Winsupply of Richmond

What Winsupply of Richmond does

Winsupply of Richmond is a single-location wholesale distributor of plumbing and HVAC supplies headquartered at 2101 Staples Mill Road in Richmond, Virginia, operating under the national Winsupply Inc. network since the 2005 acquisition of Noland Company by Winwholesale (renamed Winsupply in 2015) and the 2021 rebrand of the Richmond branch. The company serves regional plumbing, HVAC, and construction contractors as its primary customer base, offering wholesale pipes, fittings, valves, water heaters, and fixtures sourced from more than 50 manufacturer brands including American Standard, Delta, Moen, Grohe, Hansgrohe, AO Smith, Rinnai, TOTO, NIBCO, and Watts. A kitchen and bath showroom, currently undergoing second-phase construction, extends the offering to end consumers undertaking remodeling or new-build projects, supported by dedicated showroom consultants and appointment-based product selection.

Name

Winsupply of Richmond

Legal name

Winsupply of Richmond

Website

https://winsupplyofrichmond.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1–10 employees

Short description

Winsupply of Richmond is a single-location wholesale plumbing and HVAC supplies distributor in Richmond, Virginia, serving regional contractors and remodelers through counter sales, outside sales, e-commerce, and a kitchen and bath showroom as part of the Winsupply Inc. national network.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Plumbing and HVAC Supply Sales: Wholesale distribution of plumbing supplies, fixtures, and HVAC products to contractors. Products sourced from numerous manufacturer vendors including American Standard, Delta, Grohe, Moen, and others. Counter sales and delivery services provided.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels2 records

Core offering

Winsupply of Richmond is a wholesale distributor of plumbing and HVAC supplies serving contractors in the Richmond, Virginia area. The company stocks products from more than 50 manufacturers including American Standard, Delta, Moen, Grohe, TOTO, Rinnai, AO Smith, and NIBCO, and distributes them through counter sales, outside sales, phone/inside sales, e-commerce, and a kitchen and bath showroom with consultant appointments for remodeling projects.

Product overview

Winsupply of Richmond is a wholesale plumbing and HVAC supplies distributor serving contractors and professionals in the Richmond, VA area. The company operates as a single-location distributor offering four interconnected service offerings: (1) Plumbing Supplies as the core product category featuring products from 50+ vendor brands including American Standard, Delta Faucet, Moen, Grohe, and TOTO; (2) a Kitchen and Bath Showroom providing in-person consultation and product display for remodeling projects; (3) Counter Sales for in-person purchasing at the Staples Mill Road location; and (4) an E-Commerce Platform for online ordering through the parent Winsupply company. The business historically operated as Noland Company before being rebranded to Winsupply of Richmond in 2021 following acquisition by Winwholesale.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Supplies Wholesale plumbing supplies including pipes, fittings, valves, water heaters, fixtures, and faucets sourced from 50+ major manufacturers, sold to contractors and trade professionals for new construction, remodeling, and repair projects.
• Kitchen and Bath Showroom Physical showroom displaying plumbing fixtures, cabinetry, faucets, sinks, tubs, and showers for kitchen, bath, and laundry remodeling projects, with appointment-based consultant support (30-90 minute sessions) for product selection and design guidance.
• Counter Sales Walk-in counter sales service at the 2101 Staples Mill Road, Richmond, VA location, available Monday-Friday 7:00am-4:30pm, allowing contractors to purchase plumbing supplies in person with direct interaction with counter sales staff.
• E-Commerce Online Ordering Platform Online ordering platform accessed through the parent Winsupply Inc. website (winsupplyinc.com) that allows contractors and account holders to browse and purchase plumbing and HVAC supplies online.
• HVAC Supplies Wholesale HVAC supplies including related equipment and accessories offered alongside the plumbing line, supporting HVAC installation projects for trade contractors.
• Outside Sales and Delivery Services Field outside sales representatives who call on contractors at job sites and places of business, combined with delivery services via warehouse drivers to bring purchased supplies directly to contractor locations.
• Project Estimating Services Estimation services provided by an in-house estimator to support contractors with project bids and material takeoffs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core.

• American StandardcoreOthersMajor plumbing fixture manufacturer supplying faucets, toilets, sinks, and commercial plumbing products. Listed as a primary vendor for plumbing supply.
• Delta Faucet CompanycoreOthersLeading manufacturer of faucets, showerheads, and related plumbing fixtures. One of the primary vendor brands carried for both showroom and plumbing lines.
• GrohecoreOthersPremium German manufacturer of faucets, showers, and bathroom accessories. Featured brand in both showroom and plumbing product lines.
• MoencoreOthersMajor manufacturer of faucets, showers, and kitchen/bath accessories. Brand featured prominently on showroom and plumbing vendor pages.
• HansgrohecoreOthersPremium German manufacturer of showers, faucets, and bathroom fixtures. Vendor brand for both showroom and plumbing product categories.
• AO SmithcoreOthersManufacturer of residential and commercial water heaters and boilers. Listed as plumbing vendor for water heating equipment.
• RinnaicoreOthersManufacturer of tankless water heaters and gas appliances. Vendor for plumbing line card.
• TOTOcoreOthersJapanese manufacturer of high-end toilets, faucets, and bathroom fixtures. Featured in both showroom and plumbing vendor listings.
• FrankecoreOthersSwiss manufacturer of kitchen sinks, faucets, and waste disposals. Vendor for both showroom kitchen products and plumbing supplies.
• ElkaycoreOthersManufacturer of kitchen and lavatory sinks, water coolers, and drinking fountains. Listed as plumbing vendor for sink products.
• WattscoreOthersManufacturer of water quality products, flow control valves, and safety devices. Plumbing vendor for specialized fittings and water treatment.
• NIBCOcoreOthersManufacturer of valves, fittings, and flow control products for commercial and residential plumbing. Core vendor for plumbing supply inventory.
• SloancoreOthersManufacturer of commercial restroom fixtures including flush valves, faucets, and toilets. Vendor for commercial plumbing projects.
• RidgidcoreOthersManufacturer of professional-grade tools for plumbing installation and maintenance. Listed as plumbing vendor for tools and equipment.
• ZurncoreOthersManufacturer of commercial plumbing products including drains, fixtures, and water control. Vendor for commercial plumbing supply.
• Wolf Home ProductscoreOthersManufacturer of kitchen and bath cabinets (Wolf Classic and Wolf Designer lines). Featured showroom vendor for cabinet products.
• BlancocoreOthersGerman manufacturer of kitchen sinks, faucets, and accessories. Showroom vendor for premium kitchen products.
• BrizocoreOthersPremium faucet and accessory brand by Fortune Brands. Featured showroom vendor for high-end kitchen and bath faucets.
• MAAXcoreOthersManufacturer of bathtubs, showers, and bath walls. Showroom vendor for bathing products.
• House of RohlcoreOthersLuxury plumbing brand including Riobel, ROHL, Perrin & Rowe, and Victoria + Albert. Featured showroom vendor for premium plumbing fixtures.
• KraftMaidcoreOthersManufacturer of semi-custom kitchen and bath cabinets. Showroom vendor for cabinet products.
• InSinkEratorcoreOthersManufacturer of garbage disposals and hot water dispensers. Vendor for both showroom and plumbing product lines.
• SpeakmancoreOthersManufacturer of commercial and residential showerheads, faucets, and safety equipment. Showroom vendor for shower products.
• GerbercoreOthersManufacturer of toilets, sinks, and vitreous china plumbing products. Plumbing vendor for fixtures.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ferguson Enterprises: Ferguson is the largest US plumbing/HVAC wholesale distributor with thousands of branches nationwide, serving the same contractor and remodeler customer base as Winsupply of Richmond with much broader scale, deeper inventory, and stronger supplier negotiating power.
• Reece Group (USA / ACT operations): Reece Group is a major global plumbing and bathroom products distributor with US operations through acquisitions; it competes with Winsupply of Richmond for the same plumbing contractor customers with a wider portfolio and international scale.
• Wolseley Industrial (now Ferguson): Wolseley's US industrial/HVAC distribution operations were folded into Ferguson; it represents the broader incumbent competitive set Winsupply of Richmond faces in the commercial plumbing and HVAC wholesale market.

Direct peers

• Hajoca Corporation: Hajoca is a large US plumbing and HVAC wholesale distributor operating hundreds of local branches serving contractors with similar product lines (fixtures, fittings, water heaters) and similar outside-sales-driven contractor relationships.
• Morrison Supply Company: Morrison Supply distributes plumbing, HVAC, and related products to contractors across multiple US states through a branch-based wholesale model very similar in structure and customer orientation to Winsupply of Richmond.
• Plumb Supply Company: Plumb Supply is a regional plumbing and HVAC wholesale distributor serving contractors in the US Midwest, with a comparable product mix (fixtures, pipes, fittings, water heaters) and counter/outside sales distribution model.
• Winsupply Inc. (other branch locations): Other Winsupply branch locations operate under the same parent company and franchise-style model, distributing plumbing, HVAC, and related supplies to local contractor bases using the same multi-channel playbook (counter, outside sales, e-commerce, showroom).

Emerging players

• SupplyHouse.com: SupplyHouse.com is an online-first plumbing and HVAC supply distributor that serves the same contractor and remodeler buyers as Winsupply of Richmond but competes primarily on digital convenience, transparent pricing, and broad SKU coverage rather than local counter presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/winsupply-of-richmond

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winsupply of Richmond