Name

WOMAG

Legal name

WOMAG (Women in Agribusiness Asia)

Website

https://womagasia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Professional and Management Development Training (61143)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Learning Management (LMS) & Talent Development (BPACAPAG)

Keywords

• Professional association services
• Women leadership development
• Agribusiness networking events
• Membership-based association
• Professional training programs

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel

Revenue model

1. Corporate Membership Fees: WOMAG generates revenue through three tiers of corporate membership: Silver (SG$500/year), Gold (SG$900/year), and Platinum (SG$1,500/year). These memberships provide access to networking, knowledge-building, and professional development benefits.
2. Event Sponsorship: WOMAG raises funds through sponsorships for its flagship gala dinner, Meal with a Mission. Sponsorship tiers (Gold, Silver, Bronze) are offered at different contribution levels, enabling organizations to align with WOMAG's mission and gain visibility at the event.
3. Professional Development Programs: Revenue is generated from paid professional development programs including the Inclusive Leadership Training Program ($400–$1,500 per participant) and the KeyNote Training Programme (with separate registration links for individuals, corporates, and startups/NGOs). Non-member pricing is at cost, with discounts for corporate members and co-sponsorship for individual members.
4. Meal with a Mission Gala Dinner Revenue: The annual Meal with a Mission fundraising gala dinner is a key revenue generator for the volunteer-run organization, enabling the delivery of free or heavily subsidized programs throughout the year.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

WOMAG is a volunteer-led professional association that delivers an annual Mentorship Programme, the Inclusive Leadership Training Program (four virtual sessions on inclusion and bias management), the WOMAG-KeyNote Training Programme (presentation and public speaking skills), regular Learning and Networking Events, and the Meal with a Mission annual fundraising gala. It also offers tiered Corporate Memberships (Silver, Gold, Platinum) and sells selected digital resources such as past event recordings, all aimed at accelerating women leaders across the food and agribusiness ecosystem in Southeast Asia.

Product overview

WOMAG is a volunteer-led professional association offering a portfolio of programs and services for women in the food and agribusiness industry across Southeast Asia. The core offerings include the Mentorship Programme (annual hybrid mentor-mentee matching), the Inclusive Leadership Training Program (4-session virtual training with Include Consulting), the KeyNote Training Programme (presentation skills with KeyNote Women Speakers), Learning and Networking Events (regular industry sessions), and Meal with a Mission (annual fundraising gala). The organization also provides Corporate Membership tiers (Silver, Gold, Platinum) and digital products including event recording downloads. All programs aim to accelerate the development of women leaders through networking, knowledge-building, and professional development opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Mentorship Programme: An annual mentorship program pairing experienced industry professionals with women in the food and agriculture sector to support professional development.
• Meal with a Mission
• KeyNote Training Programme
• Learning and Networking Events

Products and services

• WOMAG Mentorship Programme An annual hybrid mentorship program that pairs mentees with experienced mentors in the food and agriculture sector across Asia, facilitating networking, knowledge extension, and professional skill development. The program is free of charge; women are eligible as mentees and both women and men are welcome as mentors.
• Inclusive Leadership Training Program A four-session virtual training program delivered via Zoom, developed in partnership with Include Consulting, designed to equip current and aspiring leaders with skills to champion inclusion in the workplace. Pricing ranges from SGD $400 to $1,500, with a 30% discount for corporate members and WOMAG co-sponsorship available for individual members without corporate funding.
• KeyNote Training Programme A presentation skills training program developed in partnership with KeyNote Women Speakers, offering participants the opportunity to enhance storytelling abilities and public speaking confidence for delivering personal keynotes and industry presentations. Available to individuals, corporates, and startups/NGOs through separate registration paths.
• Meal with a Mission An annual fundraising gala dinner showcasing innovative ingredients and businesses in the food and agriculture sector, including alternative protein, urban/local farm products, sustainably sourced seafood, and upcycled ingredients. The event raises funds to support WOMAG's volunteer-run operations and the delivery of free or subsidized professional development programs.
• Learning and Networking Events Regular in-person and virtual industry events and skills development sessions covering topics such as cellular agriculture, sustainability, gender equality, leadership, trade, blockchain in agribusiness, and career development. Past sessions have drawn approximately 50 attendees per event from across the agrifood, investment, startup, and policy sectors.
• Corporate Membership Tiered corporate membership program with Silver (SG$500/year), Gold (SG$900/year), and Platinum (SG$1,500/year) levels, providing networking, knowledge-building, and professional development benefits for organizations along agricultural value chains including producers, agri-input providers, traders, distributors, retailers, financiers, NGOs, and international organizations.
• The Business of Stories - Past Event Recording Download A recorded seminar by Anjali Sharma of Narrative: The Business of Stories, teaching participants how to structure stories to drive action in the knowledge economy. The approximately one-hour recording is available for SGD 10 in the members area download.

Quantifiable outcome

• WOMAG's community has grown to over 1000 professionals across the agribusiness ecosystem in Asia.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor and core.

• AlltechminorGTM or Marketing PartnerAlltech is listed as a corporate partner of WOMAG, contributing to the organization's ability to deliver professional development and networking programs for women in agribusiness.
• Corteva AgrisciencecoreGTM or Marketing PartnerCorteva is listed as a corporate partner and has been represented at WOMAG events. Corteva's Head of External Affairs & Sustainability APAC participated in the UNFSS Pre-Summit session organized by WOMAG, discussing women empowerment programs like the Ibu Hebat initiative.
• CargillcoreGTM or Marketing PartnerCargill is listed as a corporate partner and has been active in WOMAG initiatives. A Cargill representative (Chin Yee Tan) was a contact person for the 2022 Meal with a Mission sponsorship.
• SyngentacoreGTM or Marketing PartnerSyngenta is a corporate partner and hosted a WOMAG in-person learning and networking event at its Asia Pacific Office. Syngenta's Head of Business Sustainability APAC participated as a speaker at WOMAG events on sustainability topics.
• RabobankcoreGTM or Marketing PartnerRabobank is a corporate partner. Rabobank Singapore's CEO delivered opening remarks at a WOMAG event on cellular agriculture, and Rabobank's CEO Singapore spoke at a WOMAG sustainability event. Rabobank also partners through Project Acorn for sustainable agriculture initiatives discussed at WOMAG events.
• Stephenson Harwood (Singapore Alliance)minorGTM or Marketing PartnerStephenson Harwood is listed as a corporate partner and served as a venue sponsor for a WOMAG event on transition financing and carbon credits, hosting approximately 50 industry professionals.
• KeyNote Women SpeakerscoreStrategic or Co-development PartnerWOMAG developed the WOMAG-KeyNote Training Programme in partnership with KeyNote Women Speakers. The program offers WOMAG members the opportunity to enhance presentation skills, storytelling, and public speaking confidence, creating a community of like-minded women.
• Grow AsiacoreStrategic or Co-development PartnerGrow Asia is a key strategic partner, co-organizing events with WOMAG including the 'Confessional' series on engaging women upstream in agriculture value chains, and the UNFSS Pre-Summit Affiliated Session. WOMAG's MarComms Lead also serves as Partnerships & Communications Lead at Grow Asia.
• Include ConsultingcoreImplementation/ SI/ Consulting PartnerWOMAG partners with Include Consulting to deliver the Inclusive Leadership Training Program across 4 virtual sessions. Include Consulting provides evidence-based training content on diversity, inclusion, and bias management.
• WISE (Women in Sustainability and Environment)minorStrategic or Co-development PartnerWISE co-organized a WOMAG in-person learning and networking session on sustainability and agriculture innovations with Syngenta, combining expertise in gender diversity and environmental sustainability.
• OECD Centre for Responsible Business ConductminorStrategic or Co-development PartnerWOMAG partnered with the OECD Centre for Responsible Business Conduct and Grow Asia on a webinar on Responsible Agricultural Investing in Southeast Asia, discussing gender-lens investing and due diligence in food and agriculture supply chains.
• CRUSTminorGTM or Marketing PartnerCRUST is listed as a corporate partner of WOMAG, supporting the organization's programs.
• Mushroom BuddiesminorGTM or Marketing PartnerMushroom Buddies is listed as a corporate partner of WOMAG, supporting the organization's programs.
• LiveGreenCominorGTM or Marketing PartnerLiveGreenCo is listed as a corporate partner of WOMAG, supporting the organization's programs.
• Seng ChoonminorGTM or Marketing PartnerSeng Choon is listed as a corporate partner of WOMAG, supporting the organization's programs.
• SGProteinminorGTM or Marketing PartnerSGProtein is listed as a corporate partner of WOMAG, supporting the organization's programs.
• TreatsureminorGTM or Marketing PartnerTreatsure is listed as a corporate partner of WOMAG, supporting the organization's programs.
• Thoughtful FoodsminorGTM or Marketing PartnerThoughtful Foods is listed as a corporate partner of WOMAG, supporting the organization's programs.
• WhatIF FoodsminorGTM or Marketing PartnerWhatIF Foods is listed as a corporate partner of WOMAG, supporting the organization's programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ellevate Network: Large global professional women's networking and mentorship platform. Compares to WOMAG as a community-led organization delivering networking and professional development, though broader in scope (all industries) and with a paid SaaS membership model.
• 85 Broads: Global women's professional networking community offering mentoring and career resources. Comparable to WOMAG's networking and mentorship programs, though industry-agnostic and not focused on agribusiness.

Others

• Corteva Agriscience: Global agribusiness seed and crop protection company and a core corporate partner of WOMAG. Comparable as a key institutional stakeholder in the Southeast Asian agribusiness ecosystem WOMAG serves, though its primary business is agricultural inputs rather than community building.

Direct peers

• Grow Asia: Multi-stakeholder partnership platform focused on inclusive and sustainable agriculture in Southeast Asia. WOMAG co-organizes events with Grow Asia, and the platforms share the same regional agribusiness ecosystem and corporate partners.
• WISE (Women in Sustainability and Environment): APAC-based community advancing women leaders in sustainability and environment. WOMAG has co-organized events with WISE; the two share mission, regional scope, and a member base that crosses both agribusiness and sustainability.
• Women in Food & Beverage (WIFB): Networking and professional development community for women across the food and beverage industry. Adjacent vertical to WOMAG's agribusiness focus with a similar community-driven, networking and events model.
• Women in Agribusiness: US-based professional organization with the same mission of supporting women in the agribusiness value chain. Closest functional peer — same focus on networking, professional development, and industry events, though serving North America rather than Southeast Asia.
• KeyNote Women Speakers: Organization developing women's public speaking and presentation skills. WOMAG co-developed its KeyNote Training Programme with KeyNote, and both share a mission of advancing women professionals through skills development and visibility.

Emerging players

• The Female Farmer Project: US-based media and community platform telling stories of women in agriculture. Comparable to WOMAG in amplifying women in agribusiness through content and community, though smaller-scale and content-led rather than membership-led.

Regional players

• Australian Women in Agriculture: National organization advancing women in Australian agriculture. Closest regional peer to WOMAG in mission (women in agriculture), serving a different geography but operating a similar events, advocacy, and professional development model.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/womagasia
• LinkedInlinkedin.com/company/womag-asia

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOMAG