G&O

What G&O does

G&O (legal name: Stichting woningcorporatie Het Gooi en Omstreken) is a Dutch social housing corporation founded in 1972 and headquartered at Schapenkamp 130, Hilversum. The organization manages approximately 9,100 to 10,000 self-contained rental units across six municipalities — Blaricum, Bunschoten, Gooise Meren, Hilversum, Laren, and Wijdemeren — serving the Gooi, Vechtstreek, and Eemland regions. G&O holds ANBI (Algemeen Nut Beogende Instelling) public-benefit status and operates under the Dutch Woningwet as a non-profit foundation, with a mission focused on providing affordable rental housing to households with modest incomes and people in vulnerable positions. Revenue is generated primarily through regulated monthly rental income (with income-linked annual increases), supplemented by ancillary parking-space (€45-€80/month) and garage-box (€110/month) rentals in Blaricum, Bussum, Laren, and Hilversum.

The core product is the management and allocation of social rental housing, distributed through the WoningNet regional platform (Gooi & Vechtstreek and Eemvallei) and supported by the Mijn G&O self-service tenant portal for rent payment, maintenance requests, contract changes, and 24/7 account management. The technology stack is conventional SaaS: MailChimp for newsletters, Google Analytics and Tag Manager for web analytics, Application Insights for performance monitoring, ReadSpeaker for accessibility (WCAG 2.1 Level A compliant), and EDR Consumententoetsing for creditworthiness checks. G&O's strategic agenda, codified in the Koersplan 2024-2027 and Portefeuillestrategie 2024-2033, targets 1,200 new homes over ten years, sustainability upgrades (600 kg CO2 reduction per home per year; 20% of stock gas-free by 2030), and is overseen by a two-tier governance structure consisting of a five-member Raad van Commissarissen and a single bestuurder. François Claessens succeeded Maarten van Gessel as Executive Director on November 1, 2025.

G&O's go-to-market is hybrid: a sales-led allocation motion via WoningNet (with a dedicated verhuurmakelaar team for viewings and key handovers) combined with community-led engagement through the HGO tenant organization, resident commissions, neighborhood meetings, the Wonen&Zo tenant magazine (twice yearly), and a 12x/year digital newsletter. The customer base spans multiple regulated segments — primary social-rent tenants with modest incomes, 55+ seniors seeking age-appropriate dwellings, mid-income (middelhuur) households, and six municipal government partners bound by multi-year prestatieafspraken. Alliances include Aedes and CorporatieNL (industry associations), Klimmr (sustainability cooperative), and the WOCO Midden-Nederland employer-branding network, alongside operational partnerships with developers Nijhuis Bouw, Slokker Vastgoed, and JeeGee Vastgoed for new construction, and Warmtebedrijf Muiderberg for district-heating connection.

Name

G&O

Legal name

Stichting woningcorporatie Het Gooi en Omstreken

Website

https://wonenbijgeno.nl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

G&O is a Dutch non-profit social housing corporation managing approximately 9,100-10,000 rental units across six municipalities in the Gooi, Vechtstreek, and Eemland regions. It provides affordable rental housing to low-income and vulnerable households under the Dutch Woningwet.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111), Lessors of Residential Buildings and Dwellings (531110)

SIC

Operators Of Apartment Buildings (6513), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Social housing rental
• Affordable rental homes
• Tenant portal services
• Housing corporation management
• Sustainable housing renovation

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Sociale huurinkomsten (Rental Income): G&O generates revenue primarily through monthly rental income from approximately 9,100 to 10,000 social rental homes across 6 municipalities in the Gooi, Vechtstreek, and Eemland regions. Rent is charged monthly in advance (before the 1st of the month). Rental income includes both net rent (kale huur) and service costs. G&O applies income-dependent annual rent increases.
2. Parkeer- en bergingverhuur (Parking & Garage Rental): G&O rents out parking spaces (€45–€80/month excl. VAT) and garage boxes (€110/month excl. VAT) across multiple locations in Blaricum, Bussum, Laren, and Hilversum. This provides supplementary recurring revenue from existing property assets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

G&O is a Dutch social housing corporation (woningcorporatie) that owns, manages, and rents out approximately 9,100–10,000 self-contained social rental homes across six municipalities (Blaricum, Bunschoten, Gooise Meren, Hilversum, Laren, Wijdemeren) in the Gooi, Vechtstreek, and Eemland regions. It allocates homes through the WoningNet system to households with modest incomes, runs the Mijn G&O tenant portal for 24/7 self-service, and delivers new construction, large-scale renovation, and sustainability upgrades under its Portefeuillestrategie 2024-2033. The organization also rents parking spaces and garage boxes and operates under ANBI public-benefit status.

Product overview

G&O (Het Gooi en Omstreken) is a Dutch housing corporation offering social rental housing services. The core product is the management of approximately 10,000 rental units across six municipalities. The main service platform is Mijn G&O, a tenant portal that enables 24/7 online management of housing affairs including repairs, rent payments, and communication. Additional offerings include new construction projects (targeting 1,200 new homes by 2033), sustainability and energy renovation services, and parking/garage rentals. G&O operates in the Gooi, Vechtstreek, and Eemland regions serving Blaricum, Bunschoten, Gooise Meren, Hilversum, Laren, and Wijdemeren municipalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Mijn G&O (Tenant Portal) A secure online tenant portal where renters can manage their housing affairs 24/7, including viewing personal data, submitting repair requests, paying rent, requesting changes to their living situation, reporting overlast, applying to do their own DIY ('zelf klussen'), and contacting G&O via a contact form. It is aimed at existing G&O tenants.
• Social Rental Housing Approximately 9,100–10,000 self-contained social rental homes allocated to income-eligible households in the Gooi, Vechtstreek, and Eemland regions across six municipalities (Blaricum, Bunschoten, Gooise Meren, Hilversum, Laren, Wijdemeren). Tenants access available homes through the WoningNet regional allocation system.
• New Construction Projects New-build housing delivered by G&O in the Gooi, Vechtstreek, and Eemland regions, including social rental, mid-rent, and 55+ units (e.g., 82 homes at Rengerswetering eiland 5 / Polderhof in Bunschoten-Spakenburg with 40 social rental, 21 mid-rent, and 21 55+ apartments; 15 social rental apartments at 't Laantje in Nieuw-Loosdrecht with JeeGee Vastgoed; 36 social rental apartments in the Mariënburg project on Brinklaan in Bussum acquired from Slokker Vastgoed).
• Sustainability & Energy Renovation Large-scale energy retrofits and sustainability upgrades across G&O's housing stock, including insulation, gas-free heating (heat pumps, district-heating connections), and connection to the Warmtebedrijf Muiderberg warmtenet for 246 homes in Muiderberg. Examples: Weesperstraat 117-179 apartment renovation in Muiden (delivered July 2026) and the 250-home renovation partnership with Nijhuis Bouw in Muiden Noordwest.
• Parking & Garage Rental Monthly rental of parking spaces (€45–€80/month excl. VAT), garage boxes (€110/month excl. VAT), motor parking places (€15–€28/month excl. VAT), and scootmobiel places across G&O locations in Blaricum, Bussum, Laren, and Hilversum. Available to tenants and non-tenants via direct online request.

Quantifiable outcome

• Visitation score improved from 7.9 (2017) to 8.3 (2021) — presteren naar opgaven en ambities: 8.0, presteren volgens belanghebbenden: 8.1, presteren naar vermogen: 9.0, governance: 8.2
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Warmtebedrijf MuiderbergcoreStrategic or Co-development Partner · 27 May 2026G&O and Warmtebedrijf Muiderberg signed an aansluitovereenkomst (connection agreement) to connect all 246 G&O rental homes in Muiderberg to a district heating network (warmtenet). This is a key step in G&O's sustainability strategy to make homes gas-free and reduce CO2 emissions.
• JeeGee VastgoedcoreStrategic or Co-development Partner · 9 July 2025G&O and JeeGee Vastgoed co-developed the project 'Wonen aan 't Laantje' in Nieuw-Loosdrecht. G&O acquired 15 social rental apartments. The project was completed and keys were handed over to tenants on July 9, 2025.
• Slokker VastgoedcoreStrategic or Co-development Partner · 1 July 2025G&O and Slokker Vastgoed signed a koopovereenkomst (purchase agreement) for 36 social rental apartments in the Mariënburg project at Brinklaan in Bussum. Slokker Vastgoed develops the former monastery and surrounding land into a residential project; G&O acquires 36 social rental units.
• Nijhuis BouwcoreStrategic or Co-development Partner · 1 May 2025G&O and Nijhuis Bouw entered into a bouwteamovereenkomst (construction team agreement) for a large-scale renovation of Muiden Noordwest. The partnership covers the renovation of 250 social rental homes. Nijhuis Bouw serves as the main contractor. The project is one of G&O's most significant renovation initiatives under its Portefeuillestrategie 2024-2033.
• WoningNetcoreChannel Partner/ Reseller/ DistributorG&O works with WoningNet for housing allocation in the Gooi & Vechtstreek and Eemvallei regions. WoningNet manages registration of housing seekers, publishes available homes, and handles allocation. The Samenwerkende woningcorporaties Gooi en Vechtstreek offer their available homes weekly through WoningNet's DAK platform.
• AedesminorOthersG&O is a member of Aedes, the national association of Dutch housing corporations (vereniging van woningcorporaties). Aedes provides advocacy, knowledge sharing, and representation for its member corporations.
• Huurdersorganisatie G&O (HGO)coreOthersThe Huurdersorganisatie G&O (HGO) represents the collective interests of G&O's tenants. G&O and HGO have a samenwerkingsovereenkomst (cooperation agreement). HGO advises on policy, maintenance, rent policy, and housing facilities, and nominates two members to the Raad van Commissarissen.
• Gemeente BlaricumcoreOthersPrestatieafspraken (performance agreements) 2024-2027 signed between G&O, municipality, and HGO covering housing objectives, sustainability, and liveability targets.
• Gemeente BunschotencoreOthersPrestatieafspraken (performance agreements) 2022-2025 covering housing objectives, renovation, and liveability in Bunschoten-Spakenburg. Includes joint development at Rengerswetering eiland 5 and Vivaldiweg.
• Gemeente Gooise MerencoreOthersPrestatieafspraken (performance agreements) 2025-2028 signed between G&O, municipality, and HGO covering housing supply, sustainability, and neighborhood development.
• Gemeente HilversumcoreOthersPrestatieafspraken (performance agreements) 2023-2027 covering Hilversum housing supply, verduurzaming (de Meent project), and liveability objectives.
• Gemeente LarencoreOthersPrestatieafspraken (performance agreements) 2024-2027 signed between G&O, municipality, and HGO covering housing and sustainability in Laren.
• Gemeente WijdemerencoreOthersPrestatieafspraken (performance agreements) 2024-2027 signed between G&O, municipality, and HGO. Includes joint investigation into housing development at Kininelaantje in 's-Graveland (intentieovereenkomst, June 2026).
• WOCO (Woningcorporaties Midden-Nederland)minorOthersWOCO is a collaborative network of housing corporations in Midden-Nederland. G&O participates in the joint campaign 'Werken bij de WOCO' to attract talent and raise sector awareness.
• KlimmrminorOthersG&O is affiliated with Klimmr, a cooperative of housing corporations focused on sustainability and energy transition in the residential sector.
• CorporatieNLminorOthersG&O is a member of CorporatieNL, a network providing knowledge sharing, training, and professional development for Dutch housing corporations.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mitros: Utrecht-based Dutch social housing corporation (Stichting) serving households with modest incomes. Comparable to G&O on geographic concentration in a single region, new construction programs, and ANBI/Woningwet operating model.
• Woonzorg Nederland: Dutch housing corporation specialized in housing for seniors and people with care needs. Comparable to G&O on social housing mandate and on G&O's senior-focused (55+) developments like Rengerswetering eiland 5.
• De Alliantie: Largest Dutch social housing corporation (woningcorporatie) operating primarily in the Amsterdam and Utrecht regions, managing ~50,000 units under the Woningwet. Directly comparable to G&O as it is structured as a Stichting with ANBI status and serves similar tenant segments.
• Portaal: Dutch housing corporation operating in Utrecht, Leiden, and Nijmegen with ~50,000 units. Comparable to G&O on portfolio strategy (new construction, sustainability upgrades) and social housing mandate.
• Ymere: Major Dutch social housing corporation active in the Randstad with tens of thousands of units, also structured as a Stichting. Comparable to G&O on business model (social rental under Woningwet), scale, regulatory framework, and tenant portal approach.
• Woonstad Rotterdam: Rotterdam-based Dutch social housing corporation under the same Woningwet regime. Comparable to G&O on operating model, ANBI status, and tenant self-service portal approach.
• Eigen Haard: Amsterdam-based Dutch social housing corporation managing a large portfolio under the same Woningwet framework. Highly comparable to G&O on regulatory structure, tenant mix, and reliance on regional housing allocation systems.
• Rochdale: Amsterdam-region Dutch housing corporation structured as a Stichting. Comparable to G&O across portfolio management, social-rental focus, and operating under the same national housing association (Aedes) framework.
• Woonbron: Rotterdam/South Holland Dutch housing corporation providing social rental housing under the Woningwet. Comparable to G&O on structure (Stichting), target segment, and new construction / sustainability programs.

Others

• Aedes: National Dutch trade association for housing corporations (vereniging van woningcorporaties). Relevant to G&O as an industry ecosystem participant — G&O is a member — and as a comparable organizational body governing Dutch social housing standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@voordehuurders
• Facebookfacebook.com/Voordehuurders
• LinkedInlinkedin.com/company/woningcorporatie-g-en-o

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G&O