WisePay

What WisePay does

WisePay is a payment automation platform that automates the invoice-to-cash lifecycle for service-based businesses, with a primary focus on Managed Service Providers (MSPs) and IT departments. Originally founded as Wise-Sync in 2012 in Sydney, Australia, the company was acquired by ConnectWise in 2023 and consolidated under the unified WisePay brand, now operating as a product line within ConnectWise, LLC (headquartered in Tampa, Florida). The platform integrates natively with ConnectWise PSA, Datto Autotask PSA, QuickBooks Online, Xero, and QuoteWerks, automating invoice creation, secure online payment collection (via a customer-facing portal), recurring and on-demand payment processing, and automatic reconciliation between PSA and accounting systems.

The underlying technology is a workflow automation layer rather than a payment-acceptance engine, with integration interoperability as the primary technical differentiator. WisePay processes credit card (Visa, Mastercard, Amex, Discover) and bank debit transactions across the USA, Canada, Australia, and New Zealand, with $1.1B+ in cumulative payments processed and 140,000+ registered payers. The business model is transaction-based: WisePay earns per-transaction payment processing fees with custom quote-based pricing rather than published tiers.

Go-to-market is executed through ConnectWise's enterprise field sales motion, including consultative selling, demos, dedicated onboarding specialists, and co-marketing at IT Nation events. The WisePay team itself comprises only 11 employees, reflecting the product's tight operational coupling with the larger ConnectWise sales, support, and marketing infrastructure rather than standalone scale.

Name

WisePay

Legal name

ConnectWise, LLC

Website

https://wise-pay.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WisePay, a ConnectWise product since 2023, automates the invoice-to-cash lifecycle for Managed Service Providers and IT departments by integrating payment processing with ConnectWise PSA, Autotask, QuickBooks, and Xero. It serves 140,000+ payers and has processed $1.1B+ in payments across four countries via transaction-based fees.

Ownership category

akta.pro rank

Product category

Payment Processing Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199), Services-Prepackaged Software (7372)

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

akta.pro secondary industries

Recurring Billing & AutoPay Management (FSAMAJAE), A2A Payouts & Disbursements (FSAMAFAG)

Keywords

• Payment automation platform
• Invoice-to-cash automation
• MSP payment processing
• Accounts receivable automation
• PSA accounting integration

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing: Transaction-based payment processing fees for credit card (Visa, Mastercard, Amex, Discover) and bank debit transactions. Processing fees apply per transaction across supported regions (North America, Australia, New Zealand).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

WisePay is a payment automation platform that automates the entire invoice-to-cash lifecycle, from invoice creation through secure online payment collection to automatic reconciliation between the PSA and accounting system. It natively integrates with ConnectWise PSA, Datto Autotask PSA, QuickBooks Online, Xero, and QuoteWerks, and processes credit card (Visa, Mastercard, Amex, Discover) and bank debit payments for service-based businesses, with the company reporting over $1.1 billion in payments processed and 140,000+ registered payers.

Product overview

WisePay is a single unified payment automation product offered as part of the ConnectWise platform. It serves as an end-to-end invoicing and payment collection solution that integrates with ConnectWise PSA, Datto Autotask PSA, QuickBooks Online, Xero, and QuoteWerks. WisePay consolidates the former Wise-Sync brand and automates invoice lifecycle management including creation, delivery, payment collection, and reconciliation between PSA and accounting systems.

Differentiator

Problem solved

Functional benefit

Products and services

• WisePay WisePay is an integrated payment processing and invoice automation platform that automates the complete invoice-to-cash lifecycle (creation, delivery, payment collection, and reconciliation) for service-based businesses. It is offered as part of the ConnectWise platform ecosystem and integrates with ConnectWise PSA, Datto Autotask PSA, QuickBooks Online, Xero, and QuoteWerks to support MSPs, IT departments, and other service-based businesses.

Quantifiable outcome

• Drastically reduced operational costs through automation
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• ConnectWisecoreStrategic or Co-development Partner · 1 January 2023WisePay was acquired by ConnectWise in 2023, transitioning from a startup success story to an integral part of the ConnectWise platform. WisePay operates as ConnectWise's payment processing solution, deeply integrated into the ConnectWise PSA platform for automated invoice-to-cash workflows. The acquisition combined WisePay's payment automation technology with ConnectWise's MSP software ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Plooto: Plooto provides end-to-end AP/AR automation for SMBs and accountants, with integrations to QuickBooks Online, Xero, and other accounting platforms. It competes with WisePay on payment automation and reconciliation capabilities.
• ConnectBooster: ConnectBooster is an MSP-specific payment automation platform that integrates with ConnectWise PSA and other PSA systems to automate invoicing and payment collection. It is the most directly comparable competitor in the MSP vertical.
• Melio: Melio offers bill pay and accounts payable automation targeted at small businesses, with QuickBooks and Xero integrations. It competes with WisePay in the SMB payment automation space and similar customer segment of service-based businesses.
• Bill.com: Bill.com provides AP/AR automation and bill pay for SMBs and mid-market businesses. It overlaps directly with WisePay's invoice-to-cash automation and payment reconciliation capabilities, with similar accounting software integrations (QuickBooks, Xero).
• Versapay: Versapay offers AR automation and collaborative invoice-to-cash solutions for mid-market and enterprise. It directly competes with WisePay in invoice automation and B2B payment collection workflows.

Broad incumbents

• PayPal: PayPal provides online payment processing and invoicing tools for businesses of all sizes. Its PayPal Business platform overlaps with WisePay's payment processing capabilities, especially for SMBs and international transactions.
• Stripe: Stripe is a global payment processing platform offering invoicing, recurring billing, and payment APIs. It competes with WisePay in payment processing for service-based businesses, though Stripe is a horizontal platform rather than a PSA-native specialist.
• Square (Block): Square offers payment processing and invoicing features for SMBs across many verticals. While more retail-focused, it competes with WisePay for service-based businesses seeking simple payment collection and recurring billing.
• QuickBooks Payments: Intuit's QuickBooks Payments is an embedded payment processing solution for QuickBooks Online users. It is a direct alternative for invoice payment collection and reconciliation, with deep QuickBooks integration that competes with WisePay's accounting integrations.

Others

• Autotask PSA / Datto: Datto's Autotask PSA is one of the PSAs that WisePay integrates with. As a PSA vendor, it represents both a partner and indirect competitor if it builds or acquires native payment automation capabilities.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/connectwise
• YouTubeyoutube.com/user/connectwise
• Facebookfacebook.com/ConnectWise
• LinkedInlinkedin.com/company/wise-pay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WisePay