Wise Care
- Company typePrivate
- Founded-
- HeadquartersStow-cum-Quy, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Wise Care firmographics
Firmographics- Name
- Wise Care
- Legal name
- Wise Care Response Ltd
- Website
- https://wise-care.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Wise Care is headquartered
LocationHeadquarters
- HQ city
- Stow-cum-Quy
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wise Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Plumbing Services: Revenue generated from providing plumbing repair, installation, and emergency response services to residential customers in the UK. Services are likely billed on a per-job basis based on quotes provided to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for plumbing services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Wise Care product offering
Product offeringCore offering
Wise Care Response provides residential plumbing repair, installation, and emergency response services to homeowners across the UK. The company operates on a quote-based model, with customers requesting free quotes via the website or phone before plumbers are dispatched to perform the work. Service is delivered directly by company personnel who maintain constant communication with customers from quote through job completion.
Product overview
Wise Care Response is a single-service plumbing and property maintenance company offering expert plumbing services and emergency repairs for homes across the UK. The company operates as a single unified service offering rather than a platform with multiple distinct products or modules.
Differentiator
Problem solved
Functional benefit
Companies that use Wise Care
Customer profileSegments1 record
Ideal customer profiles1 record
Wise Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wise Care partnerships and signals
Strategic signalRecent moves2 records
Wise Care competitors and assessment
Company assessmentOthers
- MyBuilder: UK online marketplace connecting homeowners with vetted tradespeople for home improvement, repair, and maintenance jobs including plumbing. Others — comparable platform intermediary; not a direct competitor to Wise Care but a key customer-acquisition channel for small UK plumbing operators.
- Checkatrade: UK's leading consumer-facing trade directory and review platform where homeowners find and rate vetted tradespeople including plumbers. Others — not a competing plumber but a channel/platform that materially affects lead acquisition economics for small operators like Wise Care.
- TrustMark: UK government-endorsed quality scheme for tradespeople operating in and around the home. Others — not a competitor but a relevant accreditation ecosystem; Wise Care's lack of TrustMark registration or equivalent trade credential is a positioning gap versus accredited peers.
- Rated People: UK trade marketplace that matches homeowners with local tradespeople across plumbing, electrical, and other categories. Others — analogous lead-generation platform to Checkatrade; directly relevant because small UK plumbers like Wise Care rely on it for inbound demand.
Emerging players
- Local Heroes (by British Gas): UK on-demand platform connecting homeowners to vetted local tradespeople including plumbers, launched by British Gas. Emerging player — adjacent to direct peer status; provides an alternative lead-generation channel to Wise Care's own phone/website, but with similar residential plumbing focus.
Broad incumbents
- British Gas Home Services: UK home services arm of Centrica providing plumbing, heating, and boiler maintenance under annual service contracts. Broad incumbent — directly competes in residential plumbing and emergency response, but bundles plumbing into a much broader energy/home-services proposition with national brand recognition.
- HomeServe: UK-listed home emergency and repair specialist selling plumbing, drainage, and boiler cover policies to households nationwide. Broad incumbent — operates in the same residential plumbing category but adds an insurance/subscription layer and a national contractor network that Wise Care lacks.
Direct peers
- Dyno-Rod: National UK plumbing and drainage franchise network offering residential emergency plumbing, drain unblocking, and maintenance. Direct peer — directly overlapping service mix (emergency response, residential plumbing), with comparable per-job pricing and 24/7 availability that Wise Care does not yet offer.
- Aspect.co.uk: UK national domestic property maintenance company offering plumbing, drainage, heating, and electrical services to homeowners. Direct peer — closely aligned service mix (residential plumbing, emergency response, installations), with a national subcontractor model that represents the kind of scale Wise Care could pursue.
- Pimlico Plumbers: One of the UK's largest independent residential plumbing companies, headquartered in London. Direct peer — same service category (UK residential plumbing, emergency response, installations), same direct-to-consumer model, and same quote-based per-job pricing approach, but at vastly greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights4 records
Customer concentration
Wise Care social profiles
Digital presenceWise Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wise Care leadership team
Management profileNumber of profiles
Wise Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wise Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wise Care
What does Wise Care do?
Wise Care Response provides residential plumbing repair, installation, and emergency response services to homeowners across the UK. The company operates on a quote-based model, with customers requesting free quotes via the website or phone before plumbers are dispatched to perform the work. Service is delivered directly by company personnel who maintain constant communication with customers from quote through job completion.
Is Wise Care a public or private company?
Wise Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wise Care founded?
Wise Care was founded in -1. It employs 1 to 10 people.
Where is Wise Care based?
Wise Care is headquartered in Stow-cum-Quy, United Kingdom, in the Europe region.
How does Wise Care make money?
One revenue line is on record: plumbing Services.
Who are Wise Care's main competitors?
Others on record are MyBuilder, Checkatrade, TrustMark and Rated People. Local Heroes (by British Gas) is listed as an emerging player. Broad incumbents are British Gas Home Services and HomeServe. Direct peers are Dyno-Rod, Aspect.co.uk and Pimlico Plumbers.
Does Wise Care have an API?
No public API is recorded for Wise Care.