What Worcester Warriors Foundation does

Worcester Warriors Foundation is a registered charity in England (Charity No. 1133136) established in 2011 and based at Cecil Duckworth House, Royal Porcelain Works, Worcester. Operating with approximately 10 employees, the foundation uses the power of sport to engage vulnerable people across Worcestershire, including individuals with mental and physical disabilities, children with Special Educational Needs, disengaged youth aged 14–16, people living with dementia or musculoskeletal conditions, women seeking wellbeing support, and isolated individuals. Its programme portfolio spans inclusive sports (walking rugby, team sport, fishing, wheelchair sport), SEN-focused multisport delivery, alternative education (Make Your Mark and 1-2-1 Mentoring), and targeted wellbeing initiatives including the Dementia Sports Café, Women's Wellbeing Programme, Winter Wellness Café, and Warriors Foundation v Arthritis (delivered in partnership with Versus Arthritis). The foundation also operates fee-paying venue hire and a Sensory Room service from its headquarters, and runs a Matchday Lottery plus challenge-based fundraising events (sports quiz nights, skydive days) alongside recurring giving programmes such as Friends of the Foundation and the £100/month corporate Partner of the Foundation scheme.

The organisation's revenue model is a hybrid typical of UK community charities: unrestricted and restricted grants from national and regional funders (notably the National Lottery Community Fund, The Eveson Trust, and Worcester Community Fund), individual donations, recurring corporate partnerships, a matchday lottery (50% of sales paid out as prizes), earned income from facility hire, and legacy/bequest income. Distribution is direct and place-based — programmes are delivered by the foundation's staff and trained volunteer 'changemakers' at its own venue and at partner sites including Worcester RFC and Upton RFC — with referral pipelines through SEN schools, NHS-linked health charities, and local community organisations. The organisation is operationally active, with an active website, scheduled events through 2026, and a stated target to engage 10,000+ people annually. There is no proprietary technology, software platform, or AI/ML component; all capability is human-led service delivery underpinned by volunteer and partner networks.

Name

Worcester Warriors Foundation

Legal name

Worcester Warriors Foundation

Website

https://worcesterwarriorsfoundation.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Worcester Warriors Foundation is a UK-registered community sports charity using adapted sport and wellbeing programmes to support vulnerable people — including those with disabilities, SEN, dementia, and MSK conditions — across Worcestershire.

Ownership category

akta.pro rank

Product category

Charitable Community Sports Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134), Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Community sports charity
• Inclusive sports programs
• Disability wellbeing support
• Alternative education services
• Community fundraising events

Headquarters

HQ city

Worcester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations: Individual donations from supporters, including regular giving through 'Friends of the Foundation' program
2. Corporate Partnership: Monthly donations of £100 from business partners, offering social media recognition and event access
3. Matchday Lottery: Lottery program with 50% of sales awarded as prizes on match days
4. Venue Hire: Hire of meeting rooms and spaces at Cecil Duckworth House - Half day £150, Full day £250
5. Sensory Room Hire: Booking fees for sensory room hire - minimum £15 booking fee plus £5 per child
6. Charity Partnerships: Business partnerships for corporate responsibility and social impact goals
7. Legacies: Bequests through wills designated to the foundation
8. Events: Revenue from community events such as sports quiz nights, skydiving challenges

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Worcester Warriors Foundation is a registered charity using the power of sport to engage and inspire vulnerable people with mental and physical disabilities across Worcestershire. It delivers inclusive sports sessions, wellbeing programmes (dementia, MSK, women's health, winter wellness), and alternative education services for disengaged youth, supplemented by venue hire and sensory room bookings that generate trading income.

Product overview

Worcester Warriors Foundation is a registered charity (No. 1133136) that operates as a community organization using the power of sport to improve the lives of people with mental and physical disabilities across Worcestershire. The Foundation offers a portfolio of interconnected programmes: venue hire services (Sensory Room, Half Day and Full Day Venue Hire) that generate income while serving vulnerable community members; inclusive sports programmes (Walking Sports, Team Sport, Fishing, SEN Sport, Wheelchair Sport) that provide adapted physical activity; wellbeing initiatives (Dementia Sports Café, Women's Wellbeing, Winter Wellness Café, Warriors Foundation v Arthritis) that address specific health and social needs; alternative education services (Make Your Mark, 1-2-1 Mentoring) that support disengaged youth; and fundraising activities (Matchday Lottery, Community Events, Skydive Days, Friends/Partner programmes, Legacies). The organization aims to connect, inspire and support over 10,000 people annually through these initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Walking Sports Inclusive walking sports programmes including walking rugby where one foot must always remain on the ground. Designed for older or less physically able individuals to maintain participation through moderate exercise in a social setting.
• Team Sport Team sports programmes focused on improving physical fitness, building muscle, increasing bone density, and improving stamina while providing social interaction opportunities for people with disabilities or complex needs.
• Inclusive Fishing Fishing programmes designed to boost mental health and wellbeing, providing opportunities to spend time outdoors and support people in their recovery journey.
• Dementia Sports Café Sport-based dementia support cafés providing recreational activities, social connection, and resources for people living with dementia and their families. Held at rugby clubs across Worcestershire.
• Women's Wellbeing Programme Weekly fitness sessions for women focused on improving physical wellbeing, confidence, self-esteem, and mental health. Delivered by women for women every Tuesday.
• Winter Wellness Café Seasonal programme bringing isolated and lonely individuals together in a warm, safe environment during winter months, featuring arts, crafts, seated sports, and social activities.
• Warriors Foundation v Arthritis Community-led support programme for people living with musculoskeletal conditions, providing information, education, gentle exercise sessions, and social support. Led by trained volunteers ('changemakers') with specialised training from Versus Arthritis.
• Special Educational Needs (SEN) Programme Adapted multisport sessions and coaching delivered to SEN schools to increase participation and exposure to sport. Includes junior mixed ability and SEN teams at local rugby clubs plus CPD sessions for staff and coaches.
• Make Your Mark Alternative education initiative supporting 14-16 year olds disengaged from school or at risk of becoming NEET. Uses sport combined with mentoring and vocational experiences to build confidence, resilience, and life skills.
• 1-2-1 Mentoring One-to-one mentoring for young people aged 14-16 with complex individual needs, focusing on self-esteem, confidence, life skills development, leadership, communication, and exploring work experience opportunities.
• Sensory Room Hire A specially designed space supporting children and young people with their families and carers, providing a safe and accessible environment. Bookings are closed/private with minimum one child and one adult, maximum eight children and eight adults per session.
• Half Day Venue Hire Hire of meeting rooms at Cecil Duckworth House (Royal Porcelain Works) for community events, with capacity ranging from 16 to 160 people depending on layout style.
• Full Day Venue Hire Full day hire of venue spaces at Cecil Duckworth House for larger events and community gatherings.
• Matchday Lottery Weekly lottery programme where tickets are purchased on match days, with 50% of sales awarded as prizes after costs are deducted. Winners' names displayed alongside winning numbers.
• Community Events (Sports Quiz Nights) Community events including Sports Quiz Nights and Skydive Days that fundraise while engaging supporters in challenging activities. Individual tickets £10, team tickets for 5 people £50.
• Skydive Day Tandem skydiving fundraising event at Hinton in the Hedges Airfield, with registration fee and minimum sponsorship requirements.
• Friends of the Foundation Monthly giving programme allowing individuals and families to support the foundation with regular donations.
• Partner of the Foundation Business partnership programme requiring £100 monthly donation, with benefits including website recognition, event invitations, and social media credit.

Quantifiable outcome

• Target: 10,000+ people to be reached annually
• +1 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major, minor and supporting.

• The Bransford TrustcoreOthersOwner of Royal Porcelain Works where the foundation is housed. Provides the physical space for operations at Cecil Duckworth House
• England RugbymajorStrategic or Co-development PartnerNational rugby governing body partnership supporting rugby-based community programs and initiatives
• Anja PotzeminorGTM or Marketing PartnerBusiness partner supporting foundation through monthly donation
• Clarke and JayminorGTM or Marketing PartnerBusiness partner supporting foundation through monthly donation
• GMP RecruitmentminorGTM or Marketing PartnerBusiness partner supporting foundation through monthly donation
• TPA CapitalminorGTM or Marketing PartnerBusiness partner supporting foundation through monthly donation
• Parkinson WrightminorGTM or Marketing PartnerBusiness partner supporting foundation through monthly donation
• Better Together ServicesminorGTM or Marketing PartnerBusiness partner supporting foundation through monthly donation
• JS CapesminorGTM or Marketing PartnerBusiness partner supporting foundation through monthly donation
• Nicol and CominorGTM or Marketing PartnerBusiness partner supporting foundation through monthly donation
• Versus ArthritismajorStrategic or Co-development PartnerHealthcare charity partnership providing expertise, resources, and training for MSK condition support programs. Facilitates 'changemakers' volunteer training and provides educational materials
• Upton RFCsupportingOthersLocal rugby club venue providing space for Dementia Sports Café sessions
• Worcester RFCsupportingOthersLocal rugby club venue hosting Dementia Sports Café sessions and other programs
• Worcester WarriorscoreStrategic or Co-development PartnerParent rugby club organization that the foundation is affiliated with, providing brand, facilities, and community connection

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Special Olympics Great Britain: National disability-sport organisation providing training and competition for people with intellectual disabilities. Comparable as a UK disability-sport organisation but operating at national scale rather than single-region.
• Disability Sport UK (Activity Alliance): National umbrella body championing inclusion and disability sport across the UK. Comparable as an organisation focused on disability and inclusive sport, though operating as a national advocacy and resource body rather than direct service delivery.

Direct peers

• Leicester Tigers Foundation: The community charitable arm of Premiership Rugby club Leicester Tigers. Directly comparable as a rugby-club-affiliated UK foundation using sport for community health and education outcomes, with similar partnership, donation, and event-based fundraising.
• Saracens Foundation: Community charity of Premiership Rugby club Saracens. Comparable UK rugby-club foundation delivering disability sport, education, and health programmes with similar funding mix of grants, donations, and corporate partnerships.
• Exeter Chiefs Foundation: Charitable arm of Exeter Chiefs delivering sport, education, and health programmes in the South West. Comparable rugby-club-affiliated UK community foundation with similar income model.
• Gloucester Rugby Foundation: Community charity of Gloucester Rugby with sport-for-change programmes in the South West. Highly comparable as a regional Premiership rugby foundation with overlapping geography and beneficiary focus.
• Bath Rugby Foundation: Charitable arm of Bath Rugby delivering sport-based interventions across disability, education, and wellbeing. Closely comparable mission, beneficiary profile, and UK regional delivery model.
• Harlequins Foundation: Community foundation of Harlequins rugby club running inclusive sport and education programmes in the South West London area. Comparable Premiership-club charity structure and beneficiary mix.

Broad incumbents

• Premiership Rugby (Community Programme): The umbrella body for Premiership Rugby that coordinates community and social impact across all 10 clubs. Relevant as the wider parent network that the foundation's programmes sit within, and which influences funding and partnership opportunities.
• The Foundation of Light: Large, established charity of Sunderland AFC delivering sport, education, and health programmes across the North East. Comparable sport-for-change community foundation model, though operating at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WarriorsCF
• Facebookfacebook.com/WarriorsFoundation
• LinkedInlinkedin.com/company/worcester-warriors-foundation
• Instagraminstagram.com/worcester_warriors_foundation/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worcester Warriors Foundation