더블유코리아

What 더블유코리아 does

W Korea (더블유코리아) is a Seoul-headquartered global Destination Management Company (DMC) and Professional Congress Organizer (PCO) founded in 2024. It delivers end-to-end event management services across three core verticals — MICE (Meetings, Incentives, Conferences, Exhibitions), Culture, and Entertainment — serving governments, global corporations, and international institutions. The company operates with a lean core team of 12 employees, augmented by a project-based network of 607 creators, 100+ global experts and expatriates, and 1,000+ local talents spanning 30+ countries across Asia-Pacific, Europe, North America, and the Middle East.

Its product portfolio comprises MICE Services (event planning, talent acquisition, volunteer management, logistics, technical oversight), Culture Services (K-content showcases, cultural diplomacy, pop culture and art events), and Entertainment Services (celebrity and influencer collaborations, concert production, audience engagement). Adjacent service modules include Global Events & Conferences, Strategic Consulting & Market Entry (soft-landing programs, cross-border partnership facilitation), Delegation & VIP Program Management, and Content & Media Production. The company's revenue is generated through professional services fees, production coordination, and project management on individual event engagements; pricing is not publicly disclosed and business is sourced through direct enterprise engagement and industry network referrals.

Customer segments span governments (New Murabba, Global Cyber Security Forum), large corporates (Shell, Geely, Charles Monat), entertainment clients (K-POP groups YOUNITE, W.i.S.H, IFEYE, Hollywood actor Ben Hardy, choreographer Park Bong-young), and educational institutions (University of Utah Asia Campus). The company has no proprietary software technology — core technology is event management and production services — and relies on organic social channels (Instagram, LinkedIn) plus earned media coverage in outlets such as Korea Times, Maeil Business News Korea, Arab News, and MEED for visibility.

Name

더블유코리아

Legal name

W Korea

Website

https://wkorea.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

W Korea (더블유코리아) is a Seoul-based global Destination Management Company and Professional Congress Organizer, delivering MICE, culture, and entertainment event services to governments, corporations, and institutions across 30+ countries through a lean core team and a 1,000+ creator network.

Ownership category

akta.pro rank

Product category

Event Management Services (MICE, Culture, Entertainment)

NAICS

Convention and Trade Show Organizers (56192), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

MICE & Event DMCs (Meetings/Incentives/Conferences) (THAKAEAB)

akta.pro secondary industries

Corporate Meeting & Conference Planning (Internal/External) (THAHACAB), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Destination management services
• Professional conference organizing
• MICE event management
• Cultural program consulting
• Entertainment event production

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Event Management Services: Full-service event management including planning, execution, and post-event services for MICE, culture, and entertainment events. Revenue generated through professional services fees, production coordination, and project management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

W Korea is a global DMC (Destination Management Company) and PCO (Professional Congress Organizer) that plans and delivers MICE (Meetings, Incentives, Conferences, Exhibitions), Culture, and Entertainment programs for governments, corporations, and institutions. Its specific service modules include global events and conferences, culture and entertainment programming, strategic consulting and market entry, delegation and VIP program management, and content and media production. The firm leverages a curated network of 1,000+ Korean creators and talents to execute cross-border campaigns and events.

Product overview

W Korea operates as a global DMC (Destination Management Company) and PCO (Professional Congress Organizer) offering a unified, full-service event management platform spanning MICE (Meetings, Incentives, Conferences, Exhibitions), Culture, and Entertainment divisions. The company does not offer a software product but rather a portfolio of service modules including Global Events & Conferences, Culture & Entertainment Programming, Strategic Consulting & Market Entry, Delegation & VIP Program Management, and Content & Media Production. These service modules are delivered through specific event projects across multiple countries, with capabilities encompassing event planning, production, marketing, and post-event media distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• MICE Services End-to-end MICE (Meetings, Incentives, Conferences, Exhibitions) delivery for governments, corporations, and institutions, including global events and conferences ranging from large-scale congresses to incentive trips and exhibitions.
• Culture Services Culture and entertainment programming services that produce culturally themed events, festivals, and activations leveraging K-content areas such as K-Pop, K-Beauty, K-Drama, and K-Food.
• Entertainment Services Entertainment event production and programming, including talent booking, concerts, fan events, and branded entertainment experiences built around a curated network of 607 creators across 30+ countries.
• Global Events & Conferences Design and execution of international conferences and large-scale events for government and corporate clients, including end-to-end logistics, program design, and on-site delivery.
• Culture & Entertainment Programming Programming services that build K-content themed cultural and entertainment events for international audiences, including festivals, showcases, and branded experiences.
• Strategic Consulting & Market Entry Strategic advisory services that help corporations and institutions enter Korean or international markets through culturally informed programs, partnerships, and event-led go-to-market strategies.
• Delegation & VIP Program Management End-to-end management of VIP delegations, executive visits, and high-profile group programs, including protocol, logistics, hospitality, and culturally tailored experiences.
• Content & Media Production Content and media production tied to events and campaigns, including video, editorial, and social content designed to amplify event reach and impressions.

Quantifiable outcome

• 560M+ impressions generated across projects
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• University of Utah Asia CampuscoreStrategic or Co-development Partner · 13 June 2026W Korea partnered with The University of Utah Asia Campus (UAC) to successfully host UAC Startup Sprint 2026, an intensive entrepreneurship bootcamp held at the UAC campus in Songdo, Incheon. The program provided university students with hands-on experience throughout the startup journey from problem discovery to final pitching.
• Global Cyber Security ForumcoreStrategic or Co-development Partner · 21 October 2025W Korea joined as event operations partner for the Global Cyber Security Forum 2025 held at Marina Bay Sands Convention Centre in Singapore. The forum brought together leaders from governments, international organizations, and the private sector to address key issues arising from rapid digital transformation including cyber resilience, AI governance, and cross-border digital trust.
• New MurabbacoreStrategic or Co-development PartnerStrategic partnership for the New Murabba project - Saudi Arabia's mega urban destination development. W Korea managed Seoul Forum events and gala dinners as part of this collaboration.
• Shell and GeelycoreStrategic or Co-development PartnerPartnership for motorsport events - managed Shell X Geely participation at Kumho FIA TCR World Tour events in Korea.
• Marina Bay SandscoreStrategic or Co-development PartnerVenue and operational partnership for Global Cyber Security Forum 2025 held at Marina Bay Sands Convention Centre, Singapore.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Imagination: Global brand experience agency producing events, immersive experiences, and content for major brands. Overlaps with W Korea's culture/entertainment programming but operates at much larger scale across a broader portfolio.
• Freeman: Large global event management and brand experience company serving enterprise clients. Comparable to W Korea's corporate event services but at significantly greater scale and with broader geographic coverage.
• Jack Morton Worldwide: Global brand experience agency delivering events, conferences, and experiential campaigns. Overlaps with W Korea's MICE and entertainment offering but as part of a much wider integrated communications portfolio.

Direct peers

• BCD Meetings & Events: Global meetings, events, and PCO/DMC provider serving enterprise and government clients. Directly comparable to W Korea's full-service MICE and corporate event offering.
• Pico Group: Hong Kong-headquartered experiential marketing and event management group with strong Asia-Pacific presence. Comparable to W Korea's Asia-anchored, cross-border event production capabilities and K-content adjacent work.
• Destination Asia: Asia-focused destination management company serving MICE, incentives, and corporate events across the region. Directly comparable to W Korea's DMC model across Asia-Pacific.
• ATPI Griffinstone: Global travel, events, and DMC network serving corporate meetings, incentives, conferences, and events. Directly comparable to W Korea's integrated MICE and corporate event delivery.
• MCI Group: Global association, congress, and event management firm providing PCO/DMC services worldwide. Closely comparable to W Korea's MICE and conference organization capabilities across corporate, government, and association clients.
• Kuoni Tumlare: International DMC serving incentive travel, conferences, and events with strong Asia-Pacific operations. Comparable to W Korea's DMC positioning and cross-border event execution.

Regional players

• JTB Corp: Japan-headquartered DMC and travel group with deep Asia-Pacific event management capabilities. Comparable DMC operating model, though primarily regional rather than competing head-on in W Korea's home market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/w-korea-co-ltd
• Instagraminstagram.com/wkorea.official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 더블유코리아