Women & Golf

What Women & Golf does

Women & Golf is a privately held UK media and membership company headquartered in Peterborough, founded in the early 1990s (sources differ between 1991 and 1993), that serves women golfers with editorial content, a mobile subscription app, and paid event experiences. The company operates a digital magazine at womenandgolf.com spanning instruction, equipment, fashion, travel, wellness, beginner onboarding, and tournament news, alongside the Women & Golf Connect mobile application on iOS and Android, which delivers expert content, course reviews, events, and community features to members.

The business runs four interlocking revenue streams: a Connect membership subscription (£2.99/month or £29.90/year) granting access to exclusive content, member events, community groups, expert webinars, competitions, and product discounts; affiliate commissions on golf equipment, apparel, and accessories purchased through site-linked retailer partnerships such as Surprizeshop; display advertising and sponsored content placements; and event revenue from paid coaching breaks (£1,595–£1,995 per person for 7-night Algarve trips) and golf days (£195–£225 per person), executed in partnership with travel operator Golf to a Tee and a network of PGA-certified coaches.

Distribution combines direct-to-consumer digital channels (website, iOS and Android apps), owned social channels across Instagram, X, Facebook, LinkedIn and YouTube, an email newsletter, and affiliate retail links. The customer base is a long-tail of individual women golfers in the UK, segmented by skill level (with a dedicated First Swings beginner track) and by paid tier (Connect members vs. non-members). The company is bootstrapped with no identified institutional capital, operates with approximately five employees, and is currently extending the Connect platform with forthcoming course rankings and community groups features.

Name

Women & Golf

Legal name

Women & Golf

Website

https://womenandgolf.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Women & Golf is a UK-based privately held media brand and subscription membership platform serving women golfers with editorial content, the Connect mobile app, affiliate commerce, and paid coaching events and golf days across the UK and Europe.

Ownership category

akta.pro rank

Product category

Women's Golf Media and Membership

NAICS

Sporting Goods Retailers (45911)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Women's golf media
• Golf instruction content
• Golf equipment reviews
• Golf travel guides
• Golf community membership

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Connect Membership Subscription: Monthly subscription at £2.99 or annual subscription at £29.90 (with 2 months free). Members receive exclusive content, events access, community groups, expert advice, webinars, competitions, and product discounts.
2. Affiliate Commission: Earns affiliate commissions when readers purchase products through site links. Covers golf equipment, fashion, footwear, accessories, and golf care products.
3. Advertising and Sponsored Content: Display advertising placements and sponsored content throughout the website and app. Includes brand partnerships and featured product placements in editorial content.
4. Event Revenue: Revenue from coaching breaks and golf days. Coaching break pricing ranges from £1,595-£1,995 per person for 7-night Algarve trips. Golf day events priced at £195 (members) and £225 (non-members).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Women & Golf publishes a digital magazine and operates the Women & Golf Connect mobile app, delivering expert instruction, equipment reviews, fashion, travel, wellness, and tournament news tailored for women golfers. It sells a premium Connect Membership (£2.99/month or £29.90/year) that unlocks exclusive content, expert webinars, community groups, competitions, member pricing on events, and product discounts. The company also organizes paid coaching breaks in destinations such as the Algarve and member golf days at venues including Centurion Club.

Product overview

Women & Golf operates a multi-platform media and community business for women golfers, comprising the core Women & Golf digital magazine/website, the Women & Golf Connect mobile app (available on iOS and Android), and a premium membership program. The magazine platform delivers content across twelve categories: news and features, instruction, equipment, fashion, travel, wellness, first swings for beginners, and an opens directory. The Connect app serves as the hub for exclusive member content, community groups (forthcoming), course rankings (forthcoming), events, and expert advice. Membership is priced at £2.99/month or £29.90 annually, unlocking premium content, webinars, competitions, and discounts. The company also organizes branded golf days and coaching breaks as part of its event offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Women & Golf Connect: The company's exclusive mobile app and membership platform offering expert content, course reviews, events, and a community of women golfers. Membership available at £2.99/month or £29.90/year.

Products and services

• Women & Golf Magazine/Website Primary digital magazine platform offering expert golf instruction, equipment reviews, travel guides, fashion content, news coverage, and wellness advice tailored for women golfers.
• Women & Golf Connect (Mobile App) Dedicated mobile app for women's golf providing expert content, course reviews, events, and community features accessible on iOS and Android devices.
• Women & Golf Connect Membership Premium membership at £2.99/month or £29.90/year unlocking exclusive content, member-only events, community groups, expert PGA advice, webinars, competitions, and product discounts.
• Women's Golf Opens Directory Searchable database and directory of women's and mixed open golf competitions at clubs across the UK, with search and filter by county, event type, date, and golf club.
• Algarve Coaching Breaks 7-night golf coaching holidays in the Algarve with daily PGA coaching, 5 rounds of golf, evening meals, and stay at Penina Hotel & Golf Resort, priced from £1,595–£1,995 per person.
• Centurion Club Golf Day One-day golf experience at Centurion Club including breakfast, 18 holes, lunch, individual Stableford competition across three divisions, and an exclusive goodie bag, priced at £195 for members and £225 for non-members.
• Instruction Content Library Expert-led golf instruction content covering driving, fairway play, game improvement, rules, putting, short game, and wellness, featuring video content and articles from PGA coaches and golf professionals.
• Fashion Content & Product Reviews Golf fashion editorial including style guides, brand spotlights, buying advice, and product reviews for women's golf apparel, footwear, and accessories.
• Equipment Reviews (Gear Guide) Independent equipment reviews and buying guides covering golf clubs, balls, bags, trolleys, rangefinders, GPS watches, and golf technology, reviewed specifically for women golfers.
• Travel Content (Where to Play) Golf destination guides covering UK courses, international travel, luxury resorts, spa stays, and group-friendly golf trips tailored for women golfers.
• Wellness Content (Fit for Golf) Golf-specific fitness and wellness advice including exercises, mobility routines, injury prevention, nutrition, hydration tips, and recovery guidance for women golfers.
• First Swings (Beginner Content) Beginner-friendly golf guide covering basics, equipment selection, rules, etiquette, and confidence-building for women new to the game.
• Member Events & Competitions Member-exclusive giveaways, product discounts, exclusive experiences, and national events including golf days and coaching breaks for Women & Golf Connect members.

Quantifiable outcome

• Significant savings on coaching breaks for Connect members (up to £75 per person)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Golf to a TeecoreStrategic or Co-development PartnerOfficial travel partner for Women & Golf coaching breaks. Handles booking, payments, and logistics for golf trips including flight-inclusive packages protected through ABTA and ATOL. PGA professionals deliver coaching while Golf to a Tee manages all travel arrangements.
• SurprizeshopminorChannel Partner/ Reseller/ DistributorAffiliate retail partner for golf products. Links to Surprizeshop featured on product pages with members receiving 10% discount codes. Women & Golf earns commission on referred sales.
• Famara GolfminorGTM or Marketing PartnerFeatured brand partner highlighted in fashion section. Brand spotlighted as featured partner with dedicated product showcase on Women & Golf platform.
• Smash Factor Golf Coaching / Natalie AdamsminorGTM or Marketing PartnerPGA Golf Coach and coaching partner providing instructional content. Natalie Adams creates video instruction and drills for the Women & Golf audience.
• PGA Golf Coaches NetworkcoreGTM or Marketing PartnerNetwork of PGA-certified instructors including Erika Larkin, Claire Batista, Cathy Kim, Chris Ryan, and others providing instructional content and coaching expertise across driving, putting, short game, and game improvement categories.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Golf.com: Digital golf media platform from GOLF (formerly Golf Magazine). Broad incumbent producing instruction, equipment, news, and travel content across all golfer segments including women's golf coverage that competes with Women & Golf's editorial.
• Golf Digest: Major global golf media brand covering instruction, equipment reviews, travel, and tournament coverage including women's golf. Broad incumbent operating at much larger scale across all golf demographics, not specializing in women's niche.

Emerging players

• Birdie: Women's golf community and content platform targeting female golfers with instruction, community, and event offerings. Emerging player with similar target audience and community-led GTM motion overlapping Women & Golf Connect.
• Her Game Her Life: Digital content platform focused on women in golf, covering stories, instruction, and lifestyle. Emerging player with partial overlap in women's golf content niche and community-building approach.
• Kingdom Magazine: Digital publication covering golf culture with women's golf content as a growing category. Emerging player in the women's golf content niche with editorial overlap and similar target demographic.

Direct peers

• The Women's Game: Digital media brand dedicated to women's golf coverage, news, and instruction. Direct peer competing for the same niche audience and producing overlapping content categories from instruction to equipment reviews.
• Golf Monthly: Long-established UK golf magazine and digital platform covering instruction, equipment, and course reviews. Direct peer in UK golf media with overlapping content categories and review-driven affiliate revenue.
• Today's Golfer: UK-based golf media brand producing instruction, equipment reviews, and golf news for British golfers. The closest direct peer given shared UK focus, multi-format golf content, and equipment review affiliate commerce model.

Others

• LPGA: The Ladies Professional Golf Association runs the top women's professional tour and operates its own media/content platform. Ecosystem participant rather than direct competitor, but covers women's golf news and content that intersects with Women & Golf's editorial coverage.
• Golf to a Tee: UK golf travel specialist organizing coaching trips and group travel. Listed as Women & Golf's official travel partner and is an ecosystem/adjacent service provider rather than direct competitor in media or community.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WomenAndGolf
• YouTubeyoutube.com/@WomenAndGolf
• Facebookfacebook.com/WomenAndGolf
• LinkedInlinkedin.com/company/women-&-golf
• Instagraminstagram.com/womenandgolf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women & Golf