WMM AG

What WMM AG does

WMM AG is a privately held German industrial conglomerate headquartered in Mindelheim, Bavaria, that operates 18 divisions spanning modular construction, hospitality, custom furniture manufacturing, regional telecommunications, and distributed energy. Founded in 1946 as Wagner Möbel Manufaktur and reorganized under an investor group led by Tobias Waltl since 2006, the company runs eight production sites and four European branch offices across Germany, Austria, Switzerland, and Italy. The group reports consolidated revenue of more than €170 million and employs over 1,200 people. Tobias Waltl and Matthias Marquardt serve on the Vorstand, with the company registered as an Aktiengesellschaft in Memmingen (HRB 16726).

The company's core technology platform is WMM Modulbau, a patented Ziegel-Massivbauweise solid-brick modular construction system that achieves roughly 95% prefabrication, enables assembly of approximately 1,000 m² of housing in 10 days, and offers 140 standardized floor plans. The platform runs at more than 70,000 m² of annual capacity across 3,200+ modules produced to date, and carries KfW 40 and QNG sustainability certifications. WMM Hotels operates a portfolio of more than 110 hotels across the DACH region and Italy, totaling over 3,000 beds at entry-level pricing from €40 per night, opening new properties at a pace of one to two per month. Ancillary divisions include Wagner Möbel Manufaktur (custom furniture with a 2,200 m² Mindelheim showroom and a 120 m² Munich showroom), Allgäu DSL (a regional telecom with 260 radio relay sites and approximately 100 km of fiber installed per year), and WMM Energy (25,000 PV modules, 12 MW of solar capacity, and 4 MW of battery storage).

WMM AG's revenue model blends project-based construction contracts, distributed hotel accommodation revenue, regional telecom subscriptions, custom furniture sales, and energy generation. The construction segment is beginning to target institutional housing partners, anchored by a 60-apartment Vonovia/BUWOG project in Kaufbeuren, while the hotel and telecom businesses generate high-volume, geographically dispersed cash flow. The company has been recognized with the VR-INNOVATIONS 2025 award and a Capital/Statista 2026 distinction, and is preparing a 2026 market entry into Italy under the WMM Italia brand.

Name

WMM AG

Legal name

WMM AG

Website

https://wmm-ag.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

WMM AG is a privately held Bavarian industrial conglomerate operating 18 divisions in patented modular brick construction, hospitality, custom furniture, regional telecom, and energy across DACH and Italy, serving housing developers, hotel guests, telecom subscribers, and energy buyers.

Ownership category

akta.pro rank

Product category

Modular Construction

NAICS

Prefabricated Wood Building Manufacturing (321992), New Single-Family Housing Construction (except For-Sale Builders) (236115), Custom Architectural Woodwork and Millwork Manufacturing (337212), Nonresidential Building Construction (2362)

SIC

General Bldg Contractors - Residential Bldgs (1520), Prefabricated Wood Bldgs & Components (2452), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Residential Modular & Prefabricated Home Construction (IMAFABAF)

akta.pro secondary industries

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Wood Trusses, I-Joists & Framing Components (IMADADAD)

Keywords

• Modular brick construction
• Hotel accommodations
• Custom furniture manufacturing
• Fiber optic telecommunications
• Residential building solutions

Headquarters

HQ city

Mindelheim

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Modular Construction - WMM Modulbau: WMM AG generates revenue through modular construction in brick solid construction (Ziegel-Massivbauweise) for multi-story residential buildings, housing complexes, senior and care homes, student and employee housing, and schools/kindergartens. Projects are sold turnkey to institutional investors, housing companies, and private developers.
2. Hotel Operations - WMM Hotels: WMM Hotels operates its own hotel chain with over 110 hotels across Germany, Austria, Switzerland, and soon Italy, generating revenue from overnight stays, room rentals, and extended-stay Smart-Living apartments booked via website and app.
3. Custom Furniture and Interior Construction - Wagner Möbel Manufaktur: Wagner Möbel Manufaktur produces exclusive custom furniture, complete interior construction, and high-quality hotel furnishings, as well as all wooden elements for modular construction, generating revenue from B2B and B2C clients.
4. Telecommunications - Allgäu DSL: Allgäu DSL (Amisol GmbH) provides broadband internet, telephone, and telecommunications solutions for private customers, municipalities, SMEs, and large enterprises across the Allgäu region, generating recurring subscription revenue.
5. Consolidated Group Revenue 2025: WMM AG generated a consolidated revenue of over 170 million EUR in 2025 with 1,200 employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

WMM AG manufactures prefabricated modular residential buildings in patented brick solid construction (Ziegel-Massivbauweise) under its WMM Modulbau division, achieving 95% prefabrication and constructing 1,000 m² of living space in 10 days. The group also operates over 110 Smart-Living hotels across Germany, Austria, and Switzerland, produces exclusive custom furniture and interior fit-outs through Wagner Möbel Manufaktur, and provides regional broadband and fiber-optic telecommunications through Allgäu DSL. Eighteen supporting divisions supply the entire value chain from architecture, concrete prefabrication, steel construction, carpentry, building technology, energy systems, and software.

Product overview

WMM AG is a multi-channel construction and hospitality group operating as a holding company for 18 divisions and subsidiaries. The company specializes in modular construction in brick solid construction (Ziegel-Massivbauweise) and operates four core divisions: WMM Modulbau (modular residential construction), WMM Hotels (hotel chain), Wagner Möbel Manufaktur (exclusive furniture and serial carpentry), and Allgäu DSL (telecommunications). These are supported by 14 supply divisions including WMM Fertigteile, WMM Maschinenbau, WMM Haustechnik, WMM Energy, WMM Raumausstattung, WMM Architektur, WMM Immobilien, WMM Generalunternehmung, WMM Software Development, and international operations in Austria, Italy, and Switzerland. The group employs over 1,200 people across 8 locations in Germany and achieved consolidated revenue of over 170 million EUR in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• WMM Modulbau: Modular construction in brick solid construction method for residential buildings, apartments, senior homes, student housing, and schools
• WMM Hotels
• Wagner Möbel Manufaktur
• Allgäu DSL

Products and services

• WMM Modulbau (Modular Brick Construction)

Quantifiable outcome

• 1,000 m² of living space constructed in 10 days
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

24 partnerships are on record, tiered minor.

• Deutsche Bank (ExpeditionFinance / Jürgen Schmitt)minorGTM or Marketing PartnerDeutsche Bank's financial influencer (Finfluencer) Jürgen Schmitt, known as the 'Bankbart', visited WMM Modulbau as part of the ExpeditionFinance program to explore modular brick construction as a potential solution for the German housing shortage. The visit generated media coverage for WMM Modulbau's innovative construction approach.
• MN Hotel MindelheimminorOthersHotel partner of WMM Group, listed in the partner section.
• BA Hotel BabenhausenminorOthersHotel partnership under the WMM Hotels ecosystem.
• KU Hotel KulmbachminorOthersHotel partnership under the WMM Hotels ecosystem.
• AI Hotel AichstettenminorOthersHotel partnership under the WMM Hotels ecosystem.
• LH Hotel LeipheimminorOthersHotel partnership under the WMM Hotels ecosystem.
• RA Hotel Rain am LechminorOthersHotel partnership under the WMM Hotels ecosystem.
• GA Hotel GrabenminorOthersHotel partnership under the WMM Hotels ecosystem.
• BG Hotel Bad GrönenbachminorOthersHotel partnership under the WMM Hotels ecosystem.
• GI Hotel Giengen an der BrenzminorOthersHotel partnership under the WMM Hotels ecosystem.
• FS ConsultingminorImplementation/ SI/ Consulting PartnerConsulting partner listed in the WMM Group partner ecosystem.
• Helmut-Ecker-StiftungminorOthersFoundation partner of WMM Group listed in partner ecosystem.
• DACHSER BetonminorOthersListed as a WMM Group partner in the construction supply chain.
• Alte SchlossereiminorOthersListed as a WMM Group partner in the construction supply ecosystem.
• Audi Zentrum IngolstadtminorOthersListed as a WMM Group partner for potential corporate/hospitality needs.
• ElementsminorOthersListed as a WMM Group partner for construction and interior finishing materials.
• Holz KreuzerminorOthersWood materials supplier partner in WMM Group's supply chain ecosystem.
• JOMAminorOthersListed as a WMM Group partner for construction materials.
• KleinerminorOthersListed as a WMM Group partner for retail/supplier needs.
• Kleinlein BauzentrumminorOthersConstruction materials supplier and building center partner.
• RIEBELminorOthersListed as a WMM Group partner in the construction ecosystem.
• Schleier (MS Putz)minorOthersListed as a WMM Group partner for plastering and construction work.
• Schuster (Erdau-Abbruch)minorOthersListed as a WMM Group partner for earthworks and demolition.
• Sebnitzer FensterbauminorOthersWindow construction specialist and supplier partner.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Kampa Haus: German manufacturer of prefabricated timber-frame and modular homes serving residential developers and self-builders. Comparable to WMM in factory-based residential construction in DACH, though WMM's brick massivbauweise differentiates from timber framing.
• Bien-Zenker AG: One of Germany's largest prefabricated home manufacturers, producing timber-frame modular homes for self-builders and developers. Comparable to WMM Modulbau in scaled factory-based residential construction in DACH.
• Kleusberg GmbH & Co. KG: German modular construction specialist producing prefabricated steel and concrete modules for schools, offices, hotels, and residential buildings. Directly comparable to WMM Modulbau in factory-based multi-story modular construction, with similar focus on DACH institutional clients.
• B&B HOTELS: European budget hotel chain with strong DACH presence operating franchised and owned properties at mid-scale price points. Comparable to WMM Hotels in DACH budget-to-midscale hospitality targeting price-sensitive travelers.
• ALGECO (Modulaire Group): European leader in modular space solutions, providing prefabricated steel-frame buildings for permanent and temporary use across construction, education, and hospitality. Comparable to WMM Modulbau in modular factory-based construction methodology and DACH market presence.
• DFH Haus: German manufacturer and marketer of prefabricated houses distributed through regional partner builders. Comparable to WMM Modulbau in factory-built residential construction serving the DACH market with multiple house-system brands.
• Cadolto Modulbau GmbH: German prefabricated modular building manufacturer serving hospitals, hotels, schools, data centers, and residential projects. Highly comparable to WMM Modulbau in factory-built multi-story modular construction delivered to institutional buyers.
• MEININGER Hotels: German hybrid hotel-hostel chain operating across European cities with budget pricing and functional room design. Comparable to WMM Hotels in DACH mid-scale/budget hospitality and Smart-Living functional apartment-style room concept.

Broad incumbents

• Goldbeck GmbH: Large German construction services company specializing in industrial, commercial, office, and parking-structure buildings using a system-building approach with industrialized production. Comparable to WMM Modulbau in industrialized/system-based construction philosophy serving institutional clients, though with a much broader scope.

Emerging players

• Polcom Modular: Polish modular building manufacturer producing steel-frame modular hotels, residential buildings, and schools for European clients including DACH buyers. Comparable to WMM Modulbau in factory-built modular multi-story construction with cross-border delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wmm-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WMM AG