Wing shack co

What Wing shack co does

Wing Shack Co is a UK-based halal chicken wing restaurant chain founded in 2018 in Loughton, Essex, by three friends. The company operates 50+ Wing Shack locations across the United Kingdom, of which four are directly operated direct-order sites (Loughton, Maidstone, Chatham, Luton) and the remainder operate as franchise locations accessible primarily via Deliveroo, Uber Eats, and Just Eat. Its core product is a tightly focused menu of bone-in wings, boneless bites, tenders, sandwiches, wraps, loaded fries, sides, and beverages, all made-to-order and finished with one of eight founder-developed signature sauces manufactured to bespoke specifications to ensure consistency across every site.

The company's underlying technology is centred on standardised recipe scaling and post-cook sauce tossing (to preserve skin crispness) rather than any software platform; ancillary digital assets include a direct-order e-commerce website (wingshackco.com), the Wingverse loyalty programme, the Wingpedia customer knowledge base, and an interactive allergen checker tool. Wing Shack's business model combines direct food sales from its four owned stores with asset-light franchise expansion: franchisees invest £80,000–£150,000, pay a £9,999 franchise fee, and remit 4% royalty plus 4% marketing fees on gross sales, with company-disclosed per-unit economics of ~£832,000 annual revenue, ~620 orders/week at a £26.50 average order value, food and packaging cost of 28% of sales, staff at 18%, and rent at ~5%. The customer base is long-tail individual consumers — including a primary halal-focused segment — plus corporate and event catering for groups of 50+ people, with planned expansion to Kosovo via franchise in Summer 2026.

Name

Wing shack co

Legal name

Wing Shack Co

Website

https://wingshackco.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Wing Shack Co is a UK-based halal chicken wing restaurant chain founded in 2018, operating 50+ locations (four company-owned, the rest franchised) across the UK via direct ordering and Deliveroo, Uber Eats, and Just Eat, serving individual consumers, families, and event catering customers.

Ownership category

akta.pro rank

Product category

Quick-Service Chicken Wing Restaurant

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

akta.pro secondary industry

Chicken Concepts (Fried/Grilled/Hot Chicken) (THAFABAI)

Keywords

• Chicken wing restaurant
• Halal fast food
• Quick service restaurant
• Chicken wing franchise
• Food delivery

Headquarters

HQ city

Loughton

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Food Sales: Wing Shack operates 4 direct-order locations (Loughton, Maidstone, Chatham, Luton) where customers order via wingshackco.com for delivery or collection. Direct orders earn Wingverse loyalty points and offer the best prices.
2. Franchise Royalty Revenue: 50+ franchise locations operate across the UK, with Wing Shack earning royalty fees (4% of gross sales) and marketing fees (4% of gross sales) from franchisees.
3. Aggregator Platform Sales: Franchise and direct locations generate revenue through Deliveroo, Uber Eats, and Just Eat delivery platforms, reaching customers who prefer these ordering channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wing Shack Co is a UK halal chicken wing restaurant brand that sells bone-in wings, boneless bites, chicken tenders, sandwiches, wraps, loaded fries, sides and drinks across 8 signature homemade sauces through 4 owned direct-order sites (Loughton, Maidstone, Chatham, Luton) and 50+ franchise locations on Deliveroo, Uber Eats and Just Eat. The company also licenses its brand to franchisees at a 4% royalty plus 4% marketing fee, and offers a Wingverse loyalty program and catering for events.

Product overview

Wing Shack Co is a UK-based chicken wing restaurant chain offering a focused menu of chicken products with 8 signature homemade sauces. The core product portfolio includes bone-in wings (6, 8, 12 pieces), boneless bites (8, 10, 12 pieces), and chicken tenders (3, 5 pieces), all available in signature flavors. Supporting products include chicken sandwiches (Jarv's Banging Buffalo, Island BBQ, Original), wraps (Original, Smokey BBQ, Jarv's Tangy Buffalo), loaded fries (Buffalo, Cali varieties), sides (Fries, Cajun Fries, Sweet Potato Fries, Mac n Cheese Bites, Slaw), and beverages (Coke, Diet Coke, Fanta Orange, Sprite, Ting, Still Water). The 8 signature sauces (Jarv's Tangy Buffalo, Chang's Honey Sesame, Mango Mazzaline, Island BBQ, Honey Mustard, Korean Heat, Smokey BBQ, Flamin Hoisin) are available as standalone dips. Pre-configured bundles provide value for solo meals, couples (Snuggle Bundle), and groups (Family Feast, 5 Set Wing Bundle). The company also offers a loyalty program (Wingverse), an allergen checker tool, catering services, and an informational knowledge base (Wingpedia). Operations span 50+ locations across the UK with 4 direct-order sites (Loughton, Maidstone, Chatham, Luton) plus delivery via Deliveroo, Uber Eats, and Just Eat.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Bone-In Wings Classic bone-in chicken wings in 6-piece (£7.00), 8-piece (£8.00) and 12-piece (£12.00) portions, available in any of 8 signature homemade sauces. Sold to individual consumers, couples, families and catering customers via direct website ordering, in-store collection and delivery aggregator platforms across the UK.
• Boneless Bites Tender boneless chicken bites in 8-piece (£7.80), 10-piece (£9.50) and 12-piece (£11.00) portions, tossed in any of the 8 signature sauces. Aimed at consumers who prefer boneless chicken in the same flavour range as the bone-in wings.
• Chicken Tenders Crispy chicken tenders in 3-piece (£6.25) and 5-piece (£8.50) portions, served in a chosen signature flavour.
• Chicken Sandwiches Crispy halal chicken sandwiches priced from £8.20, including Jarv's Banging Buffalo (buffalo heat with blue cheese), Island BBQ (sweet smoky island BBQ), and the Original Wing Shack sandwich.
• Chicken Wraps Halal chicken wraps priced from £7.45, including the Original Chicken Wrap, Jarv's Tangy Buffalo Wrap, and the Smokey BBQ Wrap.
• Loaded Fries Crispy fries loaded with cheese, sauce and Shack extras, including the Banging Buffalo Loaded Fries and Cali Loaded Fries, priced from £7.45.
• Sides Halal-friendly side options including Fries (£3.16), Cajun Fries (£3.50), Sweet Potato Fries (£4.80), Mac n Cheese Bites (£4.80) and Slaw (£2.80).
• Signature Sauces and Dips The 8 founder-developed signature sauces available as standalone dips at £1.60 each, and as flavour options for wings, boneless bites, tenders, sandwiches, wraps and loaded fries.
• Soft Drinks Soft drinks and water priced at £2.00 each, including Coke, Diet Coke, Fanta Orange, Sprite, Ting and Still Water.
• Meal Bundles Pre-configured meal bundles for 1 to 4+ people combining wings or boneless bites with fries, sides, dips and drinks: Wing Combo for 1 (£9.95), Boneless Combo for 1 (£10.95), Chicken Sandwich Combo for 1 (£11.95), Deluxe Bundle for 1 (£19.95), Snuggle Bundle for 2 (£34.95), Family Feast for 3–4 (£49.95) and 5 Set Wing Bundle (£27.95).
• Catering Service Catering service for parties and corporate events using party-size wing trays, boneless bite platters and dip selections for 50+ people. 48–72 hours notice is required for most orders, with 1 week notice for 50+ people.
• Wingverse Loyalty Program Free rewards program tied to wingshackco.com direct orders: customers earn points on every direct order and unlock exclusive offers and better prices than third-party delivery platforms.
• Wing Shack Franchise Opportunity Franchise license for prospective QSR owners to open a Wing Shack location: total investment £80,000–£150,000, franchise fee £9,999, minimum £50,000 cash, 4% royalty on gross sales, 4% marketing fee on gross sales, premises from 1,000 sq ft, typical payback ~1.5 years. First European franchise planned for Kosovo in Summer 2026.

Quantifiable outcome

• ~£832,000 annual revenue at a London neighbourhood restaurant (£16k/week average)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• DeliveroocoreChannel Partner/ Reseller/ DistributorMajor UK food delivery platform serving as a distribution channel for 50+ Wing Shack franchise and direct locations. Customers can order Wing Shack products through Deliveroo alongside the direct website ordering.
• Uber EatscoreChannel Partner/ Reseller/ DistributorMajor UK food delivery platform serving as a distribution channel for 50+ Wing Shack franchise and direct locations. Customers can order Wing Shack products through Uber Eats alongside direct website ordering.
• Just EatcoreChannel Partner/ Reseller/ DistributorMajor UK food delivery platform serving as a distribution channel for 50+ Wing Shack franchise and direct locations. Customers can order Wing Shack products through Just Eat alongside direct website ordering.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wingstop: Global chicken-wing QSR chain that has expanded into the UK. Directly comparable to Wing Shack on product (wings/boneless), occasion (delivery-led), and target consumer, and explicitly referenced by Wing Shack's own customers as a head-to-head competitor.
• Chicken Cottage: UK halal chicken QSR chain with a similar target demographic and delivery-led model. Closest UK direct peer on halal positioning, store format, and chicken-centric menu.
• Morley's: Established UK chicken-shop chain with strong South-East London presence. Comparable on chicken QSR/delivery model and regional UK footprint, though more traditional in menu and brand.
• Roosters Piri Piri: UK halal-certified chicken QSR/grill chain. Highly comparable to Wing Shack on halal positioning, local UK presence, and chicken-focused menu, though differentiated by piri-piri flavour profile.

Others

• Chicken Express: US chicken QSR franchise system with a comparable counter-service, delivery-driven chicken concept. Relevant as a franchise-format benchmark for international replicability of Wing Shack's model.

Broad incumbents

• Nando's: Established UK chicken-focused chain (peri-peri). Comparable on UK chicken category leadership and dine-in + delivery model, but operates at far larger scale and with a different flavour/proposition.
• KFC: Global chicken QSR incumbent with deep UK footprint. Competes for the same delivery-led fried-chicken occasions but with vastly broader menu, scale, and marketing budget — relevant as the category benchmark.
• Popeyes: Global chicken QSR expanding into the UK. Comparable on chicken-focused menu and delivery channels; represents a well-funded international competitor entering Wing Shack's market.

Emerging players

• Coqfighter: UK chicken-focused QSR brand with a fried-chicken and sides menu. Comparable on chicken-centric proposition, UK footprint, and delivery-led model, though smaller and less franchise-driven than Wing Shack.
• German Doner Kebab: UK halal QSR chain scaling via franchise model. Comparable on halal positioning, franchise-led expansion, and delivery-led QSR model, though differentiated by kebab vs chicken-wing core product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wingshackco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wing shack co