Wine Bar George
Wine Bar George is a privately held Master Sommelier-led wine bar and restaurant founded by George Miliotes in 2018, operating a flagship at Disney Springs and a second location at Orlando International Airport, serving wine enthusiasts and Disney/Orlando tourists with 200+ wines by the glass, bottle, and ounce.
- Company typePrivate
- Founded-
- HeadquartersLake Buena Vista, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wine Bar George does
Wine Bar George is a privately held restaurant and wine bar founded in 2018 by Master Sommelier George Miliotes at Disney Springs at Walt Disney World Resort in Lake Buena Vista, Florida. The flagship location offers over 200 wines available by the glass, bottle, and ounce, supported by Coravin wine preservation technology, alongside a full food menu of small plates, cheese, charcuterie, entrees, and family-style plates. A second location opened at Orlando International Airport Terminal C in 2023, operated by Master ConcessionAir as a franchise/operational partner, offering 75 wines by the glass, bottle, and ounce.
The company monetizes through three primary revenue streams: dine-in food and beverage sales, ticketed curated wine events under the "Uncorked" sub-brand (priced from $75 to $1,850 per ticket), and gift card sales distributed through ToastTab. Its customer base consists of wine enthusiasts, foodies, and tourists visiting Disney World and the Orlando area, supplemented by experience-seekers attending Uncorked master classes. Reservations are managed through OpenTable, and the business is supported by a small team of 32 employees.
Wine Bar George has accumulated extensive industry recognition, including six consecutive Wine Spectator Awards of Excellence (2019-2024), multiple World of Fine Wine global wins (Best By-the-Glass Wine List with Coravin in the World 2025, Best Wine Bar List in the World 2023), and Food & Wine Magazine's #1 Wine Bar to Visit in the US. The business operates with no disclosed external funding, no parent company, and no venture capital or private equity backing, with Miliotes serving as the primary brand owner and operational leader.
Wine Bar George firmographics
Firmographics- Name
- Wine Bar George
- Legal name
- Wine Bar George
- Website
- https://winebargeorge.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wine Bar George is a privately held Master Sommelier-led wine bar and restaurant founded by George Miliotes in 2018, operating a flagship at Disney Springs and a second location at Orlando International Airport, serving wine enthusiasts and Disney/Orlando tourists with 200+ wines by the glass, bottle, and ounce.
- Ownership category
- akta.pro rank
Wine Bar George industry classification
Industry- Product category
- Wine Bar & Casual Dining Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wine Bars (CRANACAE)
- akta.pro secondary industry
- Wine Bars (THAFAEAF)
Keywords
Where Wine Bar George is headquartered
LocationHeadquarters
- HQ city
- Lake Buena Vista
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wine Bar George business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Revenue from serving food and wine to dine-in customers. Menu includes small plates, cheese and charcuterie, entrees, family style plates, and over 200 wines available by the glass, bottle, and ounce.
- Event Tickets (Uncorked Series): Revenue from ticketed educational wine events including master classes, food and wine pairings, and tastings ranging from $75 to $1,850 per person.
- Gift Card Sales: Sale of gift cards through ToastTab platform for use at restaurant locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Uncorked Event Tickets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Wine Bar George product offering
Product offeringCore offering
Wine Bar George is a Master Sommelier-led wine bar and restaurant that serves a globally curated wine list — 200+ wines available by the glass, bottle, and ounce at its Disney Springs flagship and 75 wines at its Orlando International Airport Terminal C location — alongside a small-plates food menu. Offerings extend to ticketed educational Uncorked wine experiences and gift cards sold through the ToastTab online platform.
Product overview
Wine Bar George is a Master Sommelier-led wine bar and restaurant with two locations: the flagship venue at Disney Springs offering over 200 wines by the glass, bottle, and ounce alongside a full food menu, and a second location at Orlando International Airport with 75 wines and a similar food program. The company also operates 'Uncorked' ticketed tasting events and master classes as a premium add-on experience, allowing guests to participate in curated wine education and pairing experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Uncorked at Wine Bar George: Wine tasting events and master classes featuring premium wine experiences led by Master Sommelier George Miliotes and the sommelier team.
Products and services
- Disney Springs Wine Bar & Restaurant Service Master Sommelier-led wine bar and restaurant at Disney Springs offering 200+ wines by the glass, bottle, and ounce alongside a small-plates food menu, open to walk-in guests visiting Disney Springs.
- Orlando International Airport (MCO) Terminal C Wine Bar Compact wine bar inside MCO Terminal C offering 75 wines to airport travelers, with shortened hours compared to the Disney Springs flagship.
- Uncorked Wine Experiences Ticketed, often themed wine tasting and education events held at Wine Bar George, sold to individual consumers via the events page.
- Wine Bar George Gift Cards Prepaid digital gift cards redeemable at Wine Bar George, purchased online through the ToastTab platform.
Quantifiable outcome
- 4th Global win from World of Fine Wine prestigious awards
- +1 more outcomes
Companies that use Wine Bar George
Customer profileSegments2 records
Ideal customer profiles2 records
Wine Bar George technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Wine Bar George partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Master ConcessionAircoreMaster ConcessionAir owns and operates the Wine Bar George location at Orlando International Airport Terminal C, Gate 241. This is a franchise/operational partnership where Master ConcessionAir operates the airport location independently.
- The World of Fine WineminorWine Bar George has won multiple awards from The World of Fine Wine including Best By-the-Glass Wine List With Coravin in the World 2025, Best Wine Bar List in the World 2023, and numerous North American awards.
- Wine SpectatorminorWine Bar George has received Wine Spectator's Award of Excellence for 6 consecutive years from 2019-2024.
- OpenTablecoreOpenTable serves as the reservation platform for Wine Bar George at Disney Springs, allowing customers to book tables online.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Wine Bar George competitors and assessment
Company assessmentDirect peers
- Aldo Sohm Wine Bar: Le Bernardin-adjacent wine bar led by Master Sommelier Aldo Sohm in NYC. The closest analog to Wine Bar George: a Master Sommelier-led bar concept showcasing a wide, by-the-glass selection with strong global wine credentials.
- Charlie Bird: Italian-leaning wine bar and restaurant in NYC. Directly comparable to Wine Bar George in combining an extensive by-the-glass wine program with a small-plates-driven, casual-yet-elevated dining experience.
- Corkbuzz Wine Studio: Wine bar and education concept founded by Master Sommelier Laura Maniec with multiple NYC-area locations. Comparable to Wine Bar George in combining a sommelier-led bar with formal wine education and ticketed events.
- RN74 (Tom Douglas): Wine-focused restaurant by chef Tom Douglas in Seattle and San Francisco. Comparable to Wine Bar George as a wine-centric restaurant with a sommelier-led, by-the-glass-heavy program and seasonal small plates.
- Press Restaurant (Napa): Wine-centric restaurant in St. Helena, Napa Valley. Comparable to Wine Bar George as a high-end, wine-list-driven restaurant emphasizing rare and premium wines paired with elevated food.
- The Little Door (Los Angeles): Wine-focused French-Mediterranean restaurant in LA. Comparable to Wine Bar George as a sommelier-driven wine bar concept with a strong by-the-glass program and curated food pairings.
- Tertulia (NYC): Spanish-accented wine bar in NYC's West Village with a deep by-the-glass selection. Comparable to Wine Bar George as a wine-first, food-paired concept appealing to enthusiasts and tourists.
Regional players
- The BOATHOUSE (Disney Springs): Direct Disney Springs restaurant competitor. Comparable to Wine Bar George as a high-traffic, upscale dining destination at Disney Springs competing for the same tourist and corporate-entertainment clientele.
- Morimoto Asia (Disney Springs): Chef-branded upscale restaurant at Disney Springs. Comparable to Wine Bar George as a same-property Disney Springs anchor competing for premium dining and event dollars during Disney World visits.
Broad incumbents
- Wally's Beverly Hills: Established wine retail and bar/restaurant in Beverly Hills. Comparable to Wine Bar George in combining a premium wine retail offering with on-premise wine and food service, though at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wine Bar George social profiles
Digital presenceWine Bar George financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wine Bar George leadership team
Management profileNumber of profiles
Profiles2 records
Wine Bar George funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wine Bar George M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wine Bar George
What does Wine Bar George do?
Wine Bar George is a Master Sommelier-led wine bar and restaurant that serves a globally curated wine list — 200+ wines available by the glass, bottle, and ounce at its Disney Springs flagship and 75 wines at its Orlando International Airport Terminal C location — alongside a small-plates food menu. Offerings extend to ticketed educational Uncorked wine experiences and gift cards sold through the ToastTab online platform.
Is Wine Bar George a public or private company?
Wine Bar George is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wine Bar George founded?
Wine Bar George was founded in -1. It employs 11 to 50 people.
Where is Wine Bar George based?
Wine Bar George is headquartered in Lake Buena Vista, United States, in the North America region.
How does Wine Bar George make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are event Tickets (Uncorked Series) and gift Card Sales.
Who are Wine Bar George's main competitors?
Direct peers on record are Aldo Sohm Wine Bar, Charlie Bird, Corkbuzz Wine Studio, RN74 (Tom Douglas), Press Restaurant (Napa), The Little Door (Los Angeles) and Tertulia (NYC). Regional players are The BOATHOUSE (Disney Springs) and Morimoto Asia (Disney Springs). Wally's Beverly Hills is listed as a broad incumbent.
Does Wine Bar George have an API?
No public API is recorded for Wine Bar George.
What industry is Wine Bar George in?
Wine Bar George's product category is Wine Bar & Casual Dining Restaurant. Its primary akta.pro industry code is CRANACAE, Wine Bars, with a secondary code of THAFAEAF, Wine Bars. Its NAICS code is 722410 and its SIC code is 5810.