Fundación Woman Forward

Name

Fundación Woman Forward

Legal name

Fundación Woman Forward

Website

https://womanforward.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Gender Equality Consulting & Compliance Tools

NAICS

Software Publishers (5132), Professional, Scientific, and Technical Services (541)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)

Keywords

• Gender equality consulting
• Corporate equality tools
• Diversity certification
• Pay equity audit
• Equality plan management

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Membership Fees: Annual membership tiers for companies: Pequeña Empresa (up to 50 employees) at €750/year, Mediana Empresa (up to 249 employees) at €1,800/year, and Gran Empresa (250+ employees) at €3,800/year. Membership includes access to the equality index, Club de Empresas seminars, networking events, masterclasses, and branding benefits.
2. Individual Membership: Annual individual membership at €150/year providing access to interim management services, Circle events, training discounts, seminars, newsletter, and up to 80% tax deduction.
3. Online Tool Sales: Sale of diagnostic tools, certification products, and equality indices through the online store at app.womanforward.org/tienda/. Products include Diagnóstico de Igualdad and Certificación de Igualdad.
4. Training Programs: Revenue from equality training courses, leadership programs, and corporate governance training. Discounts available for members.
5. Sponsorships and Donations: Corporate sponsorship packages and tax-deductible donations from individuals and organizations supporting the foundation's mission.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fundación Woman Forward develops and sells a suite of cloud-based online tools (hosted on its Diversicity© platform) that enable companies to register, evaluate, certify, and report on gender equality practices. Offerings include the Índice Empresarial de Igualdad©, Diagnóstico de Igualdad de Oportunidades©, Certificación en Igualdad y Competitividad© (audited by World Compliance Association and certified by EQA), Canal de Denuncia contra el Acoso Sexual©, Plan de Igualdad©, Registro Retributivo©, and Auditoría Retributiva©, distributed through corporate membership tiers, an e-commerce store, training programs, and the annual Ranking de Empresas por la Igualdad.

Product overview

Fundación Woman Forward operates a cloud-based platform offering a suite of integrated online tools for gender-equality management in organizations. The core portfolio comprises the Índice Empresarial de Igualdad Woman Forward© for benchmarking, the Diagnóstico de Igualdad de Oportunidades Woman Forward© for equality-plan preparation, the Certificación en Igualdad y Competitividad Woman Forward© (audited by World Compliance Association and EQA) for formal certification, and the Canal de Denuncia© for whistleblowing. These are complemented by the Plan de Igualdad©, Registro Retributivo©, and Auditoría Retributiva© modules. Companies access the ecosystem through the Club de Empresas© membership program, and the Foundation conducts the annual Ranking de Empresas por la Igualdad to recognize leaders. Additionally, the Foundation runs the Tech4Girls workshop program to address the digital gender divide among girls.

Differentiator

Problem solved

Functional benefit

Products and services

• Índice Empresarial de Igualdad Woman Forward© A quantitative and qualitative measurement tool accessed via the foundation's cloud platform that evaluates companies across six key gender-equality policy areas: personnel search, recruitment, job promotion, sexual harassment prevention, work-life balance, and pay gap. Generates graphical reports and enables benchmarking by company size and location.
• Diagnóstico de Igualdad de Oportunidades Woman Forward© An online platform that guides companies through preparing and implementing an Equality Plan, including a three-step methodology (data collection, evaluation, and automated report generation), a documentation repository, and graphical analysis of results by department with annual comparisons.
• Certificación en Igualdad y Competitividad Woman Forward© A certification tool audited by the World Compliance Association and certified by EQA that assesses companies' alignment with gender-equality policies, national human rights plans, and the UN 2030 Agenda. Grants two levels of seals (Sello Woman Forward a la Igualdad y Competitividad; Sello Woman Forward al Progreso y Compromiso con la Igualdad) and generates a SWOT analysis with compliance-degree visualization.
• Canal de Denuncia Contra el Acoso Sexual y por Razón de Sexo© A secure cloud-based whistleblowing platform for receiving and managing reports of sexual harassment and sex-based discrimination, supporting anonymous submissions, multi-channel access for employees and stakeholders, investigator workflows, and compliance with the EU Whistleblower Protection Directive.
• Plan de Igualdad Woman Forward© An automated systematic tool that, based on conclusions from the Equality Diagnosis, helps companies define measurable objectives and prioritize temporary, evaluable actions to eliminate or mitigate sex-based inequalities.
• Registro Retributivo Woman Forward© A cloud-platform tool for transparency and management of pay equity between women and men, guiding users through creating annual salary registries disaggregated by sex, including all salary and extra-salary concepts, and generating a communication model for Works Councils.
• Auditoría Retributiva Woman Forward© A user-friendly tool for managing pay equity between women and men that guides companies to generate the Pay Audit Report along with a personalized Action Plan of Corrective Measures, ensuring compliance with salary-equality legislation.
• Club de Empresas para la Gestión de la Igualdad© A membership program offering participating companies access to equality-management tools, seminars, networking events, masterclasses, the Círculo de Altas/os Directivas/os y Consejeras/os©, logo placement, discounts on training, and advisory support for setting SMART equality objectives. Available in three tiers (Pequeña Empresa €750/year, Mediana Empresa €1,800/year, Gran Empresa €3,800/year).
• Ranking de Empresas por la Igualdad An annual national ranking (currently in its third edition, 2025) that evaluates and recognizes companies based on their performance in gender equality using the Índice Empresarial de Igualdad, awarding Sello Empresarial de Igualdad certification to participating organizations and publishing results publicly.
• Cursos de Igualdad, Liderazgo Femenino y Gobierno Corporativo Equality, female leadership, and corporate governance training courses offered by the foundation, with discounts available for members.
• Tech4Girls An experiential workshop program promoting STEM careers among girls and adolescents to reduce the digital gender divide, featuring robotics, smart cities, drones, inspirational talks, and practical technology sessions, developed in collaboration with Click That Matters and Helping by Doing.

Quantifiable outcome

• 47% of companies with 50+ employees required to register equality plans still had not done so as of 2024
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

17 partnerships are on record, tiered major, core and minor.

• Generalitat ValencianamajorStrategic or Co-development PartnerCollaborated on the organization of the event 'Empresas con Futuro: Igualdad, Estrategia y Competitividad' in Valencia on March 11, 2025. The partnership leverages regional government support for equality initiatives.
• Universidad Antonio de NebrijamajorStrategic or Co-development PartnerCo-organizer of the I Congreso de Liderazgo Femenino en la Era Digital held at the university's Campus de Princesa. Partnership combines academic credibility with industry expertise.
• Fundación BotínmajorStrategic or Co-development PartnerHosted the II Ranking de Empresas por la Igualdad ceremony at their Madrid headquarters, demonstrating institutional collaboration for gender equality advancement.
• Cámara de Comercio Alemana para España (AHK)coreGTM or Marketing PartnerFeatured as a collaborating organization and logo partner, facilitating German-Spanish business community engagement in equality initiatives.
• Cámara Franco-Española Comercio e IndustriacoreGTM or Marketing PartnerPartner organization providing cross-border business network access for equality programming and event co-organization.
• Cámara de Comercio Italiana en EspañacoreGTM or Marketing PartnerItalian-Spanish business chamber collaborating on events and promoting equality among member companies.
• Círculo de EmpresarioscoreGTM or Marketing PartnerSpanish business leaders association whose President (John de Zulueta) participates in ranking jury, providing high-level corporate network access.
• CEOEcoreGTM or Marketing PartnerSpain's main business confederation collaborating on ranking initiatives. CEOE Secretary General participated in I Ranking presentation at CEOE headquarters.
• FemxacoreStrategic or Co-development PartnerEducational technology company partnered to provide leadership and equality training programs. Femxa CEO Patricia García participates in ranking events.
• KérastaseminorGTM or Marketing PartnerCo-sponsor of Power Talks events with Nova Talent, targeting young women professionals for career development.
• Nova TalentminorGTM or Marketing PartnerTalent management firm co-organizing Power Talks events with Kérastase and Woman Forward for young women professionals.
• Easy Telecom Law FirmminorStrategic or Co-development PartnerLegal firm co-organizing the Congreso de Liderazgo Femenino en la Era Digital, providing regulatory and telecommunications expertise.
• Click That MattersStrategic or Co-development PartnerFoundation collaborating on the Tech4Girls workshop to address digital gender divide among girls through STEM experiences.
• Helping by DoingminorStrategic or Co-development PartnerFoundation partner for Tech4Girls experiential event promoting STEM careers among girls.
• World Compliance AssociationcoreTechnology or IntegrationInternational organization that audits the Certificación en Igualdad y Competitividad tool, providing third-party verification credibility.
• EQA (European Quality Assurance)coreTechnology or IntegrationEuropean certification body that certifies the equality and competitiveness certification tool, adding international credibility.
• Instituto Iberoamericano de Interim ManagementminorStrategic or Co-development PartnerProvides interim management service access for Woman Forward female executive members seeking career reconnection opportunities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Catalyst: Global nonprofit advancing women in workplace leadership through research, advisory, and corporate membership. Directly comparable as a membership-funded nonprofit offering benchmarking, corporate advisory, and thought leadership on gender equality.
• Lean In: US-based nonprofit founded by Sheryl Sandberg producing research, corporate training, and Circles community programs for women's professional advancement. Comparable as a nonprofit providing corporate training, community programming, and educational content on women's leadership.
• 30% Club: Global campaign-driven organization pushing for 30%+ female representation on corporate boards. Comparable in mission, corporate-relationship model, and ranking/recognition mechanisms targeting C-suite and board diversity outcomes.
• EDGE (Economic Dividends for Gender Equality): Global gender equality certification standard offering corporate assessment and benchmarking across multiple equality dimensions. Directly comparable to Woman Forward's Certificación and Índice tools, with stronger international reach but a similar B2B certification-led model.
• The Female Quotient: Corporate advisory and community platform advancing gender equity through events, membership programs, and research. Directly comparable as a corporate-equality advisory offering B2B engagement, events, and content marketing at the C-suite level.
• ClosinGap: Spanish gender-equality initiative backed by major corporates (BBVA, PwC, SAP, etc.) producing research and corporate equality indexes. Comparable in domestic focus, B2B corporate engagement model, and emphasis on data-driven benchmarking.
• EQUAL SALARY Foundation: Swiss-based nonprofit certifying companies on pay equality through a rigorous audit process. Highly comparable to Woman Forward's Registro Retributivo and Auditoría Retributiva tools and its Certificación offering, with a similarly certification-led business model.

Broad incumbents

• PwC Spain (People & Organization): Big Four firm providing equality diagnostics, pay equity analysis, and corporate ESG advisory in Spain. Comparable in offering portfolio and target buyer; differs by being embedded in broader consulting relationships rather than a dedicated equality platform.
• Deloitte Spain (Human Capital practice): Big Four consultancy offering diversity, equity, and inclusion advisory, pay-gap audits, and whistleblower platforms as part of broader HR transformation mandates. Comparable service portfolio but bundled into enterprise advisory engagements rather than standalone products.
• KPMG Spain (Diversity & Inclusion Advisory): Big Four firm with dedicated diversity, equity, and inclusion advisory services in Spain, including pay-gap analyses and compliance diagnostics. Overlaps with Woman Forward's corporate equality tools and Club de Empresas offerings but as part of broader consulting mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/woman-forward
• Facebookfacebook.com/sharer.php
• Xx.com/intent/tweet?url=https%3A%2F%2Fwomanforward.org%2F

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Woman Forward