What William & Reed Academy does

William & Reed Academy is a private, founder-owned college preparatory school serving students in grades 6–12. Founded in 2014 by Hunter Reed Cluthe and headquartered in Johns Creek, Georgia, the school operates on a differentiated four-day concentrated schedule: in-person core classes run Monday through Thursday from 8:00 a.m. to 12:30 p.m., with optional Flex Period (until 2:00 p.m.) and Extended Day Spanish (until 3:00 p.m.) add-ons. The school argues that this compressed format delivers more core instruction in four days than most schools provide in five, while reducing homework load and freeing time for athletics, jobs, and other pursuits.

The academic portfolio includes face-to-face middle and high school core courses (English, Math, Science, Social Studies), eight AP courses on campus, Dual Enrollment, a Minimester short-term elective program, and additional online AP and elective courses delivered through a partnership with Pearson Connexus. The school is triple-accredited (Cognia, GISA, and Georgia Accrediting Commission 'Accredited with Quality') and offers NCAA-approved courses, and its athletics program competes in GIAA Region AAA. Google Classroom is used for assignment management.

The school is a B2C tuition-based institution with subscription pricing structured in three tiers: $14,000 (Regular Day), $16,250 (Regular Day + Flex Period), and $16,750 (Regular Day + Flex Period + Spanish) per academic year, plus an add-on transportation service ($100–$150/month) and a $2,000 enrollment deposit. Revenue is also supported through Georgia Student Scholarship Organization (GaSSO) scholarships. The go-to-market is sales-led admissions — website, social media, Warrior Walk-Thru open houses, and private tours — with an application, shadow day, and admissions committee review process. The school serves families from North Fulton, Forsyth, and Gwinnett Counties in Georgia, and does not accept international students.

Name

William & Reed Academy

Legal name

William & Reed Academy

Website

https://williamandreed.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

William & Reed Academy is a private, founder-owned college preparatory school in Johns Creek, Georgia, serving grades 6–12 on a four-day concentrated schedule with extended-day add-ons, triple accreditation, and NCAA-approved courses.

Ownership category

akta.pro rank

Headquarters

HQ city

Johns Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition - Regular Day: Base tuition for students attending regular day schedule (12:30 p.m. release), covering core academic instruction Monday-Thursday.
2. Extended Day Programs: Additional fees for Flex Period (until 2:00 p.m.) and Extended Day Spanish (until 3:00 p.m.) options providing additional academic and language instruction.
3. Transportation Services: After-school transportation to students with organized activities within a 6-mile radius. Cost of $100-$150 per month depending on location and number of students.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

William & Reed Academy is a private, accredited college-preparatory school in Johns Creek, Georgia serving students in grades 6 through 12. Instruction is delivered in person Monday through Thursday from 8:00 a.m. to 12:30 p.m., with optional paid Flex Period (until 2:00 p.m.) and Extended Day Spanish (until 3:00 p.m.). The curriculum covers core academics, AP courses, Dual Enrollment, a Minimester elective program, individualized college advising, athletics, and clubs, with additional online course options delivered through partner Pearson Connexus.

Product overview

William & Reed Academy is a single, unified college-preparatory private school serving grades 6-12 in Johns Creek, GA. The core offering is a concentrated academic program operating Monday-Thursday with flexible exit times (12:30 p.m., 2:00 p.m., or 3:00 p.m.). The academic portfolio includes Middle School and High School face-to-face core courses enhanced by AP courses, Dual Enrollment, Minimester short-term electives, and Extended Day options (Flex Period and Spanish). The school also offers a Director of College Advising for college preparation. Beyond academics, the product suite includes Athletics (GIAA member), Clubs & Societies, and Transportation services. Additional AP courses are accessible through online partner Pearson Connexus. The school operates on a four-day week model with a shorter school day to give students more flexibility for passions, sports, and real-world learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Middle School Academic Program (Grades 6-8) Face-to-face academic core program for grades 6-8 covering English Language Arts, Math, Science, and Social Studies, plus electives such as Spanish, French, German, Latin, Mandarin Chinese, Photography, Health/PE, and Ancient Civilizations, delivered during the four-day concentrated school week.
• High School Academic Program (Grades 9-12) College-preparatory face-to-face curriculum for grades 9-12 covering English/Language Arts, Math, Science, and Social Studies, with honors and AP track options for accelerated students.
• Advanced Placement (AP) Courses College-level AP coursework including eight face-to-face offerings (AP Calculus AB, AP Statistics, AP Environmental Science, AP Language, AP Literature, AP U.S. History, AP Government, AP Psychology), with additional AP courses delivered online through partner Pearson Connexus. All AP offerings are NCAA approved.
• Dual Enrollment Program College dual enrollment program that allows eligible William & Reed Academy students to graduate having already earned college credits through partnerships with higher education institutions.
• Minimester Program Short-term elective experience offered between the fall and spring semesters that enables William & Reed Academy students to try new classes, work with different teachers, and earn academic credit in a condensed timeframe.
• Flex Period Extended Day Paid optional extended day offering (until 2:00 p.m.) that allows students to take online courses or receive extra help from teachers with homework and guided study, in addition to the standard 12:30 p.m. release.
• Extended Day Spanish Paid extended day Spanish language offering (until 3:00 p.m.) providing additional in-person World Language instruction beyond the standard school day.
• Athletics Program (GIAA Region AAA) GIAA Region AAA athletics program offering competitive sports including Cross Country, Girls Flag Football, Basketball, Cheerleading, Swimming, Golf, Tennis, and Track & Field for William & Reed Academy students.
• College Admissions Program College preparatory instruction paired with individualized one-on-one guidance from the Director of College Advising, supporting students in their applications to selective universities such as Emory University, Georgia Institute of Technology, University of Florida, and University of Pittsburgh.
• After-School Transportation Service Paid after-school transportation service provided within a 6-mile radius for students with organized activities, dropping students off at tennis academies, gymnastics centers, dance studios, and after-school job locations.

Quantifiable outcome

• More core instruction in four days than most schools do in five
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Pearson ConnexuscoreTechnology or IntegrationFully accredited online partner providing additional course options including AP courses not offered face-to-face. W&R Academy partners with Pearson Connexus to expand their course catalog and provide NCAA approved online courses.
• Georgia Student Scholarship Organization (GaSSO)coreOthersW&R partners with GaSSO to provide scholarships as funds allow to help make their program accessible. Scholarships are based on eligibility, student need, and available funds.
• Georgia Independent Athletic Association (GIAA)coreOthersW&R Academy is a proud member of GIAA - Region AAA, participating in athletics including Cross Country, Flag Football, Basketball, Cheerleading, Swimming, Golf, Tennis, and Track & Field.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Woodward Academy: Large independent college-preparatory day school in Johns Creek/College Park, GA serving PreK-12. Directly comparable as a private K-12 competitor drawing from the same North Fulton and south-metro Atlanta market with a similar college-prep mission and AP/athletic portfolio.
• Marist School: Independent Catholic college-prep school serving grades 7-12 in Brookhaven/Atlanta. Comparable as a private secondary-school peer with AP curriculum, competitive athletics (GHSA), and similar college-prep outcomes for the same north-metro Atlanta market.
• Pace Academy: Independent PreK-12 day school in Atlanta's Buckhead neighborhood. Comparable as a private college-prep peer competing for the same North Atlanta / Fulton County families, with similar AP curriculum, athletics, and selective-college outcomes.
• The Lovett School: Independent K-12 day school in Atlanta's Buckhead area. Comparable as a private college-prep peer competing for the same affluent north Atlanta families, with similar AP/athletic offering and selective college placement.
• Holy Innocents' Episcopal School: Independent Episcopal PreK-12 day school in Sandy Springs serving north-metro Atlanta. Comparable as a private college-preparatory competitor with AP courses, athletics, and similar tuition tier targeting the same North Fulton and Buckhead families.
• Mount Vernon School: Independent PreK-12 school in Sandy Springs/Atlanta with an 'innovator' brand and project-based curriculum. Comparable as a private college-prep school in the same Atlanta metro feeder market with similar tuition tier and selective college outcomes.
• Lakeview Academy: Independent college-prep school in Gainesville, GA (Hall County) serving grades K-12. Comparable as a private K-12 peer in the greater north-Georgia / Atlanta region; notably a former employer of W&R's Dean of Students, indicating direct labor-market and curricular overlap.

Emerging players

• Fusion Academy: National accredited private 1-on-1 school network with campus and online options serving grades 6-12. Comparable as an alternative-to-traditional-school model targeting families seeking flexible scheduling and personalized instruction — the same demand pool W&R serves with its 4-day schedule.

Broad incumbents

• The Westminster Schools: One of the largest and most selective independent K-12 day schools in Atlanta. Comparable as a private college-prep peer in the same metro market; a broader incumbent with deeper resources, longer history, and larger endowment.

Regional players

• King's Ridge Christian School: Independent Christian college-prep school serving grades K-12 in Alpharetta, GA. Comparable as a private K-12 competitor in the same Johns Creek / Alpharetta feeder area, drawing from overlapping North Fulton families.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/williamandreedacademy
• LinkedInlinkedin.com/company/william-&-reed-academy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about William & Reed Academy