR coverage.

Wild Rooster has no external institutional investment, no parent company, and no documented funding rounds. Revenue figures are not publicly disclosed. Notable client engagements include acting as communications advisor to Strawberry Energy for its Canary Wharf UK launch, associate producer on the TESLA biopic with ena Film and Silvermask Films, and personal representation of award-winning Serbian actors including Slaven Došlo and Nikola Rakočević. The business operates as a founder-owned private consultancy with no documented changes in ownership or governance.

Name

Wild Rooster

Legal name

Marcus Agar Communications

Website

https://wild-rooster.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild Rooster is a Sussex-based communications consultancy delivering PR, media relations, film publicity, talent representation, and copywriting services to clients across film, entertainment, publishing, technology, and small business, with specialist focus on Serbian and Balkan markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Sussex

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR & Communications Consulting: Project-based and retained PR consulting services for film, entertainment, business, and NGO clients. Services include media relations, strategic communications, and campaign delivery.
2. Film Production & Representation: Personal representation for actors and directors, film festival consultancy, and associate producer roles on film projects including the TESLA biopic.
3. Copywriting & Speech Writing: Writing services for documents, brochures, websites, presentations, and executive speech writing. Also includes script surgery support for film directors and producers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wild Rooster is a communications consultancy delivering PR & media relations, film consultancy and publicity, copywriting and journalism, personal representation, social media management, internal communications, and script services. Work is performed directly by senior consultants for clients in film, entertainment, publishing, music, tourism, technology, and small business sectors, with particular focus on international and Serbian/Balkan markets.

Product overview

Wild Rooster is a communications consultancy operated by Marcus Agar, offering a unified suite of professional services rather than a software product. The core offering consists of PR & Media Relations, Film Consultancy & Publicity, Copywriting & Journalism, Personal Representation, Social Media for Business, Internal Communications, and Script Services. These services are delivered through direct client engagement rather than a digital product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Media Relations

Quantifiable outcome

• Successfully represented Serbian actor Slaven Došlo achieving international awards and recognition including Angela Award from Subtitle European Film Festival
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Strawberry EnergycoreStrategic or Co-development Partner · 23 July 2015Marcus Agar Communications provides PR and communications strategy for Strawberry Energy's international expansion, including the UK launch of smart street furniture at Canary Wharf. Marcus advises CEO Miloš Milisavljević on business development and international communications support.
• ena FilmmajorStrategic or Co-development Partner · 4 November 2013German production powerhouse ena Film joined TESLA biopic as production partner. Attracted by domestic US and international audience appeal. Bringing ramped-up eight-figure budget for superior production values.
• Strawberry Energy (Friend of)coreStrategic or Co-development PartnerMarcus Agar honored as a valued friend of Strawberry Energy for his support since the concept stage of solar-powered public mobile phone charger. Continues to advise on multi-level activities to promote international reach.
• Silvermask FilmsmajorStrategic or Co-development PartnerCo-producer of TESLA biopic alongside ena Film. Contributing to international production with Serbia, Germany, and US shoot locations.
• Wonder Lab FilmsminorStrategic or Co-development PartnerProduction company owned by Michael Anton, producing The Great American Movie Hustle and other film projects including Tesla biopic.
• HypnopolisminorStrategic or Co-development PartnerSerbian independent film production company producing Next to You film. At forefront of independent film production in Serbia.
• Cognicity ChallengeminorGTM or Marketing PartnerLondon-based smart cities challenge that selected Strawberry energy to implement their smart bench technology at Canary Wharf.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edelman: Largest independent global PR firm with deep entertainment and talent practice. Comparable as a public relations consultancy offering media relations, talent representation support, and strategic communications across international markets.
• Brunswick Group: Global corporate communications and advisory firm. Comparable as a senior-led professional services consultancy delivering strategic communications, though at vastly larger scale and focused on corporate/financial clients rather than entertainment.
• Rogers & Cowan (PMK): Long-established Hollywood talent and entertainment PR firm. Comparable for its personal representation, film publicity, and entertainment-industry communications services, though at substantially greater scale.
• Freuds: UK-headquartered integrated communications agency. Comparable as a senior consultant-led firm delivering PR, public affairs, and talent/entertainment communications for high-profile clients globally.
• FleishmanHillard: Global PR and integrated communications agency. Comparable as a senior consultant-led firm offering PR, media relations, and copywriting/editorial services to international clients across multiple verticals.

Direct peers

• ID PR: Boutique entertainment and consumer PR agency. Comparable as a small senior-led consultancy delivering talent publicity, film PR, and brand communications with an emphasis on personal service.
• DDA Public Relations: Los Angeles-based talent and entertainment PR firm. Comparable as a specialist agency offering personal publicity and representation services for actors, directors, and entertainment clients.
• Taylor Herring: UK-based entertainment and culture PR agency. Closely comparable as a boutique communications consultancy specializing in entertainment, talent, and lifestyle PR for UK and international clients.
• W Communications: London-based consumer, entertainment, and lifestyle PR agency. Comparable as a boutique PR firm delivering media relations, talent publicity, and brand communications to entertainment and consumer clients.
• ECPR (East Coast Public Relations): Boutique PR consultancy serving entertainment, lifestyle, and consumer brands. Comparable as a small senior-led agency offering media relations, talent publicity, and integrated communications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/WildRoosterUK
• LinkedInlinkedin.com/company/wild-rooster

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Rooster