WOA Studio*
WOA Studio* is a Milan-based multidisciplinary studio of ~9 people that designs and produces immersive art installations, interactive experiences, and large-scale videomapping projects using TouchDesigner, LIDAR, and AI-assisted generative pipelines for enterprise clients including BMW, Ferrari, Audi, Škoda, EA7/Armani, Coca-Cola, EuroLeague, and Milano Cortina 2026 Olympics.
- Company typePrivate
- Founded2016
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WOA Studio* does
WOA Studio* is a Milan-based creative studio founded in 2015/2016 by Davide Carioni (Co-founder & Creative Director) and Giuliana Pajola (Co-founder & Executive Producer), rebranded from WOA Creative Company in February 2024. The studio designs and produces immersive art installations, interactive experiences, and large-scale videomapping projects for enterprise clients, with a team of approximately 9–12 people operating as a multidisciplinary 'piccola bottega'. Core service areas are organized into four pillars: Spaces (multimedia spaces, immersive experiences, exhibition design), Interactive (interactive installations, walls/floors/rooms, AR), Live (generative content, VJing, AI content, performance mapping, digital live painting), and Contents (motion design 2D/3D, sound design, data visualization, videomapping).
The studio's technology stack is anchored by TouchDesigner as its primary real-time interactive and compositing platform, augmented by LIDAR sensors, face-tracking cameras, interactive LED walls and floors, and projection-mapping hardware for large venues. AI tools (Midjourney, Stable Diffusion, Adobe Firefly, Meshy, Unreal Engine) are integrated into a documented multi-step generative workflow for installations such as EPHEMERA and OOOOH THAT'S EPIQ!, where real-time AI transforms live visitor silhouettes into evolving visual output on curved LED walls. The studio has demonstrated scale capability from retail window displays to stadium-wide LED facades (EuroLeague Final Four ceremonies, Moulay Abdallah Stadium, EA7 Winter Olympics 2026).
Revenue is generated primarily through project-based professional services for B2B enterprise clients — luxury and premium brands (BMW, Ferrari, Audi, Škoda, EA7/Armani, Continental, Coca-Cola, Max & Co.), cultural institutions (Kunstkraftwerk Leipzig, Museo Enzo Ferrari, Crossmedia), and government bodies (Milano Cortina 2026 Olympics, Farnesina, City of Rabat). A secondary revenue stream comes from professional education (Short Masters and Master programs with Istituto Numen in Milan) and in-studio workshops (e.g., a 2-day TouchDesigner intensive priced at EUR 220 per participant). The studio's GTM combines event-driven demand generation (Milan Design Week, Bright Festival, Olympics) with agency partnerships (Filmmaster, WPP Media, Gattinoni, Media.Monks) and direct enterprise outreach through a website contact form categorized by project type.
WOA Studio* firmographics
Firmographics- Name
- WOA Studio*
- Legal name
- WOA Studio*
- Website
- https://woastudio.it
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WOA Studio* is a Milan-based multidisciplinary studio of ~9 people that designs and produces immersive art installations, interactive experiences, and large-scale videomapping projects using TouchDesigner, LIDAR, and AI-assisted generative pipelines for enterprise clients including BMW, Ferrari, Audi, Škoda, EA7/Armani, Coca-Cola, EuroLeague, and Milano Cortina 2026 Olympics.
- Ownership category
- akta.pro rank
WOA Studio* industry classification
Industry- Product category
- Immersive Experience Design & Installation Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
Keywords
Where WOA Studio* is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
WOA Studio* business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Custom Art Installation & Experience Projects: Full-service design and production of bespoke immersive installations, interactive experiences, audiovisual content, and videomapping projects for B2B clients. Revenue is project-based, with each engagement custom-scoped for the client's venue, brand, and objectives. Long sales cycles with agencies and direct brand relationships.
- Professional Education / Short Masters: Studio partners with Istituto Numen in Milan to deliver professionalizing courses in Experience Design, videomapping, and creative visual art. Programs include 100-hour Short Masters and a 300-hour Master, generating revenue through tuition fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | 2-day TouchDesigner Workshop (in-studio) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
WOA Studio* product offering
Product offeringCore offering
WOA Studio* is a Milan-based creative studio that designs and produces bespoke immersive art installations, interactive performances, and audiovisual experiences for brands, cultural institutions, and public-sector clients. Services span four disciplines — Spaces (immersive/exhibition design), Interactive (sensors, LIDAR, AR, touch), Live (generative/AI content, VJing, performance mapping), and Contents (motion design, sound design, data visualization, videomapping) — with each engagement custom-scoped and executed end-to-end. The studio also generates revenue through professional education programs (Short Masters and workshops in Experience Design and TouchDesigner) co-delivered with Istituto Numen in Milan.
Product overview
WOA Studio* is a Milan-based creative studio that creates art installations, interactive performances, and immersive experiences at the intersection of digital technology and contemporary art. The studio operates as a project-based creative services firm rather than a software product company, offering a portfolio of named installations and content creation services organized across four core areas: Spaces (multimedia spaces, immersive experiences, exhibition design), Interactive (interactive installations, AR, interactive walls/floors/rooms), Live (generative content, VJing, AI content, performance mapping, digital live painting), and Contents (motion design 2D/3D, sound design, digital art, data visualization, anamorphic video, videomapping). The studio's key offerings include Spherical Mapping, Interactive Audio/Light Installations, Exhibition Design, Interactive Installations with LIDAR/LED technology, Real-Time AI Content (OOOOH THAT'S EPIQ!), Immersive Audio/Light Installations (EPHEMERA, SUPEROMNIA, THE SOUND OF PREMIUM), Interactive Content for LED walls, Videomapping, Immersive Spaces with mirrored surfaces, Motion Design, Sound Design, and Augmented Reality experiences. The studio's creative technology stack centers on TouchDesigner as its primary interactive UI platform, supplemented by LIDAR sensors, face tracking, interactive LED floors, and AI tools including Midjourney, Adobe Firefly, Meshy, and Unreal Engine. Key named installations include EPHEMERA (Bright Festival 2025), SUPEROMNIA (Bright Festival 2026), THE SOUND OF PREMIUM (Milan Design Week 2026), and OOOOH THAT'S EPIQ! (Milan Design Week 2026), alongside flagship projects such as EUROLEAGUE ceremonies, LOGOUT multimedia exhibition, and MOVING DATA at Rome Fiumicino Airport.
Differentiator
Problem solved
Functional benefit
Products and services
- Spherical Mapping 360° projection mapping onto suspended spherical surfaces, transforming the sphere into a living organic skin in constant motion, used in artworks like ALTRAFORMA.
- Interactive Audio/Light Installation Immersive installations that transform visitor energy into light, sound, and movement through touch-responsive elements and audiovisual scenarios, as seen in BLAZE.
- Exhibition Design Multimedia exhibition design creating immersive journeys through themed rooms, combining video walls, LED totems, gobo lighting, and projections, as in THE UNSEEN TERROIR and LOGOUT.
- Interactive Installation Interactive installations featuring touch-responsive surfaces, LIDAR sensors, and generative visuals that respond dynamically to visitor presence, as in HYPNORA, KALEIDOSCOPE, and EA7 WINTER OLYMPICS 2026.
- Real-Time AI Content Interactive experiences using real-time AI to transform visitor silhouettes or movement into AI-generated visual content, as in OOOOH THAT'S EPIQ! and THE PEAK.
- Immersive Audio/Light Installation Audiovisual installations combining spatialized sound design, reactive lighting, and generative visuals in immersive environments, as in THE SOUND OF PREMIUM, EPHEMERA, and SUPEROMNIA.
- Videomapping Large-scale projection mapping onto architectural surfaces, buildings, and stadium facades — used in PAY INATTENTION, EUROLEAGUE ceremonies, RAFFAELLO IMMERSIVE XP, and the EA7 Winter Olympics 2026 building facade.
- Immersive Space Fully projected immersive environments with mirrored surfaces and LED walls, creating multisensory experiences in airport, retail, and event settings, as in ITA AIRWAYS XP, MOVING DATA, and ORIGINI.
- Motion Design 2D/3D Motion graphics and animated visual content designed for LED walls, digital totems, broadcast systems, and event programming — including dual-level content systems for seasonal and real-time DJ-controlled visuals, as in SUPER G.
- Sound Design Spatialized audio design and sound composition for immersive installations, including synthesized organic sounds and soundscapes, as used in ORIGINI and THE SOUND OF PREMIUM.
- Digital Live Painting Live digital painting performances using VR tools and real-time 3D rendering, creating immersive storytelling through virtual brushwork synchronized with music and choreography.
- Data Visualization Artistic data visualization transforming complex datasets (mobility, sustainability, airport data) into immersive visual and interactive experiences, as in MOVING DATA and CONNECTIONS.
- EPHEMERA Audiovisual installation at Bright Festival 2025 exploring cyclical time through an AI-driven generative workflow, featuring a hybrid organism inside a glass case surrounded by a morphing forest environment.
- SUPEROMNIA Audiovisual installation at Bright Festival 2026 exploring form and perception through four chapters with distinct visual atmospheres and immersive soundscapes, questioning the idea of a single objective reality.
- THE SOUND OF PREMIUM Immersive listening experience for Continental presented at BASE Milano during Milan Design Week 2026, structured around three movements (Chaos, Harmony, Quiet) exploring urban acoustic pollution and its transformation.
- OOOOH, THAT'S EPIQ! Interactive installation for Škoda Epiq SUV launch at Palazzo Senato during Milan Design Week 2026, featuring real-time AI silhouette-to-clay transformation on curved LED wall inside a dome.
- EUROLEAGUE Full visual content creation for EuroLeague Final Four opening and closing ceremonies in Vitoria-Gasteiz, including 360° court projection mapping, LED ring visuals, and synchronized audiovisual environment.
- Professional Education Programs Short Masters and Master programs co-developed with Istituto Numen in Milan covering Experience Design, videomapping/art generative art, and Creative Visual & Digital Art, plus intensive TouchDesigner workshops held at the studio.
Quantifiable outcome
- LOGOUT exhibition remained active for 3 months at Kunstkraftwerk Leipzig, described as 'a great success' in Germany.
- +2 more outcomes
Companies that use WOA Studio*
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles5 records
WOA Studio* technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
WOA Studio* partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and flagship.
- Istituto Numen (Milan)coreWOA Studio co-developed professionalizing Short Masters and Master programs with Istituto Numen in Milan, covering Experience Design, videomapping/art generative art, and Creative Visual & Digital Art. WOA contributes curriculum design and instruction, leveraging 15 years of field experience to train future creative technologists.
- Civica Scuola di Cinema Luchino ViscontiminorFilm directing students from the Civica Scuola di Cinema Luchino Visconti in Milan interviewed WOA Studio for an educational project on how the studio creates wonder through technology and art.
- Urban VisionminorUrban Vision partnered with WOA for the URBAN LEDCUB3 installation at Piazza del Cannone during Fuorisalone 2023. Urban Vision provided the LED cube hardware; WOA created the interactive visual content.
- Mathis Carion (Uniting)coreMathis Carion of Uniting collaborated with WOA Studio on the Connections interactive installation at Opificio 31 during Fuorisalone 2023, for Eni-Plenitude. The partnership produced an immersive energy experience featuring 4 interactive stations.
- Prospettiva XcoreProspettiva X is a futuristic immersive space opened in October 2021 in Milan. WOA Studio serves as official partner for all creative direction, artistic direction, and video/interactive content. The partnership involves ongoing project development within Prospettiva X's event and showroom calendar.
- LUBEC (Lucca)minorWOA was invited to present at LUBEC 2021 conference (Lucca, October 7-8), an international summit on immersivity, culture, art, futuristic museums, and AR/VR. Davide Carioni delivered a talk on 'How to create multisensory immersive experiences: design, execution, roles and skills'.
- Marcel Wanders StudioflagshipDutch design studio Marcel Wanders invited WOA Studio to co-design the 'Enlightening the Future' immersive installation for Audi City Lab during Milan Design Week 2021. Marcel Wanders conceived the sensory corridor concept and issued the creative brief; WOA executed the interactive and generative visual systems. This was a landmark co-creation partnership that established WOA's credentials in the premium brand activation space.
- MovyoncoreWOA designed The Infinity Hub immersive storytelling experience for Movyon, featuring three LED walls (touch-enabled front wall plus two mirrored side walls) and a custom tablet-based content management interface.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
WOA Studio* competitors and assessment
Company assessmentBroad incumbents
- teamLab: Japanese interdisciplinary art collective creating large-scale immersive digital art installations and museums globally. Comparable in producing boundaryless immersive spaces with technology-driven visuals, but at significantly greater scale.
- Obscura Digital: San Francisco-based immersive experience studio producing projection mapping and large-scale interactive installations. Comparable as a pioneering immersive experience studio for brands and public spaces.
- Moment Factory: Montreal-based multidisciplinary studio producing immersive experiences, projection mapping, and interactive installations for brands and cultural institutions worldwide. Most direct large-scale competitor in the immersive art/experience category.
Direct peers
- Refik Anadol Studio: LA-based studio creating AI-driven immersive installations, large-scale data sculptures, and generative artworks for museums and brands. Comparable as a small specialist studio using AI/ML pipelines for premium immersive art commissions.
- Universal Everything: UK-based digital art studio creating generative artworks, immersive installations, and brand experiences. Comparable as a boutique creative studio producing screen-based and immersive generative content for premium clients.
- Ouchhh Studio: Istanbul-based new media art studio producing AI-driven immersive installations and data sculptures for global brands and venues. Comparable as an emerging creative-tech studio with similar AI-pipeline positioning.
- Artechouse: US-based operator of immersive art venues combining technology-driven installations with curated exhibitions. Comparable as a venue-and-content operator in the immersive experience category, though focused on permanent locations.
- Fuse*: Italian experiential design studio producing immersive experiences, live events, and creative technology projects for brands. Comparable as a European creative studio operating at the intersection of art, technology, and brand experience.
- dotdotdot: Milan-based interactive experience studio creating installations for brands, museums, and events. Most direct geographic and scale peer — comparable Italian creative-tech studio serving similar enterprise brand and cultural clients.
- Random International: London-based studio creating large-scale interactive and immersive installations (e.g., Rain Room). Comparable as a boutique art-tech studio serving museums and premium brands with technology-driven immersive experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WOA Studio* social profiles
Digital presenceWOA Studio* financial estimates
Financial estimateRevenue estimate
Valuation estimate
WOA Studio* leadership team
Management profileNumber of profiles
Profiles12 records
WOA Studio* funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WOA Studio* M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WOA Studio*
What does WOA Studio* do?
WOA Studio* is a Milan-based creative studio that designs and produces bespoke immersive art installations, interactive performances, and audiovisual experiences for brands, cultural institutions, and public-sector clients. Services span four disciplines — Spaces (immersive/exhibition design), Interactive (sensors, LIDAR, AR, touch), Live (generative/AI content, VJing, performance mapping), and Contents (motion design, sound design, data visualization, videomapping) — with each engagement custom-scoped and executed end-to-end. The studio also generates revenue through professional education programs (Short Masters and workshops in Experience Design and TouchDesigner) co-delivered with Istituto Numen in Milan.
Is WOA Studio* a public or private company?
WOA Studio* is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WOA Studio* founded?
WOA Studio* was founded in 2016. It employs 11 to 50 people.
Where is WOA Studio* based?
WOA Studio* is headquartered in Milan, Italy, in the Europe region.
How does WOA Studio* make money?
Two revenue lines are on record. Custom Art Installation & Experience Projects are the primary driver. The others are professional Education / Short Masters.
Who are WOA Studio*'s main competitors?
Broad incumbents on record are teamLab, Obscura Digital and Moment Factory. Direct peers are Refik Anadol Studio, Universal Everything, Ouchhh Studio, Artechouse, Fuse*, dotdotdot and Random International.
Does WOA Studio* have an API?
No public API is recorded for WOA Studio*.
What industry is WOA Studio* in?
WOA Studio*'s product category is Immersive Experience Design & Installation Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO). Its NAICS code is 512 and its SIC code is 7812.